Tech

TECNO CAMON 50 Series fuels a huge Earth Day Run in Manila, drawing more than 15,000 participants, headlined by Sarah Geronimo

TECNO injected strong launch-week excitement into the Manila leg of Earth Day Run 2026, organized by RUNRIO, held at the Mall of Asia Concert Grounds. The CAMON 50 Series became the highlight of one of the season’s most prominent public events, drawing over 15,000 participants and marking a significant milestone for the brand in the Philippines. As the biggest stop in the three-city series, the Manila leg showcased a strong alignment between TECNO’s flagship smartphone launch and RUNRIO’s nationwide sustainability initiative.

With thousands of runners, families, communities, and fitness enthusiasts coming together, TECNO turned the event into a dynamic platform for the CAMON 50 Series—demonstrating how the device is designed for movement, creativity, and capturing fast-paced, real-life moments.

One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created the perfect setting to demonstrate the CAMON 50 Series’ motion-capture capabilities.

Sarah Geronimo Leads the program and Experiences CAMON 50 Series

The Manila event became even more special with the presence of TECNO CAMON 50 Series ambassador Sarah Geronimo, who joined the activities and took part in the product experience, adding star power and greater public attention to an already highly visible launch-week activation.

Her appearance helped strengthen TECNO’s connection with Filipino consumers while further amplifying the CAMON 50 Series’ positioning as a smartphone built not only for imaging, but also for lifestyle, movement, and meaningful everyday moments.

Wearables Make Their Mark

Alongside the CAMON 50 Series, TECNO also showcased its growing smart lifestyle ecosystem through wearable products such as Watch NEO and FreeHear 2, reinforcing the brand’s push toward a more connected, expressive, and active user experience.

TECNO’s Commitment to the Planet and the Filipino Community

More than a sponsorship, TECNO’s participation in Earth Day Run Manila reflected a broader message about the role of technology in modern life — helping people capture better, live more actively, and connect more deeply with the moments and causes that matter.

“Earth Day Run Manila gave us the opportunity to bring the CAMON 50 Series into a space filled with energy, purpose, and real human moments,” said Jason Wong, Country Manager of TECNO Philippines. “It was the ideal setting to show how our latest smartphone and wearable products fit naturally into the lives of Filipinos who move, create, and live fully.”

Building on the strong reception in Manila, TECNO is set to carry its Earth Day Run momentum to Cebu on April 26 at SM Seaside City Cebu, further expanding the CAMON 50 Series narrative through more community-focused and high-impact experiences in the market.

 

 

Lifestyle, News

From vision to action: LCF urges more strategic CSR as it marks its 30th anniversary

 

LCF marks 30 years by raising the bar, challenging Philippine businesses to move from well-intentioned programs to CSR that is authentic, strategic, and embedded in organizational identity. [L-R: Reginald “Rej” M. Andal, Executive Director of Manila Water Foundation; Edric Calma, Vice Chairperson of the League of Corporate Foundations and the Knowledge Channel Foundation, Inc.; Roberta Lopez-Feliciano, Managing Director, ABS-CBN Foundation; Eleanor P. “Lingling” Lansang, Vice President of SM Foundation; Jeffrey “Jeff” Tarayao, President of One Meralco Foundation; Kana Manglapus, Deputy Executive Director of the JVR Foundation; Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations; Melody M. Del Rosario, President of the Metro Pacific Investments; Katherine Anne A. Khoo, Head of Strategy and Impact of the Ayala Foundation; Atty. Norman Roland E. Ocana III, Government Affairs Director and Territory Sustainability Leader of Schneider Electric Philippines; and Philip Francisco U. Dy, President of the Metrobank Foundation]

Marking three decades of promoting corporate citizenship, the League of Corporate Foundations (LCF) urged businesses to view corporate social responsibility (CSR) not as a peripheral activity but as an integral part of their operations—ensuring shared value that is both proactive and responsive to today’s social and environmental challenges.

The call was made during a press launch on April 16, where LCF officially unveiled the theme of this year’s CSR Conference and Expo: “Adapt. Align. Accelerate.” The theme also celebrates the League’s 30th anniversary and its continued advocacy for responsible business and strategic philanthropy in the Philippines.

“Thirty years in, the question is no longer whether businesses should invest in communities. Rather, it is whether those investments are built to last and designed to solve,” said Shem Jose Garcia, Chairperson of LCF and Executive Director of Vivant Foundation, Inc. He also considered the league’s longevity not only as a milestone, but also as a call to the sector to “raise the bar that it established.”

