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Shop for “pasalubong” at Kultura while also feeding the hungry

The Kultura at SM is the ideal location to purchase if you’re seeking for special and heartfelt presents or “pasalubong” for your loved ones this holiday season. Kultura is unquestionably your one-stop shop for all things Filipino, carrying everything from gourmet chocolates and regional coffee to eco-friendly barong, stylish Filipiniana, and handmade souvenirs.

Along with showcasing Filipino culture and talent and assisting local artists during this season of giving, using your SMAC to make purchases at Kultura will also feed the needy (SM Advantage Card).

The Hapag Movement, Globe’s technology-driven initiative to fight involuntary hunger, and SMAC, the loyalty card of retail behemoth SM, are happy to announce that they have partnered to assist put food on the tables of those in need.

Through the partnership, P50.00 will be donated to the Hapag Movement and other SM Foundation programs for every purchase of a new SMAC card.

On top of this, from December 15, 2022 to January 15, 2023, SMAC members who shop for select items at Kultura can earn up to 1,000 extra SMAC Points. Half of the extra points they earn will then be donated to Globe’s Hapag Movement.

“Now is the best time to discover local artistry, so get your shopping list ready and head to Kultura! Not only will you find unique and meaningful ‘pasalubongs’ for your loved ones, but a portion of your points will also be donated to the Hapag Movement and other SM Foundation programs – a perfect way to spread some holiday cheer and give back to those in need,” said Jay Beltran, SMAC SAVP Head of Sales and Marketing.

“Whether you’re a balikbayan who wants to bring Filipino goodies overseas or a fan of local products, Kultura is the best place to get your post-Christmas shopping going. And through our partnership with SMAC, not only will you satisfy your shopping needs but also help the hungry,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.

Globe’s Hapag Movement leverages on technology and collaboration to help 100,000 families experiencing involuntary hunger through supplemental feeding and livelihood support.

The program was started by Globe to aid Filipinos who had been severely impacted by the pandemic, the repercussions of which are still being felt today. Social Weather Stations predict that 15 million Filipinos experience involuntary hunger. ​

Shoppers can discover more about the Hapag Movement by visiting or downloading the SMAC app, as well as on the organization’s web page.

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