This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.

But beyond the numbers are real stories—of courage, determination, and new beginnings.

Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls.

For jobseekers like France Barcial and Mark Andrei Jimenez the experience was life-changing.

“Hindi ko po expected na ngayon din ako matatanggap, bakasakali lang po” he shared, holding back tears. “Meron na po akong pang-suporta sa college ko sa PUP.”

“Malaking tulong po ito sa pamilya namin. kung sa iba po, baka nag-antay pako kung kailan ako tatawagan. dito po hired agad.”

Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope.

SM Job Fairs continue to stand out for their accessibility and efficiency. From application to interview—and even the processing of government requirements—everything is made available in one place, allowing jobseekers to focus on what matters most: securing their future.

Miss Rea Amata, a representative from the Labor Relations and Public Employment Service Office of Marikina emphasized the impact of such initiatives:

“Malaking bagay ito para sa mga Pilipino, sa mga constituents namin sa Marikina. Bringing opportunities closer to communities is key—and SM provides that platform. Isipin mo, hindi ka na dadayo at gagastos para maghanap ng trabaho.”

Employers also highlighted the value of direct, face-to-face engagement, as attested by Noelle Tupas of Work Makers Manpower Corporation.

“We’re able to meet qualified candidates faster and more efficiently, second time we joined this job fair and some of our previous hires have stayed in our company, the others found other opportunities. Here, you can see the potential immediately, and that makes hiring more meaningful.”

Beyond employment, SM continues to strengthen its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as the Department Information and Communications Technology. These initiatives aim to help jobseekers stay competitive in an evolving job market, reinforcing the shift from job access to job readiness.

“We have certificate trainings and seminars na nagdadagdag ng value at knowledge sa ating mga applicants. In fact, we have ready data and information ng mga trainees natin previously na na-hire or lumawak ang freelancing expertise dahil sa programs natin,” said Erika Zamora, trainer from DICT.

Many jobseekers felt the significance of the initiative.

Alberto Eder shared, “Hindi lang po ito para sa IT professionals, AI age na po talaga tayo. Lahat po ng gusto magtrabaho, makikinabang po dito sa upskilling.”

Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how public-private partnerships can drive meaningful, real-world impact.

As the day came to a close, what remained were not just filled job positions—but stories of resilience, determination, and new beginnings.

Because at SM Supermalls, it’s not just about bringing people together—it’s about helping them move forward.

Thousands of participants gather at SM Mall of Asia Arena for the ASP Angels Walk for Autism 2026, demonstrating nationwide support for autism acceptance, accommodation and appreciation.

The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.

United voices and shared purpose take center stage at ASP Angels Walk for Autism 2026, as Mr. Hans Sy officially cues the walk for inclusion.

For close to two decades, SM hosted the ASP Angels Walk as a celebration that aims to turn a long-standing advocacy into a meaningful celebration of inclusion, dignity, and hope. This year’s celebration further expanded this advocacy by empowering communities through simultaneous walks across SM’s most-loved malls nationwide.

“ASP Angels Walk reminds us that inclusion is about creating space, and more importantly, making people feel that they truly belong. At SM, we are honored to walk united with the autism community—their families and fellow advocates who have long shown us the power of courage and perseverance. This commitment is about pursuing transformative inclusivity: empowering communities until every person is seen, supported, and given the opportunity to thrive,” said Steven Tan, President, SM Supermalls.

Barrier-free inclusion and transformative action

This year’s theme “Aumbitious. Aarangkada. Aangat.”, encouraged like-minded advocates to turn aspirations and conversations on impactful inclusivity into actions that are not only felt but are transformative.

To prepare for the event the SM Mall of Asia Arena’s venue team underwent specialized training from the Department of Tourism called “Barrier-Free Tourism Kaya Natin.” The comprehensive session focused on enhancing accessibility and inclusivity for customers on the spectrum ensuring their safety and wellbeing while in the premises.

SM Book Nook receives the ASP Autism Works Partner of the Year Award, represented by Ms. Hanna Carinna Sy, recognizing its commitment to creating meaningful opportunities for the autism community.

