Food, Lifestyle

IN ITS NEW ‘COLORFUL’ CAMPAIGN, ROYAL™ Presents GENERATION KULIT

New ads and digital content mark the first global campaign for the brand since 2017

Royal™, one of Coca-Cola Philippines’s biggest brands and the country’s leading fruit-flavored sparkling drink, has announced the launch of a new advertising campaign inviting consumers to combat the ‘gray’ in everyday life by being playful and colorful.
This is the first global campaign for Fanta, the international brand name for Royal™, since 2017. ‘Colorful People’ is given a local flavor to celebrate those exceptional people who are young at heart and do not let the gray or low parts of their life win.

 

According to Cesar Gangoso, Coca-Cola Philippines Marketing Director, “Royal™ is a colorful, playful and delicious drink that Filipinos love. This new campaign encourages consumers to fight the gray in their lives by being authentic and playful and ultimately, to enjoy life to the fullest, regardless of their age.”

People tend to be overridden by adulthood’s conformity and seriousness as they grow older. RoyalTM seeks to relieve the monotony by urging Filipinos to be ‘colorful’ by infusing joy and humor into their daily lives and offering them a place to let their inner kid out. For decades, RoyalTM has been a favourite drink among teenagers. The beverage company, on the other hand, understands that being playful and childlike never ends at any age. As a result, no matter how the times change, what RoyalTM stands for will remain the same: having fun is something that everybody, regardless of age, can accomplish. Generation Kulit – a playful generation defined by attitude rather than age – is the name given to these “colorful fun-loving people” in the Philippines.

This playful generation is encouraged to share their kulit moments through the hashtag #GenerationKulit on social media and join Royal™ Philippines’ celebrity guests in showing how they fight back the monotony and seriousness of their days through playful fun.

‘Colorful’ recognizes and celebrates a Generation Kulit of Filipinos to keep the good vibes coming. These are your street performers or karaoke singers who work hard to make strangers smile and are not afraid of looking foolish. As a start, Royal™ is partnering with fun and young-at-heart Filipinos like Kim Chiu, Luis Manzano and Alex Gonzaga to talk about how they fight back everyday grays with playful fun, do wacky challenges, and give away prizes and surprises to their fans. A series of livestreams will be scheduled starting October 1, Friday on the Royal™ Philippines Facebook. Kim and Luis will be joined by TikTok sensations Teacher Dan and Berto Berioso, actress and vlogger Alex Gonzaga with her mom, Mommy Pinty, for an afternoon filled with lots of laughter and kulitan.

Meet Royal™ Philippines’ Generation Kulit — a generation of Filipinos defined by their playful and fun attitude and not by age, who brings good vibes to everyone’s daily lives.

In addition, people from different walks of life will be featured in a short film – hoping to inspire others to be part of Generation Kulit. As more people become part of this new generation: “Generation Kulit,” Royal™ will be sharing their fun-filled videos and colorful personalities each week.

To make it even more exciting, Royal™ is also inviting everyone to join their Play On! Promo where consumers can win awesome prizes. To join, consumers need to buy a specially marked Royal™ bottle, look for the 8-digit alphanumeric code underneath the bottle cap or label, and enter the code via the Royal™ Philippines Facebook Messenger any time from August 14 to November 6, 2021.

Royal™ Philippines is sharing the fun through their ongoing Play On! Promo where consumers can win awesome prizes such as a Nintendo Switch, Samsung Galaxy A52 mobile phone, Oishi snacks, mobile load, and up to Php 100,000 weekly. Promo mechanics can be accessed via the Royal™ Philippines Facebook page.

A new television ad named “Colorful” is part of the campaign, as are over 50 pieces of digital content and out-of-home assets. The campaign, which was conceived by SANTO Buenos Aires and modified by Craft Philippines, will launch in 2021 in various countries across the world. Using the hashtag #GenerationKulit on social media, see how Generation Kulit is making daily experiences more entertaining. Visit facebook.com/RoyalPhilippines for more information.

Learn more at  www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

ABOUT COCA-COLA PHILIPPINES  

Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to go beyond good as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.

AGENCY CREDITS

  • Lead creative agency: SANTOS Buenos Aires
  • Creative agency (PH): Craft Philippines, Visual Latina
  • Adaptation agency: Ogilvy Sydney
  • Connections agency: UM
  • Social agency: Digitas


 


 

		
				
								
	

	
	

		
		
			
						September 28, 2021						
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				Food
				
					
Target of McDonald’s Philippines to vaccinate 100% by October

				
	

	
	

		
		


Giant restaurant, McDonald’s Philippines who always serve their customers and their people first has vaccinated 98% of its restaurant managers and crew in NCR with their first dose. Which is more than 14,000 store employees in the region, the company has fully vaccinated 68% and on its way to hit its goal of 100% by October. This is what the McDonald is constantly working with regard to a safe environment for their people and for customers to enjoy their McDo foods.


