Fashion, Lifestyle, Sports

Fresh Ways to Move, Dress, and Begin Your Metro Lifestyle at SM Supermalls

Real talk: there are days when you’re constantly moving, and other days when you’re simply a bit better than you were yesterday.

Either way, it all contributes to your self-love journey—not just about exercise, but about staying active in your own way, building new habits, and discovering what truly suits you each day. Around the Metro, SM Supermalls continues to grow with fresh finds and experiences that help you ease into that rhythm more naturally.

From performance gear to ways to get moving and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls where everything is All For You.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Just around the Metro, SM Supermalls continues to grow with new finds and experiences that make it easier to begin, reset, or simply switch things up–whether that means moving more, dressing with more intention, or taking that first small step.

From performance gear to easy ways to get started, and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls, where everything is All For You.

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

  • Wilson

Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

  • Avari Tennis

Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium.

Showing Up, Your Way

  • Ayumi

The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

  • Ball & Chain

This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you’re heading out or slowing down.

No matter what your active era looks like—whether you’re always on the move or simply easing into your own rhythm—there’s always something new ready to become part of your routine. Explore new spaces, try fresh experiences, and make them truly yours at SM Supermalls, which continues to evolve with exciting finds and offerings, all for you.

Stay updated by following @smsupermalls on social media or visiting SM Supermalls www.smsupermalls.com for the latest news and events.

 

 

 

 

 

 

Lifestyle

5 Reasons Shoppers Can’t Get Enough of the Bulawan Trade Fair at SM Bacolod

Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans

SM Supermalls and the Association of Negros Producers (ANP) formally open the Bulawan Trade Fair at SM City Bacolod, celebrating Negrense creativity, craftsmanship, and entrepreneurship while creating greater opportunities for local MSMEs to thrive. L-R: Brigadier General Ted Dumosmog Commanding Officer 303rd Brigade; Gov. Eugenio “Bong” Lacson; Mary Ann Colmenares, 40th Negros Trade Fair Chairperson; May Castro, Public Relations Manager of SM City Bacolod; and Lynna Joy B. Cardinal, DTI Negros Occidental Provincial Director.

The Bulawan Trade Fair is now in full swing at SM City Bacolod, attracting shoppers, creatives, and advocates of local craftsmanship in a lively celebration of Negrense artistry, innovation, and enterprise. After a strong opening day turnout, the three-day event continues to highlight locally made products and the inspiring stories of MSMEs from Negros Occidental, reinforcing why it remains a must-visit weekend destination.

Organized in collaboration with the Association of Negros Producers (ANP), the group also responsible for last year’s successful Negros Trade Fair at SM Aura Premier, the Bulawan Trade Fair stands as a tribute to local creativity while also opening doors for MSMEs to reach broader national markets through SM Supermalls’ extensive retail network.

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

  1. It’s where Negrense craftsmanship meets modern innovation

Shoppers are especially flocking to the fair for highly sought-after Negrense delicacies, handcrafted home décor, artisanal fashion accessories, woven products, natural crafts, and locally made food favorites that showcase the distinct creativity and craftsmanship of Negros Occidental.

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs.

Visitors can also discover original and never-before-seen product concepts featured in SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition—a prestigious platform where new products and creative concepts are introduced, judged, and recognized for excellence and innovation.

The Bulawan Trade fair serves as a platform for Negrense artisans and entrepreneurs to champion their culture and distinct creative palates to a wider market of customers through SM Supermalls

“People now appreciate products with authentic stories and craftsmanship,” shared Eva Si of ChiEvs Stones and Crystals. “The Bulawan Trade Fair allows us to proudly showcase Negrense creativity to more customers and new markets.”products and creative concepts are introduced, judged, and recognized for excellence and innovation.

  1. It’s a major boost for local and next generation Filipino MSMEs

As part of SM Supermalls’ continuing SM for MSMEs advocacy, the event provides entrepreneurs with greater visibility, stronger customer engagement, and opportunities to scale beyond their local communities. “SM Supermalls continues to open meaningful opportunities for MSMEs across the country,” said Joaquin San Agustin. “Through events like the Bulawan Trade Fair, we help local businesses connect with more customers, strengthen their brands, and become part of a larger movement that champions Filipino entrepreneurship.”

Local artisans proudly showcase their latest creations as guests flock to the Bulawan Trade Fair at SM City Bacolod.