At the same event, LCF unveiled a new logo — a multicolored pinwheel reflecting its belief that impact is never created alone, with each color representing the foundation’s diverse sectors and advocacies, and the gradient transitions symbolizing the convergence of perspectives and resources.

The 2026 CSR Conference will be held during the CSR Week on July 1-2, 2026 at Bayanihan Center, Pasig, Metro Manila, while the CSR Expo will be held on October 1-2, 2026 at the Glorietta Activity Center, Makati City, Metro Manila. The theme, as LCF frames it, aims to showcase the corporate sector’s capacity to adapt to a rapidly changing world, align their programs with genuine community needs, and accelerate impact through collective action, with the end goal of raising the overall standard of CSR in the Philippines.

Against this backdrop, the 2026 conference challenges the corporate sector to respond strategically, collaboratively, and with measurable outcomes. The call comes at a time when the Philippines is experiencing multiple crises—rising costs of living, energy shocks, climate-related disasters, and persistent poverty—that are demanding more from the private sector than one-off programs.

In his welcome remarks, Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations, introduced this year’s conference theme—Adapt. Align. Accelerate.—underscoring that good corporate citizenship demands constant adaptation: rethinking models, reflecting company purpose, and aligning with standards to deliver outcomes that address real community needs.

“The world has been changing rapidly and CSR must change with it,” said Garcia. “What we need to evolve is to align our programs with real needs and accelerate our impact where it matters most.”

Still, Garcia pointed out that achieving that impact takes more than any single business or sector can do on its own.

Leaders of LCF emphasized in the panel discussion the shift in CSR from isolation to collaboration — aligning shared strengths, common metrics, and a unified purpose to drive lasting impact. [L-R: Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations; Melody M. Del Rosario, President of the Metro Pacific Investments; Katherine Anne A. Khoo, Head of Strategy and Impact of the Ayala Foundation]

Katherine Anne Khoo, Head of Strategy and Impact of Ayala Foundation, Inc., echoed this sentiment, as she looked forward to what this year’s conference could unlock for the sector. “I think [success would look like having] more collaboration. We often take for granted the fact that we are members of this network and that we’re all friends. But I feel like there’s so much more opportunity to actually do things together.”

This collaboration, as Melody Del Rosario, President of the Metro Pacific Investments Foundation, noted, should also reach beyond familiar circles and engage the expertise of those closest to the problems being solved. “For CSR to be relevant, you have to make sure that you have experts and scientists to back up most of your programs,” she said.

As part of its commitment to elevating CSR excellence, LCF will present the Guild Awards during in June 30.  The Awards will recognize outstanding initiatives by its members that have significantly impacted communities. The Medal of Recognition will be accorded to non-LCF members whose work has made a difference across seven thematic areas: Arts and Culture, Disaster Resilience, Education, Environment, Enterprise Development, Financial Inclusion, and Health.

Moreover, the Conference will provide a space for businesses, national government organizations, academe, youth groups, and government agencies to engage and collaborate around CSR innovations.

Members of LCF “raising the bar” in CSR together at the AIM Conference Center, Benavidez Street, Legazpi Village, Makati City, Metro Manila

LCF brings together 96 corporate members and foundations nationwide, positioning it as the Philippines’ leading network for responsible business and strategic philanthropy. As it celebrates its 30th anniversary, the organization is renewing its commitment to elevate the overall standard of corporate citizenship in the country.

“At 30, this is not just about celebrating past achievements—it’s about challenging what lies ahead. Beyond the legacy we’ve built, we must ask ourselves: what more can we do to create impact that is not only meaningful, but essential?” Garcia said.

 

 

 

 

 

 

Lifestyle, News, Travel

BPI and Disney team up in a multi-year partnership to transform the everyday banking experience

BPI will become the first bank in the Philippines to bring Disney, Pixar, Marvel and Star Wars-themed offerings to its customers across Disney’s regional businesses – Disney Consumer Products, Disney Cruise Line, Disney Entertainment and Hong Kong Disneyland Resort

