Lifestyle, News

Metrobank introduces new anti-fraud measures to enhance digital banking security

Metrobank rolls out new anti-fraud features to strengthen digital banking security

Mobile banking has made financial transactions faster and more convenient, but it has also created new avenues for scammers to exploit unsuspecting customers. The Bangko Sentral ng Pilipinas (BSP) reported that social engineering schemes—including phishing, account takeovers, and identity theft—made up 76% of reported cyber fraud losses in 2025. With scams becoming increasingly sophisticated, banks are strengthening their security measures to provide customers with greater protection.

In response, Metrobank has introduced several security upgrades to its mobile app, giving users more control over their accounts while adding safeguards designed to prevent fraudsters from gaining unauthorized access to their funds.

Here are the four new features:

  1. Get a 24-hour safety buffer with Cooling-Off Period

Cooling Off Period

Metrobank now automatically activates a 24-hour Cooling-Off Period whenever critical security settings are changed. This means when important account settings are changed, such as your password or registered device, all transactions in your app are temporarily disabled for 24 hours. This protects you from scammers who will attempt to change your account details and gives you time to notice any suspicious activity, secure your account, and report unauthorized changes before any money leaves your account.

  1. Lock your savings instantly with Money Lock

Money Lock

One of the biggest concerns after falling victim to a phishing scam is how quickly fraudsters can transfer your money. Metrobank’s Money Lock feature lets you instantly lock part or all of your available balance directly from the app. Once locked, the funds cannot be transferred or used for transactions—including scheduled transactions—until you unlock them yourself. Even if someone gains access to your card, your Money Locked savings remain protected. Before locking your funds, make sure you have enough available balance to cover any upcoming or scheduled transactions to avoid disruptions.

  1. Have extra protection through Geolocation checks

Geolocation

Metrobank has also added Geolocation as an additional layer of protection. The app checks whether a transaction is being initiated from your registered mobile device and your device’s location. If something appears unusual or inconsistent, the system can flag suspicious activity and help prevent unauthorized transactions from pushing through. While invisible during normal use, this feature works behind the scenes to strengthen account security.

  1. Double-check who you’re sending money to with Payee Verification

Payee Verification

Ever worried about sending money to the wrong account because of a typo? Metrobank’s new Payee Verification feature helps reduce that risk. Before completing a transfer to another Metrobank account, the app displays a masked version of the recipient’s registered account name. This allows you to confirm that you’re sending money to the correct person before finalizing the transaction. It’s a simple addition that can help prevent costly transfer mistakes.

A safer way to bank online

These latest security upgrades reflect Metrobank’s ongoing commitment to making digital banking safer, while also aligning with the government’s wider efforts to combat scams under the Anti-Financial Account Scamming Act (AFASA) and the amendments introduced through BSP Circular No. 1213.

Customers can access the new features by updating their Metrobank App to the latest version. As digital fraud continues to become more sophisticated, using multiple security measures and understanding how they work can provide an added layer of protection and help keep your finances secure.

To know more and get the latest on Metrobank, visit their website, https://www.metrobank.com.ph/home and follow their official social media pages on Facebook, X, Instagram, and Tiktok.

 

 

 

August 13, 2026 by
Lifestyle, News

SM Waste Free Future Earns Recognition for Transforming Circular Systems

SM Prime Holdings, Inc. (SM Prime) earned the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The category recognizes organizations that have demonstrated significant progress in enhancing their sustainability performance and transforming their operational practices over time.

From Vision to Transformation

Through a collaborative network of stakeholders united by a shared goal, SM’s commitment to a waste-free future demonstrates its approach to creating meaningful and lasting change. Launched in 2024 at SM Mall of Asia, SM Waste Free Future marked the beginning of a group-wide effort to promote waste circularity and implement standardized waste segregation across SM properties.

At the heart of the initiative is the idea that meaningful and lasting waste reduction starts with simple, everyday actions. Guided by the theory of change, the program began by examining daily waste generation and evaluating existing waste segregation practices. This led to the introduction of the three-bin system—Recyclable, Disposable, and Compostable (RDC)—designed to make waste segregation simpler and more accessible while encouraging consistent, positive habits over time.

The 2024 nationwide launch of SM Waste Free Future.

Early days of employee engagement and awareness-building.

Closing the loop, however, requires more than improving waste management practices. In 2025, a year after its launch, SM Prime achieved an 80% diversion rate for non-hazardous waste away from landfills. Achieving this level of diversion means sustained commitment and strategic investment in the program.

A key enabler is SM GUUN Environmental Company, Inc. (SGECI), a waste-to-fuel facility in Consolacion, Cebu, that transforms disposable waste into alternative fuel for major cement manufacturers such as Holcim and APO Cement, advancing both waste diversion and circularity goals by keeping materials in productive use.

