Lifestyle, News

The 160-km Freedom March Has Resumed in Observance of Heroes and Historical Events

On the 82nd anniversary of the Battle of Bataan, descendants of our World War II Filipino and American veterans, along with military personnel, representatives from the local and national government, the diplomatic community, students, families, and more, will once again walk in our heroes’ footsteps at the Bataan Death March Commemmorative Walk.

This coming March 16 and 17, 2024, the Philippine Veterans Bank (PVB), in collaboration with the Department of National Defense (DND), the Philippine Veterans Affairs Office (PVAO), and the Philippine Veterans Bank (PVB), will host the annual Freedom March, a 160-kilometer memorial walk for the WWII heroes.

Starting in Mariveles, Bataan, and ending in Capas, Tarlac, the Freedom March will follow the real historical path of the Death March.

The public is cordially invited to participate in this solemn remembrance of the bravery and selflessness of the American and Filipino warriors who fought in one of history’s most tragic periods at the Battle of Bataan.

“The Freedom March isn’t just a journey over land; it’s a journey through time, honoring the undying spirit of those who walked before us,” Mike Villa-Real, PVB first vice president for marketing and communications, said. “This year, as we walk, we don’t just tread on the ground; we walk alongside the echoes of bravery and resilience that resonate through our nation’s history.”

The Freedom March encapsulates the route taken by approximately 66,000 Filipino and 10,000 American POWs. It stretches from Mariveles and Saysain Point in Bagac town, Bataan province, to Camp O’Donnell in Capas town, Tarlac province.

This path, steeped in history, offers a tangible connection to the past, turning every step into a personal encounter with history. This act of remembrance reinforces the narratives of endurance and resilience that form the bedrock of our heritage.

According to  Villa-Real, the 2024 Freedom March is designed to be a powerful educational experience, providing participants with an opportunity to connect deeply with history. Unlike the original Death March’s grueling journey, the event features a symbolic 10-kilometer walk, making it accessible for more individuals who wish to participate in this act of remembrance. Participants may opt to join certain segments of the walk that may start in a location nearest and most convenient for them.

 The march symbolizes a united front in honoring the sacrifices made for our nation’s freedom. “Each step taken in the Freedom March is a step of gratitude, a step of understanding, and a step towards ensuring that the legacy of our heroes endures,” added Villa-Real.

Everyone is cordially invited to join the Freedom March, which is a call to action to not only walk but also to fully engage with the profound lessons of history. Participants who are interested can sign up at bit.ly/freedom-march-2024. It costs nothing to register.

“As we march, we do more than remember; we pledge to carry the torch of their legacy forward, shining a light for future generations,” concludes Villa-Real.

Visit https://www.facebook.com/veteransbankmarch for additional details about the event.

Automotive

Discover Your Ideal Partner with Toyota’s Valentine Promotion

The Valentine promotion from Toyota Motor Philippines is in the air this love month, with lots of great deals and offers. This month, all Toyota dealerships around the country are offering low monthly plans, free periodic maintenance, trade-in benefits, and more. Take advantage of the offers for an extra day this leap year, through February 29, 2024.

Discounts Perfect for You

With incentives of up to PHP 146,000 for the Innova XE A/T, PHP 108,700 for the Vios XLE CVT, PHP 102,000 for the Hilux 4×4 Conquest A/T, and PHP 80,000 for the Corolla Cross GR-S HEV, the month of love is about to get even more romantic.

Toyota’s Pay Low offer allows you to purchase Vios 1.3 XE CVT, Camry V HEV, Innova XE Dsl A/T, Fortuner 4×2 G M/T, and Hilux 4×2 E M/T for as little as 15% cash out down payment, free first year insurance, and free 3-year LTO registration.

Concurrently, you may acquire affordable monthly plans for the Vios 1.3 Base MT, Camry V HEV, Innova 2.8 XE Dsl A/T, Fortuner 4×2 G M/T, and Hilux 4×2 E M/T with the Pay Light package.

Romantic trips ahead

Ensure that your date trips are all kilig and worry-free with regular checkup and maintenance of your vehicle. Toyota is offering free 5 Periodic Maintenance Service (PMS) or up to the 20,000KM checkup when you purchase brand-new Corolla Cross, Raize, Veloz, Rush, 2023 Fortuner and in select variants of Vios, Avanza, Innova, 2024 Fortuner and Hilux.

