Concepcion Industrial Corporation (CIC) Chairman Raul “Jojo” Concepcion (fourth from right) joins government officials and industry partners during the official ribbon-cutting ceremony of the DTI Tatak Pinoy initiative, signaling a shared commitment to elevating local industries.

Concepcion Industrial Corporation (CIC), a leading provider of consumer lifestyle and enterprise solutions, reaffirmed its dedication to promoting Filipino innovation through its successful participation in the Tatak Pinoy: Proudly Filipino Expo 2026, held from May 25 to 27 at the SMX Convention Center Manila.

Guided by the principle of “Gawang Pilipino, Para sa Pilipino,” CIC develops innovative solutions designed specifically to address the needs of Filipino households and communities. With over six decades of industry experience, the company leverages its strong understanding of the local market alongside globally recognized manufacturing practices to create products that uphold high standards of quality, performance, and reliability.

A cornerstone of this commitment is CIC’s Manufacturing Plant and R&D Center in Cabuyao, Laguna. By investing heavily in domestic manufacturing capacity, the company actively supports local employment and creates growth opportunities for Filipino workers, suppliers, and communities.

“As a company committed to building better lives for Filipinos, we support the Tatak Pinoy strategy—a meaningful platform to advance local industries,” said Raul Joseph A. Concepcion, Chairman and President of CIC. “Being a proudly Filipino company, we have always trusted in the potential, creativity, and resilience of our people.”  

At the expo, Condura demonstrated forward-thinking appliances specifically engineered for the Philippines’ climate and lifestyle demands, proving that innovation is most impactful when rooted in a genuine understanding of Filipino living.

Condura Negosyo Ref Inverter thoughtfully designed for MSMEs, and Carrier Optima .5HP Compact Inverter providing affordable cooling comfort for every Filipino.

“Through our products and pioneering efforts, we aim to create solutions thoughtfully designed for Filipino homes, while continuously supporting local industries and helping build a better future for the country,” shared Harold Pernikar, President of Concepcion Durables, Inc.

To help build a stronger and more resilient local economy, CIC has enhanced its partnerships with local micro, small, and medium enterprises (MSMEs), creating opportunities for these businesses to grow alongside larger industries. This collaborative approach demonstrates the growing capability of Filipino companies to succeed and compete in the global marketplace.

Through its participation in Tatak Pinoy Expo 2026, CIC underscored its long-standing contribution to the nation’s industrial progress. As it continues to adapt to the changing needs of consumers, the company remains committed to delivering quality, dependability, meaningful innovation, and sustainable growth for future generations.

For more information, visit www.concepcion.ph.  

SM Supermalls joins Brigada Eskwela 2026 to help create cleaner, safer, and more welcoming learning spaces

Through SM Cares, SM Supermalls supported the Department of Education’s Brigada Eskwela 2026 as part of its continuing commitment to youth empowerment, nation-building, and community service. In time for the start of classes, participating SM teams from its most-loved malls nationwide worked hand in hand with partner schools to help create learning environments that are cleaner, safer, and more inspiring for students and teachers.

Guided by this year’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” SM employee-volunteers, together with school communities, local partners, teachers, parents, and volunteers, came together to help prepare public schools for the opening of classes.

The volunteer activities included general cleaning of classrooms, corridors, and school grounds; repainting and repair of walls, furniture, and school facilities; minor repairs and carpentry work on doors, windows, desks, and chairs; landscaping and school garden care; school supply donations; and other community support efforts.

Driven by the simple but meaningful act of showing up for the children and communities it serves, SM’s involvement in this year’s Brigada Eskwela focused on the collective effort of Bayanihan to prepare spaces that not only encourage but empower learning for the next generation.

“Our mall communities are woven into the neighborhoods around us. That is why supporting our schools is also part of our responsibility,” said [Name], [Title], SM Supermalls. “When a child walks into a classroom that is clean, safe, and ready, it tells them that their community believes in them. Every broom sweep, every coat of paint, and every act of service matters.”

As students return to school, SM Supermalls hopes that each classroom touched by Brigada Eskwela becomes more than a place for lessons. It becomes a place where children feel seen, supported, and encouraged to dream.

Galaxy Manila Marathon 42km gunstart on June 12, 2026

When more than 25,000 runners took over EDSA for the historic Galaxy Manila Marathon, they were not just participating in one of the country’s biggest races. They were part of a growing movement that is transforming how Filipinos experience running.

Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia

From record-setting marathons and major race series to inclusive community runs and pet-friendly events, SM Supermalls is emerging as one of the driving forces behind Philippine running. Through its expanding portfolio of race events and the SM Active Hub platform, SM continues to bring world-class running experiences closer to communities across the country.

The Galaxy Manila Marathon marked a defining moment in that journey. For the first time, participants ran along EDSA, connecting SM Mall of Asia and SM North EDSA in a landmark race that celebrated fitness, community, and national pride. The historic route transformed one of the country’s most recognizable thoroughfares into a symbol of movement and unity, creating a race experience that captured the imagination of runners from across the Philippines and beyond.