SGECI’s expanded ecosystem includes Asia Brewery, PetValue, Nature Springs, and Concreat to recover, process, and repurpose waste materials generated across SM properties and smaller businesses in the area. It has processed more than 6,000 metric tons of waste in 2025, helping divert valuable resources away from landfills.

Through SGECI, SM Prime invests in critical waste infrastructure to help the country address its waste challenges.

Turning circularity into movement

Behind every framework, however, lies the collective action critical to any program. SM Cares, the corporate social responsibility arm of SM Supermalls, leverages its social media presence to engage communities, especially the youth, in active participation toward a waste-free future. Last year’s International Coastal Cleanup had 48,000 volunteers – the largest gathering of coastal warriors to date.

“Creating a waste-free future requires everyone to play a role—from employees and partner-tenants to local governments, communities, and customers,” says Engr. Liza B. Silerio, SM Supermalls VP for Compliance and Sustainability.

 “It is always a challenge at the start, but I’m proud of how far we have come. By working together, we can turn waste challenges into opportunities for positive environmental impact,” said Silerio.

SM Prime representatives with Engr. Liza B. Silerio (left middle), SM Supermalls VP for Compliance and Sustainability; Dr. Louernie de Sales (right middle), SM Prime VP for Sustainability and President of SGECI; Ms. Katrina Dalusong (leftmost), Philippine Daily Inquirer’s Director for Group Sales; and Philippine Daily Inquirer Business Section Editor, Ms. Tina Arceo-Dumlao (rightmost).

Led by the SM Green Movement, SM Waste Free Future continues to strengthen SM Prime’s circular economy efforts by uniting employees, tenants, partners, and communities around a shared commitment to responsible waste management and circularity.

“This recognition reflects the power of collaboration in attempting to do what is impossible. The award belongs to everyone who has contributed to the journey. It demonstrates that when we unite behind a common purpose, we can achieve transformation at scale,” says Louernie de Sales, SM Prime VP for Sustainability and President of SGECI.

 

 

August 12, 2026 by
Lifestyle

7 Reasons You Should Visit the Women Strong Network Hybrid Trade Fair

Meet the inspiring women taking center stage through WomenBizPH and SM for MSMEs

Behind every booth is a woman, a story, and a Filipino brand waiting to be discovered. Women entrepreneurs proudly showcase their creations at the Women Strong Network Hybrid Trade Fair at SM Megamall, where WomenBizPH and SM Supermalls, through SM for MSMEs, create opportunities for homegrown businesses to gain visibility, connect with more customers, and take their next step toward growth.

The next standout Filipino brand could be closer than you imagine. Behind every handcrafted accessory, woven creation, artisanal treat, sustainable fashion piece, and proudly Filipino product is a woman who took the courage to transform an idea into a thriving business. Some keep generations-old Filipino craftsmanship alive, while others create new sources of livelihood within their communities. Many are also taking the next step, moving from trade fair booths toward broader retail opportunities.

These inspiring stories came together at the Women Strong Network Hybrid Trade Fair 2026, which kicked off at SM Megamall on August 10. The three-day event brought together women entrepreneurs, government officials, industry partners, and shoppers for opportunities focused on business, learning, collaboration, and meaningful connections.

Organized by WomenBizPH in partnership with SM Supermalls through SM for MSMEs, the trade fair celebrates more than what’s being sold. It puts the spotlight on the remarkable women behind the brands and creates opportunities for more Filipino businesses to be seen, supported, and discovered.

Here are seven reasons why this year’s trade fair is more than just a marketplace.

  1. Every booth has a story waiting to be discovered. Walk through the trade fair and you’ll discover more than beautiful products.You’ll meet master weavers preserving generations of Filipino craftsmanship, entrepreneurs transforming family recipes into businesses, and women turning local materials and creative ideas into products that can compete in a much bigger marketplace.

For Ma. Cecilia Mina of Tinguian Ethnic Art Handloom Woven Products from Apayao, trade fairs have changed the way they reach customers. “Dati, naglalako lang kami para makabenta. Napakalaking ginhawa na nakakasali kami sa mga ganitong trade fair. Pang-limang taon na po namin dito.” Her experience captures something easily overlooked when shopping: behind every booth may be an entrepreneur who once had to go from place to place looking for customers—and who now has a marketplace where customers can discover her.

As Rosemarie Bosch Ong, President of WomenBizPH, shared during the opening, the Women Strong Network is about building not only businesses, but a community where women can learn, grow, and inspire one another, with platforms such as SM helping their stories and products reach more people.

  1. You might discover your next favorite Filipino brand. From handcrafted fashion and woven home décor to artisanal food, wellness products, accessories, personal care, and sustainable lifestyle brands, the trade fair brings together a diverse collection of women-led Filipino enterprises.But the best discoveries often begin with a conversation.