Aside from these models, Lite Ace is also participating in this month’s promo with the fixed PMS package. For as low as PHP 1,999 per PMS, customers can enjoy free PMS until the 40,000KM checkup.

Fall in love with these sweet deals

More romantic deals are up for you this February with Toyota’s trade-in rebates, warranty deals and free insurance.

Get up to PHP 25,000 rebate when you trade-in your Vios, Innova, Fortuner or Hilux for a new Vios, Innova, Zenix or All-New Wigo. HEV owners wishing to switch to Rush, Veloz, Raize, Fortuner, Avanza or Hilux can get PHP 20,000 rebate.

Any love month purchase of brand new Wigo, Avanza, Veloz and select models of Vios, Corolla Altis, Innova, Hilux, Avanza, Rush and Fortuner are entitled to free 1-year comprehensive insurance, provided by Toyota Insure. This comprehensive insurance covers 24/7 Personal Accident Insurance, Passenger Auto Personal Accident Insurance, 3-year CPTL, Own Damage, Loss/Theft, Excess Bodily Injury (EBI), Property Damage (PD), Acts of Nature (AON), and Emergency Roadside Assistance.

Five year warranty is also available for any purchase of brand-new Toyota Vios G, E and XLE.

Toyota has the ideal fit for you. To find the best offer for you, visit the Toyota dealership in your area or visit toyota.com.ph/promos/PerfectMatch.

Per DTI Fair Trade Permit No. FTEB-185805 2024 Series

To stay up to current on news and developments, follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on X, or join our Viber community @ ToyotaPH. For all of your Toyota requirements, download the MyToyota App.

News, Tech

“GALING DITO” HAS RETURNED! With the launch of the “Galing DITO” campaign, DITO honors a variety of abilities and cultures.

Ihanda Ang Iyong Galíng! Galing DITO returns this year featuring more Filipino talents from all over the nation, with additional online promos and exciting prizes!  

With its second Gáling DITO campaign, DITO Telecommunity, which is dedicated to creating stronger telecommunities and encouraging Filipinos to pursue their hobbies wholeheartedly, once again honors emerging local talent and diversity. As we attend their event, it is such a proud moment for everyone who witnesses. It is our great pride that they want to share with all the Filipinos the hard work they put into it to make DITO a strong, diverse, and reliable telecommunication company. With their campaign, they want to amplify their message; indeed, it was a great event featuring all their plans for the Filipinos.

Award-winning Gáling DITO, which debuted in 2022, comes back this year with the intention of uniting up-and-coming talents from all cultural backgrounds and further promoting and celebrating Filipino brilliance. More talents will be included in this year’s campaign, exhibiting their “Gáling” in a variety of passions and creative workmanship.

In addition to bringing value-packed goods and services to the nation, DITO continues to demonstrate its dedication to supporting Filipino greatness by exhibiting the extraordinary talent of Filipinos all around the country. These young, talented local artists and creators have an excellent platform to display their “GALING,” or abilities, thanks to Galing DITO. Additionally, they aim to instill a sense of pride in one’s nation and self-assurance in the statement that “yun ay GALING dito” (it comes from here, the Philippines) whenever Filipino greatness is demonstrated wherever in the globe.

The 2022 Gáling DITO campaign also won the prestigious Gold Anvil Award under the specialized Public Relations (PR) Program – Advocacy Campaign last 2023 for its nationwide project. It also bagged five major distinctions from the 2022 Marketing Excellence Awards. The campaign also won the Award in Excellence in Marketing, Advertising and Brand Communication from the 20th Philippine Quill Awards. Coming off this successful run, consumers can expect DITO to create a bigger impact this 2024, by providing engaging campaigns along with their top-quality services and offers. 

Ms. Evelyn Jimenez

Ms. Evelyn Jimenez, Chief Commerical Officer of DITO Telecommunity said, “DITO Telecommunity goes beyond just being a typical telco which provides connectivity products and services; our company also proudly embodies a commitment to nation-building. By fostering a platform that shines a spotlight on Filipino talent and excellence, along with celebrating our rich cultural diversity, DITO positions itself as not just a telco, but a catalyst for societal enrichment and unity.”

Ihanda ang Iyong Galing!  

