Entertainment

“Is love still a thing? From the Dawn will make you Listen, Think, and Feel

This might very well be a verse from a love song. Yet The Dawn, one of the nation’s pioneering rock bands, poses this query in their brand-new song, “Earth.” The song “Earth,” famous for its anthems like “Salamat” and “Iisang Bangka,” poses the existential query, particularly in light of the current political, societal, and even personal concerns.

It’s been a struggle to be a human. There’s always the question, can we go on like this? Is this how we’re supposed to deal with things? Is there a better way, says The Dawn frontman Jett Pangan. “We, as human beings, when we’re faced with troubles that seem insurmountable, we tend to look the other way. Maybe not to say we’re in denial, it’s more of the fear of the unknown.”

He pointed out that it’s not condescending but, in fact he asks himself the same question. The pandemic also raised that big question. “We’re all hoping that after all these we become better people,” he said.

Trust The Dawn to come up with a song that is timely and relevant. The society has seen a rise in mental health concerns among the youth. In fact, in a study by the University of the Philippines Population Institute (UPPI), it highlighted that between 2013 and 2021, there are twice the number of young Filipinos who felt loneliness, sadness, and being disliked.

One of the band’s guitarists Rommel “Sancho” Sanchez, emphasized that “Is love still a thing,” can also be read as “is empathy still a thing?” Sanchez said that with the mode of communications now, it’s easy to be snarky. Their hope is that through this song and with this one powerful line, people will pause, reflect, and hope that they can be a little kinder.

Apart from the significance of its lyrics, there are a lot of reasons that make “Earth” distinct.

It was recorded during the pandemic and every member of the group had to record individually. The Dawn drummer JB Leonor shared he made a story with the drum parts alone. There’s a reason for every note of the drum.

“Earth” is the last song that their bassist Mon Legaspi recorded before he passed away. And it was an ode to him that they committed to finish the track.

Sanchez was the last one to record the guitar parts. “I lost the recordings when my hard drive failed. We had to ask permission from Mon’s sister and asked a friend to help extract his parts. It was really difficult for me to record my parts,” he said.

The song itself went through a lot and now that it’s here, it is definitely a treat not only to the loyal fans of The Dawn but to everyone who appreciates great music.

The band is motivated to continue by the response to “Earth.” Francis “Kiko” Reyes, one of the guitarists, deserves credit for claiming that the band’s creative connection persisted throughout the pandemic. With all of his rally cries and the response to the new song, Pangan exalted that an EP, or new collection of songs, was imminent.

The Dawn wishes to be a part of the music scene since they are aware of how dynamic it is nowadays. He continued by saying that people are more accepting of music today because of the blurring of genre and label boundaries. They don’t say whether the music is too hip-hop or too rock. There’s no border to cross now that music has merged in all genres, and The Dawn has been blessed with a platform to be heard over the years. This time, it’s their new song “Earth.” The Dawn is a band with a lot to offer, and like the true rockstars they are, they follow their musical inclinations. No categorization, just genuine love for music. Play The Dawn’s Earth music now on Spotify and Youtube.

 

Lifestyle, News

Publishers, student academic organizations, and intellectual property law enforcement sign a statement of cooperation against content piracy

A recent press conference organized by Rex Education brought together important groups dedicated to spreading awareness of piracy and preventing the unlawful copying and distribution of protected information.

Present at the event were leaders and representatives from the Philippine Association of Law Schools, the Association of Law Students of the Philippines, , the Legal Education Board, the Intellectual Property Office of the Philippines, the National Book Development Board, the Coordinating Council of Private Educational Associations of the Philippines, the National Bureau of Investigation, Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institution, the Philippine Librarians Association, the Philippine Council of Deans and Educators in Business, the Philippine Association of Collegiate Schools of Business, Philippine Association for Teachers and Educators, Professional Criminologists Association of the Philippines, Association of Christian Schools, Colleges and Universities and the Philippine Educational Measurement and Evaluation Association.