Filipino creativity, craftsmanship, and culture in every creation. From contemporary Filipiniana and handwoven bags to intricate artworks and locally crafted jewelry, women-led MSMEs bring tradition to life through products that celebrate Filipino heritage while reimagining it for today’s market at the Women Strong Network Hybrid Trade Fair.

Here, shoppers can meet the entrepreneurs themselves, ask about how products are made, hear the inspiration behind a brand, and understand the work that goes into something they might otherwise simply pick up from a shelf. Every purchase supports a local entrepreneur. Every new customer expands a brand’s reach. And every discovery can bring a small business one step closer to its next opportunity.

  1. Great entrepreneurs never stop learning. Building a successful business takes more than having a great product.The opening program reinforced the importance of continuously learning, adapting, innovating, and building the right partnerships. Government agencies, private-sector organizations, and industry leaders came together to reaffirm their support for helping women entrepreneurs become more competitive through market access, capability-building, innovation, and collaboration.

Women MSMEs connect directly with shoppers and guests at the Women Strong Network Hybrid Trade Fair, creating meaningful moments to share their products, tell the stories behind their brands, and build relationships that can open doors to new customers and future growth.

Department of Trade and Industry Assistant Secretary Nylah Rizza Bautista underscored the role of women entrepreneurs in driving economic growth and the importance of collaboration among government, the private sector, WomenBizPH, and SM for MSMEs in providing knowledge, support, and market opportunities. Day 2 continues with business talks, mentoring, and discussions on innovation and transformation to help entrepreneurs prepare for their next stage of growth.

  1. Sometimes the biggest opportunity begins with a conversation. Not every measure of success happens at the checkout counter.Throughout the trade fair, entrepreneurs connect directly with shoppers, fellow founders, mentors, government representatives, and potential business partners.A conversation can become a new customer. An introduction can lead to a collaboration. A trade fair appearance can open the door to a bigger market. For MSMEs, these connections matter because growing a business isn’t simply about selling more—it is also about meeting the people and finding the opportunities that can help take the business forward.
  2. Behind every product is a community and culture worth supporting. For many women entrepreneurs, their businesses represent something bigger than themselves.Sitti Go Se of Mindanao Pearl International, a third-generation business owner, works with people from her own community in Sulu who harvest the pearls and create the jewelry sold by the company.

“Ang mga empleyado po sa amin ay mismong mga kababayan namin sa Sulu. Sila po ang umaani ng pearls at gumagawa ng jewelry. Proud Filipino po tayo—ang designs namin ay sariling atin. These events help promote our products and culture, and we get a lot of inquiries and sales through them.” Her story shows the ripple effect behind supporting a Filipino MSME: one purchase can help sustain a business, create livelihood, preserve craftsmanship, and bring a community’s culture to a wider audience.

  1. Success deserves to be celebrated—and shared. The Women Strong Network Hybrid Trade Fair also creates opportunities to recognize women who continue to push their businesses forward.The celebration continues with entrepreneur learning sessions, networking opportunities, exhibitor testimonials, the Amazing Weaves Distinction Awards, and the Capstone Awards, recognizing excellence across areas such as creativity, craftsmanship, innovation, sales performance, and booth presentation.But recognition is about more than receiving an award. When the journey of one woman entrepreneur is celebrated, it can show another aspiring entrepreneur what is possible. And sometimes, seeing someone else’s success is the encouragement another woman needs to finally take her own first step.
  1. A trade fair can be the beginning of something much bigger. For SM Supermalls, a trade fair is more than a place to sell—it can be a pathway to growth. Through SM for MSMEs, entrepreneurs gain opportunities to be discovered, reach new customers, and take their businesses further.

For Gloria Pantaleon, owner of Gloria’s Delicacies, that opportunity has already opened new doors. “We started by joining trade fairs, and today some of our popular products are already being distributed through SM Hypermarket. Our dream is to reach even more customers through other SM retail channels. That’s what opportunities like these can do—give a small local business like ours a pathway to become something bigger.”

Corrs Valenton, CEO of Corrsy’s Kitchen, shares a similar journey from a small start to a growing retail presence. “I started with just a small booth at SM in 2022. Today, we have grown into kiosks at SM City Fairview and SM City Bicutan. SM gave us the opportunity to be discovered, reach more customers, and turn a small beginning into a growing business.”

Their journeys reflect what Royston Cabunag, Assistant Vice President and Head of SM Communities at SM Supermalls, shared during the opening: “At SM Supermalls, we believe our role goes beyond providing places where people shop. Through SM for MSMEs, we create platforms where entrepreneurs can be discovered, local brands can flourish, and communities can thrive. Behind every great Filipino brand is an entrepreneur whose story deserves to be seen, supported, and celebrated.”

Because the journey from market to mainstream can begin with one opportunity to be discovered—and the right platform to grow.

