Monthly Archives

October 2024

Lifestyle, News

Schneider Electric: 22% of PH firms will invest $1M+ in sustainability over the next two years, out of the 98% of PH companies that have sustainability targets

  • Improving digitalization and enhancing supply chain sustainability identified as the two biggest areas of planned investment
  • 98% of PH companies have established sustainability targets, with 22% planning to invest at least USD 1M or more into sustainability in the next 2 years
  • In Asia, sustainability is a high priority for 60% of business leaders, and nearly half have established comprehensive strategies and targets

Schneider Electric, a pioneer in the digital transformation of energy automation and management, released the results of its yearly Green Impact Gap study. It highlights the sustainability journey of Asia Pacific. 98% of PH companies, according to the poll, have set sustainability targets, and 22% want to devote at least USD 1 million or more over the next two years to their sustainability strategy. Additionally, the primary focus for this investment includes prioritizing digitalization as a key driver of their sustainability strategy.

Schneider Electric conducted interviews with 4,500 executives in nine different nations to learn about their viewpoints as business leaders in the Asia Pacific area. Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam are among the markets. Milieu Insight, a market research firm, collaborated on the poll.

Digitalisation at the Forefront of Sustainability Efforts in Asia

Digitalization is emerging as a critical component of Asian organizations’ sustainability journeys. With 93% of companies currently leveraging digital tools, the survey found that technology is at the center of efforts to meet sustainability goals. The most common applications of digitalisation for sustainability are paperless operations (35%), followed by risk and opportunity management (33%) and supply chain digitisation (31%). For the Philippines, digitalization methods implemented include going paperless (42%) and limiting travel to/from office (39%).

“Digitalization is now becoming a priority for local businesses. While there are still challenges on our digital infrastructures that hinder digital inclusion and economic development, we are seeing significant shifts in terms of prioritization. Businesses now understand that digitalization will help drive operational resiliency and address achieve their sustainability agenda,” said Ireen Catane, Country President of Schneider Electric Philippines.

Sustainability: A Top Business Imperative

The survey also underscores the growing importance of sustainability in Asian companies, with 60% of business leaders now considering it a high priority. This is particularly strong in Thailand (83%), Vietnam (73%), and Indonesia (71%).

In the Philippines, while 98% have sustainability goals, only 52% of companies have implemented comprehensive sustainability strategies. Business leaders cite regulatory or economic uncertainty and internal company resourcing as key barriers to progress. When asked about their familiarity with the Philippines’ Energy Efficiency and Conservation Act (RA 11285), results show that the local business leaders are only “very to moderately familiar” with the policy. Most business leaders also expressed that they are moderately confident (44%) in meeting the terms of the policy.

Despite progress, the survey also reveals a persistent ‘Green Impact Gap’ in Asia—a misalignment between regional companies’ declared sustainability goals and the tangible actions taken to achieve them.

Navigating the Path to Net Zero

A notable difference between companies that have implemented sustainability strategies and other organizations lies in their commitment to supply chain sustainability. Nearly half (49%) of companies that have implemented strategies in Asia have identified supply chain sustainability as a key investment focus for the next two years, compared to around a third (34%) of other companies. This distinction translates into significantly higher rates of collaboration with suppliers to ensure sustainable sourcing practices and reduce environmental impact throughout the supply chain.

Survey results show that 41% of Asian firms that are implementing sustainability strategies plan to invest $1 million or more in the next two years, compared to 31% of other organizations. These efforts include navigating emerging standards and regulations.

The results also reveal that energy supply and demand volatility (56%) and fluctuating energy prices (51%) are the top energy risks for Philippine companies. In response, the companies are taking steps by adopting technologies such as energy/resource efficiency measures (49%) and digitalization of systems/operations (47%) to address these challenges and meet their energy goals.