The illegal reproduction and dissemination of copyrighted works, such as but not limited to music, movies, and other media, is known as piracy. The Intellectual Property Code of the Philippines, Republic Act 8293, which safeguards and defends the exclusive rights of scientists, inventors, artists, and other talented persons to their intellectual property and works, strengthens anti-piracy laws in the Philippines.

The press conference is a part of REX’s anti-piracy campaign, which was launched last September 16, 2022 at the Manila International Book Fair. The primary objective of the campaign is to curb, if not eradicate, content piracy by educating, communicating, and instilling among our colleagues, families, and children a true appreciation of the value of one’s own work. REX’s efforts in this direction are also in recognition and support of the relentless hard work of intellectual property law enforcement agencies in the country.

“We should continue to educate, communicate, and instill among our colleagues, families, and children a true appreciation of the value of one’s own work. In this sense, we are all duty-bearers. But above that, we are Filipinos,” said Atty. Dominador Buhain, chairman of Rex Education. “ Aside from our laws, what also binds us are our values, our sense of pakikipagkapwa, of pagpapakatao, our pride in our own work, and our respect for each other and of each other’s work.”

The initiative has captured the interest of other organizations with like-minded ideologies during the past year. Consumers, students, and stakeholders from the education sector have all gathered to show their support for the campaign. Above all, there is a call to safeguard all of the creators’ intellectual property.

“Throughout our rich history, we recognize and respect one truth about what we do: We are able to accomplish so much because of our people. REX has immense pride for the talented and hardworking individuals who pour their creativity, knowledge, and skills in the development of our learning materials, and these are not limited to books,” said Atty. Dominador Buhain, chairman of Rex Education.

Please feel free to see the watch the “Proud Ako” anti-piracy campaign video, which was introduced at MIBF 2022, for additional details about REX’s efforts. To assist Rex Education in its efforts to safeguard the publishing business, go to www.rex.com.ph.

Lifestyle

Three strategies to turn handling money into a self-loving act

Who said the season of love is just about sharing a fleeting moment with your special someone? Your all-in-one digital bank, Maya, serves as a welcome reminder that self-love merits equal attention and celebration just in time for Valentine’s Day/single awareness day fever.

Maya demonstrates how taking control of your financial situation is one approach to embrace an empowered you. The nation’s top digital bank and finance app, which is breaking the norm in the banking industry, making managing your money simpler with just one app, boosting your financial confidence.

Here, we break down three ways on how to foster self-love through Maya’s exciting deals and promos designed to give you more ways of having mastery over your own money.

  1. Personalize with love

The best way to give yourself that much deserved love is taking care of yourself. And taking care of our financial needs and goals to get that much needed financial freedom is top of mind for most of us. Thanks to Maya, achieving those savings goals has never been this easy!

So, start saving for an emergency fund or for that much needed vacation, new wardrobe, or phone by opening Personal Goals at Maya Savings and enjoy up to 6% p.a.!

With Maya, you can create as many as five goals simultaneously and have each goal personalized with your own preferred name and set it up for 180 days. The 6% p.a. guaranteed interest will definitely give you a serious boost with your money with deposits up to P1 Million.

And not just that—Maya also offers a sign-up and save promo. Simply sign up, upgrade your account, and start saving – and you will get as much as ₱60 (₱20 when you register, another ₱10 upon upgrade, plus an additional ₱40 for your first transaction.)

Here’s another way to personalize with Maya, use your name and create your unique @username when sending or receiving money. The first to bring this new, game-changing feature to the Philippines, Maya allows users to keep your personal data private, such as their account name and mobile number. Say goodbye to QR codes and long numbers, with Maya you can personalize your @username by simply following these steps:

1. Open your Maya app

2. Tap the “Profile” icon on the upper left corner

3. Tap “Get Started” to create your @username

4. Key in your preferred @username and hit “Confirm.”

5. Finish off by keying in the One Time Password (OTP) sent via SMS.

A username is unique to each Maya account holder.

You can also customize your Maya card with your new @username! Simply order a physical card on your app’s Cards section, personalize with your @username, and wait for it to be delivered to your doorstep!

  1. Pick a store, any store

You deserve all your heart’s desires this season of love and beyond. With Maya, you can shop for what you want with the best deals and discounts.