“Our top priority is to provide our people and customers a safe environment to work at and enjoy their McDo favorites. With the continuous spread of the more dangerous COVID-19 variant [Delta], we are committed to get all eligible employees nationwide fully vaccinated. We need to ensure they are better protected against the more severe effects of COVID-19, keeping their families and customers safe as well,” said McDonald’s Philippines President & CEO Kenneth S. Yang.


Under its M Safe program, McDonald’s purchased vaccines for all its employees together with other private companies under tripartite agreements.  The vaccines are to be given to the employees for free. With the rampant threat of the Delta variant, the company had also encouraged their employees to get vaccinated as early as June in their respective LGUs to receive the much-needed protection against the virus. All McDonald’s employees fall under the A4 category.


With the recent government announcement on the Pilot Alert Level System in NCR, McDonald’s restaurants with fully vaccinated managers and crew members welcomed back customers for dine-in last September 16. In accordance with the IATF guidelines, fully vaccinated customers can opt to dine indoor within the 10% store capacity, while outdoor dining will be open to all customers with a store capacity limit of 30%.


The QSR giant assured that they will continue to offer safe, feel-good experiences for customers whether in the store, Drive-Thru or Delivery, through crew and managers who are protected/healthy and working in a safe environment. With the constant acquisition of Safety Seal Certifications and active participation in boosting vaccine confidence through the Ingat Angat Bakuna Lahat program, now in over 50% of all restaurants nationwide.


 


 


 

		
				
								
	

	
	

		
		
			
						September 27, 2021						
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				Food, Lifestyle
				
					
Sting Energy Drink gives vital workers a boost

				
	

	
	

		
		


The epidemic demonstrated that not all heroes are clad in capes. Our economic frontliners make life easier and safer for us. Among them are delivery drivers, construction workers, and market vendors. Essential workers prepare for busier days ahead as the most joyous season of the year approaches. They anticipate increased delivery volumes, more traffic at food shops, and increased demand for their services. They require a small push from energy drinks to get them through the day.


Sting is one of the energy drinks known and well-loved among Filipino essential workers.

It is a product of Pepsi-Cola Products Philippines Inc. (PCPPI), the exclusive manufacturer of PepsiCo beverages in the country.




Sting helps build stamina needed to last a long and tough day. It sharpens the mind and body to endure taxing situations.


“As we enter the last quarter of the year, we hope to power up our economic frontliners through Sting. Their commitment to their jobs, despite the threat of the pandemic, is commendable. PCPPI, for its part, continues to produce beverages that are not only refreshing, but energizing as well,” said PCPPI president and chief executive officer Frederick D. Ong.


Sting is a refreshing energy drink that gives one a positive kick. It comes in strawberry flavor in 300ml and 330ml bottles. It is available in supermarkets, groceries, convenience stores, and sari-sari stores nationwide.


Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Gatorade, Tropicana, Lipton, Mug, Premier, Milkis, and Aquafina are just a few of the well-known beverage brands that PCPPI manufactures exclusively in the Philippines.


About Pepsi Philippines


Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer of PepsiCo beverages & snacks in the Philippines, with a relationship spanning 70 years. PCPPI is a listed company in the Philippine Stock Exchange (PSE: PIP) with Lotte Corporation which is a holding company of Lotte Chilsung Beverage, one of the biggest beverage companies in South Korea as the lead shareholder co-managing with PepsiCo. PCPPI manufactures and sells well-known food and beverage brands: Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Sips, Milkis, Let’s Be and Aquafina. It has established 14 manufacturing facilities across the country, serving more than 700,000 outlets and providing employment through its extensive distribution network.


PCPPI is committed to create a positive impact on society with programs focused on environmental sustainability, nutrition, education, and livelihood. For more information, visit www.pepsiphilippines.com.




 


 


 

		
				
								
	

	
	

		
		
			
						September 27, 2021						
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				Lifestyle
				
					
Hanabishi & Mega Prime’s LazLive Cooking Demos on September 26 & 30 will teach you how to make simple dishes

				
	

	
	

		
		


On September 26 at 6:00 PM and September 30 at 5:30 PM, Hanabishi Appliances and Mega Prime Global link up once more for a LazLive culinary demonstration. On Hanabishi’s official Facebook page, both events will be live streamed.


