[From L to R:] Eastern Communications representatives Customer Experience Senior Manager Marisol Salud, Segment Marketing Head Gian Conde, Customer Experience Representative III Fernie Ricafrente, Segment Marketing Supervisor Gian Barcarse, Brand Communications Supervisor Loren Maranan, and Chief Marketing and Experience Officer Jed Estanislao.
At the 2025 Asia Pacific Stevie Awards, which were held at the Lotte Hotel in Seoul, Eastern Communications, the leading provider of ICT and telecommunications solutions in the Philippines, receives international recognition for its exceptional accomplishments. The business is thrilled to have won three major awards: Innovative Achievement in Customer Satisfaction, Award for Innovation in Content Marketing/Branded Editorial, and Thought Leadership Campaign of the Year.
One of the most prestigious international business honors in the world, the Stevie awards recognize accomplishments in a range of Asia Pacific areas. More than 1,000 organizations from 23 markets—including Australia, mainland China, Hong Kong, India, Japan, the Philippines, Puerto Rico, South Korea, Singapore, Taiwan, Thailand, Turkey, the United Kingdom, the United States, and more—submitted nominations for this year’s competition.
Driving Digital Literacy and Nation-Building
Eastern Communications’ “Eastern Huddles” campaign, which won the Silver Stevie Award for Thought Leadership Campaign of the Year, addressed critical technological challenges faced by businesses in the Philippines between 2022 and 2024. These challenges included talent shortages in emerging technologies, cybersecurity threats, digital literacy gaps, and a lack of upskilling.
Through close collaboration with key industry associations and business chambers, Eastern launched the Eastern Huddle series, which has been a proven success since its first run. Through the thought leadership series, Eastern achieved a 30.1% penetration rate in 2024 (up from 25% in 2021) and garnered exceptional event satisfaction ratings (94% in 2024, compared to 83% in 2021).
Showcasing the Philippines’ Hidden Gems Through Engaging Content
The “Eastern Explores” video campaign, which received the Bronze Stevie Award for Innovation in Content Marketing/Branded Editorial, was released in time for Eastern Communications’ completion of the Philippine Domestic Submarine Cable Network (PDSCN) project. This joint undersea network infrastructure project aims to deliver robust internet connectivity to previously unconnected or underserved areas.
Eastern Communications strategically launched “Eastern Explores” to amplify the PDSCN news while supporting local tourism in its service areas: Cebu, Baguio, Iloilo, Pampanga, Bohol, Metro Manila, and Boracay. The seven-episode series showcased Filipino culture, history, cuisine, and pride through local festivals such as the Sinulog, Dinagyang, and Panagbenga festivals, aligning with Eastern’s “Partners in Progress” campaign. The initiative aimed to increase brand visibility, support government tourism, and promote local businesses.
[From L to R:] Eastern Communications representatives Segment Marketing Head Gian Conde, Customer Experience Representative III Fernie Ricafrente, Segment Marketing Supervisor Gian Barcarse, Customer Experience Senior Manager Marisol Salud, and Brand Communications Supervisor Loren Maranan.
Eastern’s customer-centric initiatives were also recognized with the Bronze Stevie Award for Innovative Achievement in Customer Satisfaction. Forwarding its “high tech and high touch” promise, Eastern emphasizes personalized experiences and genuine human connections through its “Heart of Service” philosophy.
Eastern Communications’ customer experience strategies were focused on creating a customer-first culture, championing efficiency, redefining customer excellence, and amplifying brand love and loyalty.
These efforts have resulted in significant improvements, including a 5% increase in overall customer satisfaction and a 10% revenue increase among its loyalty program customers.
“These awards affirm Eastern’s continuous efforts in elevating its overall experience – not only through innovation, but also through meaningful partnerships and authentic customer engagement,” said Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications. “We owe this success to our Ka-Eastern people and, most importantly, to our loyal customers, who motivate us to exceed expectations this year and drive progress for Filipino communities and businesses through technology.”
Eastern Communications’ dedication to innovation, nation-building, and first-rate customer service has earned them recognition at the Asia Pacific Stevie Awards, placing it among the top players in the Philippine telecom sector.
Please visit www.eastern.com.ph to find out more about Eastern Communications.