[L-R] Eric M. Luchangco, Executive Vice President, Chief Finance Officer and Chief Sustainability Officer, BPI; Maria Theresa “Tere” D. Marcial, President & Chief Executive Officer, BPI Wealth; Mariana Beatriz E. Zobel de Ayala, Director, BPI, and Senior Vice President, Ayala Land; Maria Cristina “Ginbee” L. Go, Executive Vice President, Head of Consumer Banking, BPI; Jose Teodoro “TG” K. Limcaoco, President and CEO, BPI; Disney’s Minnie Mouse; Mickey Mouse; Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line; Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort; Geraldine Naidu, Director of Brand Commercialization and Market Lead, the Philippines, Disney Consumer Products; Ben Cox, Vice President, Partnerships, Direct-to-Consumer, Asia Pacific, The Walt Disney Company Asia Pacific; Ivan Lee, Vice President, Corporate Alliances, Asia Pacific, The Walt Disney Company Asia Pacific

As the Bank of the Philippine Islands (BPI) celebrates 175 years of serving Filipino families, it embarks on a new milestone through a strategic partnership with The Walt Disney Company Southeast Asia and its affiliates.

Through this alliance, BPI becomes the first bank in the Philippines to unite four of Disney’s regional businesses, bringing Disney, Pixar, Marvel, and Star Wars–themed offerings to its customers across Disney Consumer Products, Disney Cruise Line, Disney Entertainment, and Hong Kong Disneyland Resort.

BPI President and CEO TG Limcaoco said the collaboration reflects BPI’s continued commitment to evolving the banking experience while remaining anchored in its core purpose of serving Filipino families.

“By bringing together BPI’s legacy of trust and financial empowerment with Disney’s timeless storytelling and characters that continue to inspire people in the Philippines across generations, we are creating more meaningful and engaging ways for our customers to connect with us. This collaboration is about helping families plan, dream, and experience more—while staying true to our mission of building a better Philippines, one family and one community at a time,” said Limcaoco.

BPI customers may look forward to enjoying themed activations including:

  • Branded cards featuring designs inspired by fan-favorite Disney, Pixar, Marvel and Star Warsstories, along with other themed premiums and offerings
  • Special privileges for BPI cardmembers when purchasing Disney Adventureholiday vacations and Hong Kong Disneyland Resort experiences
  • Special Disney+ promotions and rewards
  • Special offers and events that will accompany select Disney film releases

Said Alex Baillie, Vice President & General Manager, South Asia Pacific, Disney Consumer Products: “Great storytelling underpins everything we do at Disney, and we’re excited to bring Disney stories closer to home for fans and families in the Philippines. We look forward to collaborating with BPI to bring creative products to their customers, reaching people where they are and deepening Filipinos’ connection to Disney, Pixar, Marvel and Star Wars.”

Said Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line: “The Disney Adventure is a gamechanger for cruising in Asia, introducing a uniquely Disney vacation experience where the ship itself is the destination. We look forward to creating more opportunities for guests in the Philippines to experience Disney Adventure cruises from Singapore, creating memories to last a lifetime for guests of all ages.”

Said Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort: “The Philippines has long played a treasured role in the Hong Kong Disneyland Resort’s 20 years of history, with a passionate Disney fan base, millions of guests who have visited over the years, and our talented Filipino cast members who proudly represent their heritage. Through our collaboration with BPI and continued new offerings at the resort, we are excited to bring the magic closer to even more fans — whether visiting Hong Kong Disneyland Resort for the first time or returning as our dear friends and fans.”

“Disney has long been part of cherished moments for many Filipinos,” said Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking. “We are excited to join hands with Disney to bring that magic into new and unexpected spaces, creating delightful experiences that families and fans can enjoy in their everyday lives.”

The partnership highlights BPI’s focus on innovation and customer-centricity, as it continues to reshape financial services to align seamlessly with the lifestyles and interests of its clients.

As BPI reinforces its role as a trusted financial partner for generations of Filipinos, its collaboration with Disney reflects a broader goal to make banking not just reliable and secure, but also more engaging, relevant, and rewarding.

Lifestyle, Tech

The TECNO CAMON 50 Series launch day attracted huge crowds across the country, with key opinion leaders stepping in as one-day store managers

TECNO’s newly launched CAMON 50 Series drew a strong offline debut in the Philippines, as eager customers flocked to participating stores and created noticeable retail buzz across major launch sites.

From the early influx of shoppers to hands-on product testing and steady purchase activity, the series transformed its first day of in-store selling into a lively and engaging retail experience for the brand. Long lines were seen outside authorized TECNO stores nationwide—including Metro Manila, Cebu, and Davao—starting as early as 10 a.m. Many buyers pointed to the phone’s flagship-level camera features, IP69K durability, and attractive gift bundle as key factors influencing their decision to purchase.

