Putting the GAME in eGaming: DigiPlus utilises cutting-edge technologies and a deep bench of experts from different spaces within the gaming industry
The culture of the Philippines is strongly rooted on traditional bingo. With each game, these gaming activities have provided a space where individuals from all walks of life may unwind, have fun, and form deep friendships.
But the extraordinary times brought about by the pandemic, along with quarantine laws prohibiting social gatherings of any kind, completely altered the gaming sector. Additionally, the public crisis hastened the global use of digital technology. This occurs amid a youthful population that is proficient in using technology and a notable increase in smartphone and Internet usage in recent years.
For the gaming and leisure business DigiPlus Interactive, this presented both a challenge and an opportunity to lead digitalization in the Philippine gaming sector while generating entertaining experiences for its gamers across channels.
DigiPlus Interactive has launched BingoPlus in January 2022. It is the first digital platform where bingo-loving Filipinos can play with the convenience of time and place by bringing the game live online. BingoPlus leverages the company’s deep understanding of its customers whilst bringing in innovation and technologies to offer new entertainment product formats to more Filipinos.
BingoPlus’ brick-and-mortar or traditional bingo operations also complemented the foray into the digital space. DigiPlus Interactive currently operates at least 200 bingo halls in different parts of the Philippines, which continue to be popular amongst Filipinos.
The strong performance of BingoPlus propelled the robust growth of DigiPlus. In 2022, DigiPlus posted a turnaround in its financial performance, with a net income of ₱686.9m coming from a net loss of ₱894.6m in the previous year. Furthermore, in the first nine months of 2023, DigiPlus registered a net income of ₱2.1b, more than a tenfold growth from 2022.
As the first and only government-licensed digital bingo platform in the country, BingoPlus is reshaping the country’s gaming industry. Continuing to dominate the digital gaming space, BingoPlus has opened up new opportunities, triggering a proliferation of online gaming platforms in the Philippines. This healthy competition fosters innovation and creativity that fundamentally benefits the customers.
The platform has also since become a community and entertainment platform, a source of revenue for the Philippine government, and a contributor to various social and educational non-profit programmes.
“The success of BingoPlus has paved the way for [DigiPlus] to undertake a strategic transformation to position itself as a digital entertainment platform,” the company said. It added its plans of launching new and innovative game offerings to cater to broader demographics and lifestyle preferences.
The platform was recognised at the first Asian Management Excellence Awards for its efforts in revolutionising the digital gaming experience and for its ongoing investment in research and development. The company was awarded the Philippines Innovator of the Year – Media & Entertainment category.
The esteemed awards program honors the best entrepreneurs, innovators, and businesses in Asia and recognizes remarkable accomplishments in a range of operational domains, such as health and wellness, diversity and inclusion, and employee engagement.
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