For instance, you get a cashback when you pay with Maya at Robinsons until April 15. New users can get up to ₱200 cashback upon completing a transaction via Maya QR with a minimum spend of P1,000, while existing users get up ₱150.

If you scan to pay via Maya QR at SM Store until March 31 with a minimum spend of P1,000, you get one raffle entry for a chance to win exciting prizes. This includes ₱3,000 Maya Credits, Apple Airpods Pro 2, and Apple iPhone 14.

Eyeing a relaxing staycation? If you book now at Agoda until March 14, you will receive a 7% discount sitewide by paying with Maya at checkout and using the promo code “MAYA7JAN.”

You also get the best deals by paying with Maya at Flowerstore, Boozy, Edamama, Google Play, Codashop, Aipaz, Bills Pay, PLDT, MetroMart, Booking.com, Qatar Airways, and Mobile Protect.

While roses and chocolates may be the popular gifts for couples this Valentine’s Day, give yourself added wealth minus the charges by topping up with Maya.

Maya allows you to cash-in for free in several ways. One option is via linked banks and OTC channels up to ₱8,000 per month. You can also cash in directly for free, with no limit via BPI, RCBC, UnionBank, and Chinabank. If you’re cashing in from other banks, you can get your InstaPay fee as cashback of up to P25 when you cash in a minimum of P1,500. Another option is via Maya Centers, with lower cash-in service fee of 1%, while you receive a 100% cashback on the fee, capped at ₱150 per customer. The offer runs until February 28, 2023.

  1. Spread the value of self-love

What’s more? Spread the love and stay connected with close friends and family here and abroad by loading with any network using Maya.

You can get 5% cashback (Php25) for every 500 accumulated load spend until February 28. If you are a Smart or TNT subscriber, you receive 20% cashback at a maximum of 50 per user.

Maya offers a feature-rich money app, a comprehensive digital bank, and everything else you need to manage your money from your smartphone, including the ability to save, borrow, spend, and invest.

Maya Bank, Inc., a digital bank under BSP supervision, powers Maya’s online banking services. The Philippine Deposit Insurance Corporation (PDIC) insures deposits up to PHP500,000 per depositor. Visit maya.ph and mayabank.ph to learn more. Follow Maya on Twitter at @mayaofficialph and on Facebook, Instagram, YouTube, and TikTok at @mayaiseverything.

Food

With Mayani, WalterMart plans to expand UNLI-Fresh and introduce Palengke Day

Through its different shopping formats in 2023, including its flagship innovation UNLI-Fresh 399 with quickly expanding agri-fisheries firm MAYANI, leader of the supermarket chain WalterMart is increasing its shopper relevance and casting a wider community reach.

By announcing its provincial and Metro Manila caravans for the first quarter of this year—Cavite, Batangas, and Bulacan for February, then Pampanga, Nueva Ecija, Muntinlupa, and Calabarzon region in March—WalterMart has already institutionalized this anticipated weekend shopping bonanza, which now moves metric tons of harvest per day.

Building on this enthusiasm for shopping, WalterMart Muntinlupa will host the first-ever “Palengke Day” from February 17 to 19, which aims to modernize the idea of “bagsakan” and give even the neighborhood “palengke” vendors access to freshly sourced everyday local products like onions and eggs, two of the most in-demand staples right now given the recent supply issues.

“We will provide value to our customers and to our community through: FRESH – commodities of utmost quality, reasonably priced, sourced from our local farmers and cooperatives with our alagang WM personalized service; SAVINGS – everyday savings with competitively-priced merchandise and options for private labels and house brands; and CONVENIENCE – provide complete assortment in a clean, safe, and comfortable one-stop shop with fast transactions both offline and online,” says Rose Caalam, General Manager of WalterMart Supermarket.

“Sharing the same vision with MAYANI, we always aim to bring good value products to our customers and provide a better life to our partner farmers.”