By bringing together talents from across the Philippine islands, Galing DITO 2024 creates a vibrant picture of excellence in every Filipino, celebrating the richness that diversity brings to the Filipino culture and identity. When unique talents are combined, it’s becoming more than just a plain collaboration – it becomes a formidable movement to drive Filipino pride. Each Filipino’s brilliance contributes to their personal legacy, but collectively, they shape a grand narrative that positively influences the nation.

Alamat

DITO is set to launch Galing DITO 2024 with its official music video. Headlining with the love and appreciation for Filipino talent, the song and music video will be performed by none other than the Pinoy Pop boy group, Alamat! A uniquely multiethnic and multilingual group, Alamat is known for its music and for its distinctive artistry that incorporates the diverse backgrounds of its members hailing from Luzon, Visayas, and Mindanao. Their songs are usually sung in the members’ native languages of Tagalog, Ilocano, Kapampangan, Cebuano, Hiligaynon, Bikolano, and Waray-Waray. Truly, the group captures the essence of inclusivity and the spirit of Galing DITO, with the passion that goes into supporting Filipino excellence from our regions.  

Galíng Kahit Saan Man Gáling 

DITO is also supporting 19 other talented Filipinos representing ‘Galíng’ in a diversity of pursuits and crafts. These talents proudly hail from all over the Philippines. The noteworthy list of talented Filipinos includes:

1. Grace Palicas, Tattoo artist Gáling Kalinga, Galíng ng Cordillera 

2. Nhoda Muñoz, Miniature Artist Gáling Pampanga, Galíng ng Central Luzon 

3. Cid Cempron, Blacksmith Gáling Bohol, Galíng ng Central Visayas 

4. Joneil Severino, Leaf Artist Gáling Samar, Galíng ng Eastern Visayas 

5. Nurainie Ampatuan, Designer Gáling Sultan Kudarat, Galíng ng Bangsamoro 

6. Bea Vega, Surfer Gáling Siargao, Galíng ng Caraga 

These six talents will also be joined by more artists from across the Philippines, representing that Filipino talents shine even brighter when the excellence of diverse regional cultures comes together.

PaGALINGan DITO! 

Watch this space for additional information, as the PAGALINGAN DITO promo will provide DITOzens the chance to showcase their passions and talents while winning rewards!

Visit https://dito.ph/ or follow @DITOphofficial on Facebook and Instagram for additional details and updates.  

DITO Telecommunity Links:  

Facebook: https://www.facebook.com/DITOphofficial 

Instagram: @ditophofficial

Twitter: @DITOphofficial  

Tiktok: @ditophofficial

Viber: @ditophofficial

Entertainment

Sony Music Entertainment Philippines and Off The Record Collaborate to Promote Filipino Music Worldwide


From Left to Right: Francis Dayao, General Manager, Off The Record; Ricky Ilacad, CEO and Founder, Off The Record; Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment; Maan Atienza, Deputy General Manager, Philippines, Sony Music Entertainment.

To further develop and promote Filipino music, Sony Music Entertainment (SME) Philippines and Off The Record, an independent record label based in Manila that is well-known for supporting Filipino musicians, have announced a new product and distribution agreement.

As part of the agreement, SME Philippines will distribute Off The Record’s song catalog all over the world and collaborate to establish marketing, artist development, media promotion, brand partnership, and synchronization initiatives.

Ricky Ilacad, an industry veteran who has paved the way for the biggest crossover, pop, and alternative artists of the past 20 years, established Off The Record with the goal of using his tried-and-true knowledge to help develop local Filipino talent and increase their prospects of success in the ever-evolving but universally accessible music scene.

“We are thrilled to join forces with Off The Record,” said Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment. “Ricky Ilacad has a proven track record of success in the music industry, and we share his passion for developing exceptional Filipino talent. Together, we will create unparalleled opportunities for artists and reshape the music industry.”

Both SME Philippines and Off The Record are experiencing exciting times as a result of their connection. Recently, Off The Record has seen success with albums from breakthrough band Paham (“Ganid”) and newcomer Ica Frias (“Oh Honey”). With the release of “Hello” through his musical persona totâ, Josh Villena of Autotelic also brought his A game to the label’s expanding roster of diverse talents. Top musicians like SB19, O SIDE MAFIA, and Ben&Ben are part of SME Philippines’ roster, which keeps it at the forefront of the Philippine music scene.