According to Cherish Ong-Chua, Vice President, Finance and Marketing at Hanabishi Appliances, “Hanabishi and Mega Prime Global along with The Bailiwick Academy are holding these cooking demonstrations so our audiences can learn how to prepare simple meals using Hanabishi cooking appliances. We made sure that they are easy to follow so that even those who don’t know how to cook and operate basic kitchen appliances can do the dishes at home.”


Learn how to prepare beef pares using an electric pressure cooker and homemade pizza with an air fryer oven.


“From these simple dishes, we hope more people would be encouraged to cook their own meals at home. Both Hanabishi and Mega Prime are here to help our customers make their cooking easier and healthier,” said Chris Fernandez, head of marketing at Mega Prime Global Corporation.


Grace Parazo, CEO of The Bailiwick Academy, added that chefs will be preparing the dishes, they made sure that the cooking procedures are easy to follow.


“It will be a fun and educational event, and we hope we could encourage more people to take up cooking,” she said.


Vouchers and Amazing Deals


All throughout the livestreams, Hanabishi and Mega Prime Global will be giving away discounts and vouchers. Exclusive bundles will also be up for grabs.


Those who will purchase a Hanabishi electric pressure cooker, rice cooker, and fryer during live events will receive free bundles of Mega Prime products.


Products to Be Used During the Cooking Demos


Hanabishi’s electric pressure cooker and air fryers are two of its most popular product lines.


The Hanabishi HDIGPC10in1 that will be used during the event has a 5.7L capacity. It can be used as a pressure cooker, slow cooker, rice cooker, stir fry pan, steamer, yogurt maker, cake maker, warmer, searing pan, and sterilizer.


It has a 10-program cooking selection: rice, multi-grain, soup, meat/stew, poultry, fish, steam beans/chill, yogurt, porridge. It comes with a digital display and an intelligent no-pot sensor.


Hanabishi air fryers, meanwhile, come in two variations: the standard air fryer and the air fryer oven, which comes in two sizes.


The Hanabishi HAFRYER70 features a 7-liter capacity and a cooking time range of 1 to 30 minutes. It can be cooked at temperatures ranging from 100 to 200 degrees Celsius. It includes a non-slip base as well as an air fryer basket. Furthermore, the Hanabishi Air Fryer Oven HAFEO23SS features a 23-liter capacity and a temperature that can be adjusted. Air fry, boil, bake, toast, convection broil, and convection bake are the six functions. It also includes a rotisserie. It comes with an air fryer basket, baking pan, and oven rack, as well as a stainless steel housing.


For more information about Hanabishi products, visit www.myhanabishi.com. and its official flagship store on LazMall : https://www.lazada.com.ph/shop/hanabishi/.


*For updates on the upcoming cooking demonstration schedules, please follow Hanabishi’s official Facebook account: https://www.facebook.com/MyHanabishiAppliances. Also follow its Instagram: @myhanabishi for the latest product news and promotions.


*For more information about Mega Prime products, visit https://megaglobal.com.ph/mega-global-corporation-products/mega-prime/, https://primemomclub.com/ and its official Facebook Page: https://web.facebook.com/MegaPrimeQuality


*For more information on Bailiwick Academy, visit their website and social media pages: www.thebailiwickacademy.com Facebook : https://www.facebook.com/thebailiwickacademy IG: https://instagram.com/thebailiwickacademy


About Hanabishi: 


Spanning more than three decades, Hanabishi has established its reputation as a provider of affordable yet quality home products that lasts, which paved the way for its tagline “Kapartner from Start to Forever.” Hanabishi Home Appliances are available at leading appliance stores nationwide. For more information about Hanabishi, please visit www.myhanabishi.com/shop/and like them on Facebook: www.facebook.com/MyHanabishiAppliances/



		
				
								
	

	
	

		
		
			
						September 26, 2021						
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				Entertainment
				
					
Returns with another game-changing hip-hop anthem, Def Jam Philippines releases “Puso At Diskarte”

				
	

	
	

		
		

Featuring some of the most important rap acts of our time and considered as one of the most respected record labels in the country, Def Jam Philippines. Puso At Diskarte” serves as the maiden track off Def Jam Philippines’ collaborative EP, RHAPSODICITY, which is touted as a “lyrical EP.” The upcoming compilation will also feature tracks such as the propulsive jam “Lahing Maangas,” the lyrical heavyweight “Diversity,” the future smash “Lakbay,” and the Pino G.-produced “Epic.”


Produced by CURSEBOX, the anthemic banger delivers show-stopping verses that set the bar high for hip-hop collaborations, and massive, titanium-grade beats that blur the boundaries between gangsta rap and contemporary urban music.