The success of the Galaxy Manila Marathon demonstrated SM Supermalls’ ability to stage large-scale sporting events while delivering memorable experiences that extend far beyond the finish line.

But the Galaxy Manila Marathon is only part of a much bigger story.

Long before the historic race took over EDSA, SM Supermalls had already been building momentum through a diverse calendar of running events. Since the start of the year, thousands of runners have gathered at SM destinations for races such as the Earth Day Run, Star Wars Run, Doraemon Run, Women’s Run PH, multiple legs of the Sante Barley Trilogy Run Asia, community fun runs, and fitness events that welcomed participants of all ages and fitness levels. 

From the Star Wars Run for fans to the Pet Express Doggie Run for fur parents, SM Supermalls continues to champion inclusive running experiences that bring together communities of all ages, interests, and lifestyles.

These events showcase the breadth of SM Supermalls’ running ecosystem. From themed runs that bring together pop culture fans and families, to advocacy-driven races, competitive road events, and marathon majors, SM continues to create experiences that appeal to every type of runner.

From the vibrant Pride Run at SM City Lanang, which celebrates diversity, inclusivity, and community, to the Singlife Iloilo Marathon at SM City Iloilo, one of the country’s premier race events, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities nationwide.

Building on that momentum, SM Supermalls continues to host and support some of the Philippines’ biggest and most anticipated races, including the SM2SM Run in Cebu, Singlife Cebu International Marathon, Singlife Iloilo Marathon, HOKA Midnight Run Asia, Pride Run, Decathlon Run, Pet Express Doggie Run, Sante Trilogy Run Asia National Finals, and races under the Philippine Marathon Majors series. Together, these events are helping establish SM Supermalls as one of the country’s largest and most diverse platforms for running and active lifestyles.

The Doraemon Run at SM Mall of Asia and Cebu’s flagship SM2SM Run showcase the diversity of SM Supermalls’ running ecosystem, offering experiences for everyone from families and first-time runners to seasoned athletes while promoting active lifestyles and community engagement across the country.

Run with pride on June 21 at SM Mall of Asia and celebrate diversity, inclusivity, and community through movement. For registration details and event updates, visit the SM Mall of Asia Facebook page or RUNRIO’s official channels.

Continuing the momentum, thousands of runners are expected to gather at SM Mall of Asia on June 21 for the Pride Run, one of the country’s largest running events celebrating Pride Month. Bringing together runners, allies, families, and communities, the event combines fitness, self-expression, and inclusivity in a colorful celebration of diversity. The run reflects SM Supermalls’ commitment to creating spaces where people can come together, embrace active lifestyles, and celebrate what makes every individual unique.

Together, these events are expected to attract more than 100,000 runners nationwide, reinforcing SM Supermalls’ role as a major platform for running and active lifestyles.

The SM2SM Run in Cebu and the Earth Day Run reflect SM Supermalls’ commitment to making running more accessible and purposeful, bringing together thousands of participants through events that champion fitness, community, and shared advocacies.

“At SM Supermalls, we see running as more than a sport. It is a platform that brings communities together, promotes healthier lifestyles, and creates meaningful experiences for Filipinos. Through SM Active Hub and our growing portfolio of running events, we are making active living more accessible while building destinations where people can connect, celebrate, and achieve their personal goals,” said Steven Tan, President of SM Supermalls.

Women’s Run PH reflects SM Supermalls’ commitment to creating inclusive running experiences, empowering women through fitness while strengthening communities through shared moments of movement and achievement.

At the center of this effort is SM Active Hub, SM Supermalls’ sports and fitness platform that connects communities through running events, fitness programs, training sessions, and wellness activities. Through SM Active Hub, runners gain access to year-round experiences that support every stage of their fitness journey, from training and recovery to race-day participation and community engagement. 

Runners make the most of the MOA Sky running path at SM Mall of Asia, a popular training destination for participants preparing for SM Supermalls’ growing calendar of running events and marathon experiences.

What sets SM Supermalls apart is its ability to create seamless race-day journeys, from registration and race expos to training, recovery, dining, shopping, and entertainment, delivering the maxed-out experiences that today’s runners and families seek.

From race kit claiming to meet-and-greet moments with Doraemon, SM Supermalls delivers maxed-out experiences that extend beyond race day, creating exciting and memorable moments for participants of the Star Wars Run, Doraemon Run, and other community-driven running events.

Through its network of 90 malls nationwide, SM Supermalls has transformed running into a movement that reaches communities across Luzon, Visayas, and Mindanao. From a historic 25,000 runners at the Galaxy Manila Marathon to more than 100,000 participants expected across its race calendar, SM Supermalls is helping shape the future of running in the Philippines.

As the country’s most loved mall, SM Supermalls continues to create destinations where every finish line leads to new experiences, every race becomes a shared celebration, and every runner feels part of something bigger.

Because when the Philippines runs, it runs through SM Supermalls.