  1. It’s where future Negrense brands are discovered

SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition serves as a preview leading toward the milestone 40th Negros Trade Fair happening later this year in Manila. The competitions introduce new products and concepts to the market, where entries are judged based on innovation, craftsmanship, and design excellence before potentially being launched commercially after the judging on May 29.

Winning products often gain wider exposure through the Negros Trade Fair, including previous standouts such as Chorizo Hamonado and Recado in Chili Oil, which eventually became part of the Manila showcase.

The Bulawan Awards recognize products from ANP members and, this year, also welcome non-ANP participants under an Open Category—expanding opportunities for emerging entrepreneurs and creators across Negros Occidental.

Negrense entrepreneurs connect with wider audiences through SM Supermalls’ MSME platform, transforming local craftsmanship into growing business opportunities.

Meanwhile, the Pilak Awards highlight products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) under the Provincial Government of Negros Occidental, which empowers MSMEs, farmers, and marginalized communities through livelihood development, skills training, and enterprise support.

The ANP-PGNO Balik Salig Design Competition shines a spotlight on former conflict area communities, using creativity and weaving as tools for empowerment, peace-building, and sustainable livelihood generation. Through handcrafted products and cultural storytelling, participating communities showcase resilience, heritage, and hope.

For over four decades, ANP has championed Negrense entrepreneurship, design innovation, and craftsmanship by creating platforms that help local businesses grow and thrive. “The overwhelming support during opening day reflects the growing appreciation for proudly local products and Negrense talent,” shared Mary Ann Colmenares, 40th Negros Trade Fair Chairperson. “Through our partnership with SM Supermalls, we are able to give our artisans and MSMEs a stronger platform to reach wider audiences.” 

  1. Visitors can experience more than just shopping

Beyond the exhibits, guests can immerse themselves in a dynamic lineup of creative workshops, industry meetups, talks, runway presentations, and live product judging sessions that celebrate the intersection of culture, creativity, sustainability, and entrepreneurship.

Among the activities happening throughout the fair are macrame workshops, women-led art sessions, design talks, and fashion presentations featuring local arts and crafts. “It’s inspiring to see people not just buying products but also wanting to learn the stories and processes behind them,” shared CJ Jimenez of Vaca Japonesa. “That connection makes events like this very meaningful for makers like us.”

The Bulawan Trade Fair transforms SM City Bacolod into a vibrant marketplace showcasing the best of Negrense artistry and innovation.

  1. Every purchase supports local communities

Every handcrafted product purchased at the fair directly supports local artisans, community-based enterprises, and livelihood programs across Negros Occidental. The event also features products from communities supported through the Balik Salig Awards, a collaborative initiative that empowers former conflict-affected communities through weaving, craftsmanship, and sustainable livelihoods.

Products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) highlight the power of livelihood development, creativity, and local enterprise.

By choosing to support local creators, shoppers contribute to a broader effort that preserves cultural heritage, empowers communities, and fosters Filipino entrepreneurship. At SM City Bacolod, the Bulawan Trade Fair and SIBOL Design Competition continue to showcase Negrense creativity, enterprise, and community empowerment, while also helping local MSMEs expand from regional artisans into brands with national recognition.

To learn more, visit msme.smsupermalls.com or email [email protected].

 

Food

Chooks-to-Go’s Latest Campaign Brings the Flavor of Filipino Sarap to Life

Known for its iconic “Masarap Kahit Walang Sauce” promise, Chooks-to-Go, one of the Philippines’ leading roasted chicken brands, celebrates the energy and warmth of Filipino gatherings through its latest campaign, “ChookChoo-O Ang Sarap.” Drawing inspiration from fiestas, casual get-togethers, and everyday moments shared over delicious food, the campaign is brought to life through an upbeat music video and radio spot that showcase the distinct joy, flavor, and togetherness that define the Chooks-to-Go experience.

Adding even more excitement to the campaign is Kyline Alcantara, who joins the celebration as one of the featured personalities in the music video, bringing youthful energy and vibrant Filipino spirit to the campaign.

Led by the beloved Chooksie mascot, the film takes viewers on a colorful journey through some of the country’s most festive traditions – from the vibrant streets of Lucban during the Pahiyas Festival, to the lively atmosphere of Panagbenga, and the energetic spirit of Sinulog. Along the way, Chooksie spreads fun, music, and flavor, turning every moment into a celebration.