According to Allan Mitchell “Daddy A” Silonga, A&R Senior Manager of Def Jam Philippines, “Puso At Diskarte” started out as a concept which aims to gather hip-hop icons from different affiliations and groups within the community. “With the help of Dcoy, we’ve messaged them one by one, and explained to them the vision behind the project,” the label honcho shares in a statement. “We’ve always wanted to foster dream collaborations that push the envelope in terms of artistry and impact, and produce an iconic music video to complement the bigness of the idea. ‘Puso At Diskarte’ not only shines the spotlight on grander themes in hip-hop, but also elevates it as an art form and a cultural force.”


Lyrically speaking, the all-star collab track documents the struggles of every hip-hop artist involved in the project and how they managed to survive the odds through determination, commitment, and hard work. All the participating artists penned their parts, with Daddy A co-writing some of the verses and the bridge. This exchange of ideas resulted into a compelling rap tune that fosters a sense of community and teamwork, honoring what Def Jam stands for in the first place both as a label and as a pioneering hip-hop dynamo.


As Daddy A puts it, “This EP will be remembered because of the lineup of artists and their collaborators. It’s really a miracle specially during this pandemic to put together a massive EP like this. This is gonna be epic!”


For more updates just follow Def Jam Ph of their social media: Facebook | Instagram | Twitter | TikTok | YouTube


About Def Jam Recordings 


Founded in 1984, Def Jam Recordings began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop. Def Jam has represented the very best in cutting-edge music for 35 years, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others.


 


 

		
				
								
	

	
	

		
		
			
						September 26, 2021						
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				Health and Wellness
				
					
8 Healthy Snacking Ideas to Eat Before and After a Workout by Dana Ryan PhD, MBA, M.A. – Director, Sport Performance and Education, Herbalife Nutrition

				
	

	
	

		
		


Healthy snacking is an important part of anyone’s diet. But for athletes and active individuals, snacking ensures adequate fuel for exercise, improves muscle recovery, boosts mental performance, and helps maintain healthy body composition.


As a sports dietitian, athletes often ask me: What should I eat before and after a workout? What’s a good sports snack? These are great questions I’ll be happy to answer.


Healthy Pre-Workout and Post-Workout Snacking


Snacks are “mini-meals” that fill the gap between our main meals and provide the energy and nutrients our bodies require. Your hunger signals, as well as your job, academic, sports, or sleep patterns, should influence the amount and type of snacks you consume.


To stay on track with your nutrition and performance goals, you must make smart snack selections. Here are some of my favorite healthy snacking ideas:


1.)Combine Lean Protein with a Carbohydrate and/or Healthy Fat.


In general, think of balance when looking for snacks to curb hunger. Pair protein-rich foods with a carbohydrate or healthy fat for a balanced snack. It is crucial to have lean protein at every meal and snack to support muscle growth and repair. Protein also promotes fullness, helping ward off hunger until your next meal.


Carbohydrates provide both your body and your brain with energy. Choose whole grains, like whole-wheat bread or crackers or a high-fiber cereal, for long-lasting energy. Healthy fats, like nut butter or avocados, also provide energy with staying power.


Examples of balanced snacks include Greek yogurt with granola, half a turkey sandwich, a fruit smoothie made with Greek yogurt, a banana with peanut butter, string cheese and fruit, and trail mix.


2.)Don’t Ignore Your Hunger Cues. Listen to your body and pay attention to your hunger cues.         Common signals include stomach rumbling or growling, fatigue, shakiness or dizziness, and poor concentration.


If you have these symptoms, too many hours have passed without fuel. Being able to recognize these signals is crucial for athletic performance. You’ll need energy to perform your best.


Typically, spacing meals and snacks out every 2-3 hours is adequate timing to avoid hunger pangs and to ensure your body has enough fuel. This amounts to 2-3 snacks in addition to three main meals per day.


3.)Fuel Your Exercise with Pre-Workout Snacks. Carbohydrates are the preferred source of fuel for exercising muscles. Timing is important: prioritize easy-to-digest carbs in your pre-workout snack.


A small amount of lean protein is okay, but limit or avoid fats, as they may cause digestive issues if eaten too close to the time of your workout. Timing will vary, but eating your snack one-hour pre-workout should allow enough time for digestion.


Examples of pre-workout snacks include a fruit smoothie or applesauce, a handful of dried fruit plus whole-grain cereal, Greek yogurt with berries, a piece of fruit plus a carbohydrate-electrolyte beverage, and a piece of whole-grain toast with jam.


4.)Refuel, Repair, and Recover with Post-Workout Snacks. A good post-workout snack should have three components: protein, carbohydrates, and fluids. The goal after exercise is to replace the fuel that was burned, restore fluids lost through sweat, and provide protein to promote muscle repair.


