Lifestyle, Sports

Through the third holding of the SEA Trophy, SM promotes the growth of grassroots ice sports: The highest attendance and PH victories in three years indicate a rising pool of potential skating champions

SM expects that the Philippines’ victory in the international derby would seize a critical window of opportunity to further develop local skating talent as the country makes a comeback to the Southeast Asian (SEA) Open Short Track Speed Skating championship.

Young and up-and-coming skaters get the chance to compete, learn, and receive exposure on a friendly yet regulated platform with the SEA Trophy, an international tournament designed as an entry-level event.

“We are thrilled with the results of the latest season of this international competition,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since its inaugural run, we’ve seen steady growth in participation, and this year marks our highest turnout yet, along with the country’s strongest medal haul to date. Coupled with the surge of interest in ice sports following the Philippines’ recent SEA Games successes, we see this as a pivotal moment to spotlight the potential of our young, emerging athletes and further strengthen support for the development of their talent.”

On its third local mounting, the SEA Trophy has registered its largest volume of participants at 90 athletes ages six to 24 years old representing the Philippines, Vietnam, Thailand, Singapore, Hong Kong, China, India, and Indonesia. The Philippines emerged with a total medal win of 12 gold, 11 silver, and 6 bronze medals.

“Most of the athletes who join are starting out on their skating journeys. With this international competition, they gain more than a chance of winning medals. They attain access to a professional arena, while competing against regional athletes exposing them to different styles of athleticism,” said Nikki Cheng, President of the Philippine Skating Union.

Giving young, emerging athletes a home and an arena to shine

A long-time advocate of ice sports in the Philippines, SM has been home to the SEA Trophy since 2023. Mounted by SM through its Sports and Leisure Center (SLC) and SM Skating, the competition was hosted at the Olympic-sized rink of SM Skating Mall of Asia—one of the country’s most established ice sports venues.

Backed by the International Skating Union (ISU) Development Commission and the Philippine Sports Commission, the SEA Trophy also serves as a development platform that ensures global participation in ice sports while encouraging skills progression, coaching exchange, and cross border-collaboration.

“Beyond providing conducive spaces for athletes to train and compete, SM recognizes that true skill development comes from exposure to international competition,” said Silva. “Events like this put everything they’ve trained for to the test, while fostering camaraderie and sportsmanship, values that are honed only on the ice, alongside fellow athletes.”

By taking a comprehensive approach, SM has provided a home that develops athletes into champions, whether they are up-and-coming or competitive. Hans Buemio, a podium medalist at the SEA Games, began skating at SM’s rinks. He is now getting ready for the upcoming competition in Utah and has qualified as the nation’s first domestic speed skater for the ISU Junior World Cup series. Meanwhile, the SEA Trophy has also been used to refine up-and-coming international skaters. Bingzhen Dai, a Chinese skater who has been training at SM’s Skating Rinks for the past two years, is also a product of the competition. Silva hopes that other up-and-coming athletes like them can reach their full potential with comprehensive assistance.

“With SM, our skating industry will always have a home one that provides inclusive and accessible pathways for our talents to grow and succeed. Through the 2026 SEA Trophy, we look forward to discovering our future champions and showcasing their excellence to the world.”

 

 

February 8, 2026 by
Food, Lifestyle

Matcha Madness Is Here at SM Supermalls for You

SM Supermalls takes Matcha Fest nationwide

Building upon the inaugural Matcha Fest, which took place at the Mall of Asia last year, your favorite SM Supermalls is back with a bigger, better, and more extravagant celebration of all things matcha! Matcha Fest 2026 at SM Supermalls is a fantastic opportunity for specialized cafes to meet matcha enthusiasts. Local producers have the opportunity to show off their inventiveness to curious consumers who wish to try the various types of the well-liked Japanese green tea at their favorite shopping centers.

SM Supermalls continues to transform malls into places for community, discovery, and food and lifestyle experiences in addition to being places for shopping through the Matcha Fest. As a present to the matcha-loving community, SM elevates the festivities with a festival full of even more delicious matcha that has been carefully chosen just for you.

SM J Mall, Upper Ground Level Atrium (February 1 to 15)

The first-ever Matcha Fest in Cebu at SM J Mall brings together celebrated brands such as Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. These cafes offer a modern twist to matcha, including lattes, whisked variants, and decadent desserts. The festival also features interactive experiences such as Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14.

