The Jollibee Group, a multinational restaurant chain dedicated to sustainable business practices, understands the need of collaborating with suppliers like Lamb Weston and McCain Foods, who also share the company’s dedication to ethical sourcing.
Core to Responsible Sourcing
McCain Foods is a Canadian corporation that specializes in potato goods, particularly fries. It has been a dependable supplier to the Jollibee Group for 20 years. The Jollibee Group collaborates closely with 3,500 farmers to rethink more sustainable potato cultivation practices.
Anchored in its regenerative agricultural practice, Farms of the Future supports farmers in adopting techniques that conserve water, minimize chemical fertilizer usage, and enhance soil health. These efforts contribute to its inclusive goal of empowering its farmers to face threats in the global food system, such as climate change, soil degradation, biodiversity loss, and food waste.
McCain Foods aims to further its commitment to responsible sourcing by operating three Farms of the Future in different growing regions on top of its locations in Canada and South Africa by 2025. This project is one of several initiatives that helped place McCain Foods at the 55th rank in the 2023 Food and Agriculture Benchmark. The Food and Agriculture Benchmark is part of the World Benchmarking Alliance, which provides an essential tool for measuring and comparing corporate performance with the United Nations’ Sustainable Development Goals (SDGs). It measures and ranks 350 keystone companies – from farm to fork – on key issues underpinning the food systems transformation agenda.
For its part, Lamb Weston, a global producer, and processor of frozen potato products, and one of the Jollibee Group’s longtime potato suppliers, has comprehensive sustainability goals focused on food, people, and the planet.
One of its banner initiatives is its Sustainable Agriculture program which continuously improves its processes, adopts the latest equipment and technology, and shares the best practices with its growers. Before introducing them to its growers, Lamb Weston recently piloted its technologies and practices in 100 Circles Farm–its 20,000-acre farm in Paterson, Washington, United States. With this, the company can better understand the opportunities and challenges that the farmers encounter. Lamb Weston has also invested in soil research and technologies, believing that healthy soil is the key to climate resiliency and long-term productivity.
Sustainability across the entire business
The Jollibee Group will strengthen its relationships with international suppliers who share its commitment to sustainability as it pursues its global sustainability strategy, Joy for Tomorrow, in tandem with its continued worldwide expansion.
In order to incorporate its sustainable business practices into a more unified structure that integrates the entire organization and directs its interactions with partners and stakeholders, the Jollibee Group launched Joy for Tomorrow.
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