Aim for at least 20 grams of protein in your snack to prevent muscle breakdown and to promote muscle building. Eating your snack within the first hour after exercise is ideal for replenishment and rebuilding.


Examples of good recovery snacks include low-fat chocolate milk, a protein shake, a fruit and Greek yogurt smoothie, trail mix with dried fruit, whole grain bread with nut butter, and banana plus low-fat milk.


5.)Snack Mindfully and Avoid Distractions. Munching mindlessly is an easy way to end up with your hand at the bottom of an empty bag of chips without knowing how it got there.


First, make sure you chose a healthy snack that aligns with your performance and health goals. Then, stop what you’re doing for a few minutes – turn off the TV, put down your phone, and close your laptop – and eat your snack.


Eating without distractions will help you feel more satisfied and you’ll be less likely to overeat.


6.)Don’t Get Tricked by Treats. Distinguish a healthy snack from a treat. Healthy snacks are nutritious and satisfy hunger. Treats, such as sweets, fried foods, and chips lack useful nutrients and provide “empty” calories,” meaning they cannot help your body grow, recover or perform to the best of your ability.


Treats might satisfy a craving, but they rarely satisfy hunger, leaving you to reach for something else soon after. Treats often lead to overeating, which could eventually lead to weight gain. Instead, choose a healthy snack that can satisfy your craving while making you feel full.


7.)Choose Healthy, Convenient Snacks to Fill Nutrition Gaps. Whether you’re fueling for exercise, replenishing energy losses, or building and repairing muscles, your body needs constant nutrition. In my experience, many athletes are consistently hungry and can’t seem to get enough calories throughout the day.


When you’re on-the-go, choose a convenient snack such as a protein bar, fruit, or Greek yogurt. Snacking is a great way for active people to get the extra nutrition they need to achieve body composition and performance goals.


8.)Plan Ahead. Prepare healthy snacks at home to take with you to work, school, or training. Skip the vending machine and avoid buying snacks where healthy options are limited.


By prepping nutritious snacks ahead of time, you’ll not only save money, but you’ll also get more nutritional bang for your budget. In your backpack or sports bag, keep some portable snacks.


You will not miss your nutritious snacks if you plan ahead and know your schedule.


About Herbalife Nutrition Ltd. Herbalife Nutrition 


(NYSE: HLF) is a global company that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world. For more information, please visit IAmHerbalifeNutrition.com.


 

		
				
								
	

	
	

		
		
			
						September 25, 2021						
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				Entertainment
				
					
Hya, Alfa Join Alessandra de Rossi-helmed AWOOO Records

				
	

	
	

		
		


Alessandra de Rossi is now setting her sights on different waters from the success of her directorial debut My Amanda in July. Which she’s revisited more vigorously as of late: adopting the functional moniker ADR, reissuing her 2012 debut Adrift via Lilystars Records, even penning songs for her films. And no, De Rossi isn’t simply pimping playlists or fawning over new discoveries on her socials. She’s taking things a notch higher, putting up her own label AWOOO Records, which she’s formally unveiling to the public yesterday (September 24) after making an under-the-radar announcement earlier in the month.


To the character-actress-turned-indie-darling, it’s not so much about scratching a visionary itch but passing deserving talents the mic. “I think [Filipinos] really stand a chance in changing how the world looks and sounds,” she says, confident that local music can enjoy the same attention other art forms like cinema are getting. “All we need is to offer something pure, peculiar, and distinct. I think we can make it, too!”


And “pure, peculiar, and distinct” was precisely what she saw in AWOOO’s two inaugural artists, both women: the Fil-German San Carlos City chanteuse Hya, and the SoCal-based singer-songwriter Alfa. The former was a talent-show champ who’s previously made the rounds—Rising Stars Philippines, Just Duet, The Will to Win—before landing a spot in Bangon Talentadong Pinoy, where De Rossi was a judge who found herself fangirling instantly.


“She sounded like an angel, and my world just stopped. I knew in my heart that this girl, given a chance, could be someone new singers can look up to,” De Rossi says of Hya (or Lee’Anna Weber Layumas), whose impressive range and knack for soothing melodies the actress also singled out. Her lilting debut single “Raindrops,” arranged and co-produced with Nick Lazaro for La Balls Studio, is out today.


Alfa, whom Eric Gnezda of PBS’ Songs at the Center calls “everything you want in a singer-songwriter,” is a schooled multi-instrumentalist who gravitated towards songcraft very early on, eventually releasing three albums, an EP, and snagging herself top honors in the world category of the John Lennon Songwriting Contest in 2020.