Ricky Ilacad, CEO of Off The Record, said: “I’ve always believed that Filipino music has the potential to take the world by storm. With SME Philippines as our partner, we will be able to provide our artists with the resources and support they need to achieve international success. We are excited to embark on this journey together and help Filipino music reach new heights. This time, we’re going global without leaving home.”

SME Philippines and Off The Record together have the potential to have a big impact on the world of music. The collaboration is evidence of both the companies’ dedication to fostering and advancing Filipino talent as well as the rising popularity of Filipino music.

New releases in February 2024:

YMP Cash – “Life” :: February 2, 2024

Here+Now – “Still Alive” :: February 2, 2024

Lee Noynoy – “Sasaluhin Kita (Acoustic)” :: February 16, 2024

Food, Lifestyle

Chinese New Year 2024: Go Hotels Timog-Quezon City wraps up a Fabulous Celebration

Go Hotels Timog-Quezon City’s thrilling Chinese New Year event took place on February 9, 2024. Since then, the premier budget hotel chain has been releasing an enticing assortment of deals. We enjoyed the event as they performed the traditional lion dance in time for the Chinese New Year. It was full of fun as they unwrapped this year, with thrilling events and surprises along the way.

The event was full of exciting lion dances and colorful celebrations, but the real star of the show is the exclusive promos that are just getting started. Go Hotels promises much more excitement in the days to come, starting with Valentine’s Day and other alluring deals.

“As we bid farewell to the festivities, let us carry forward the spirit of renewal, prosperity, and unity that the Chinese New Year symbolizes,” expressed Ms. Roselle Reyes, Director of Sales & Marketing (DOSM) of Go Hotels-Roxaco Asia Hospitality Corp. during the event.

Reyes claims that the Lunar New Year provides the company with an opportunity to make a fresh start, welcome the Year of the Dragon with open arms, set ambitious objectives, and be ready for a year full of chances and experiences.

“May the Year of the Dragon bring abundant blessings, favorable fortune, and moments of joy to you and your esteemed families. Let us continue to cherish our traditions, uphold our core values, and strengthen the bonds within our communities,” she added.

Go Hotels Timog-Quezon City hosted a lively Chinese New Year party for its guests on February 9, 2024. Attendees at the event included VIPs, bloggers, media, top business executives, and hotel guests, as well as fascinating cultural displays like the traditional Lion Dance.

Entertainment

This February, Enchanted Kingdom offers enchantment, love, and prosperity

The first and only top-notch theme park in the Philippines, Enchanted Kingdom, has released its February specials for Chinese New Year and Valentine’s Day.

Enchanting Dinner in the Sky, a Japanese-themed dinner experience for parties and couples that includes a ride on the Wheel of Fate, is returning to EK. As you craft your enchanting story with us, take in the breathtaking vistas and be sure to bring home photo mementos and red string bracelets. Every weekend in February and on Valentine’s Day, standard day pass tickets are also included in the Enchanting Dinner in the Sky.

EK is celebrating the Year of the Dragon with their EnChinese New Year Promo. From February 9 to 29, family and friends may enjoy an exclusive Chinese lauriat set dinner that serves four people, together with four normal day pass tickets. This will let them feel the charm of prosperity. Use the EK Online Store to book this promotion right now.

On Saturday, February 10, Power Duo, the grand finalist of Asia’s Got Talent, will be the main attraction at EK’s Chinese New Year celebration. IOX Dancers and EK’s very own Victoria’s Way and Kingsmen will be joining them. To celebrate the year of the dragon, visitors to the park can see a traditional Chinese dragon and lion dance performed all throughout the park.

Finally, EK commemorates Hug-A-Palooza, which is in its sixth year and marks the beginning of the season of love with cozy hugs amongst friends, family, and loved ones. On Saturday, February 17, park visitors will be serenaded by Sparkle GMA Artist Ken Chan.

Visit https://www.enchantedkingdom.ph/ as well as EK’s official social media pages @ek_philippines on Twitter and Instagram and @enchantedkingdom.ph on Facebook and Tiktok for additional details on these events and promotions.