More than just a catchy expression, “ChookChoo-O Ang Sarap” represents the unmistakable joy Filipinos feel when delicious food brings people together. The campaign highlights the role of Chooks-to-Go and Chooks Diner in creating memorable bonding moments — whether during grand festivities or simple everyday meals shared with family and friends.

“In the Philippines, sarap is never quiet. It is sung in festivals, danced in the streets, and felt in every salu-salo,” said James Benedict Carreon, President of Chooks-to-Go Inc. “This music video captures the spontaneous expression of joy that delicious food brings to Filipinos everywhere.”

Featuring a catchy jingle, colorful visuals, and lively storytelling, the campaign highlights Filipinos’ deep appreciation for good food, music, and shared moments. Through “ChookChoo-O Ang Sarap,” an ordinary meal becomes a vibrant celebration of Filipino culture, showing that every gathering can turn into a memorable occasion when people come together.

The music video is now streaming on digital platforms and airing on radio stations nationwide. Watch the music video here:

Youtube: https://www.youtube.com/watch?v=WZZkn1hAZhU

Facebook: https://www.facebook.com/reel/2519445185152299

Tiktok: https://www.tiktok.com/@chookstogo_ph/video/7642530584354508053

Lifestyle

Government Service Express now opens at SM Center San Pedro

SM Supermalls and its government partners reaffirm their commitment to accessible, people-centered services with the opening of the Government Service Express at SM Center San Pedro. Leading the ribbon-cutting ceremony are (from left) Pag-IBIG Area Head Sally Banal; Regional Investigation and Detective Management Division (CALABARZON) Chief P/Col. Gerald S. Dee; SSS South Luzon Division 1 Vice President Engr. Edwin Igharas; SM Supermalls SAVP Division Head John Jason Terrenal; San Pedro City Mayor Art Joseph Mercado; San Pedro City Vice Mayor Nina Almoro; Laguna Police Provincial Office Provincial Director P/Col. Sando J. DC Tafalia; SM Supermalls AVP South 3 Aurea Angelica Toreja; and San Pedro City Police Station Officer-in-Charge PLT/Col. Reynaldo N. Vitto.

SM Supermalls, together with the City Government of San Pedro and several national government agencies, formally launched the Government Service Express (GSE) at SM Center San Pedro on May 25, 2026, broadening public access to essential government services through a convenient one-stop location inside the mall.

The newly launched GSE is the 19th Government Service Express in SM malls across the country, highlighting SM Supermalls’ ongoing effort to evolve its malls into community hubs that extend beyond shopping—bringing together essential services, daily needs, and meaningful experiences in one place.

SM Supermalls and the City Government of San Pedro formally inaugurated the Government Service Express at SM Center San Pedro, expanding access to essential public services for the community.

The opening was attended by SM Supermalls representatives, local government officials, and partner agencies, marking another milestone in strengthening public-private collaboration and improving access to government services for the community.

Designed as a centralized one-stop hub, the Government Service Express allows customers to complete multiple government transactions more efficiently in one location—supporting workers securing employment requirements, entrepreneurs processing permits and clearances, families managing civil documents, and residents accessing healthcare and social protection services.

The Government Service Express at SM Center San Pedro brings together services from the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office, and National Bureau of Investigation (NBI) to name a few, in one convenient and accessible hub.

Beyond Convenience: Supporting the Everyday Needs of Working Communities

More than accessibility, the Government Service Express plays a meaningful role in supporting the daily realities of Filipino workers and families. By integrating agencies like the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office and National Bureau of Investigation (NBI) within the mall environment, GSE allows individuals to:

  • Process employment and documentation requirements including postal ID, without disrupting work schedules
  • Access healthcare and social security services more efficiently
  • Secure clearance including fire safety permits and benefits needed for career and livelihood opportunities

Representatives from SM Supermalls, officials from the San Pedro LGU, and partner government agencies officially open the Government Service Express at SM Center San Pedro.

With these government agencies present, communities also gain access to health-related services and programs, contributing to improved well-being while reducing the time and cost typically associated with multiple government visits. Functioning as a modern-day community service hub, GSE complements local government efforts by providing a more accessible, organized, and customer-friendly environment—particularly valuable for urban and working populations who prioritize efficiency and reliability.

Rather than serving as a space for one-time assistance, the SM Government Service Express empowers individuals to move forward—whether through employment, healthcare access, or financial security programs, now all in one place.