Discover the Women Behind Today’s Inspiring Filipino Brands

Discover proudly Filipino flavors. From artisanal chocolates and local delicacies to bottled specialties and innovative food products, women-led MSMEs showcase the creativity and diversity of Filipino entrepreneurship at the Women Strong Network Hybrid Trade Fair—giving shoppers more homegrown brands to discover, taste, and support.

Whether you’re searching for handcrafted gifts, eco-friendly fashion, local delicacies, or simply an inspiring story, the Women Strong Network Hybrid Trade Fair offers more than just a shopping destination. It provides an opportunity to meet the creators behind the products, discover proudly Filipino brands, and support women entrepreneurs whose businesses help uplift families, strengthen communities, and open doors to new opportunities.

Visit the Women Strong Network Hybrid Trade Fair 2026:

  • SM Megamall | August 10–12
  • SM City Cebu | August 14–16

Because behind every booth is more than just a business—it’s a woman with a vision, a passion, and a dream, perhaps representing the next proudly Filipino brand waiting to be discovered.

 

 

 

 

 

August 12, 2026 by
Food

A Guide to the Latest Stores and Dining Spots at SM Supermalls in Mindanao

No two trips to the mall are ever quite alike. Some days are perfect for grabbing a coffee, while others call for a shopping spree or indulging in a favorite meal.

This July, SM Supermalls is bringing even more experiences to Mindanao with a fresh lineup of dining destinations and lifestyle brands. From first-in-SM concepts to exciting new establishments, there’s something new to discover no matter what brings you to the mall.

Here’s a look at what’s new at your most-loved mall, SM Supermalls!

  • Gashapon Bandai

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you’ll get next.

  • Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it’s an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

  • Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment.

  • Tong Yang

Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it’s the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Daily routines are always changing, and the places we turn to for everyday needs are evolving with them. From cozy dining spots to fashion and lifestyle destinations, SM Supermalls continues to bring beloved brands, choices, and experiences closer to local communities.

Discover the latest openings and see what’s new at your most-loved mall, SM Supermalls.

Follow @smsupermalls on social media or visit the SM Supermalls website www.smsupermalls.com for the latest updates.

 

August 12, 2026 by
Lifestyle, News

SM Job Fair Opens More Opportunities for Filipinos This August with Nationwide Hiring, Free Upskilling, and Convenient Government Services

Jobseekers explore career opportunities and connect with recruiters during one of SM Job Fair’s nationwide hiring events, bringing employment closer to communities across the country.

As the workplace continues to change, securing a job is only one part of building a successful career. Staying competitive also requires continuously developing new skills and having convenient access to resources that support professional growth. This August, SM Supermalls continues to expand opportunities for Filipinos through its nationwide SM Job Fair program, connecting jobseekers with employment opportunities, free upskilling programs, and accessible government services to help them prepare for the evolving demands of the workplace. More than just a recruitment event, SM Job Fair has grown into a platform that empowers Filipinos throughout their career journey. By bringing together employers, learning opportunities, and essential government services, the program provides jobseekers with the tools and support they need at every stage of employment.

Reputable and prestigious employers from PMAP’s network like BDO and Coca-Cola, open doors to jobseekers during the two-day career event at SM City North EDSA last year.

PMAP Mega Job Fair headlines August lineup

Leading this month’s activities is the PMAP Mega Job Fair, happening on August 10–11 at the SM City North EDSA Skydome in partnership with the People Management Association of the Philippines (PMAP). Held in celebration of PMAP’s 70th Anniversary, this year’s event carries the theme “HumanITy Forward 2026: Empowering Talent in a Digital World,” bringing together top employers, HR professionals, graduating students, alumni, fresh graduates, career shifters, and jobseekers under one roof. The event builds on the Memorandum of Understanding between SM Supermalls and PMAP, reflecting their shared commitment to developing a future-ready Filipino workforce through employment, career development, and continuous learning.

Thousands of jobseekers filled SM City Fairview during a previous SM Group Job Fair, where applicants explored career opportunities and connected with recruiters under one roof. This year’s SM Retail Job Fair continues SM Supermalls’ commitment to bringing employment opportunities closer to communities.

SM Retail Job Fair offers careers within the SM Group

Jobseekers can also explore exciting opportunities at the SM Group Job Fair on August 18 at the Mall Atrium of SM City Fairview. In partnership with SM Retail, Department of Labor and Employment (DOLE), Quezon City Public Employment Service Office (PESO), PSAC Jobs, PCCI, ECOP, and PHILEXPORT, the one-day hiring event offers applicants the opportunity to pursue careers across the country’s largest retail network—from department stores and supermarkets to fashion, home, and specialty retail brands. Applicants will have the chance to meet recruiters, submit applications, and participate in on-the-spot interviews.

Each event provides jobseekers with direct access to employers from various industries while allowing them to explore multiple career opportunities in one convenient location.