KOL One-Day Store Manager Program

Adding to the launch day excitement, TECNO rolled out its “KOL One-Day Store Manager” program, inviting some of the country’s most influential tech and lifestyle content creators to take over select store locations. Popular PBB Celebrity like Rave Victoria, Sparkle Artist Wynona Collings and Clifford Gawchua, and many lifestyle/tech creator like MESES VLOGs 2.0 and Bogart The Explorer who each brought their unique energy to different TECNO stores nationwide.

The KOL store managers not only interacted with customers but also offered hands-on demonstrations of the CAMON 50 Ultra 5G’s key features, including the Super-Zoom FlashSnap for zero-shutter lag action shots and the 100x zoom telephoto lens.

Special First-day offer Add to the Hype

Many shoppers also took the opportunity to experience the CAMON 50 Series on-site, with particular interest in the lineup’s imaging features, stylish design, and getting launch-day extra freebies.

“The first-day over 3000 orders response shows the strong excitement surrounding the CAMON 50 Series in the Philippines,” said Jason Wong, Country Manager of TECNO Philippines. “We are encouraged by the strong store traffic, the customer energy on the ground, and the growing interest in TECNO’s latest imaging and AI smartphone experience.”

Following its strong first-day in-store turnout and ongoing launch-week efforts, TECNO anticipates the CAMON 50 Series will maintain its momentum as more consumers explore the lineup both in physical stores and online.

 

 

 

 

 

 

 

 

 

 

 

 

Lifestyle, Tech

TECNO CAMON 50 Series Now Available Nationwide: Flagship Imaging, IP69K Durability, and Unbeatable Launch Deals

TECNO today officially launches the CAMON 50 Series in the Philippines, bringing its most advanced AI-powered imaging smartphone lineup to consumers nationwide. Following the massive success of the pre-order campaign that saw unprecedented foot traffic across authorized stores and online platforms, the series is now available for purchase at all authorized TECNO physical stores and e-commerce partners.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is engineered for those who demand professional-grade photography in the most demanding environments. At its core is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor offering Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens offering 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP Auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video support, the device delivers unprecedented zoom capabilities at its price point. The phone has achieved a DxOMark camera rating of 146 points, the highest in its class.

Built for the Real World: IP69K and Military-Grade Durability

For the first time in the whole CAMON series, they features triple protection ratings of IP68, IP69, and IP69K, offering resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is complemented by MIL-STD-810 military-grade certification against drops and harsh conditions, making it one of the most durable smartphones in its segment.

Powerful Display and Performance

CAMON 50 Ultra 5G sports a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and crisp 1.5K resolution. Under the hood, the 4nm MediaTek Dimensity 7400 Ultimate chipset powers the device. The CAMON 50 brings TECNO’s imaging and durability experience to a wider group of consumers, beside the camera, also offering 60-month TÜV-certified fluency, and a 1.5K 144Hz ultra-bright AMOLED display. It is designed for users who want a reliable all-around smartphone that supports both work and everyday life while delivering a stronger imaging experience. A massive 6,500mAh battery with 70W Ultra Charge ensures all-day power for extended shoots and editing sessions in CAMON 50 Series

The official prices for the CAMON 50 Series in the Philippines are:

  • CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999
  • CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999
  • CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999
  • CAMON 50 8GB + 256GB – PHP 13,999

launch gifts and exclusive inclusions, including a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle, By bundling the CAMON 50 Ultra 5G with a DITO Starter Pack offering 30 days of connectivity and 1GB daily data for TikTok and Facebook, the partnership lowers the barrier to the creator economy—turning a smartphone into a smart investment.

TECNO is also strengthening the smart lifestyle experience around the CAMON 50 Series through bundle offers with its latest wearables. During the launch period, consumers can save PHP 1,000 on Watch NEO (SRP PHP 3,499), save PHP 1,000 on FreeHear 2 (SRP PHP 2,999)

Flexible Payment Options

To make the CAMON 50 Series more accessible, TECNO has partnered with leading financing providers. Customers can purchase through BillEase, Home Credit, or Skyro with flexible installment plans. It offers 0% interest installment options on select plans, up to 12months terms, making it easier for Filipino consumers to own the flagship imaging device.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life,” said Jason Wong, Country Manager of TECNO Philippines. “With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.”