The rollout of the GSE at SM Center San Pedro underscores the strong partnership between the public and private sectors in enhancing the delivery of government services. By making government agencies more accessible to local communities, SM Supermalls helps lower barriers and promote more inclusive access to essential public services. Through programs like the Government Service Express, SM Supermalls further solidifies its position as the most loved mall—creating spaces that go beyond transactions to truly serve people and communities.

 

 

 

 

 

 

Lifestyle, News

Solar Panel Initiative Benefits Both Customers and Communities Across the Country

SM North EDSA

In response to the ongoing energy state of emergency and increasing electricity demand during the summer season, SM Supermalls is strengthening its energy efficiency measures to ensure uninterrupted service for customers and nearby communities, while also maintaining the continuity of its operations.

The SM Group operates the largest rooftop solar panel network in the country among property developers. Its commitment to renewable energy began in 2014 with the initial installation of solar panels at SM North EDSA, well ahead of government sustainability requirements and long before the current energy challenges increased the need for alternative power sources. With more than 200,000 solar panels installed across 59 mall properties and spanning 65 hectares, this extensive system supports SM’s most visited malls through a hybrid energy approach, improving operational efficiency while promoting more sustainable operations.

Impact to Communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators. By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers.

This hybrid energy strategy, paired with its adjusted mall operating hours reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices, and essential services, in its surrounding communities particularly during peak hours.

SM’s strengthened energy efficiency efforts amid the ongoing energy crisis reflect its continued push for transformative sustainability, delivering meaningful and tangible benefits to both customers and surrounding communities.

 

 

 

Lifestyle, News

SM Supermalls receives international recognition with two Silver awards at the prestigious ICSC MAXI Awards

Sustainability-driven initiatives Art From All and SM Green Movement gain international recognition for community impact and innovation

SM Supermalls has once again showcased its purpose-driven initiatives on the global stage after winning two Silver Awards at the prestigious ICSC MAXI Awards, one of the most highly regarded honors for excellence in marketing and innovation within the retail and shopping center industry.

The awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards honor exceptional campaigns and initiatives from shopping centers and retail brands around the world that deliver significant impact on communities, culture, and business.

Beyond recognizing excellence in marketing, the award highlights SM Supermalls’ ongoing dedication to enhancing everyday experiences—whether by supporting Filipino creativity, building meaningful connections, or promoting sustainable lifestyles.

 

 

 

 

 

 

Lifestyle, News

SM Supermalls Strengthens Nationwide Support for Cycling with Bike-Friendly Facilities and Active Mobility Programs

In response to rising energy costs, more Filipinos have turned to alternative transportation options, with many embracing cycling for daily commutes, short trips, and recreational rides. To support this growing shift, SM is making it easier and more sustainable for cyclists to choose two wheels over four at their favorite SM Supermalls.

Built with rider convenience in mind, numerous SM malls feature bike-friendly infrastructure and amenities that encourage greener mobility. These include dedicated bike lanes, secure parking spaces, accessible entry points, and other cyclist-oriented facilities, creating a more welcoming environment for those who incorporate cycling into their daily lives.

Cyclists gather at SM City Olongapo Central as SM reinforces its commitment to making malls more welcoming and accessible to bike communities.

 

Cyclists arrive at SM Seaside City Cebu as SM continues to design mall spaces that support sustainable transport and active mobility.

“At SM Supermalls, cyclists can also easily stop by to park their bikes, enjoy a meal, run errands, or meet friends before heading back on the road. Whether it’s a quick stop during a weekday commute or a longer visit during a weekend ride, SM malls provide a convenient hub for riders looking to recharge and relax,” Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management. “All SM malls are equipped with bike facilities both indoor and outdoor, with a total of 823 bike parking areas and over 6,400 slots. There is also a total of 92 bike repair stations available across all SM locations, in case of assistance needed.”

Dedicated bicycle parking at SM supports cyclists with safe, convenient facilities that encourage greener modes of transport.

Dedicated bicycle parking at SM supports cyclists with safe, convenient facilities that encourage greener modes of transport.

Empowering Biking Communities  

For commuters, cycling can be both a practical and low-cost solution to navigating traffic. It promotes a healthier lifestyle while reducing carbon emissions—making it a sustainable choice for urban mobility.

That is why on top of in-mall features and facilities for cyclists, SM Supermalls also hosts biking activities that further encourage and empower cycling communities while serving as platforms for connection and engagement.