“There is a substantial opportunity to accelerate progress and close the gap between ambition and action. This involves reassessing organizational priorities and strategically allocating resources to achieve resilience through digital transformation. We believe that sustainability drives business growth, value creation, and should be at the heart of every firm’s business strategy,” Catane added.

Schneider Electric is a leading global provider of electrification, automation, and digitalization solutions for future-proof data centers, smart industries, robust infrastructures, intelligent buildings, and intuitive homes. It has been a part of the Dow Jones Sustainability World Index for 13 years running, having been named the “World’s Most Sustainable Company” by Time Magazine in 2024.

Entertainment

Method Adapter, Ely Buendia’s new album, will be released with a unique full-length performance

On November 8, 2024, at 7 p.m., Ely Buendia will have an official launch party at 123 Block in Mandaluyong City to commemorate the release of his upcoming album, Method Adaptor.

In classic Ely Buendia tradition, the event will feature a full-length concert performance by the critically renowned hitmaker, wielding guitar in his environment, on stage.

Furthermore, he will be performing with an amazing group of gifted musicians signed to Offshore Music (OM), including Ligaya Escueta, ALYSON, Carousel Casualties, and Aviators.

The Ely Buendia: Method Adaptor album launch, presented by Gabi Na Naman Productions (GNN), will feature exceptional surprises in terms of production and repertoire, as well as a live debut of the songs from his new record.

Pre-sale tickets are available via bit.ly/elybuendia123block with the following tiers:

SVIP (Dedicated front section, photo op with Ely Buendia, signed CD) *limited quantities only

PHP 2,500

VIP (Dedicated front section, CD) *limited quantities only

PHP 2,000

Standard: Pre-sale (General Admission)

PHP 1,000

Standard: Walk-ins (General Admission)

PHP 1,500

For more information, please follow Offshore Music and Gabi Na Naman on social media:


Offshore:
Facebook: https://www.facebook.com/offshoremusicph

Instagram: https://www.instagram.com/offshoremusicph/

X: https://x.com/offshoremusicph

TikTok: https://www.tiktok.com/@offshoremusicph?lang=en


GNN:
Facebook: https://www.facebook.com/gabinanamanprod
Instagram: https://www.instagram.com/gabinanamanprod/
X: https://x.com/GabiNaNamanProd
TikTok: https://www.tiktok.com/@gnnentprod?lang=en

Lifestyle, News

Shang Properties is one of the top PH developers in BCI for 2024

Ms. Che Diaz, Executive Vice President for Commercial, and Atty. Karlo Marco P. Estavillo, Chief Operating Officer of Shang Properties receive the BCI Asia Top Developers award presented by BCI and Daikin Philippines.

One of BCI Asia’s Top Developers for 2024 is Shang Properties, Inc. (SPI), a renowned developer and manager of premier properties in the Philippines.

Top developers, contractors, and architectural firms from Asian countries—Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam—have been featured by BCI since 2005. The award, which is given based on strict criteria, emphasizes and weighs a developer’s total worth of ongoing projects, commitment to sustainability, and contributions to the built environment of the area.

“BCI’s recognition of the work we do in the Philippines is a testament to years of thoughtfully building our portfolio,” said Atty. Karlo Marco P. Estavillo, SPI’s Chief Operating Officer. “Every project that we unveiled in the past year is also proof of our optimism about the market. We are looking forward to the momentum that comes with urban renewal and an improving macroeconomic and interest environment.”

The BCI recognition comes after SPI’s successful launch of Shang Summit, an 80-storey residential tower in Quezon City, Metro Manila,  Shang Bauhinia Residences, its first venture into Cebu, and LAYA, a 67-storey tower in Pasig that is made for a market of creative tastemakers, professionals, and young families.

SPI entered the residential market in 2002, working with internationally acclaimed architects, designers, and artisans to make spaces that embody luxury, attention to detail, and creative refinement. Since then, it has launched and managed successful projects in prime locations across Metro Manila.

Shang Properties Inc. proudly receives the BCI Asia Top Developers 2024 plaque.