While shades of chill wave and ambient pop permeate the music of AWOOO’s banner artists, De Rossi insists she is more after a feeling. “As long as you make me feel something, or if you make me feel like I’m not alone—when your music can be my best friend—it really becomes AWOOO,” she says playfully, speaking of how Hya provides “courage in times of unrest” and how Alfa “sings like no one is listening.”


“A world of our own” or AWOOO is a sublabel of Lilystars Records, whose head honcho Clem Castro serves as partner and de facto adviser. “It took twenty years for people to actually believe in me,” the AWOOO label head says, alluding to her slow but steady ascent in film and television. “I hope God blesses me with the right people, so that I can serve these artists and they don’t have to wait as long to be heard and understood.”  


 

		
				
								
	

	
	

		
		
			
						September 25, 2021						
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				Lifestyle
				
					
Throughout the Pandemic, Scholastic and its Reading Partners Remain Committed to Promoting Reading

				
	

	
	

		
		


Scholastic, a renowned leader in education, recognized its partner schools and educators in the 2021 Scholastic Readers Cup, which was broadcast live on the Scholastic Asia Teachers Facebook page on September 23rd. Scholastic has partnered with classrooms and homes around the world for 101 years, and everything Scholastic has done and continues to do is based on a love of reading and a belief in its power. The purpose of Scholastic is to make reading a priority in children’s life.


Scholastic Philippines launched the nationwide Readers Cup in 2012 to inspire and push its literacy program partners to turn their schools into reading communities. And, year after year, an increasing number of schools would meet their reading goals and take pleasure in their libraries, which had grown to be one of the busiest and most efficient areas of the school.


Despite the challenges of the COVID-19 pandemic, including the sudden shift to distance learning, Scholastic and its partner schools did not waver in their reading advocacy.  They understood how books and reading are fundamental, and how reading is necessary not just for the continuity of learning, but also for the readers’ delight and personal well-being.


Through the PR1ME English Program, Scholastic’s partner schools had access to Literacy Pro Library –                 a growing digital library of 1,600+ eBooks that enriched learning and that motivated pleasure reading.                         To aid teachers, PR1ME English also made available instructional resources (both print and digital) and lesson videos for synchronous and asynchronous distance learning.


Mr. Joven Sierra Llabore, PR1ME English Coordinator of Assumption Iloilo has this to say about the Literacy Pro Library – “The LitPro Library is the coolest!  Learners can access books whenever and wherever they want to, as long as they have Internet connection.  One of our learners read more than 500 books because she just loves to read.”


Some school libraries, like that of Early Christian College of Arts and Technology (1st place winner in the 2021 Readers Cup Diamond Category), also resumed their lending services through curbside pick-up or bookmobiles.  The books in their Scholastic Reading Centers found their way to children’s homes to provide children comfort and hope, and to take them to adventures in the wonderful world of books.


With Scholastic’s support, many schools continued with their reading campaigns.  Rookie of the Year Awardee, Maria Ferrari School Inc., for example, had regular read aloud sessions with their students, and the Drop Everything and Read (DEAR) Day to encourage independent reading.


Scholastic’s General Manager, Jane Tiongco-Aguirre, proudly reported that the learners in Scholastic’s partner schools even increased their reading rate in SY 2020-2021 by 36% from their readership in  SY 2019-2020.  A fantastic achievement during a challenging “pandemic” school year, when many expected that pleasure reading might be put aside.




Steadfast Reading Champions


Scholastic is grateful to find in many Philippine schools dedicated and loyal partners in their reading advocacy.  And, with great pride and admiration, they announced that 80 of their partner schools have reached their reading target, with many far-exceeding the goal of 30-books-read per child.


The top winners of the 2021 Readers Cup and their average number of books-read per child are:


DIAMOND CATEGORY:  Early Christian College of Arts & Technology, Inc. (67 books); Our Lady of Peace School Antipolo (66 books); and Philippine Cultural College, Caloocan (64 books)


RUBY CATEGORY:  Iloilo Scholastic Academy (332 books); Stonyhurst Southville International School, Malarayat (103 books); and Saint Mary’s Angels College of Valenzuela (99 books)


EMERALD CATEGORY:  Casa Del Niño Montessori School Ciudad de Calamba (326 books); University of Batangas Lipa City (168 books); and Virtudes de la Academia, Inc. (157 books)


SYNERGY AWARDS:  Stonyhurst Southville International School, Batangas City and Malarayat (108 books); Casa Del Niño Montessori School System (93 books); and Saint Mary’s Angels College of Pampanga and Valenzuela (84 books)


ROOKIE OF THE YEAR:  Maria Ferrari School, Inc. (92 books)




Reading is Transformational.  Read On.