To celebrate World Bicycle Day, SM Supermalls will organize its annual Pedal Power event on June 6 across its nationwide network of most-loved Supermalls. The cycling event assembles and supports cycling communities through community bike rides and bike clinics that aim to build camaraderie and deeper appreciation for active mobility. This year, The Podium will also be hosting a special cycling learning activity through SM Cares’ Book Nook.

As part of the SM Green Movement, SM continues to promote active mobility, aligning with its wider goal of creating spaces that are accessible, sustainable, empowering, and inclusive for the communities it serves.

Through SM Pedal Power, participating malls nationwide are helping advance more sustainable and community-oriented everyday travel. These include SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City San Lazaro, SM City Clark, SM City Olongapo Central, SM City Rosario, SM City Lucena, SM Seaside City Cebu, and The Podium.

 

 

 

 

 

Lifestyle

Enhancing Water Resilience for a Climate-Ready Future

SM Prime Holdings, Inc. (SM Prime) has strengthened its commitment to responsible resource management through water circularity programs, rolling out water conservation initiatives across its network of SM Supermalls nationwide since the late 1990s. Integrated into its day-to-day operations, SM Malls employs innovative water management solutions that help reduce consumption and minimize waste, lessening reliance on the national water supply while delivering long-term value amid growing climate and resource challenges.

Since its implementation, SM has achieved a 59% decrease in water wastage, equivalent to saving one 1.5-liter bottle of water every time a user operates a faucet for just seven seconds.

Macro to Micro: SM’s approach to water conservation

Against the looming possibility of an extended drought caused by El Niño, saving every drop of water finds greater importance for SM Supermalls. Designed with sustainability in mind, SM Malls use innovative water management systems that not only promote saving water from wastage but also significantly reduce consumption. This helps lessen the use of fresh water resources from national water systems and leave more water for its surrounding communities to use.

SM ensures sustainable water use through advanced recycling and rainwater harvesting systems. In 2025, sewage treatment plants in its 89 malls recycle an estimated 6.6 million cubic meters of property wastewater for non-potable use. The rainwater treatment facility in SM Baguio innovatively harvests and treats rainwater collected during the wet season and transforms it into water for kitchen and tenant use.

As a key customer touchpoint in water management, faucets also regulate the outflow of water for every use.  SM’s investments in “push delay” faucets create sustainable operations to strengthen water conservation. These faucets save water by preventing it from being left running by restricting water flow through a certain window of time.

Technology then paved the way for enhanced conservation, and SM started using no-touch, sensor type faucets in 2015, far before the sanitary restrictions brought about by the COVID-19 pandemic.

Sensor type faucets help save water by automatically shutting outflow of water once the sensor does not detect a user. Additionally, these types of faucets typically require less water pressure, which also reduces water waste. Significant investments in systems such as sensor faucets also reduce wear and tear on fixtures and equipment, resulting in long-term savings and improved water conservation.

With its implementation, SM saw a 59% reduction in water waste, translating to saving the equivalent of a 1.5-liter bottle of water per user using the faucet over just 7 seconds.

By installing water-efficient fixtures equipped with advanced technology across its most visited malls, SM is helping safeguard vital water resources for both its operations and the communities it serves. Guided by the Water for Tomorrow pillar of the SM Green Movement, the company continues to promote responsible water consumption, minimize its environmental footprint, and help ensure water availability for future generations.

 

 

 

 

 

Lifestyle, Sports

Where Victories Begin: Inside SM Supermalls’ Largest Sports Playground

SM Active Hub powers the Philippines’ largest sports playground across 90 malls nationwide

Across the Philippines, an expanding community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and emerging athletes are adopting more active lifestyles within SM Supermalls. Through SM Active Hub, millions of Filipinos have gained access to spaces where they can stay active, compete, learn new sports, and engage with like-minded individuals, transforming SM malls into the country’s largest network of active lifestyle destinations.

From April to June, SM organized over 3,500 sports and sports-related events across the country, further solidifying its role in driving sports participation and community involvement. Through grassroots initiatives, beginner training sessions, tournaments, and large-scale activations, SM continues to promote greater access to sports while encouraging more Filipinos to lead active and engaged lifestyles.

Where Winning Begins

The success of SM Supermalls’ sports ecosystem is built on a simple belief: every athlete deserves a place to start. Through sports programs, tournaments, fitness activities, and community events across its malls nationwide, millions of Filipinos have discovered new passions, developed their skills, and embraced more active lifestyles, helping build one of the country’s largest sports communities.