More job opportunities across the country

SM Supermalls continues to bring career opportunities closer to communities through its nationwide Job Fair program in partnership with DOLE and local PESO. Upcoming August Job Fair schedules include:

  • August 10–11–SM City North EDSA Skydome
  • August 12– SM City Daet
  • August 13 – SM City Trece Martires
  • August 13– SM City Tuguegarao
  • August 18– SM City Fairview
  • August 22– SM Seaside City Cebu
  • August 24– SM Mall of Asia
  • August 25– SM City Davao
  • August 27– SM City Trece Martires

Building future-ready skills beyond the job fair

Recognizing that employability goes beyond getting hired, SM Supermalls continues to expand its free upskilling initiatives in partnership with government agencies, educational institutions, and industry organizations. These learning sessions equip participants with practical competencies in areas such as digital literacy, cybersecurity, career readiness, artificial intelligence, and other emerging workplace skills that help prepare Filipinos for today’s rapidly evolving job market.

Upcoming free upskilling sessions include:

  • August 1 – SM City North EDSA
  • August 1 – SM Mall of Asia
  • August 8 – SM City North EDSA
  • August 8 – SM Mall of Asia
  • August 15 – SM City North EDSA
  • August 22 –SM City North EDSA
  • August 22 – SM Mall of Asia
  • August 29 –SM City North EDSA

Schedules and participating malls may change without prior notice. For updates and the latest list of participating malls, scan the QR Code, visit SM Supermalls Job Fair Page and follow SM Supermalls’ official social media pages.

Who says learning can’t be fun? Participants enjoyed hands-on activities in AI-powered design, robotics, and cybersecurity during DICT’s free digital upskilling session at the SM Government Service Express (GSE) in SM North EDSA, helping build future-ready skills through the SM Job Fair initiative.

AI and Canva Training Participants explore Canva’s AI-powered design tools during DICT’s free digital skills training at the SM Government Service Express (GSE) in SM North EDSA, equipping learners with practical creative and workplace-ready digital skills.

Participants attend DICT-ILCDB’s free training on Introduction to Information Security Frameworks and Risk Management at the SM Government Service Express (GSE) in SM Mall of Asia. Conducted in partnership with SM Job Fair, the session equips IT professionals with practical cybersecurity skills for today’s digital workplace.

While many upskilling sessions are conducted in activity areas and learning venues across SM malls, selected SM Government Service Express (GSE) locations are also being activated as Upskilling Hubs, allowing communities to access free learning opportunities within these dedicated spaces.

Participants discover the power of artificial intelligence through the AI for ALL learning session at the SM Government Service Express (GSE) in SM City Manila. Through the SM Job Fair initiative and partnerships with APC and IBM SkillsBuild, SM Supermalls continues to make future-ready AI and digital skills more accessible to students, jobseekers, and professionals.

A one-stop hub for jobseekers

To make the employment journey even more convenient, many SM Job Fairs are complemented by the SM Government Service Express (GSE), available in select SM malls nationwide. Serving as a one-stop hub for government services, GSE enables jobseekers to conveniently process employment-related requirements and access essential services from partner government agencies—all within the convenience of an SM mall.

By bringing together job opportunities, government services, and free learning programs, SM continues to make the path from employment to career growth more accessible. According to Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, the company believes that creating opportunities goes beyond the hiring process. Through its nationwide SM Job Fairs, free upskilling programs, and SM Government Service Express, SM aims to help communities find employment, build future-ready skills, and access essential government services conveniently within their communities.

More than a one-stop government service hub, the SM Government Service Express (GSE) at SM City Manila also hosts free upskilling initiatives through strategic partnerships, making learning and career development more accessible to communities.

Creating More Pathways to Opportunity

With the combined support of SM Job Fair, SM Government Service Express, and its expanding range of free upskilling programs, SM Supermalls continues to provide meaningful opportunities for Filipinos navigating an increasingly competitive and digital workplace. Whether looking for a first job, considering a career change, or gaining new skills for future opportunities, SM remains committed to creating accessible spaces where communities can work, learn, and grow. To learn more about upcoming SM Job Fairs, free upskilling sessions, and SM Government Service Express locations, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

 

 

August 12, 2026 by
Lifestyle, News

Better Days at SM Helps Bring Hope Closer to the Youth

SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience

When it comes to mental health, it is essential to create spaces where young people can express themselves, feel heard, and be reminded of their worth. Providing safe environments where they can openly share their thoughts and reach out for support is more important than ever.

As part of its commitment to empowering the next generation of Filipinos and building stronger communities through meaningful youth experiences, SM Cares launched Better Days: A Youth Mental Health Caravan. The initiative was organized in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines.

The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

Held at the SM North EDSA Skydome last July 3 to be followed by activations at SM Center Pulilan Atrium and SM City Molino Cinema 1  the caravan carried the theme, “A Space for Sharing of Hope, Creating Connections, and Building Better Communities.”

“At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them, said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls.  “And when young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in.”