The official launch of the CAMON 50 Series also builds on TECNO’s continued partnership with Sarah Geronimo, whose strong trust, mainstream appeal, and broad consumer resonance further strengthen the series’ positioning in the Philippine market. Fans can catch Sarah’s live at the upcoming Earth Day Run Manila leg on April 19, 7am at SM Mall of Asia Concert Grounds, where she will participate in CAMON 50 Series product experience activities.

 

 

 

Entertainment

Orange & Lemons is set to drop their new track “Too Young To Be Old” and has also unveiled plans for their 2026 European tour

A deeply personal single leads the band into a new chapter marked by international performances

The iconic Filipino indie pop band Orange & Lemons is making a comeback with their upcoming single  “Too Young To Be Old,” while also revealing plans for a European tour scheduled for May to June 2026.

[PRE-SAVE HERE]

The song delves into the nuances of transition and self-awareness, portraying what Clem Castro describes as “that strange middle space where you’re no longer reckless, but not quite settled either.”

With the Orange & Lemons

Attending their press conference, I saw how Orange & Lemons are embracing a creative shift, moving from their usual ‘50s-inspired sound toward a more ‘60s vibe with their new single “Too Young To Be Old.” It felt like a reflection of their theme—growth and transition—both in their music and identity as a band. Hearing Clem Castro describe that “in-between” phase made the new direction feel more personal and intentional.

“Lyrically, it plays like a quiet conversation with your younger self,” Castro explains. “The verses reflect doubt and self-awareness, while the chorus opens up into something more universal: the idea that age isn’t just a number, it’s a perspective you sometimes resist. It’s not a sad song, but it carries a gentle ache.”

According to the band’s principal songwriter-producer, “Too Young To Be Old” was inspired by a relationship that made him more aware of time: how differently two people can experience it, even when they’re in the same moment. “The song came from trying to understand that space and finding something beautiful in it.”

Produced by Castro at his hybrid studio, LILYPOD AUDIO, the track balances analog warmth with modern precision. It also serves as O&L’s first release mixed in Dolby Atmos, which is a surround sound technology that creates an immersive sonic experience.

As Clem puts it, the latest release leans toward gentler textures, tighter songwriting, and arrangements that “let the emotions breathe.” It’s classic in spirit, but contemporary in how it’s framed.

“This track sits right at the heart of where we’re headed. There’s still that 60s/70s melodic sensibility we naturally gravitate toward, but it’s more refined now—less about imitation, more about interpretation.”

The new release also serves as a teaser of what’s to come for their forthcoming new album, VISIONS OF AMBER, which the band promises to be a more cohesive, all-English body of work that hopefully connects beyond borders while retaining the essence of their signature sound.

In tandem with the release, Orange & Lemons are set to embark on a European tour, with stops in major cities, including Dublin, London, Milan, Madrid, Paris, and Amsterdam.

The Hanggang Kailan hitmakers also expressed excitement in performing abroad, particularly for the Filipino community in the region, as well as new listeners from varying backgrounds and ethnicities.

“What excites us most is the contrast: You’re playing for people who may be hearing us for the first time, alongside Filipino communities who’ve carried the music with them wherever they are,” Castro shares. “There’s something special about that mix. For Filipinos abroad, the songs become a connection to home. For new listeners, it’s a fresh introduction. That shared space—where familiarity and discovery meet—is what we’re really looking forward to.”

When it comes to the setlist, Orange & Lemons shared that it will strike a balance between their “essential” fan-favorite tracks and newer material like “Too Young To Be Old,” which signals a fresh direction in both sound and artistic discipline.

“We also paid attention to pacing, making sure the set moves naturally, with moments to lift the energy and moments to bring it back down. It’s designed to work even if it’s your first time seeing us live.”

Here’s the current run for the Europe tour:

  • May 14– Dublin, Ireland – The Academy
  • May 16– London, England – Dingwalls
  • May 17– Birmingham, England – Hare & Hounds
  • May 18– Liverpool, England – Cavern Club
  • May 22– Geneva, Switzerland – Esther House
  • May 23– Milan, Italy – Alcatraz
  • May 24– Madrid, Spain – Mon Madrid
  • May 30– Frankfurt, Germany – Zoom Frankfurt
  • May 31– Stavanger, Norway – Fiskepiren
  • June 5– Amsterdam, Netherlands – Toekomstmuziek
  • June 6– Marseille, France – Le Molotov
  • June 7– Paris, France – Les Disquaires

 

Food, Lifestyle

Bounty Fresh Brings Joyful “Sarap Mornings” to Life with Chicky’s Easter Camp 2026

Quezon City, Philippines – April 12, 2026 — Families gathered for a fun-filled and meaningful celebration as Bounty Fresh launched Chicky’s Easter Camp 2026 at the U.P. Town Center, transforming the holiday into a vibrant experience centered on joyful mornings, family bonding, and delicious breakfast moments.