At the heart of this movement is SM Sports & Leisure Centers, which introduces aspiring athletes and enthusiasts to a wide range of sports through its seasonal training programs. Under the banner “Where Winning Begins,” participants gain access to expert coaching, quality facilities, and opportunities to build confidence and sharpen their skills.

From the ice rink to the bowling lane and archery range, these programs inspire beginners to take their first steps in sport while nurturing the discipline, focus, and determination needed to grow.

“Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity, and the confidence to try,” said Joseph Francis V. Silva, Senior Assistant Vice President for Operations of SM Sports & Leisure Centers.

He added, “Sports teach more than technique. They build discipline, resilience, teamwork, and character. Our goal is to make these experiences accessible to more Filipinos and help nurture the next generation of athletes.”

A Nationwide Active Lifestyle Movement

The success of these programs reflects SM Supermalls’ vision of making sports more accessible to Filipinos. By transforming its mall spaces into venues for sports, wellness, and recreation, SM continues to inspire more people to stay active and engaged.

From skating rinks and bowling centers to pickleball courts, running hubs, basketball events, and multi-sport activations, SM has become a major force in bringing sports closer to communities nationwide.

“Sports have the unique ability to bring people together, inspire healthier lifestyles, and build stronger communities,” said Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls. “Through SM Active Hub, we’re transforming our malls into spaces where people don’t just shop or dine—they move, compete, learn, and connect.”

He added, “What began as individual sports initiatives has grown into the Philippines’ largest sports communities. Every run, every game, every training session, and every event creates opportunities for Filipinos to pursue their passions and become part of something bigger.”

Today, SM Supermalls is more than a destination for leisure and entertainment. It has now become the country’s premier sports destination, where communities gather, and athletes are born.

To stay updated on upcoming sports events, programs, and activities, visit SM Active Hub via the SM Malls Online app or through SM Supermalls’ official channels. From active lifestyle experiences to Gala to the Max and other Maxed Out Fun activities, there is always something exciting happening at SM Supermalls.

 

 

 

 

Lifestyle, News

SM Supermalls and PMAP Strengthen Nationwide Job and Upskilling Programs

SM Supermalls and PMAP formally strengthened their partnership through a Memorandum of Understanding aimed at bringing more accessible career fairs and workforce development initiatives closer to communities across the country.

SM Supermalls and the People Management Association of the Philippines (PMAP) have formalized their commitment to supporting Filipino job seekers through the signing of a Memorandum of Understanding (MOU) at the SM Supermalls Headquarters in Pasay City. The partnership underscores SM’s strong support for PMAP’s HumanITy mission, which promotes a future-ready Philippines that is human-centered and powered by digital innovation.

Steven T. Tan and Engelbert T. Camasura lead the ceremonial signing of the Memorandum of Understanding between SM Supermalls and the People Management Association of the Philippines, strengthening their shared commitment to expanding employment and upskilling opportunities for Filipinos nationwide.

Building on the success of their earlier career fair partnership, the collaboration seeks to widen the reach of job fairs across the country while also providing more upskilling programs to better equip Filipinos for the changing demands of the modern workforce.

Steven T. Tan shares SM Supermalls’ continued commitment to creating meaningful opportunities for Filipinos through partnerships that support employment, growth, and community development.

The ceremonial signing was led by SM Supermalls President Steven T. Tan and PMAP President Engelbert T. Camasura, together with key executives and representatives from both organizations.

Through this collaboration, SM Supermalls and PMAP aim to create more accessible platforms that connect employers with qualified talent across different regions in the country. Beyond job matching, the initiative also highlights the importance of continuous learning and workforce readiness through career development and upskilling initiatives.

As one of the country’s largest most-loved mall networks, SM Supermalls continues to transform its spaces into venues that create meaningful community impact — from employment opportunities and government service access to programs that support growth and empowerment for Filipinos.

With PMAP’s extensive network of HR and people management professionals nationwide, the partnership is expected to further strengthen regional career fair programs and bring more opportunities closer to local communities.

Leaders from SM Supermalls and PMAP come together in a shared mission to empower Filipino job seekers through nationwide job fairs, professional development, and upskilling opportunities.

SM Supermalls and PMAP jointly reaffirm their commitment to fostering a more inclusive, future-ready, and digitally empowered Filipino workforce by expanding access to employment and learning opportunities across the country.