The 2021 Readers Cup theme – “Soar into Possibility” – builds on Scholastic’s centennial theme – Reading is Transformational.  Read On.


Celebrity readers and authors joyfully shared their personal ‘reading stories’.  Kakie Pangilinan shared how she was a voracious reader as a child, and how reading has fueled her passion to write.  Martin Del Rosario proudly described himself as a “book lover”, and so did Andrea Torres, who also shared how reading has nurtured her sense of wonder and discovery, imagination, and eloquence.


Filipino authors, Catherine Rose Torres and Joel Donato Ching Jacob, talked about how reading can be our refuge, comfort, and joy during trying times like this pandemic, and proceeded to encourage the youth to write and tell their own stories.


The winning schools shared their journey to becoming a community of readers and the fruits that their learners are reaping from their reading habit.


Mr. Peter Chan, Executive Director of Iloilo Scholastic Academy revealed that their school was guided by these 5Cs in their effort to become a community of readers – Collective efforts, Convincing skills, Conviction, Collaboration, and Consistency.


Ms. Donnabelle Atienza, Principal of Stonyhurst Southville International School – Malarayat, who shared the top Synergy Award with sister school Stonyhurst Southville International School, Batangas City, expressed her delight in how Scholastic’s Reading Program has excited their young learners to read and equipped them to become skilled and confident readers.


Dr. Farah G. Acierto, School Directress of Casa Del Niño Montessori School Ciudad de Calamba attested that “The Scholastic Reading Program and the Readers Cup Award has made our young CASAns voracious readers, and transformed them to be competitive in ways more than we can imagine.  Declared as national champion in this aspect has made our students feel that reading can make them superior and special.”


The 2021 Readers Cup was a wonderful celebration of books and reading, of writers and storytellers, of readers and those who advocate reading to open a world of more possibilities, chances, and delight for all children.


Visit www.scholastic.asia or www.facebook.com/ScholasticAsia for more information about Scholastic’s educational efforts. Please contact Scholastic Philippines at [email protected] if you have any questions.


 


 


 


 


 


 

		
				
								
	

	
	

		
		
			
						September 24, 2021						
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				Lifestyle, News
				
					
Lumina Homes offers more alluring deals! Watch out for this!

				
	

	
	

		
		


Lumina Homes is well-known for providing a secure environment for its residents. It is not only an affordable investment, but it also provides exquisite homes that will undoubtedly be a good deal for the people. It is such a dream house for a family that wants to achieve a safe and wonderful place to live.


Based on their website, The Lumina series of mass housing communities was built in response to the government’s request – and the country’s need – for affordable and socialized housing. Lumina, which was founded in August 2012, aspires to be one of the country’s leading housing developers. In just 8 years, Lumina already has over 50 developments in key locations across the country: Rizal, Bulacan, Pampanga, Bataan, Zambales, Nueva Ecija, Tarlac, Pangasinan, La Union, Cagayan, Isabela, Cavite, Batangas, Laguna, Quezon, Camarines Norte, Albay, Sorsogon, Iloilo, Capiz, Cebu, Negros Occidental, Agusan del Norte, Zamboanga del Sur, Bukidnon, Misamis Occidental, Davao del Norte, Davao del Sur, and South Cotabato.


Lumina homes range in price from Php 500,000 to Php 1,700,000. They are made of high-quality materials and cost between Php 500,000 and Php 1,700,000. A buyer who qualifies as a “low-income earner” with Pag-IBIG Fund can spend as little as Php 1,898 per month at 3% interest for a brand new home in a safe and secure Lumina community.


Lumina developments are part of master planned communities that include facilities such as a community hall, basketball court, small gardens and playground, as well as commercial areas in the future. Lumina not only creates a self-sustaining community, but it also gives every Juan the pleasure of homeownership by creating in accessible places close to major thoroughfares, transportation hubs, schools, hospitals, and business and leisure facilities.


That’s why Lumina Homes is striving to improve the quality of their houses and bring more exciting projects to satisfy the needs of their residents. One of these newly acquired plans is the three new houses by Lumina Homes in their location in Batangas. I’m so fortunate to see and experience the newest offer of Lumina Homes to their community; it’s the three model houses namely: Adriana Townhouse, Athena Duplex, and Angeli Single Firewall. Lastly, the new space for recreation in the heart of Lumina Homes, the Espacio.


The Three Lumina Homes Model House


    

  1. 

    ANGELI
    

    2. 





The Angeli Single Firewall Model from Lumina Homes is a 42-square-meter home on a 54-square-meter lot. It has a living room, dining room, and kitchen, as well as three bedrooms, one toilet and bath, one carport, and a service area. It’s my favorite among the three because it’s the biggest property that can be enjoyed by a big family. It’s also an affordable unit that will suit your budget because of it’s good enough space and for the overall amazing features of the house.