Since its humble beginnings as a small neighborhood store in 1992, WalterMart has grown to offer more than 20,000 items at low prices as well as significant consumer-focused achievements like mounting Palengke Fresh with MAYANI at the height of the lockdown, its 5S Safe Shopping Program, and its CallMeWally same-day grocery delivery service — all under the banner of its service campaign, “More to Love at WalterMart.”

“We will continue to innovate our joint offerings with WalterMart while being steadfast in our mission-first approach of strengthening those institutional market linkages for our smallholder growers and producers,” said Robert Esquillo, Partnerships Manager of MAYANI.

“Agriculture is a foundational and priority sector for the country, and we are optimistic that with the ecosystem of partners we developed over the years, MAYANI can drive more value for shoppers while creating positive social good across our agri-value chain.”

Entertainment

For Valentine’s Season, Enchanted Kingdom is bringing back Hug-A-Palooza

In February 18, 2023, EK is bringing back “Hug-A-Palooza” to honor the month of love (Saturday). This 2023 celebrates the 5th anniversary of Hug-A-Palooza, a celebration of warm entertainment and surprises that are followed with warm caresses to be enjoyed with family, friends, and coworkers.

Around 4 o’clock in the afternoon, EK’s very own P-Pop girl group will perform at Hug-A-Palooza at the AGILA Grounds, while Victoria’s Way and The Kings Men will serenade the crowd.

Have a chance to meet and greet the cast of iWantTFC’s newest series, TEEN CLASH, and prepare to have a wonderful and unforgettable time with Jayda Avanzado, Markus Paterson, Aljon Mendoza, and more to spread more “kilig” this season of love.

Moreover, the Enchanted Kingdom will debut its first Eldar’s Fair, bringing back wonderful memories of school fairs. Expect a ton of fun games and unique surprises from the jail booth, marriage booth, and dedication booth for everyone who visits the booths. The dates of Eldar’s Fair in 2023 are February 18, 19, 25, and 25.

Visit the official Enchanted Kingdom website at www.enchantedkingdom.ph, the online store at https://store.enchantedkingdom.ph, or the company’s Facebook page at www.facebook.com/enchantedkingdom.ph for more information on promotions, ticket bookings, and reservations.

Lifestyle, News

In Art Fair Philippines 2023, BPI again will assist artists and art enthusiasts

With increased support for both artists and art enthusiasts, Bank of the Philippine Islands (BPI) will return to Art Fair Philippines in 2023.

BPI, a fervent supporter of Philippine arts, helps visual artists through collaborations and art lovers by granting them more access to artworks at art events like the upcoming third edition of Art Fair Philippines.

“As we appreciate the value of artists and their works, we also see the significance of collecting and keeping great artworks, which is why we at BPI continue to provide our support as well to art lovers who, time and time again, visit Art Fair Philippines and acquire valuable artworks,” said Jenelyn Z. Lacerna, the Group Head of BPI Unsecured Lending and Cards, Product and Sales.

Art Fair Philippines 2023, which is happening on February 17-19 at The Link in Ayala Center in Makati City, will feature over 60 exhibitors from the Philippines and overseas as the art exhibition celebrates its 10th year. It is co-presented by BPI and Ayala Land, among other corporate supporters.

To promote art appreciation and further boost the local art scene, BPI offers complimentary access to cardholders of BPI Visa Signature, Platinum Rewards Mastercard, Amore Platinum Cashback, and Gold Mastercard.

“At BPI, we consider keepers of valuable art works as art investors, as the works they acquire become part of their investment portfolio,” Lacerna said.

BPI has been the caretaker of more than 1,000 artworks by many prominent Filipino artists, such as Fernando Amorsolo, Jose Joya, and Ben Cabrera. Most of these art pieces are the country’s finest expressions of Philippine culture and are reflective of BPI’s inherent values.

“The kind of support BPI gives to art lovers provides them greater access to exclusive events such as Art Fair Philippines, which continues to showcase the country’s vibrant local art scene and helps Filipino visual artists generate support and reach a wider audience,” Lacerna added.

BPI affirms its commitment to recognize and nurture the country’s artistry and talent through its participation in events like this.