Through conversations, panel discussions, activities, and messages from youth advocates and resource speakers, participants envisioned how days could get better and how they can help create them—for themselves and for others. The program encouraged young people to share their struggles, strengthen their resilience, and make every day self-care a routine.

Mental health advocates and friends of the cause such as broadcaster and television personality Kuya Kim Atienza joined the featured speakers at the SM North EDSA leg, helping inspire participants through conversations on well-being and resilience.

Better Days was carried out by SM Cares in collaboration with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines, with support from the Global Youth Summit.

The initiative came after SM Cares, the National Youth Commission, represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega, and Mental Health Youth Hub PH signed a memorandum of understanding on June 24. The agreement formalized the organizations’ collective commitment to promoting youth mental health and well-being, laying the groundwork for the Better Days initiative.

 

 

 

 

 

August 12, 2026 by
Lifestyle, News

SM Supermalls Earns Recognition for Culture, Consumer Insights, and Community Marketing at the 2026 Marketing Excellence Awards

Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities.

SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing.

Effective marketing is more than simply gaining attention—it is about building authentic connections. At SM Supermalls, campaigns are rooted in a deep understanding of the communities they serve, from highlighting local culture and consumer insights to developing launches that capture the unique character of each location.

This community- and consumer-focused approach earned SM Supermalls recognition at the Marketing Excellence Awards 2026, where it took home two Gold Awards and one Silver Award, highlighting its commitment to delivering meaningful and memorable experiences for Filipino communities.

Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning campaigns celebrate local culture, deepen consumer understanding, and create meaningful experiences for communities nationwide.

One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing art closer to everyday audiences, SM Lanang created meaningful cultural experiences that resonated beyond the gallery walls.

Another Gold Award was given to the SM Supermalls Consumer Insights Program under Excellence in Consumer Insights/Market Research. Built on continuous listening and data-driven consumer understanding, the program enables SM Supermalls to create more relevant experiences, strengthen customer engagement, and respond to the evolving lifestyles of the communities it serves nationwide.

Completing the recognition was a Silver Award for the SM City La Union Grand Opening in the Excellence in Launch Marketing category. The campaign went beyond introducing a new mall—it celebrated La Union’s identity and growing community, welcoming residents and visitors with experiences that reflected the province’s vibrant culture while establishing SM City La Union as Northern Luzon’s newest lifestyle destination.

“At SM Supermalls, we believe meaningful marketing starts with understanding people,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing. “Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino.”

The awards highlight SM Supermalls’ ongoing dedication to creating experiences driven by consumer insights, inspired by local communities, and built around authentic connections. As the country’s most-loved mall, SM Supermalls continues to deliver meaningful, maxed-out experiences that showcase the people, places, and stories that give each community its distinct character.

 

August 12, 2026 by
Lifestyle, News

SM Prime Partners with DILG to Launch Nationwide Unified 911 for Resilience Campaign

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness.

SM Prime Holdings, Inc. has joined forces with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and Bureau of Fire Protection (BFP) to introduce the Unified 911 for Resilience: National Campaign. The nationwide initiative seeks to raise public awareness of emergency preparedness while fostering a more unified and efficient emergency response system throughout the country.

Launched at the SM Mall of Asia Globe as part of National Disaster Resilience Month, the campaign gathered over 2,000 representatives from the DILG, BFP, PNP, local government units, barangays, and other partner organizations. Together, they highlighted the importance of collective action in creating safer and more disaster-resilient communities.

“At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose,” said SM Supermalls Vice President for Operations Junias M. Eusebio.

“It is an honor for SM to be the private sector partner and to stand alongside the DILG, the PNP, and the Bureau of Fire Protection in launching the Unified 911 for Resilience: National Campaign,” he added.

SM Supermalls Vice President for Operations Junias M. Eusebio underscores the importance of public-private collaboration in building safer and more resilient communities during the launch of the Unified 911 for Resilience: National Campaign.

One of the campaign’s highlights was the simultaneous activation of Unified 911 campaign materials across SM Prime’s nationwide digital network, including the iconic MOA Globe and nearly 400 cinema screens nationwide. The synchronized rollout amplified the campaign’s message, leveraging SM’s extensive footprint to reach millions of Filipinos and encourage greater awareness of the country’s emergency response initiatives.

Department of the Interior and Local Government Secretary Jonvic Remulla graced the launch of the Unified 911 for Resilience campaign.

Department of the Interior and Local Government Secretary Juanito Victor C. Remulla and Pasay City Mayor Emi Calixto-Rubiano led the event alongside senior officials from the DILG, the Philippine National Police, the Bureau of Fire Protection, the Bureau of Jail Management and Penology, the Office of Civil Defense, the Philippine Coast Guard, the Emergency 911 National Office, and the City Government of Pasay.