Anchored on the campaign “Sarap Mornings! Basta Breakfast, Bounty Fresh!”, the Easter Camp served as a dynamic extension of the brand’s mission to make breakfast more enjoyable, nutritious, and convenient for Filipino families. The event highlighted how Bounty Fresh products—from chicken and eggs to ready-to-cook meals—help create better starts to the day, whether at home or on the go.

“The Easter season is all about fresh beginnings and togetherness, making it the perfect time to bring our campaign to life,” the brand shared. “Through Chicky’s Easter Camp, we aimed to create moments that inspire families to enjoy mornings that are not only quick and filling, but also meaningful and fun.”

Held at the mall’s Ground Floor Indoor Activity Area, the whole-day event featured a variety of interactive stations designed for both kids and adults. Attendees enjoyed engaging activities such as a themed photo booth, play areas, games like Eggy’s Adventure and Breakfast Match, and a creative heat press tote bag station. Guests also had the chance to sample and purchase Bounty Fresh products, bringing the campaign’s promise of “baon-ready” meals to life.

As an attendee of the event, the experience felt both lively and memorable. The games were engaging and easy to follow, encouraging participation from everyone. At one point, my group and I even won in one of the activities after I quickly memorized how the game worked, which made the moment even more exciting and rewarding.

A major highlight of the event was the much-anticipated appearance of Chicky, the brand’s beloved mascot, who delighted children and families during the culminating program. The meet-and-greet created memorable moments and strengthened the brand’s connection with its audience.

The initiative also reinforced Bounty Fresh’s commitment to quality and nutrition. With offerings such as antibiotic-free chicken, premium eggs, and value-added products made from 100% natural chicken, the brand continues to position itself as a trusted partner in every Filipino household’s daily meals.

Chicky’s Easter Camp successfully brought together fun, food, and family—proving that even the busiest mornings can be transformed into something brighter, healthier, and more meaningful. As the campaign continues through April 2026, Bounty Fresh remains dedicated to inspiring Filipinos to choose better mornings—because great days always start with great breakfasts.

 

Lifestyle, News

The TECNO CAMON 50 Series fueled the RUNRIO Earth Day Run 2026 in Davao, transforming every step into a more vividly captured moment

TECNO officially becomes part of the RUNRIO Earth Day Run 2026 as it kicks off its first leg in Davao on April 12 at SM Lanang, launching a multi-city celebration that unites movement, community engagement, and a collective commitment to a greener future.

Run for the Planet, Captured Like Never Before

More than simply showing up on race day, TECNO’s involvement highlights the purpose behind the CAMON 50 Series—enabling users to capture real-life moments as they unfold. From runners in motion and emotional finish-line scenes to wide community shots and long-distance action, the CAMON 50 Series showcases its Super Zoom FlashSnap capability in one of the most demanding real-world settings for mobile photography—sports in motion.

Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in sharper focus.

New Wearables Join the Green Mission

The partnership also highlights TECNO’s growing smart lifestyle ecosystem through newly launched wearable products such as the Watch NEO and FreeHear 2. Together with the CAMON 50 Series, these devices support a more connected and expressive daily routine—whether users are training, running, listening on the go, or creating content from their day-to-day experiences.

Runnio Earth Day Run has long stood for more than fitness. It is a public reminder that collective action matters, and that everyday habits—showing up, moving together, protecting shared spaces, and advocating for better environmental choices—can create visible impact. By joining the run, TECNO is connecting its product story with a broader lifestyle message: technology should not only help people do more, but also help them engage more meaningfully with the world around them.

What’s Next: Manila Leg with Sarah Geronimo & CAMON 50 Street Party

Following Davao, the excitement continues in Manila on April 19 in SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will meet the launch momentum of the CAMON 50 Series in an even bigger way. TECNO will bring added visibility to the Manila stop as brand ambassador Sarah G is set to energize the event and help spotlight the spirit of movement, style, and better-captured moments. “We’re turning the Manila leg into a celebration of health, planet, and creativity,” added Ms. Phia, TECNO Marketing Manager. “Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.”