One of the many galleries featured in the art fair is Art Cube, which provides a platform for talented young artists to showcase their works before an extensive roster of art collections. The gallery, which will be located on the 5th Level, Booth No. 5, will feature the works of father-and-son Renato and Guerrero Habulan, showing a glimpse of ordinary people: iconic images of the masses, their dignity amid hardship, and as an inspiration. Renato, a post-war and contemporary painter, is one of the most influential and award-winning watercolor artists in the country. Guererro, a recipient of the Thirteen Artists Awards of the Cultural Center of the Philippines, combines different figurative styles and approaches—from hyperrealism to pop surrealism to the “ready-made” images of silk screen printing.

Also featured in this year’s edition of the art fair includes Celine Lee, who has been recognized for her work, including the Juror’s Choice Award of Merit at the Philippine Art Awards in 2020. She has a diverse portfolio that includes paintings, sculptures, embroidery pieces, and multimedia works that show her innovative use of different materials and media.

A finalist in several competitions in 2018, including the LRT Art Competition, Shell National Student Art Competition, Metrobank Art and Design Excellence Competition, and Regional Winner for Philippine Art Awards, Winna Go’s paintings are also worth checking out for art enthusiasts. She draws inspiration for the majority of her paintings from the history of the Chinese diaspora, the depth of Chinese and Filipino culture, her own identity and place in society, and the splendor of nature.

“We invite the art enthusiasts out there to come and join us at the Art Fair Philippines and discover the country’s artistry and talent. Check out the many participating galleries that showcase Filipino artistry at its best,” Lacerna added.

Visit the Art Fair Philippines website and follow them on Facebook (www.facebook.com/artfairph) and Instagram (@artfairph) for additional information.

Food

Cyclists congregate in Nuvali for the inaugural Tour de McDo

Following the official launch of the 700th McDonald’s Philippines location in Nuvali, Santa Rosa, Laguna—Again, bikers and tourists gathered to one of the nation’s top bicycling destinations, this time for the first-ever Tour de McDo, which took place on February 12.

The Tour de McDo is a multi-stage bicycle race that highlights McDonald’s commitment to sustainability and its newest Green and Good flagship outlets in Nuvali, Sta. Delos Reyes and Rosa are both in Tagaytay City.

With two routes to choose from—the Nuvali Loop, or the “Beginner Route,” which covers 17 kilometers in the neighborhood to and from the 700th Store, and the “Intermediate Ride,” which covers 50 kilometers to and from McDonald’s Nuvali to McDonald’s Delos Reyes in Tagaytay—close to 100 cyclists signed up for the free bike tour.

Tour de McDo kicked off with a Ceremonial Ride Out with McDonald’s Chief Happiness Officer Ronald McDonald. To make the inaugural ride more special, participants received special kits which include an exclusive Tour de McDo Dri Fit shirt, Tour de McDo limited-edition stickers, and a free McDonald’s breakfast meal.

Both McDonald’s Nuvali and McDonald’s Delos Reyes Tagaytay have bike-friendly features that include a Bike & Dine facility and will soon include a Bike Repair Station to cater to the needs of cyclists that frequent the scenic bike routes in both areas

“McDonald’s Philippines—together with our partners from Ayala Land – Nuvali— strengthen our commitment to the environment through our Green & Good initiative. Providing opportunities for our customers to take part in activities like Tour de McDo supports our advocacy of championing sustainable active mobility that results in lessening of emissions, creating a positive impact to communities we serve,” said Adi Hernandez, Corporate Relations Director for McDonald’s Philippines.

With its “Green & Good” project, McDonald’s pledges to find more environmentally friendly, sustainable methods of operating its restaurants. McDonald’s is committed to doing better in its efforts to protect the environment, which is why its Green & Good stores are constructed using eco-friendly building techniques like light gauge steel frames and run using energy-saving techniques like solar rooftops and lampposts, grid-tied solar photovoltaic (PV) systems, a rainwater harvesting tank, and variable refrigerant flow (VRF) air conditioning systems, among others.