    

  1. 

    ADRIANA
    

    2. 





Lumina Homes’ Adriana Townhouse Model is a 44 square meter home on a regular 42 square meter lot. Its features include a living area, dining & kitchen, 2-bedroom provision, 1 toilet & bath, 1 carport provision, and service area. It’s best for a small family that’s looking for an affordable yet the right amount of space to live in.


    

  1. 

    ATHENA
    

    2. 





The Athena Duplex Model from Lumina Homes is a 53-square-meter home on a 63-square-meter lot. It has a living room, dining room, and kitchen, as well as three bedrooms, one family room, one toilet and bath, one carport, and a service area. For those couples who are looking for a house where they can start their family, Athena Duplex is what you’re looking for.


Espacio a new Leisure Place in Lumina Homes




 


Espacio, a new place that will surely be enjoyed by many people because of its features. Inside your Lumina Homes subdivisions, you’ll find Espacio, your new living, leisure, and recreation place. There’s also the multi-purpose hall, a distinctive Lumina Homes facility that may be used for sports tournaments as well as regular community activities like general meetings.


Espacio will also be accompanied by open areas set aside for little gardens, a play area that your children will undoubtedly enjoy, and a jogging trail that will have specific advantages to live a healthy and active lifestyle.  Because Espacio is outfitted with facilities for these vital offices, residents will no longer need to travel to the barangay or city hall, or send their children to daycare outside of the Lumina Homes community. A Health Center, a Day Care Center, a Senior Citizen Center, and a Barangay Center will be located in Espacio.


Residents of Lumina Homes may expect a more secure, fun-filled, and fascinating life with Espacio, which is just a few steps away from their Lumina home. Espacio, strategically located in the heart of Lumina Homes subdivisions, aims to breathe new life into inexpensive rewarding—housing communities like Lumina Homes.


To know more about Lumina Homes you can visit their website at https://www.lumina.com.ph/. You may also visit their facebook and instagram page for more exciting deals and know more about their new units.


 


 

		
				
								
	

	
	

		
		
			
						September 24, 2021						
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				Food, News
				
					
McDonald’s All Wheels, All Wins Promo gives riders of all types and sizes the chance to win brand new wheels!

				
	

	
	

		
		


There’s a way if there’s a wheel—especially at McDonald’s Ride-Thru! Riders, drivers, and passengers-on-the-go may look forward with McDonald’s All Wheels, All Wins Promo, which will give them a chance to win thrilling and spectacular raffle items beginning September 5. All they need are their wheels and a minimum of PHP 100 in McDonald’s Ride-Thru receipts.


McDonald’s All Wheels, All Wins Promo will be raffling off different types of rides starting off with one brand-new Chevrolet Tracker LT Redline Edition! This new crossover SUV combines practical functionality, modern athletic design, intelligent connectivity features, and refined engine technology that are ideal for future McDo Ride-Thru drives. The Chevrolet Tracker is also powered by a lightweight, new generation 1.0 Turbo engine packed with smart technologies, giving its riders the best excellent performance it can ever provide.


On top of that, one lucky winner will also receive a set of Yokohama Tires while 10 riders will enjoy Php10,000 worth of Yokohama Gift Certificates each! The Geolandar A/T tire delivers greater durability and longer Life. It provides excellent wet grip and off-road traction.




And since McDonald’s welcomes all kinds of wheels in their Ride-Thru, joining the raffle lineup are the following rides ready to be taken out for an adventurous spin:


    

  • Three Vespa Primavera Motorcycles
    • 

  • Three Yamaha Mio Sporty Motorcycle
    • 

  • Three Marlin 5 Mountain Bikes
    • 



Customers who ride-thru with a minimum purchase of PHP 100 from September 5 to October 29 are eligible to one e-raffle entry, which must be entered through the McDonald’s App. Customers can simply follow these simple instructions:




So, what do you have to lose? From today through October 29, take your 4-wheelers, 2-wheelers, and 3-wheelers out for a ride to increase your chances of winning these fun and rewarding rides and prizes. Make sure you’re a part of it if you want to win!


The raffle will be drawn in the first week of November, so keep an eye out because you might be the lucky winner. Visit McDonald’s Philippines’ Facebook, Twitter, and Instagram sites for more information. And, because sharing is caring, tell your friends and family about it by posting about it on social media with the hashtags #McDoAllWheelsAllWins and #McDoRideThru!


 


 


 


 


 

		
				
								
	

	
	

		
		
			
						September 23, 2021						
						by