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Mida Food, a seafood wholesaler, got a digital logistics platform with the help of Toyota Mobility Solutions PH

This customized system is meant to automate daily planning, which comprises delivery routing, loading optimization, vehicle assignment, and trip booking. For the daily management of company, TMSPH’s Logistics Platform also provides real-time delivery status tracking.

As part of the inaugural rollout of the digital platform, TMPSH has begun assisting Mida Food Distributors Inc. (Mida Food), a significant seafood importer, distributor, and processor in the Philippines, with its logistical operations. Through its retail brand, Pacific Bay, Mida Food offers high-quality frozen fish items to individuals, households, and enterprises in the food service sector.

In this initial phase of launching the digital platform, TMPSH has started supporting logistics operation of Mida Food Distributors Inc. (Mida Food), a leading seafood importer, distributor, and processor in the Philippines. Mida Food provides quality frozen seafood products for businesses in the food service industry, as well as individuals and households through its retail brand, Pacific Bay.

Through TMSPH’s Logistics Platform, Mida Food can address the limitations in its delivery operations, such as the difficulty in route planning due to various client restrictions, challenges with truck capacity vis-à-vis demand and product load, and lack of visibility in delivery status.

The Logistics Platform streamlines administration and generates the ideal route and loading plan that easily integrates the variable delivery conditions. This supports Mida Food’s goal to achieve optimal truck utilization, which is one of the considerations in lowering the delivery costs. Drivers are also equipped with a mobile application for real-time sending of delivery status updates to Mida Food.

Prior to the platform’s launch, TMSPH and Mida Food carried out a number of on-the-ground operations studies to enhance end-to-end operations, including order taking, warehouse management, and dispatch. Based on its vast expertise in manufacturing, warehouse management, logistics, and distribution in the Philippines, TMSPH utilized Toyota’s quality management concepts and efficient techniques in this process.

“TMSPH has been instrumental in modernizing the way we plan, manage, and track our goods movement during our last mile fulfilment. Their inputs, as we continue to improve our systems, have been invaluable, and together we are realizing efficiencies through their logistics platform”, said Mida Food President/Chief Operating Officer Enrique Miguel Valles. “We are thankful for TMSPH’s assistance in helping us continually add value to the products & services we offer our customers.”

This partnership is only one of the numerous initiatives that TMSPH has available to assist in creating prosperous businesses. TMSPH keeps improving its goods and services to assist Filipino entrepreneurs in expanding their businesses.

TMSPH is a corporation duly registered with the Securities and Exchange Commission with the primary purpose of providing access to mobility-related products and services for consumers and enterprises. For more information, visit

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