Lifestyle, News

Through the Zambales Reforestation Program, Manulife Philippines is continuing to broaden its impact agenda

Close to 5,000 employee volunteering hours also clocked in for Manulife’s community investment across Asia

Employee Volunteering

In line with its global Impact Agenda, which aims to provide significant programs that promote long-term health and well-being, foster equitable economic opportunities, and expedite a sustainable future for environmental preservation, the domestic division of top global insurer Manulife has extended its partnership with eminent nature conservation organization Haribon Foundation by means of the Forests for Life initiative.

“As we reach and engage more communities across the country through our Impact Agenda, we will continue to strengthen our community investments that will not only help us build a better business to better the world, but also foster kindness, generosity, and the bayanihan spirit among many Filipinos,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.

11,250 seedlings to be planted in 2024

Zambales Reforestation

Manulife Philippines pledges to plant 11,250 native tree seedlings in Masinloc, Zambales this year through the Haribon Foundation. This extends Manulife’s partnership with Haribon, which started in 2022 with an aim to plant 15,000 seedlings in the provinces of Quezon and Rizal to aid in the restoration of Philippine rainforests.

The town of Masinloc is home to a 30,000-hectare reforestation area known as the Important Bird and Biodiversity Area, which is part of the Zambales highlands and is home to several endangered bird and non-bird species. The region’s biodiversity was destroyed when chromite mining operations were conducted there in the past. In order for the devastated environment to recover today, replanting and conservation are crucial.

To help advance positive environmental change, Manulife has been working on implementing its sustainability action plans. In 2022, Manulife contributed USD 25.1 million in total community investments globally. There are also 1.3 billion trees planted by Manulife Investment Management all over the world since 1985, testifying to its longstanding commitment to create more nature-positive world for its communities*.

Manulife Volunteer Days launched in 10 markets in Asia, including the Philippines

Employee giving and volunteering is also part of Manulife’s community engagement initiatives for its Impact Agenda. During the “Season of Giving” last year, the company launched its Manulife Volunteer Days, a week-long program that provided more than 56 volunteering opportunities for employees globally to volunteer for chosen organizations within their communities. These range from tree-planting, financial literacy activities for students, and other engagement activities for ethnic minorities, elderlies, and various communities in need.

In addition, Manulife also launched the Move for your Community in Asia, where more than 1,700 employees from 10 markets, including colleagues from Manulife Philippines, Manulife China Bank Life and Manulife Investment Management Philippines, accomplished various step goals in five days, achieving 34 million steps in total. These recorded steps were converted to community investments, such as the 900 Peso Smart learning kits for elementary school students in the Philippines through the Corazon Sanchez Atayde Memorial Foundation and Gawad Kalinga Community Development Foundation.

“Since 2017, our financial literacy program Peso Smart has been instrumental in promoting the value of basic financial skills such as saving, budgeting, and investing among young children,” Rahul added. “As Peso Smart has expanded over the years to cater to broader segments — including parents, educators, and university students — we hope we can financially empower more Filipinos to live worry-free and confidently, while securing a better future.”

Additional community investments from Move for your Community in Asia include 10,000 lunches for students in Vietnam through the Lotus Charity Foundation, 10,000 reusable box lunches for students across all campuses of the Rabbit School in Cambodia, and a public sanitation and clean water facility in Indonesia through Dompet Dhuafa.

See this video or visit https://www.manulife.com.ph/ImpactAgenda for the complete account of how Manulife develops its Impact Agenda in the Philippines. Visit Manulife’s website at https://manulife.com.ph for additional details.

*Source: Manulife ESG Report 2022

Lifestyle

Hanabishi On Observing Chinese New Year Customs and Bringing in a Prosperous New Year

Cherish Ong-Chua, vice president of finance and marketing at Hanabishi Appliances, considers the customs that Filipino-Chinese families observe to usher in the Lunar New Year as the world prepares for the Year of the Wood Dragon.

“The Chinese believe that abundance during Chinese New Year will carry on for the rest of the year. We observe traditions that would help usher in the blessings for the coming year and at the same time drive away the misfortunes of the past year,” she shared.

Food and Abundance

Preparing for the Lunar New Year’s Eve meal, where families from various generations would assemble to exchange homemade treats, is one of these customs.

There would be round fruits, symbolic of good fortune, on the supper table. They would also prepare a dish of rice and top it with ampao, Ong-Chua continued. Another mainstay is noodles, which stand for longevity.

She further shared that some of the traditions focus on cleanliness.