Food

A LEADER IN THE FOOD INDUSTRY IN KOREAN BRINGS THE RICHMADE BRAND TO THE PHILIPPINES

The introduction of the RICHMADE brand has been appropriate and crucial given the nation’s goal of concentrating its resources to produce sustained food security. The leading food firm in Korea, CJ Feed &Care, recently introduced RICHMADE as the new brand to carry its feed range. Apart from Korea, the Philippines will be the first Asian nation where RICHMADE launches its products, followed by other Asian nations where it operates factories and enterprises.

This is a testament of CJ Feed & Care’s commitment in helping and supporting the country in growing the agriculture sector, particularly the feed and livestock industry. By using the RICHMADE brand in its feed products, the company’s customers, managed farms and stakeholders will be assured that the standard and technology placed in all RICHMADE feeds to be manufactured here in the Philippines is the same in all parts of the world.

GLOBAL TO LOCAL.

The Rich made launch here in the Philippines will be the first, leading the other countries in the Southeast Asian region where the company has plants and offices.

RICHMADE’s Luzon sales team in full force post for posterity during the company’s Business Launch held in their Luzon plant, located in San Rafael, Bulacan. For more than 50 years, CJ Feed & Care has been developing unrivaled feed manufacturing technology that drove the growth of the Korean livestock industry. It has taken on the challenge without hesitation to support the success of farms it manages. These traits have made CJ Feed & Care as one of the feed and livestock companies that has successfully branched out from Korea into the global market.

The introduction of RICHMADE is simply the beginning. CJ Feed &Care will outline their ambitions, which will encompass Animal Nutrition and the management and breeding of poultry and livestock till sale. They were inspired by the “farm to table” concept. CJ Feed & Care has opted to expand in Cambodia, China, Indonesia, Japan, Myanmar, Thailand, Vietnam, and the Philippines since the company started its feed business in Korea in 1973. CJ Feed & Care is one of the feed and livestock companies that has successfully branched out from Korea into the worldwide market thanks to its continual global expansion.

Lifestyle, News

Riders are invited to participate in Ride for Valor 2023 by Philippine Veterans Bank

Everyone is welcome to participate in the Ride for Valor, a bike-for-a-cause event on March 5, 2023, organized by the Philippine Veterans Bank (PVB) to generate money for the upkeep of the Bataan Death March memorials and other World War 2 historical sites.

The event, which is sponsored by the Department of National Defense, the Philippine Veterans Affairs Office, the Provincial Government of Bataan, and the Wartime Heritage Guild-Philippines, according to Mike Villa-Real, PVB’s first vice president for marketing and communications, aims to preserve the legacy of American and Filipino soldiers who fought for freedom and democracy during World War 2.

The Bataan Death March is a somber reminder of the bravery and selflessness of Filipino veterans during the Second World War. It is an essential part of Philippine history and culture, and the Ride for Valor is an important way of honoring the veterans and preserving their legacy. Plus rider get to learn more about this historic event as they will be be traversing the actual route of the Death March; he said.

The ride is open to fully vaccinated cyclists and all types of bikes with brakes.

Villa-Real said the event will start at 6 a.m. from the Kilometer Zero in Mariveles, Bataan, to Capas National Shrine in Tarlac.

The non-competitive bike ride will have four pitstops: Mt. Samat, Balanga Provincial Capitol’s The Bunker, San Fernando Train Station, and Angeles Museum. Giveaways will be given in selected pitstops. Villa-Real said participants may ride at their own pace, adding there will be a 12-hour cut-off during thee vent.

He noted that the event will also implement a ;No Helmet, No Ride; policy to ensure the safety of the participants. Villa-Real also said a mechanic will be available to help those who encounter mechanical difficulties, while roving marshals will be present to keep track of the riders; progress. Support vehicles are allowed, but riders should only ride in the vehicle if they choose to drop out of the event.

The registration fee for the Ride for Valor is P1,000, which includes an official event shirt, a race bib, at rucker cap, a loot bag, an e-certificate, and meals.

Interested individuals may register online at bit.ly/rideforvalor2023 until March 1, while groups may email [email protected].

Participants may also register onsite at RD Cycles Libis Branch and RD Cycles Timog Branch.