Run and Win

As TECNO continues to build momentum for the CAMON 50 Series in the Philippines, its Earth Day Run partnership shows that the brand is not just launching a phone—it is entering the spaces where young Filipinos live, move, create, and connect.

After the successful Davao leg on April 12 at SM Lanang, runners can still sign up for the remaining events in Manila (April 19 at SM Mall of Asia) and Cebu (April 26 at SM Seaside Cebu) through https://earthdayrun.org/. Participants in all legs will get a chance to win CAMON 50 Series units and AIoT products. TECNO’s presence at the Earth Day Run highlights the CAMON 50 Series not just as a new smartphone launch, but as a device designed for action, self-expression, and capturing the everyday moments people want to keep and share.

Entertainment

B19 expands global reach with BE:FIRST collaboration “TOYFRIEND”

The powerhouse team-up made a significant breakthrough in Japan, landing a No. 2 peak on the Oricon Digital Chart and iTunes All Genre Chart

Global P-Pop powerhouse SB19 continues its global ascent with “TOYFRIEND,” a cross-border collaboration with top-selling Japanese group, BE:FIRST. The clubby R&B track serves as the latest single from their sophomore studio album, Wakas At Simula—released under Sony Music Entertainment.

Prior to the promotional push, “TOYFRIEND” has already made a significant dent across Japan’s leading digital platforms, debuting at No. 1 on MORA’s All Genre, International, and Hi-Res International charts, while peaking at No. 2 on the iTunes All Genre chart and No. 1 on its Pop chart, and No. 2 on Line Music Japan’s World Music Top 100 chart. The upbeat bop has reached the summit of the RecoChoku’s Hi-Res Single and Single charts, and reached No. 2 on the Oricon Digital Chart—a proof of the Filipino boy group’s strong surge of support from Japanese fans. Other chart placements in Japan include a No. 3 peak at Spotify Daily Viral chart, No. 6 debut on Billboard Japan Top Download Songs chart and No. 4 placement on Genius Japan Overall Song Chart.

Inviting listeners to the floor with its inescapable rhythm and polished production, “TOYFRIEND” pulls the best of both worlds from both Asian pop powerhouses. But above all that brimming energy is a narrative that explores the messiness of a situationship. It’s perfect for the summer: an infectious dance anthem that goes well with angst and frustration.

SB19’s JOSH explains, “[TOYFRIEND] captures the uncertainty of having feelings for someone while feeling completely confused if those feelings will be reciprocated in the first place. In this puzzling situation, one person can end up being treated as a toyfriend: caught between friendship and something more. The track reflects the ambiguity that comes with blurred intentions.”

For PABLO, “Toyfriend” became an instant favorite within the first few seconds of hearing it, with SB19 expressing confidence that it was the right song to pursue for the collaboration. “The sound carried a distinct energy that stood out from the start, making it an instant fit for the concept we were aiming for. Artistically, the track leans into a more edgy, slightly spicy, and sexy tone.”

The track was initially conceived as a completely new song for both SB19 and BE:FIRST, which became a key factor in shaping the overall concept of the collaboration. According to PABLO, approaching the project from a blank slate allowed both groups to align on a shared direction and explore a sound that reflects their combined artistry.

“This collaborative process enabled both groups to contribute meaningfully while ensuring the final output feels cohesive and authentic,” PABLO shares in a press statement. “Ultimately, the intent was to deliver a fresh and distinctive record that highlights the strengths and synergy of both SB19 and BE:FIRST.”

SB19’s JUSTIN adds, “When the opportunity to collaborate with BE:FIRST came up, we identified it as a track that best suited both BE:FIRST and SB19 in terms of style and direction. SB19 recorded the song at our studio, 1Z, while BE:FIRST recorded their parts in Japan. We ensured that members of our team were present during BE:FIRST’s recording sessions to provide guidance and maintain cohesion in terms of vocal direction and overall sound.”

SB19’s KEN pointed out that the collaboration began when he represented the country as Felip for prominent music showcase in Japan last year at the K-Arena Yokohama in Kanagawa, Japan. “The collaboration began when I previously performed for DUNK. It was the fans who truly made it happen by engaging with one another, which the BMSG team recognized as a valuable opportunity to collaborate with 1Z Entertainment. This led to the collaboration between BE:FIRST and SB19.”