Shang Properties Inc. proudly receives the BCI Asia Top Developers 2024 plaque.

Meanwhile, SPI’s other ongoing project, Shang Residences at Wack Wack in Mandaluyong, is nearing completion and is poised to boost the developer’s lived-in portfolio and its residential segment’s income.

 “We are happy to see SPI’s strategy validated by peers from BCI and by the market. We promise to continue doing the difficult but rewarding work of creating living spaces with timeless elegance,” added Maria Rochelle S. Diaz, SPI’s Executive Vice President – Commercial.

A few of SPI’s well-known projects are One Shangri-La Place in Ortigas Center, Horizon Homes in Bonifacio Global City, Shangri-La Plaza, The St. Francis Shangri-La Place, The Enterprise Center, The Shang Grand Tower, Shang Salcedo Place, The Rise in Makati, and Assembly Grounds at The Rise. Currently one of the newest five-star international hotels to open in the Philippines, Shangri-La at the Fort is owned by SPI.

Go to https://www.shangproperties.com/ for additional details.

Automotive

Fans are thrilled by the Toyota Gazzoo Racing Philippine Cup during Race Weekend 2 of the 2024 season

Racers battle it out to claim the top spot in their own category

Racers who took part in the second race weekend are all smiles during the awarding ceremony

The second racing weekend of Toyota Motor Philippines’ premier motorsports event, the TOYOTA GAZOO Racing Philippine Cup (TGR Philippine Cup), has come to a conclude. Everyone enjoyed watching the exciting show that took place at the Clark International Speedway on September 28. Fans of racing and spectators alike witnessed heart-pounding excitement as competitors from a variety of backgrounds battled furiously in the sprint and endurance events.

TMP President Masando Hashimoto spoke about his love of driving a race car and his excitement about competing in the Novice Class during the opening ceremony.

“I am reminded of Toyota Motor Corporation Chairman Akio Toyoda’s rallying cry of “We Love Cars” and can confidently say that motorsports is well and alive in the Philippines, and it will only get bigger with your support and passion,” he shared.

TMP President Masando Hashimoto addresses spectators during his opening remarks

Seasoned racers under the Promotional, Sporting, and Super Sporting classes returned to the track once again to fight and claim the top spot in one of the races.

Numerous overtakes occurred throughout the races to put audiences on the edge of their seats

Throughout the day, racers navigated sunny conditions during the morning session, while the afternoon brought overcast skies. Shifting weather challenged drivers to showcase their skill and bravery, delivering adrenaline-pumping action and intense, bumper-to-bumper racing for the fans.

For Race Weekend 2, two sprint races and an endurance race took place.

TMP President Masando Hashimoto and Executive Vice President for Marketing Division Jose Maria Atienza with the Endurance Race 2 Novice Class winners

Endurance Race 2 Promotional Class winners

Endurance Race 2 Sporting Class winners

Endurance Race 2 Super Sporting Class winners

Drifters Dane Cruz and Hanz Jimenez took lucky fans out for a shotgun ride

A GR Yaris owner takes their performance vehicle out on the track for the Car Club Track Day

Attendees also spent their time at the sponsors’ booths and the TGR GT Cup Experience booth

The track was brought to life with the roar of engines as car club members showcased their GR performance vehicles during the Car Club Track Day. The excitement continued on with thrilling hot laps and a captivating driving exhibition by renowned drifters Hanz Jimenez and Dane Cruz.

Lucky attendees from the public had the chance to ride shotgun and experience the adrenaline rush of drifting firsthand. Visitors also enjoyed various giveaways at the sponsors’ booths and engaged in the TGR GT Cup experience booth.

Barbie Almalbis brings back the 90’s on the stage at TGR Philippine Cup Race Weekend 2

The race weekend concluded on a high note with a live performance by Filipino singer Barbie Almalbis, followed by the awarding ceremony for the event’s winners which drew attention from the crowd as new winners stood on the podium.

