Coca-Cola Philippines and its partners commemorated Earth Day by gathering 444.85 kg of PET bottles and cans between April 16 and 21 as part of the Panaad sa Negros Festival 2024 through the Tindahan Extra Mile (TEM) program, following a successful launch in Bacolod.
In an effort to reduce plastic waste and fight pollution, the program gives micro, small, and medium-sized enterprises (MSMEs) and owners of sari-sari stores the ability to turn their establishments into places where empty plastic bottles are collected. By gathering bottles, micro-retailers can accrue points that can be exchanged for money and merchandise for their stores.
TEM is a collaboration between Coca-Cola Philippines, Basic Environmental Systems and Technologies, Inc. (BEST), and the Philippine Association of Stores and Carinderia Owners (PASCO). As of May, there are over 3,500 TEM members in the country.
This local effort aligns with The Coca-Cola Company’s global World Without Waste strategy. Globally, the company aims to collect and recycle the equivalent of each bottle and can it sells by 2030, make its primary consumer packaging recyclable by 2025, and use an average of 50% recycled material in its packaging by 2030.
TEM is a crucial component of “May Ikabobote Pa,” Coca-Cola Philippines’ consumer engagement campaign, which encourages people to recycle their empty bottles and cans. Customers may find out the closest pickup locations and further information about the company’s recycling programs by visiting the Coca-Cola Philippines Sustainability Hub.
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