Despite geographical challenges, the collaborative process moved with striking ease—thanks to their commitment to achieving a strong and unified output. SB19’s STELL pointed out how every contribution and creative element clicked into place. “Rather than seeing the distance as a limitation, it became an opportunity to embrace a global collaboration setup. Overall, the experience was very smooth and collaborative.” With the release of “TOYFRIEND,” SB19 and BE:FIRST delivers another genre-forward release that champions the growing influence of Asian pop on the global stage.

SB19’s “TOYFRIEND” (with BE:FIRST) is out now on all digital music platforms worldwide via Sony Music Entertainment.

SB19 will be headlining the Wakas at Simula Concert—their biggest concert yet—happening on April 18, 2026, at the SMDC Festival Grounds. It will serve as the finale to their Simula at Wakas tour, which supported the release of their three-part EP (Pagsibol, Pagtatag, and Simula at Wakas). Japanese boy group BE:FIRST was recently announced as part of the lineup.

For tickets, sign up now at www.livenation.ph.

Follow SB19 on their socials:

YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg

Facebook: https://www.facebook.com/SB19Official/

X: https://twitter.com/SB19Official

Instagram: https://www.instagram.com/officialsb19

TikTok: https://www.tiktok.com/@officialsb19

 

 

 

 

 

 

 

 

 

 

 

 

Lifestyle, News

Precious Pages Corporation and Wattpad Renew Landmark Partnership to Bring More Filipino Stories to Life

Popular Wattpad authors akosiibarra, heartlessnostalgiamskindgirlmgncaraarrowheadscappuchienooomissyforevah, and more are set to attend ‘A Beautiful Day 2026’ to celebrate the renewed partnership between Precious Pages Corporation and Wattpad

In photo (L-R): Precious Pages Online Manager Marky Cabalteja, Precious Pages Brand Manager Toni Velasco, Precious Pages Corp. President Segundo Matias, Jr., Wattpad WEBTOON Studios Development Executive & Creator Manager International Operations & Strategy Ryan Benitez, Wattpad WEBTOON Studios Content Specialist for Philippines Michelle Angela Yabut, and Precious Pages Sales Manager John Charles Almoninia

Precious Pages Corporation (PPC), the Philippines’ leading publisher of Tagalog romance novels, and Wattpad, a leading global webnovel platform and storytelling community, are pleased to announce the renewal of their official partnership. This collaboration will be celebrated at “A Beautiful Day 2026” on April 19, 2026, at the PPC headquarters, where authors and readers will gather to commemorate the next chapter in Filipino storytelling.

Since the partnership’s inception in 2024, PPC and Wattpad have transformed the Philippine literary landscape by bridging the gap between digital fandom and physical bookshelves. Through PPC’s imprint, LIB (Life is Beautiful) Books, popular Wattpad stories have been curated into high-quality print editions, making them accessible to a broader nationwide audience and cementing the “from screen to page” movement in the local industry.

“Our mission has always been to bring compelling stories closer to the hearts of readers,” says Segundo Matias, founder of Precious Pages Corporation. “Renewing our bond with Wattpad allows us to continue championing local authors and delivering the stories that the community truly loves.”

Event Details: A Beautiful Day 2026

The celebration will bring together the Wattpad and PPC teams, and the authors who make these stories possible.

  • Date: April 19, 2026 (Sunday)
  • Time:2:00 PM – 5:00 PM
  • Location:3rd Floor, The Center, JRich Building (PPC Office)
  • Theme/Dress Code:Attendees are requested to wear Blue and Orange, symbolizing the vibrant energy of the partnership.

Program Highlights: Hosted by the charismatic Kuya Abs, the afternoon will feature:

  • An official Partnership Renewal Announcement.
  • A fireside Q&A session with Ryan Benitez (Wattpad) and Segundo Matias (PPC).
  • Interactive games and activities designed for authors and readers.
  • An exclusive photo session and optional book signing.

Featured Authors

Several fan-favorite authors have already confirmed their attendance to celebrate this milestone, including:

For photos, please click here: https://drive.google.com/drive/folders/1k_U7bLIYiCMJaYWGgTc7-XJFRwwhKNDU?usp=sharing

Follow Precious Pages and LIB Official on social media for updates.

Precious Pages

Facebook: https://www.facebook.com/PreciousPagesCorp

Instagram: https://www.instagram.com/preciouspagesbookstore/

LIB Official

Facebook: https://www.facebook.com/LIBOfficialPage

Instagram: https://www.instagram.com/libofficial21/