To commemorate the great inauguration of Robinsons Malls, Ben&Ben and the company have produced a video campaign.
This is the newest concept store, Liwanag House. The video, which is set to the upbeat melody of Ben&Ben’s popular song “Araw-Araw,” follows the award-winning band members as they discover different areas of the shopping center and discover love, pleasure, and happiness every day in the cozy confines of #OurFavoritePlace.
From enjoying delectable meals to indulging in retail therapy, the ad showcases the wide range of options that make Robinsons Malls the ideal location for crafting unforgettable daily experiences.
Liwanag House’s current home base is Robinsons Galleria, where the nine-piece band intends to host unique events and fan-specific experiences in addition to hosting exclusive product launches and limited-edition merchandise launches. Liwanag House should serve as a venue for community-driven events where everyone is made to feel appreciated, heard, and welcomed, according to Ben & Ben.
On Saturday, May 18, 2024, Ben&Ben delighted music enthusiasts with an exciting performance in Robinsons Galleria’s atrium. The group played some of their most well-known, chart-topping hits, such as the recently released, widely available digital single “COMETS,” and the now-viral “Sa Susunod Na Habang Buhay.”
The YouTube video campaign is currently accessible. Watch it right here.
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