There is more pride in this art installation than initially seems

Closeup shows why no love should be hidden by blurs, crops, or pixels.

Did you notice the mural of a large heart at Market? Market! the 9th and 10th of June last weekend?

The enormous heart-shaped installation has a fuzzy image that seems to have been filtered out of view. It turns out that it is a part of Closeup’s newest promotion for Pride Month in 2023, and more sites for its appearance will be announced soon.

The Installation

If you look closely, you can see that each “pixel” is a little photo of a loving LGBTQIA+ couple. The entire piece turns out to be a compilation of fascinating and lovely local stories. The installation shows a celebration of love through the images, which would typically be downplayed or even suppressed in mainstream media, whether it be lovers kissing, holding hands, or simply becoming closer.

closeup is known to always celebrate love all year round; so it’s no surprise that their #FreeToLove Pride campaign honors different couples from the LGBTQIA+ community while encouraging more people to be more open to seeing all types of love.

A QR code on the installation also directs people to a link featuring the stories of couples who got closer with pride. Watch their stories here.

The installation features a more visible representation of love as it also offers a selfie opportunity for those passing by. Couples are encouraged to take a selfie together using the mirror and share it online in support of the LGBTQIA+ community and closeup’s campaign.

#FreeToLoveInAllWays

closeup also partnered with Colourette Cosmetics a local beauty brand that also believes that everyone is #FreeToLoveInAllWays. Both brands give people the confidence to get closer with their romantic interests and this is why closeup and Colourette Cosmetics launched a bundle promo available on Unilever’s official Shopee and Lazada.

Everybody is entitled to acceptance and affection for who they are. Due to closeup’s Antibacterial Zinc, which destroys 99.9% of bacteria, they highlight how getting closer is simpler when you have all-day AMA-ZINC fresh breath. This is because closeup is an ally brand and thinks that everyone should be #FreeToLove.

On June 16–17, stop by closeup’s #FreeToLove heart installation at the Fort Strip in BGC, and on June 24, join Metro Manila Pride March to support the LGBTQIA+ community and their right to visibility.

Follow closeup on Facebook and Instagram for additional announcements and updates.