Presented by Official Fuel Partner Petron, Official Tire Partner GT Radial, and Official Timekeeper Seiko, the TOYOTA GAZOO Racing Philippine Cup is in its second race weekend. AVT, 3M, Denso, myTOYOTA Wallet, Toyota Financial Services Philippines, ROTA, Tuason Racing, OMP, and Kinto One are further sponsors of this event.

November 9, 2024, is the last race weekend of the TGR Philippine Cup, and racing fans can expect an entertaining conclusion.

Visit  https://toyota.com.ph/tgrphilippines to learn more about the TGR Philippine Cup. For updates, join the Toyota PH Viber community, follow TOYOTA GAZOO Racing on Facebook and Instagram, and visit Toyota Motor Philippines’ official profiles on Facebook and Instagram, ToyotaMotorPH on Twitter.

Lifestyle, News

Alsons Dev Named as Top Developer Partner by BDO Home Loan

Alsons Dev receives the Sapphire Award and the Most Compliant Award  at BDO Home Loan’s Top Developer Partners for 2023, recognizing their commitment to excellence in the industry

At the BDO Annual Developers’ Appreciation Event, the leading real estate firm in Davao City, Alsons Development and Investment Corporation (Alsons Dev), was recognized as one of BDO Home Loan’s Top Developer Partners for 2023. Officially receiving the Most Compliant Award and the renowned Sapphire Award, Alsons Dev demonstrated their commitment to serving the changing real estate demands of Mindanaoans and offering outstanding customer service.

This is the first time the developer from Davao has been recognized by BDO on the esteemed list. Being the only recipient from Davao and Mindanao, Alsons Dev demonstrated its distinctive impact and dedication to quality in the real estate market, reinforcing its standing as a leader in the region’s sector.

Please visit https://alsonsdev.com/ to learn more about Alsons Dev.

Entertainment

On “Happy Sad,” Barbie Almalbis discusses her struggles with mental health

The song serves as the third single off her upcoming fifth album, to be released at the end of the year
 

Photo by Nina Sandejas

Barbie Almalbis has released two songs already, “Desperate Hours” and “Homeostasis,” and now she’s back at it with “Understanding,” an unashamedly musical ballad about her inner troubles.

In “Happy Sad,” her latest song, she explores the stigma associated with mental illness and her own experiences with it while using songwriting as a therapeutic tool.

The alt-pop figure explains, “Sometimes we have to let go of things, and there are just things beyond our control, and we just got to continue, walk in and through the ‘wilderness,’ but I’ve always found hope in God that even through the hard times, He is still doing something good.”

Nick Lazaro, who also assisted in arranging the instrumental parts, produced the emotionally vulnerable track. Eclectic Kiss artists such as Pikoy, Marika Laciste, Faye Yu, and Marj Rojas also contributed to the background vocals, adding subtle layers of intricacies to the mix.  

“I recorded the acoustic guitar and vocal at home, and we did backing vocals with everyone in Nick’s studio,” says Barbie Almalbis. “Nick also recorded the main instrumental track in his studio.”

“Happy Sad” is set to be on her forthcoming full-length album, which will be released in 2024. The album will explore her path towards mental health, recovery, and self-discovery through a thematic lens. She intends to make it available in November 2024.

Happy Sad by Barbie Almalbis is currently available on all digital music outlets across the globe.

Entertainment, Lifestyle

Clout Kitchen builds “AI twins” of famous artists like Tyler1, Emiru, and Peak XV’s Surge with $4.45 million raised by a16z SPEEDRUN, AppWorks, and Peak XV

The $4.45 million seed fundraising round for Clout Kitchen, a consumer AI firm based in Los Angeles and Manila, was revealed today.

Together with Taiwan’s AppWorks, Antler, Hustle Fund, Founders Launchpad, Orvel Ventures, and founders and creators like Gabby Dizon (YGG), Kun Gao (Crunchyroll), Voyboy, Jankos, and Perkz, the round was co-led by a16z SPEEDRUN and Peak XV’s Surge.