SM City Davao, Annex Event Center (February 1 to 10)

At SM City Davao, the festival aptly named Find Your Match-a, caters to matcha-loving couples who want to celebrate the month of hearts with a cup of matcha in their hands. Exhibitors include Matcha Ureshi Bar, Matcha Baby, Thirty Third Café, Hey Matcha People, Matchanagi, Matcha Deux, Ms. Matcha, and so many more. These cafes will sell a plethora of variants, including Dirty Matcha for those who want a caffeine kick, the finest Uji matcha lattes from Kyoto, Japan, and even some tropical flavors.

SM CDO Downtown, 5th Level (February 6 to 28)

At SM CDO Downtown, tenants are gearing up for the festival with beloved local matcha shops and cafes. Matcha in different forms — sweet beverages, leche flans with matcha sauce, and even unique desserts will be offered for almost the entire month of February!

SM Podium, 2nd Level Atrium  (February 5 to 8)

At SM Podium, matcha lovers can savor exciting creations from cafes such as Betcha! By Gaby Brews, Day Off Space, Hakone Matcha, Kokorobi Matcha, Kyoto House, Maison Midori, Matcha Folk, Shizu Matcha Bar, Take Five, and Whisk & Sip. Patrons can choose from a slew of matcha and hojicha flavors while dancing to live DJ sets or shopping for accessories, perfumes, and other trinkets.

In addition to celebrating flavor, SM Supermalls’ Matcha Fest raises a glass to local companies, creativity, and culture. Only at your favorite mall, SM, the Matcha Fest is designed for both seasoned matcha enthusiasts and eager newbies who wish to become part of a burgeoning community brimming with love, curiosity, and a shared passion for learning everything there is to know about matcha.

 

 

 

 

 

February 8, 2026 by
Lifestyle

Drops That Are Worth Your Hard Launch At SM Supermalls In The Metro

Officially, the year has begun, and things are going well. 2026 is already beginning to take shape through routines, plans, and everyday occurrences.

It’s a difficult start to show up, go out, and confidently march through the year; this isn’t a quiet reset or a low-key start.

With firsts and novel ideas that can effortlessly be incorporated into your daily routine, new lifestyle and fashion spaces are popping up in your favorite SM Supermalls, giving you more places to visit, more things to try, and more reasons to go out and about.

Time to show off our best selves with the year ahead!

Your Upgrades That Don’t Go Unnoticed

These are the upgrades people notice without you having to point them out—how you smell, how your space feels, how put-together your everyday looks.

At Bath & Body Works at Level 2, City Center of SM North EDSA, everyday scents and self-care staples fit easily into your routine. Not to mention, the White Barn section adds home fragrances and candles that can set the mood and instantly make any room feel nicer.

Moments You’ll Put Out There

Some moments are meant to be seen, not just saved.

At Beyond Studio, the first in SM at the Centralwalk Basement of SM City Fairview, everyday moments turn into something you can actually bring out and show. Forget just posting, here’s three cheers to photos you can print, frame, and actually put out there.

Activities You’ll Show Off

These aren’t one-time trial activities. These are the ones you’ll actually keep coming back too, less about being performative and more about following through, because spoilers: you’ll enjoy it.

  • Prime Golf

Show off your athletic side this 2026. At Prime Golf–the first premium golf simulator in SM at level 5 SM Podium, you can sharpen your swing on the simulator, aim for a hole-in-one, and indulge in premium dining.

  • Lulou Wellness

For 2026 and beyond, it’s time to prioritize your health. Work up a sweat and flaunt a fitter, better you at Lulou Wellness–the first in SM, now opened at the 4th Level of SM Podium, a space designed for adults who take their routines seriously.

Happiness You’ll Put On Display

Sometimes the most practical things are the ones that keep you happy.

With the first POP MART in BGC at the 2nd Level of SM Aura, collecting is something you’ll proudly commit to, smiling over trinkets you pick, unbox, and keep out for display for everyone to see.

The hard launch is finished. Stepping into what works for you and making it visible is the key going forward.

As new areas keep popping up across SM Supermalls, it continues to be a part of daily life, where plans, errands, and in-between times already occur. You can always attempt something new and incorporate it into your daily routine.

To find out what’s new and what’s coming up next, visit www.smsupermalls.com or follow @smsupermalls on social media.