Those who will join the bike ride must download the Traqs Philippines app to enter the event.

Prior to the bike ride, we will be raffling off an overnight stay for lucky joiners, and on March 5, we will be giving two bikes as well as hotel gift checks and other exciting prizes to our raffle winners,; Villa-Real added.

Organized by Without Limits PH – IGEM, Ride for Valor 2023 is co-presented by Traqs Philippines,

OneLGC, AIR21, Panahon.TV, and the Integrated Waste Management Inc. Sponsors include Neo Zigma PH, Hotel Sogo, Booster C Energy Shot, and Fitbar. The Bataan Death March is one of the darkest chapters in Philippine history, where around 80,000 Filipino and American soldiers were forced to march more than 100 kilometers in grueling conditions by Japanese forces in 1942.

Although many soldiers died from infections, thirst, famine, and the cruelty of their Japanese captives, thousands of men did survive the war. The monuments serve as a remembrance of the sadness and bravery that took place at that time. Veterans and their families from World War 2 own PVB, a private commercial bank. After the Bank’s new Charter was enacted into law, Post War Veterans and AFP Retirees became part of its ownership.

Follow Ride for Valor on Facebook to learn more about the occasion at www.facebook.com/RideForValorPH.

Food

Henry & Sons will revitalize the local coffee market

Henry & Sons, the nation’s top provider of high-end coffee goods and services, is dedicated to giving aspiring baristas top-notch teaching as part of its objective to expand and develop the domestic coffee sector.

“With the rising demand for specialty coffee in the ever-growing coffee market, Henry & Sons is determined to provide aspiring baristas with the skills and knowledge needed to succeed,” said Michael Harris Conlin, Henry & Sons president and CEO.

Conlin reported that the corporation and the National University Laguna recently signed a memorandum of understanding to launch the Global Coffee School (GCS) in Calamba City.

Over 40 places worldwide provide accredited GCS courses. The business offers thorough instructional programs to give aspiring baristas the abilities and information needed to produce the greatest coffee goods.

Courses include instruction on brewing methods and techniques, the science of coffee production, and different types of coffee drinks. Baristas will also be given hands-on experience with the most up-to-date coffee equipment, enabling them to develop their skills and gain the confidence needed to become top coffee professionals.

Conlin, a former Philippine National Barista Champion and semi-finalist in the World Barista Championship, said the collaboration aims to elevate Laguna Liberica to a global coffee brand and teach aspiring baristas in Laguna the skills they need to become sought-after in the coffee industry.

Last year, Conlin represented Laguna’s Liberica and Benguet’s Arabica at the Global Coffee Championship in Korea. Laguna’s Liberica won silver in the latte competition, while Benguet’s Arabica bagged bronze in the brewer competition.

According to experts, the Philippine coffee industry is expected to generate $6.3 billion this year or P345 billion. Conlin, however, said 97% of the coffee in the country is imported.

“Our local coffee farmers do not benefit from the billions of revenue generated by the coffee industry. If this continues, Philippine-grown coffee is at risk of extinction. This is a loss not only for our economy but also for our culture and heritage,” he said.

Conlin noted that the program aims to help Mabato coffee farmers introduce their products to the international market and provide stability and sustainability for their livelihoods.

He also encouraged people to buy coffee sourced from local farmers to support them.

Recently, Henry & Sons’ opened two new branches of The Giving Café (TGC) at the University of the Philippines Los Baños and SM Marikina.

TGC is part of the company’s social enterprise program established to support the Foundation for Sustainable Coffee Excellence (FSCE) in its drive to make the Philippines a major player in the global coffee industry through sustainable local coffee farming.

The FSCE has been supporting farms in La Trinidad, Benguet, for some years now to help and provide farmers and their families with essential needs such as irrigation, medicines, and educational assistance.

To offer a refuge for coffee enthusiasts, Henry & Sons opened TGC in July 2017. The restaurant features Chinese cuisine, including yang chow, Taiwanese fried chicken, and sweet and sour pork, as well as comfort foods like champorado, sopas, and arroz caldo.

Visit www.henryandsons.com and www.thevault.ph for additional details.