“To get rid of the bad luck of the previous year, some of us would get a haircut,” Ong-Chua said. “But we forbid cleaning on the first day of the year as this might sweep away the good luck that would come in the New Year.”

Spreading Good Fortune

In the spirit of the Chinese New Year, Hanabishi Appliances is extending the joyous celebrations to its customers. From February 10 to 29, select appliances can be purchased with a 20% discount.

Among these products are a selection of kitchen appliances like the Hanabishi colored rice cookers with glass in green and yellow colors (HHRC15GRN and HHRC15YLW); aesthetic electric oven 45L white series (HEO45WHT); super blender (HJB 123);  aesthetic free standing water dispenser (HFSWD3200); beverage showcase chiller (HBVSCH 6); and single door refrigerator (HASREF35SS).

To drive away the dirt and maintain the air safety of the home, there are the Hanabishi portable UVC sterilization lamp (HUVC10); portable UVC sterilization wand (HUVC 20); portable UVC sterilization bag (HUVC40); portable UVC sterilization lamp (HUVC50), and air purifier (HAIRPR10), which can also be purchased at discounted prices.

Get the deal by going to www.myhanabishi.com. Add an item or products to your cart that are on sale. After completing the billing information, click checkout. After entering the coupon code CNY2024, click “Apply.” After settling your payment, watch for the email confirming it. Watch for delivery for a minimum of three to five days.

Make sure to follow Hanabishi’s official social media sites to find out more about their most recent sales and promotions.

For more information about Hanabishi, please visit www.myhanabishi.com/shop and  like them on Facebook: www.facebook.com/MyHanabishiAppliances/

Lifestyle

Rizal Park Hotel Celebrates a Double Delight: Chinese New Year and Valentine’s Day

The Rizal Park Hotel is pleased to present a remarkable double celebration in observance of Valentine’s Day and Chinese New Year. The brilliant colors of a traditional Dragon and Lion Dance, signifying good fortune and wealth for the Year of the Dragon, will come to life in the hotel lobby of the Rizal Park Hotel on February 10 at 12pm.

After the customary show, guests are invited to the Imperial Court for a fine dining experience that includes specially created set meals for the event.

The P65,988 Imperial Dragon Banquet serves ten people and includes such specialties as Steam Rock Lobster with Garlic, Suckling Pig with Assorted Cold Cuts, and Salmon Sashimi Salad Hong Kong Style.

Fortune-Filled Dragon Feast, priced at P80,888, also good for 10 persons, boasts delectable dishes including Butter Prawns with Cream Pumpkin Sauce, Buddha Jumps Over the Wall Soup, and Crispy Fried Pigeon.

For Valentine’s Day, Rizal Park Hotel invites couples or even families to a romantic “Under the Moonlight: a Rizal Park Hotel dinner special” priced at P2000 per person. The enchanting evening will feature a specially crafted menu of Classic French Onion Soup and Glazed Duck Breast Salad with Vinaigrette for starters, choice of Seared Flat Iron Steak with Red Wine Demi Glace, Potato Frites, Buttered Asparagus, or Salmon Darne with Lemon Caper Sauce, Steamed Vegetables, and Steamed Buttered Potatoes for the mains, and Matcha Crème Brulee for dessert.

Adding a melodic touch to the evening, a live saxophone performance will serenade guests under the stars throughout the evening.

The Rizal Park Hotel is also providing an exclusive hotel promotion as part of the festivities. From February 9 to February 18, 2024, families may stay overnight in a Deluxe Room for just P8000, which includes a delicious breakfast for four.

This February, join us at the Rizal Park Hotel to celebrate the warmth of love and the richness of Chinese culture. Contact Imperial Court at 0999-227-9251 to make a reservation. Call 0917-711-3926 to secure a seat for “Under the Moonlight: a Rizal Park Hotel dinner special.” Call 0917-657-1334 for reservations and room inquiries.

Visit https://www.facebook.com/RizalParkHotel and https://www.instagram.com/rizalparkhotel1911/ to learn more about the Rizal Park Hotel and its amenities.