February 8, 2026 by
Food, Lifestyle

Get Your Must-Have 2026 Items at SM Supermalls in the Metro

Let’s set the bar higher for the upcoming year.

In terms of your desires, this is the year you will no longer compromise. Don’t make sudden decisions. No more “this is good enough.” More significantly, no more meals that seem like they were prepared as an afterthought.

As the year begins, SM Supermalls is introducing new dining establishments that will take you to a new age with better options, bolder flavors, and fresher concepts. It repeatedly demonstrates why it is deserving of being your favorite mall by having areas that challenge conventions, elevate expectations, and restore the fun of dining out.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling.

NON-NEGOTIABLE 1: Snacks Shouldn’t Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop.

  • Pizza Planet

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

  • Shihlin Taiwan Street Snacks

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors.

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last.

  • King’s Feast Luxury Buffet by Buffet 101

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens.

  • Mo-Mo Paradise

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal.

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan.

  • Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to.

  • Thaiwadee

When the craving is Thai, you don’t experiment… you go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that

mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise.

  • Royal Indian Curry House Bistro

Satisfy your curry cravings at Royal Indian Curry House Bistro soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should.

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out.

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink, it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to the Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You’ll know when you’re hungry, so you don’t need a plan for this stage. With more new locations, fresh names, and greater food selections than ever before, your favorite SM Supermalls has already responded when your craving eventually arises.

No settling, no overthinking. Just doing what feels right at the time, with knowing that there will always be something fresh to discover when you return.

For the most recent information on events and updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

February 8, 2026 by
Lifestyle, News

SM makes significant progress toward genuine inclusiveness as it commemorates National Autism Awareness Week

First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum

This year’s National Autism Consciousness Week (NACW) saw the inauguration of groundbreaking milestones that mark the beginning of SM Supermalls’ new era as a fully inclusive Mall for All.

In an effort to improve the mall experience for Filipinos on the autism spectrum by creating welcoming environments that are meant to be loved, SM celebrated acceptance and gratitude through its Corporate Social Responsibility division, SM Cares.

“This year’s celebration of the NACW is a great step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the very first ‘SM Sensory Lab’–the country’s only dedicated mall space for people with sensory processing challenges,” said Steven Tan, SM Supermalls President. “On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire of ensuring every single customer finds their most loved space at SM.”

SM Sensory Lab: An innovation in accommodating mall spaces

Crowning the celebration was SM’s launch of a ground-breaking innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country’s first-ever calming corner.

“Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA and Autism Society Philippines to ensure we were making all the right considerations for something that’s never been done before,” said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardian enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming.

In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience.

“Something as simple as going to the cinema can be a stressful experience not just for people on the spectrum but for their families as well. Through this effort SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together,” said Tan.

LUSD was a one-mall event when it was originally held at SM Supermalls. The initiative has already expanded to include screenings in other malls throughout the Philippines for over 5,000 participants and their families. By joining the network of SM Supermalls and holding its own screenings, SM City BF Paranaque and SM City Butuan broadened the event’s audience this year.

Additionally, SM Cares continuously implements inclusion initiatives across the country. Informational campaigns encourage compassion and a broader understanding of people with autism. Additionally, mall front-line staff, including security officers, tenants, and operations, receive training and refresher courses on how to assist patrons on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative and accommodating to our customers regardless of their needs.”

 

February 8, 2026 by
Lifestyle, News

SM Supermalls’ 2026 Programs Are Set Up for Success by Strong MSME Engagement

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

Utilizing its nationwide mall network to generate real growth prospects for micro, small, and medium-sized businesses (MSMEs), SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, building on the strong momentum of MSME in 2025.

In 2025, SM Supermalls enabled 920 new MSMEs and start-ups through its SM for MSMEs initiative; of them, about 10% successfully converted into normal mall tenants through kiosks, counters, or in-line stores around the country. With 2,288 distinct MSMEs assisted since its expanded rollout in March 2024, the initiative offers entrepreneurs practical venues to test, improve, and grow their enterprises.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.

LEFT PHOTO: (L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy.

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth.

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events.

DTI Region IV-A Coco Festival Food Fair January 14–20, 2026 | SM City San Pablo Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar January 16–18| SM Seaside City Cebu Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar (upcoming)

SM La Union, January 28–February 10, 2026 MSMEs are given more exposure in a place that is primarily driven by tourism thanks to a carefully planned lifestyle and artisan market.