Through its collaboration with the DILG and other government agencies, SM Prime continues to back programs focused on public safety, disaster preparedness, and strengthening community resilience. Leveraging its extensive network of malls and digital channels nationwide, the company helps amplify initiatives that provide Filipinos with essential information and foster greater awareness of emergency preparedness.

As a leading integrated property developer in the Philippines, SM Prime remains dedicated to partnering with both the public and private sectors in creating safer, stronger, and more resilient communities for Filipinos nationwide.

 

 

 

 

 

August 12, 2026 by
Lifestyle, News

SM for MSMEs Expands Support for Women-Led Businesses

Discover women-led Filipino brands through WomenBizPH

Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year

Every thriving business starts with the courage to take that first step. For many women entrepreneurs, the journey begins with a simple idea fueled by passion, shaped by perseverance, and inspired by the goal of building a brighter future for their families and communities.

Yet despite building impressive products and growing their businesses, many entrepreneurs continue to face the challenge of gaining visibility and reaching more customers.

Recognizing the important contribution of women to entrepreneurship and local economic development, SM Supermalls, through SM for MSMEs, continues to empower women-owned businesses through its partnership with WomenBizPH. This August, the Women Strong Network Hybrid Trade Fairs will spotlight inspiring women entrepreneurs at SM Megamall and SM City Cebu, followed by activations at SM City Lucena and SM City Zamboanga.

From proudly local delicacies to globally competitive designs, the fair is a continuous celebration of women’s ingenuity, resilience, and contribution to nation-building through enterprise.

More than a marketplace, the Women Strong Network Hybrid Trade Fairs serve as a platform where women entrepreneurs can introduce their brands to new customers, exchange ideas with fellow business owners, build meaningful connections, and gain valuable opportunities to grow their enterprises.

Behind every booth is a woman with a dream, a purpose, and a story worth sharing. Through WomenBizPH and SM for MSMEs, women entrepreneurs are given greater opportunities to showcase their brands, reach new customers, and continue building businesses that inspire communities nationwide.

The initial lineup for the SM Megamall leg alone features entrepreneurs from Luzon, Visayas, and Mindanao, showcasing the richness of Filipino craftsmanship and regional creativity.

Visitors can discover a curated selection of proudly Filipino brands featuring handcrafted fashion, woven textiles, artisanal food, wellness products, accessories, jewelry, home décor, and lifestyle essentials.

Beyond shopping, each three-day trade fair offers a dynamic lineup of activities designed to empower entrepreneurs through learning and collaboration. Business talks, keynote sessions from government and industry leaders, exhibitor sales pitches, networking opportunities, fashion showcases, and recognition programs provide participants with valuable insights while celebrating the achievements of women-led businesses.

President Rhoda Caliwara and Board Secretary Mylene Abiva of WomenbizPH pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Lanang.

“Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls.

L-R: WomenBizPH Board Secretary Mylene Abiva, together with SM Supermalls Executives Pats Dy, SAVP and Head of Marketing for SM Communities and Royston Cabunag, AVP and Department Head for SM Communities during the grand opening at SM Megamall.

 “Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.” Said Mylene Abiva, Board Secretary, WomenBizPH.

Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon.

The partnership reflects SM Supermalls’ continuing commitment to empowering micro, small, and medium enterprises (MSMEs) by creating accessible platforms where entrepreneurs can showcase their products, strengthen customer relationships, and expand their market reach through the country’s most loved mall network.

For shoppers, the experience goes beyond discovering unique local products. Every booth represents a personal journey—one built on courage, perseverance, and purpose. Behind every handcrafted item, locally made delicacy, or innovative creation is a woman who chose to pursue her dream despite the challenges of building a business.

Every purchase, every conversation, and every discovery becomes an opportunity to support women entrepreneurs who are creating livelihoods, preserving local craftsmanship, and contributing to stronger communities across the country.

Whether you’re looking for thoughtful gifts, proudly Filipino products, or your next favorite local brand, the Women Strong Network Hybrid Trade Fairs offer a chance to discover businesses with stories worth sharing—and the remarkable women behind them.

Visit the Women Strong Network Hybrid Trade Fairs at participating SM malls:

  • SM Megamall | August 10–12
  • SM City Cebu | August 14–16

Explore inspiring Filipino brands led by women and support the entrepreneurs helping shape the future of local businesses through SM for MSMEs.

 

 

August 12, 2026 by
Lifestyle

The New “My SM”: How Filipino Shoppers Are Transforming the Mall Experience

Customers remain the key force behind SM Supermalls’ transformation.

Amid steady foot traffic and strong business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. identified three key factors that helped sustain consumer interest despite more restrained spending habits earlier in the year.

“Filipinos kept showing up for family, passions, and the moments that matter,” said Steven Tan, President of SM Supermalls. “SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of ‘My SM’ – evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most.”

Expanded and Reinvented Spaces

Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand.