This year’s event was also made special through the recognition of meaningful partners in the advocacy, including SM Book Nook, which was honored as ASP Autism Works Partner of the Year. The distinction reflects how inclusive community spaces can help open more opportunities for learning, engagement, and belonging. Quezon City Mayor Joy Belmonte was also recognized with the Hans T. Sy Leadership Award for Autism Inclusion and Welfare, honoring leadership that supports the autism community in meaningful and lasting ways.

Collaborative Advocacy

Families and participants join the walk during the ASP Angels Walk for Autism 2026, highlighting community support and inclusive participation.

Since its inception, the ASP Angels Walk has grown into a long-standing movement that champions inclusion and advances the vision of an Autism-OK Philippines. The movement is reinforced by SM’s pursuit of becoming a truly inclusive Mall for All—accepting, accommodating, and appreciative of customers no matter what their needs may be.

Participants, including families and children, join the ASP Angels Walk for Autism 2026 at SM City Tuguegarao and SM City Davao, reflecting widespread community support and inclusive participation across regions.

As a continuing partner of ASP, SM Cares remains committed to building spaces and programs that support the autism community throughout the year. With sustained initiatives in inclusion, accessibility, and community engagement, SM continues to stand with individuals on the spectrum and their families—always working toward a future where no one is left behind.

SM employee volunteers gather in solidarity during the ASP Angels Walk for Autism 2026, demonstrating corporate and community support for autism inclusion.

Held at the SM Mall of Asia Arena in Pasay City and simultaneously in SM City Bacolod, SM City Baguio, SM City Butuan, SM Seaside City Cebu, SM City Davao, SM City Iloilo, SM City Lipa, SM City Lucena, SM City Olongapo Central, SM City Tuguegarao, and Virac Town Plaza, this year’s ASP Angels Walk continued to unite communities across the country in support of individuals on the autism spectrum and their families.

Cebu Business Month Launch. From left to right: Chief Airline Marketing Officer of Aboitiz InfraCapital Airport Corp. Mark Souter, Chairman of CBM 2026 Partnership & Resource Generation Anton Perdices, CCCI President Regan Rex King, Chief Revenue & Innovation Officer of Eastern Communications Edsel Paglinawan, CBM 2026 Overall Chairman Bryan Yap, Chief Marketing & Experience Officer Jed Estanislao, Sales Cluster Head of Visayas and Mindanao, Rafael Castellano, Chairman of CBM 2026 Partnership & Resource Generation and Vice President for Corporate Services Therma Visayas, Inc. Leonardo Robel, Jr.

Eastern Communications reaffirms its enduring support for business development in the Visayas as it takes part in the launch of Cebu Business Month (CBM) 2026 on April 24. This milestone reflects more than a decade of collaboration with the Cebu Chamber of Commerce and Industry (CCCI) in strengthening Cebu’s position as a vital contributor to the country’s economic growth.

Led by the CCCI, Cebu Business Month has grown into a leading business festival, gathering entrepreneurs, industry leaders, and key stakeholders through a vibrant mix of forums, trade fairs, networking events, and collaborative initiatives. Designed as a festival-style platform, CBM promotes innovation, investment, and cross-sector collaboration, while continuously supporting the development of micro, small, and medium enterprises (MSMEs) in Cebu and across the Visayas.

Eastern Comms has been a consistent presence in this journey. For over a decade, the telco provider has been a steadfast partner in CBM, supporting initiatives that promote digital readiness and business resilience. Its participation reflects a broader commitment to empowering Filipino SMEs nationwide through reliable connectivity, managed ICT services, and tailored digital solutions that help businesses adapt to an increasingly digital and competitive landscape.

“Our partnership with Cebu Business Month and the Cebu Chamber of Commerce and Industry has grown stronger over the past decade because we share a common goal: empowering businesses to thrive in a rapidly changing environment,” said Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications. “With over 146 years of service, Eastern Communications continues to evolve into a full-fledged tech solutions provider, committed to building resilient and reliable digital infrastructure that supports Cebu’s role as a thriving business destination and strengthens SMEs across the country.”