As SM Supermalls enters 2026, SM for MSMEs keeps developing as a platform for scalable growth, turning participation into opportunity and opportunity into sustainable business for Filipino entrepreneurs all throughout the country.

Be part of this success story—visit msme.smsupermalls.com or email [email protected] to grow your business with SM today.

 

February 8, 2026 by
Lifestyle, Sports

SM Supermalls strengthens its nationwide footprint in pickleball, set to host the country’s largest network with 61 courts across 25 properties by the end of 2025

Pickleball continues to find its home in SM Supermalls.

Through the SM Sports and Lifestyle Center (SLC), SM has expanded its roster of permanent pickleball courts with new locations at SM Center Shaw and SM Center Muntinlupa—providing athletes and enthusiasts more spaces for casual games and competitive play. By the close of 2025, SM reached 61 pickleball court locations nationwide, including 37 permanent courts, marking the largest network among mall operators.

Further strengthening the local pickleball community, SM delivers elevated sports experiences for picklers and the wider active lifestyle crowd across the country. With the launch of SM Active Hub—the Philippines’ largest sports playground—aligned with SM SLC’s goal to transform fitness and sports participation, SM continues to foster tournaments, friendly rivalries, and shared moments on and off the court.

“SM launched SM Active Hub in March last year with the strong intention of giving athletes, sports enthusiasts, and even casual players alike high-quality and easily accessible spaces that can house their best sports experiences—whether that’s lighthearted fun or high adrenaline competition,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Closing 2025 with our largest pickleball court locations while adding two new permanent courts in SM Center Shaw and SM Center Muntinlupa in Metro Manila is evidence that sports remains not just a strong interest, but a new way of life for our customers.”

Opened in partnership with Paloo, the pickleball court locations of SM Center Shaw and SM Center Muntinlupa boast three outdoor and four indoor permanent courts respectively, both intuitively designed to accommodate experienced and novice players, with accessible rates.

The Home of Elevated Sports Experiences

Through Active Hub, SM gave local picklers the ultimate spot to maximize movement and active lifestyles, meeting the athletic appetite of customers through its modular court approach. With the integration of the SM Malls Online app, players can easily sign up to be part of the community, discover upcoming events, and gain exclusive access to the best deals that maximize experiences they’ll love.

“On top of the permanent courts, we also have 24 semi-permanent courts all over the country to accommodate the maximum amount of activity our customers seek,” said San Agustin.

This holistic approach has made SM the favorite go-to pickleball hangout place for customers, almost doubling the 44 courts initially constructed through the rise of interest in the sport. Also following strong demand and fully booked courts until the end of 2025, SM’s upcoming thrust focuses on building more permanent courts to increase its inventory to close to 80 in 2026.

“The high volume of bookings across all our courts hints that pickleball isn’t an exclusive sport—anyone can play. And because it is inclusive and easy to learn, SM saw this as an opportunity to naturally drive active lifestyles for our customers,” said San Agustin.

A Favorite for Maxed-out pickleball gatherings

Active Hub caters to a wide group of picklers—from competitive enthusiasts to casual first timers looking to play or find a new and fun bonding activity with their friends, every kind of player can find an event that encourages them to keep playing.

Out-of-the-box creative concepts like the Glow Ball pickleball event giving the game a fun and exciting glow in the dark twist, while enrichment activities such as free coached Pickleball Clinics encouraged newbies and young players to try the sport out.

The SM Pickleball Super Series, a major competition organized by Active Hub in collaboration with Toby’s Sports, is held there in addition to regional competitions and events.

World-ranked pro-athlete Lauren Mercado, a Filipino-American, started the Pickleball Power Tour, inspiring the next generation of players to take up the sport. Because the event was so successful, SM plans to hold a second one in the first half of 2026.

“This is a testament to SM’s desire of hosting the most creative and commercially attuned sports events that our customers can always look forward to. As long as the Filipino desire for community and activity remains ablaze, SM is determined to continually give that passion for sports a home,” said San Agustin.

Don’t miss out! Discover a range of SM Active Hub events on the SM Malls Online app and be the first to earn rewards, discounts, and freebies: http://click.smmallsonline.com/DFqS/SMACTIVEHUB

 

 

February 8, 2026 by
Lifestyle, News

Through SM Supermalls, SM Prime’s Green Movement optimizes scalable sustainability

 

The SM Green Movement has proven from the start that deliberate, group action can effectively address environmental issues in order to accomplish a single objective: the preservation and conservation of the planet’s resources for both current and future generations.