Founded in 2024, Clout Kitchen creates interactive games and pop culture experiences powered by creators, giving top creators additional avenues to communicate with and grow their fan bases.

Clout Kitchen is led by serial gaming and creator economy builders.

  • Justin Gorriceta-Banusing (CEO) founded and scaled AcadArena (SEA and LatAm’s leading campus gaming platform) to series A and an exit while in college. In high school, they built CONQuest Festival – the largest creator event in SEA with 80K+ attendees.
  • Marcel Feldkamp (CBO) was a pioneering League of Legends pro/creator, playing in the 2013 World Championship. After retiring, he founded the gaming talent agency Prime – who later joined United Talent Agency via Press X.

Clout Kitchen’s first product is Backseat AI, an in-game “buddy” for League of Legends co-built with Tyler “Tyler1” Steinkamp – one of the world’s biggest gaming content creators with over 20 million followers. Backseat AI is Riot-compliant and guides players on how to best play the game in real-time – from what characters to pick to which items to buy, all by an AI voice twin of their favorite creator. Since launching early access testing in June, the product has hit over 45,000 waitlist signups.

“Our thesis at Clout Kitchen is to build things that grow the pie and add value for fans, creators, and game developers alike,” said Justin Banusing, CEO, Clout Kitchen. “We grew up in this space, so it’s our way of giving back.”

Pricing starts at US$4.99 monthly for each creator “buddy,” who earns from every subscription. Backseat AI’s buddies roster continues to expand with streamer & cosplayer Emiru and pro player Jankos – with more top creators lined up in the coming months.

“As a creator myself, I know how difficult it is to keep your community and business growing,” said Marcel Feldkamp, CBO, Clout Kitchen. “It’s easy when you’re starting and have all the time in the world – but it gets harder to keep giving the same love to everyone as you scale. We want to solve that problem.”

With this financing round, Clout Kitchen looks to expand Backseat by scaling its workforce, creating its US office, and building out its shared internal tech stack for future creator-powered game companion applications and experiences.

“As a gamer and a creator myself, I’m excited to support Justin and Team Clout Kitchen in their journey to unlock new frontiers for our community,” said Jamie Lin, Chairman & Partner, AppWorks,“ Justin and the founding team showcased exceptional hearts, heads and hands from the moment we met them, the very traits we look for in founders.”

“At a16z, we believe in the transformative power of technology and games to reshape how we connect, create, and experience the world. Clout Kitchen embodies this vision wholly, and we are thrilled to support their journey as they pioneer new ways for fans to engage with the creators and games they love,” said Jack Soslow, Investment Partner, A16Z GAMES.

For more information, visit the Clout Kitchen website.

Beauty, Lifestyle

With a viral billboard campaign, Dermorepubliq, the 9.9 Best-Selling Skincare Brand on TikTok, unveils travel-sized “Dermo Cuties”

Dermorepubliq, the top-selling skincare brand on TikTok Shop Philippines during the most recent 9.9 sale, has unveiled the riddle behind the teaser billboards along EDSA Guadalupe and C5. The brand announces the launch of “Dermo Cuties,” a travel-sized collection of its best-selling serums and toners.

With the slogan “Swipe right to match with cuties,” the billboards have sparked a lot of intrigue and conjecture on social media in recent weeks. Many have speculated as to whether they represent a new dating app, social experiment, or matchmaking event. It has now been made public as a part of a calculated marketing campaign to launch Dermorepubliq’s new line of “Dermo Cuties,” which is intended to be reasonably priced and convenient.