The telco provider’s role has only grown more relevant as digitalization becomes a baseline requirement for survival in today’s economy. Eastern Comms has continued to expand its portfolio of solutions designed specifically to support small and medium enterprises (SMEs) nationwide, from internet connectivity products and managed services to initiatives like PDSCN (Philippine Domestic Submarine Cable Network) that strengthens inter-island connectivity and extends robust, high-quality digital infrastructure to underserved regions across the archipelago.

Regan King, President of Cebu Chamber of Commerce and Industry, also highlighted the importance of sustained collaboration in advancing the goals of CBM.

“Our long-standing partnership with Eastern Communications reflects the kind of collaboration CBM was built on—one that enables innovation, strengthens enterprise capability, and drives regional competitiveness. As we continue to expand CBM as a premier business festival, partnerships like this help ensure that Cebu remains a vibrant hub for business and investment,” said Regan King.

Eastern Communications remains committed to providing the infrastructure and expertise needed to ensure resilience and sustainable growth as businesses navigate challenges shaped by digital transformation, economic shifts, and regional expansion opportunities

Moving forward, Eastern Communications and CCCI aim to further deepen their partnership, united by a common goal of empowering SMEs, driving digital transformation, and promoting inclusive growth across the Philippines.

For more information about Eastern Communications and its upcoming initiatives, call 5300-7000 or visit www.eastern.com.ph.

When picking milk for your child, what usually influences your choice? Is it a trusted brand, an attractive design, or the claims shown on the front label? It’s easy to be drawn to eye-catching packaging, but making a truly informed decision starts with checking the information on the back.

Under Philippine Food and Drug Administration (FDA) regulations, milk products are required to clearly declare their ingredient list in descending order by weight, nutritional composition, and raw material sources, making it the most reliable basis for evaluating quality.

Yet, a study by Acta Medica Philippina reveals that nearly half of Filipino adults don’t read food labels, and only a small fraction checks the Nutrition Facts. This lack of “label interest” often leaves families vulnerable to promotional jargon rather than actual nutritional value. Simply put, the front promotes, but the back proves.

From “Gut Feel” to Informed Choice

Milk selection is often guided by instinct or vague recommendations. However, shifting from “gut feel” to informed decision-making starts with knowing where to look.

Two key sections on the label can quickly provide valuable insight:

1. Ingredient List –Ingredients are listed from highest to lowest quantity, making the first ingredient the most significant. In the case of milk, parents should choose products that list “Fresh Milk” as its first ingredient, signifying that it makes up the largest portion of the product.
2. Nutrition Facts Table– This outlines the levels of essential nutrients such as protein, fats, vitamins, and minerals, providing a more objective basis for comparison beyond general claims like “nutritious” or “fortified.”

By focusing on these areas, parents can move beyond the brand message fluff and better understand what they are giving their children.

Decoding Nutrition and Avoiding Red Flags

For many Pinoy moms, the scientific jargons on the back of the tin can be intimidating. But understanding these terms will be key to providing better nutrition for your child. Look for these nutrients that can support your child’s overall health:

• Lactoferrin:A naturally-occurring iron-binding protein naturally found in milk that helps support a strong immune system.
• GOS & FOS (Prebiotics):These are not “chemicals”; they are dietary fibers that feed the good bacteria in the gut, supporting a healthy digestive system and stronger immunity, since 70% of immune cells reside in the gut.
• DHA (Docosahexaenoic Acid) & ARA (Arachidonic Acid):These are fatty acids essential for cognitive development and sharp vision.

While identifying the “good” is vital, spotting the “bad” is equally important. Be wary of these three “hidden” sugars:

• Sucrose:Plain table sugar. It provides empty calories and can lead to tooth decay and a preference for overly sweet foods.
• Maltodextrin:A highly processed carbohydrate used as a thickener. It has a high glycemic index, meaning it causes rapid spikes in blood sugar.
• High Fructose Corn Syrup (HFCS):A sweetener linked to various health concerns, including childhood obesity.

A Smarter Way Forward

In a market flooded with options, the back label is your most honest advisor. As the Acta Medica Philippina research suggests, we need an intensified focus on label education to bridge the gap between “buying” and “nourishing.”

As consumers, a simple first step is to look past the front of the package and make it a habit to check the back label first.

Because ultimately, choosing milk powder isn’t about what catches your eye on the shelf—it’s about what’s inside.