Prior to the industry’s sustainability requirement, SM Prime Holdings Inc. (SM Prime) understood that sustained, community-driven activities are the only way to achieve genuine sustainability. Programs created to change with stakeholder objectives and shareholder duties were informed by this understanding.

Leveraging on the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within malls operations, actively engaging customers, tenants and communities in its environmental journey.

This “micro to macro” approach strengthened the SM Green Movement unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency and renewable energy.

“What began as simple actions—reducing waste, conserving water, and adopting cleaner energy—has grown into an interconnected ecosystem involving partners, tenants, employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By turning everyday habits into systemic results, the SM Green Movement extends beyond corporate spaces and into the heart of Filipino communities.”

Focusing on three core pillars: Water, Waste, and Energy

At the core of the waste pillar, SM works closely with recycling partners and SM GUUN — the circularity platform of the SM Green Movement — to divert paper, plastics, multi-layer packaging, compostables, and other materials away from landfills and back into productive use.

SM Prime’s water stewardship is anchored in long-term water management systems and conservation practices that promote a water-resilient future.  SM Supermalls pioneered water recycling in retail spaces, with early sewage treatment plants and low-flow fixtures that reduced consumption across properties.

Energy management is another cornerstone of the SM Green Movement where efficiency and renewable generation converge to reduce environmental impact while enhancing comfort and reliability in SM properties. The 100MWp celebrations in SM City North Edsa are a milestone of the program’s expansion of solar generation capacity across malls nationwide — a visible demonstration of how clean energy supports both climate action and everyday mall experiences.

Shared Responsibility, Lasting Impact

The idea that sustainability flourishes when communities are included in the discussion and that systems may be reshaped when scaled collaboratively is what binds these three pillars together. For SM Prime, sustainability is a shared journey that calls for awareness, involvement, and teamwork rather than only being a corporate requirement.

The SM Green Movement is creating the groundwork for long-lasting change where sustainability becomes ingrained in the daily lives of Filipinos and communities throughout the archipelago through quantifiable advancements, expanding collaborations, and evident outcomes in the waste, water, and energy portfolios.

“The SM Green Movement reflects our vision to scale simple, everyday acts into systemic impact,” said San Agustin. “By advancing energy, water, and waste initiatives together in our malls, we safeguard communities and build a more sustainable future.” 

 

February 8, 2026 by
Lifestyle, News

Cyberzone Simplified E-Waste Disposal: Strategic Drop-off Locations Collected Over 14,000 kg

Accessible Good Habits with Cyberzone

We’re continuing to make ethical tech disposal simple and accessible within SM Supermalls, where people already congregate, genuinely living up to the Cyberzone #TechWeLikeZoneWeLove pledge.

Through specialized drop-off locations that will be implemented countrywide starting in June 2024 in collaboration with Smart Communications and PLDT Home, Cyberzone, in collaboration with SM Cares, assists in making the disposal of e-waste a straightforward and secure habit.

Across participating SM Supermalls, these collection bins give mallgoers a clear, accessible place to drop  off old gadgets and broken electronics that are in need of proper disposal. Instead of ending up in drawers  or landfills, e-waste can be responsibly handled through a system designed for everyday convenience and  better environmental discipline.

14,327 kg Properly Collected and Segregated

Since the partnership began, Cyberzone’s E-Waste Collection Drop Boxes have helped gather 14,327 kg  of electronic waste across 89 SM Supermalls, 69 of which are located in the Cyberzone area. This  ensures materials are properly collected and segregated for responsible handling. Serving as a reflection  on the growing community habit made easier through clear drop-off points and a consistent, accessible  mall experience.

“We take pride in being the go-to tech destination for shoppers,” said Patrick Pacla, Vice President for  Cyberzone Operations and Marketing at SM Supermalls. “But as gadgets evolve, so does the need to  dispose of old electronics responsibly. Everyone has a role to play, and Cyberzone is committed to making  it simpler and safer to do the right thing, so tech does not end up harming the planet.”