In the first half of the year, SM cemented its status as the country’s largest mall-based pickleball destination, expanding its network to 86 courts across 29 malls. Driven by surging market interest in active lifestyles, SM Supermalls and the SM Active Hub continue to scale up facilities nationwide while hosting community events like the inaugural SM Active Hub Pickleball Trio Challenge, culminating in its July 2026 Grand Finals.

The new SM Seaside Cebu Arena elevates the Visayas entertainment scene as a world-class venue capable of hosting up to 25,000 guests.

Additionally, customers continually sought new and exciting entertainment concepts. With the launch of the SM Seaside Cebu Arena, the Visayan market has been enhanced with a new world-class entertainment venue that can host up to 25,000 guests. Rising worldwide act and Filipino pop girl group BINI inaugurated the launch.

SM Cinemas has also captured a revitalized market of movie-goers amid back-to-back blockbuster and sleeper hits from both big-name studios and indie production houses. The launch of its exclusive ScreenX format late last year provided local movie-goers with a unique and immersive cinematic experience that hosted 2026’s anticipated movies such as Zootopia 2 and Avatar: Fire and Ash, most recent sought-after screening being Spider-Man: Brand-New Day.

The country’s first SM Sensory Lab offers a safe and welcoming environment for mallgoers navigating sensory processing challenges.

Meanwhile purpose-driven concepts introduced a revolutionary approach to utilizing mall spaces. With the inaugural launch of the SM Sensory Lab done in partnership with the Department of Social Welfare and Development (DSWD) and the National Council on Disability Affairs (NCDA), SM has created a safe environment for mallgoers and visitors struggling with sensory processing challenges.

Mallgoers utilize SM’s nationwide Electric Vehicle Charging Stations for greener transit alternatives.

To further support the country’s pursuit of sustainable and modern transportation alternatives amid the fuel crisis, SM has also expanded its nationwide network of Electric Vehicle Charging Stations with 100% coverage across its 90 malls.

From sensory-friendly spaces to green transit, these reinvented facilities reflect how “My SM” is designed to accommodate every shopper’s unique needs and values.

Reimagined Customer Experiences

To meet growing customer appetite for first-in-market and unique food experiences, SM continually elevated its Food Hall concepts nationwide, promoting regional fare and local food businesses through high-foot traffic dining spaces.

 

Food lovers enjoy unique culinary concepts and elevated dining spaces at SM Aura’s newly reimagined Food Hall.

SM also expanded market access to global and local brands through a variety of new and exclusive food and retail launches.

Madrid’s famous San Ginés Chocolatería in SM Podium, Super Matcha in SM Megamall and Candid Coffee in SM Mall of Asia captured growing market demand for cafés and confectionary offerings. Additionally, the introduction of international clothing icons icons Abercrombie & Fitch and Hollister expanded access for local fashionistas to fresh and trendy outfit options.

By bringing global brands and curated local food concepts to neighborhood hubs, SM ensures that “My SM” is as much a personalized lifestyle destination as it is a shopping center.

Enhanced Market Engagement

SM Supermalls drives massive social engagement with tens of millions of views through its interactive “Gala to the Max” campaign.

With the launch of its “Gala to the Max” campaign, SM sought to engage mallgoers by empowering them as storytellers, driving massive social engagement with tens of millions of video views.

Geeks and anime enthusiasts live out their passions with exclusive interactive pop-ups at Animazing North’s 6th edition.

Pop culture fans and enthusiasts lived out their passions with exclusive pop-ups executed across SM Malls, such as the Pokémon Center pop-up in SM Mall of Asia and Animazing North’s 6th edition, featuring an interactive installation for Solo Leveling.

Reinforcing its role as a hub for cultural exchange, SM Mall of Asia hosted the NHCP’s HistoEx 2026 in celebration of Buwan ng Kasaysayan. The three-day exposition brought history to life through interactive exhibits, public lectures, and immersive installations celebrating the country’s maritime heritage.

Runners take over EDSA for the Galaxy Manila Marathon, one of SM Active Hub’s major fitness events.

SM also supported active lifestyles through its SM Active Hub exclusive events, with tens of thousands of participants filling the streets for major running events like the Galaxy Manila Marathon on EDSA and the SM2SM race in Cebu.

Whether running a marathon on EDSA, celebrating fandoms, or creating viral content, shoppers are actively shaping their own “My SM” moments and sharing them with the community.

Bringing new retail and lifestyle experiences to Mindanao, SM Zamboanga officially welcomed shoppers in Q1 2026.

SM Supermalls expanded its Mindanao presence with the launch of SM Zamboanga in the first quarter, while its upscale mall in Nuvali, Sta. Rosa is set to open before the end of 2026.

As Filipino lifestyles increasingly embrace wellness, connection, and purposeful experiences, SM Supermalls continues to evolve with these changing preferences, creating spaces that every Filipino can proudly call their own—“My SM.”

 

 

 

 

 

August 12, 2026 by