Food, News

Powering Up the Biggest Solar Panel Installation to Date is Jollibee Group


A Win for the Planet. Officials from the Jollibee Group and First Gen Corp. led the switch-on rites of Canlubang Baking Facility’s solar panels last January 9, 2024. In the photo are (from L-R): Ronaldo  Sales (Zenith Foods Corporation’s AVP-Canlubang Baking Facility & Plant Head), Carlos Lorenzo Vega (First Gen VP for Power Marketing, Trading, & Economics), Michael Ong (Zenith Foods Corporation’s VP  & Head Supply Chain Management), Honorable Rosseller Rizal (Mayor of the City of Calamba), Julius Leyba (Zenith Foods Corporation’s AVP & Head of Engineering Services), Mark Malabanan (First Gen’s AVP for Solar), and Manny Portugal (First Gen’s Head of Technology Solutions).

With 6,300 solar panels in operation at its Canlubang Baking Facility (CBF), the Jollibee Group     is fast-tracking its transition to sustainable energy. This is the company’s largest solar panel installation to date. The Jollibee Group’s worldwide sustainability agenda, Joy for Tomorrow, serves as a framework for the company’s commitment to more sustainable business practices, which includes this program.

The Jollibee Group has partnered with First Gen Corporation through Pi Energy Inc. to power one-third of its manufacturing facilities with solar energy through Zenith Foods Corporation (ZFC), a subsidiary of the Jollibee Group. On January 9, 2024, in Canlubang, Laguna, officials from the Jollibee Group and First Gen Corporation led the switch-on ceremonies alongside Calamba City Mayor Roseller Rizal.


Calamba Mayor Roseller “Ross” Rizal and Jollibee Group Supply Chain Head Michael Ong at the ribbon-cutting and switch-on ceremony. Aside from achieving energy independence, Rizal noted that the initiative to promote sustainability in CBF will save a considerable amount of cost and decrease carbon footprints, which is the cause of global warming. 

During the ceremony, Jollibee Group Supply Chain Head Michael Ong underscored the company’s drive to lessen the environmental impact of its supply chain operations. “In our quest to bring the joy of eating not only for today’s generation but that of tomorrow’s, we integrate solar energy into our state-of-the-art Canlubang Baking Facility. This is our largest installation to date, but this is also just the beginning. We have more locations planned in the months ahead, and we are determined to accelerate further our journey towards carbon neutrality,” he said.

Calamba City Mayor Ross Rizal cited the project’s role in helping achieve the city’s goals on sustainability for the business community. “Your [ZFC] initiative to promote sustainability in your facilities will not only have positive results for your company, but it will also be in solidarity with the government’s call for a more orderly operation of companies that considers many factors, including those that concern our environment,” he said. 




The Canlubang Baking Facility is the manufacturing site of Red Ribbon products.
 

Ong and his team at ZFC started accelerating the integration of sustainable business practices into the Jollibee Group’s commissaries and logistics centers in 2020. The Canlubang Baking Facility is now the second out of the four target sites for solar panel installation. The first one was Zen3, also in Canlubang, which was installed with 3,000 solar panels last November 2023. The solar panel installation in the two other sites is expected to be completed by the third quarter of 2024.

These commissaries and logistics centers support the Jollibee Group’s portfolio of brands in the Philippines, such as Jollibee, Greenwich, Burger King, Red Ribbon, Chowking, and Mang Inasal.

Solarizing for the future

First Gen constructed four rooftop solar power plants for ZFC’s commissaries, cold storage, and logistics facilities.

Carlo Vega, First Gen’s Vice President for Power Marketing, Trading, and Economics, said, “We are thankful to Jollibee Group’s ZFC for their trust in our company to be their reliable energy partner in our shared vision of a cleaner and greener future for this generation and the next.”

A journey towards more sustainability


The Jollibee Group continues to accelerate its shift to renewable energy by operating 6,300 solar panels in its Canlubang Baking Facility (CBF), the company’s most extensive solar panel installation to date.  

Based on the baseline data from 2020, Ong said that, with the exception of solar energy utilization, waste reduction at Jollibee Group manufacturing locations nationwide has decreased by 38% by 2022. Additionally, the manufacturing facilities have reduced their energy and water use ratios by 21.5% and 23%, respectively.

“We learned that our impact on the planet revolves around three critical areas: energy, water, and waste. With this newfound awareness, we embrace the challenge of ‘Joy for Tomorrow,’ and we set out to establish strategies, systems, and initiatives that will allow us to treat our planet more responsibly,” said Jose Miñana Jr., Jollibee Group’s Chief Sustainability and Public Affairs Officer.