Curious about what happens to your broken and old devices after dropping them in e-waste collection bins at Cyberzone and SM Supermalls? Watch this video:
https://youtu.be/jSsJkP8rGMQ?si=6a4tu1LL2oQBFWBY

Sustainability Built to Grow Through Partnerships

Our commitment to responsible tech use is long-term in a way. As more malls open, Cyberzone, SM Cares, Smart Communications, and PLDT Home will keep adding more e-waste collecting boxes. Drop-off locations are now accessible at SM Supermalls and Cyberzone branches, bringing communities one step closer to a #SMWasteFreeFuture.

Follow SM Cyberzone on Facebook, Instagram, and TikTok for updates.

Additionally, Cyberzone #TechWeLikeZoneWeLove keeps you updated both online and in-store for immersive tech experiences and always fascinating discoveries.

Go to www.smcyberzone.com to learn more.

 

 

 

 

 

February 8, 2026 by
Lifestyle

The feeling of luck at SM Supermalls

Celebrate love and luck this Chinese New Year and Valentine’s Day

Chinese New Year and Valentine’s Day, two of the most joyous holidays of the year, come together at SM Supermalls this February for a month-long celebration that is all about love, good fortune, and life-changing moments. Enjoy joyous discoveries, amorous encounters, and prosperous activities to make every visit even more memorable as you welcome the Year of the Horse!

Visit the Lucky Feels Bazaar (February 1–28) to find love and good fortune

At the Lucky Feels Bazaar, a combined Chinese New Year and Valentine’s Day pop-up bazaar that combines romance and prosperity in one vibrant location, you may enter the center of the festivities.

Here, sincere actions meet auspicious beginnings—all in one stroll—whether you’re searching for giftables ideal for showing love or simply want to explore lucky charms, trinkets, and prosperity-themed treasures to attract good fortune for the upcoming year!

Step into festive photo-worthy Lucky Feels installations (February 1-28)

Get into the celebration the moment you arrive as SM Supermalls transforms with vibrant Lucky Feels installations. Enjoy romantic Valentine’s spots (February 1–15) early in the month, then watch the mall shift into bold and joyful Chinese New Year themes (February 16–28) as the celebration continues. Walk through eye-catching entrance arches, spot playful entrance stickers, admire festive hanging decorations, and strike a pose at curated photo spots.

Shop, snack, and play at Bites and Buys (February 1–28)

Experience a marketplace that’s anything but ordinary at Bites and Buys. This lively space brings together artisanal crafts, cutesy collectibles, and yummy treats loved by Gen Zs and trend hunters alike. Join the fun by trying the claw machines and score a chance to win your zodiac bestie—because luck should always come with a little play.

Capture and Snap the Lucky Feels (February 1–28)

Don’t miss the Snap the Lucky Feels photo spot, featuring a vibrant money tree adorned with ang paos, beautifully paired with a Valentine’s Day-inspired setup! It’s the perfect backdrop to capture moments of love, luck, and festive joy—ready for sharing with friends and family.

Taste and trend with #CNYMustTry (February 16–28)

From tikoy to TikTok, celebrate Chinese New Year the modern way with #CNYMustTry. Indulge in classics such as dumplings, tanghulu, milktea, and more. It’s your go-to guide for celebrating traditions—on your table and on your feed!

Experience even more festive fun at select SM malls

At select SM malls, the celebration doesn’t stop at shopping and photo moments—it comes alive through a series of exciting activities designed to spark joy, luck, and shared experiences. Feel the festive energy as dragon and lion dance performances, led by a charming dragon and lion, bring movement and music to the mall on Feb 17 / 20-22.

Extend the fun online by trying the Fortune Filter on TikTok from February 1–28 and discover what kind of luck awaits you this season. Back at the mall, test your skills and your fortune at the Unlock Lock games happening on February 17–22, where exciting prizes await lucky winners.

For family-friendly moments and photo-worthy encounters, don’t miss the Chinese mascot meet and greet, perfect for creating cheerful memories with loved ones. Cap off the celebration with a spectacular finale as the sky lights up during the CNY 2026 fireworks, ending the season on a high and lucky note.

Feel the love.Chase the luck. Celebrate it all at SM Supermalls.

Celebrate the places where community, luck, and love converge to make this season even more memorable. Take advantage of the Lucky Feels, visit your favorite SM Mall, and make unforgettable experiences.

Celebrate the Year of the Horse by embracing good fortune—only at SM Supermalls!

Go to www.smsupermalls.com to view the scheduled events and participating malls. Alternatively, for the most recent information, must-try items, and holiday surprises, follow @SMSupermalls on social media.

 

 

 

February 8, 2026 by