Dermo Cuties collection includes travel-sized versions of the 5% Niacinamide + Hyaluronic Acid Serum and the 2% Salicylic Acid (BHA) Deep Pore Care Toner, offering the same quality skincare results as their full-sized counterparts. Priced as low as PHP 149, these budget-friendly options provide an affordable way for consumers to experience Dermorepubliq’s quality skincare without compromising on formulation. With the holiday season approaching, these compact skincare essentials are anticipated to be popular choices for travelers and gift-givers

“We encourage consumers to ‘match’ with their perfect ‘cutie’—the travel-sized serums and toners that suit their skin’s needs,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Designed to seamlessly integrate into our customers’ skincare routines and busy lifestyles, Dermo Cuties offer a chance for both new and existing users to experience our skincare line without the hassle of transferring products into smaller containers. These essentials combine high-quality skincare with convenience, making them the cutest travel buddies you’ll ever have.”

Sta. Barbara added, “The perfect match for your skin now comes in wallet-friendly travel sizes. These trial-sized ‘cuties’ makes it easy for skincare beginners and loyal users alike to explore our range without the expense of full-sized essentials. Their affordability makes them easy to add to shopping carts alongside our best-sellers.”

The collection was made available for purchase exclusively on TikTok starting September 29, followed by an extended release across other online platforms on September 30. A wider market restock is scheduled for October 10, coinciding with the 10.10 double digit sale, after which the products will be permanently available.

Dermorepubliq has previously run successful attention-grabbing campaigns. A sincere plea, “Wag na tayo mag-break, please” (Let’s not split up, please), signed with the initial “D,” was placed on a viral billboard along C5 Southbound in Libis, Quezon City in April. The statement attracted the attention of an estimated 30 million social media users and sparked curiosity across the country. Curiosity over the identity of “D” was stoked by the quick speculation that celebrity actors like Daniel Padilla and Dominic Roque, who had recently split up publicly, were connected to the effort.

True to its commitment in redefining affordability and quality in the skincare industry, Dermorepubliq was recently named the best-selling brand by TikTok Shop Philippines during the 9.9 All-Out Shopping Sale. “Our continued success reflects the trust and support our customers place in Dermorepubliq. As the skincare industry evolves, we remain dedicated to delivering high-quality, affordable, convenient products that make skincare accessible for Filipinos,” Sta. Barbara stated.

You can find Dermorepubliq’s physical stores at the following locations:

SM Fairview: Lower Ground Level, Parkway

Riverbanks Center: KF-08, Palm Lane

You may also visit their online platforms through the following links:

Website: https://dermorepubliq.com/

Shopee: https://shopee.ph/dermorepubliq

Lazada: https://www.lazada.com.ph/dermorepubliq

TikTok: https://www.tiktok.com/@dermorepubliq

Health and Wellness, Lifestyle

Launching a pilot store at Robinsons Magnolia, Karofi enters the Philippines

In the Philippines, especially in metropolitan areas, the water that comes out of the faucet or tap is unsafe to drink and does not exceed national government standards for quality. That’s why it is such great news to know more about Karofi. Karofi is a trusted brand for me, as it exceeded my expectations from regular drinking water. As it launched, they explained more about the product and how it is distinct from other water drinking products. And I’m amazed and happy to learn more from them.

The majority of Filipino families, or 53% of the population, lack access to a securely managed water supply, with only 48% of the population receiving piped or safely managed water services, according to data from the United Nations and Unicef. More dire circumstances exist in schools, where 55% of students lack access to clean, safe water.

A significant portion of the Filipino population suffers from disease, malnutrition, and childhood stunting as a result of not having access to basic water and sanitation facilities. In fact, stunting affects almost one-third of Filipino children.

Indeed, 54.3 percent of the population gets their drinking water from bottled water and water filtration systems, according to the 2022 Annual Poverty Indicators Survey (APIS). However, this comes at a price: the monthly cost of a water filter system for Filipino consumers can reach P7,000.

Karofi Water Purifier, a global brand and one of the world’s best water purifiers for home that is present in 50 countries, was honored as one of the “Top 10 ASEAN Strong Brands 2024” at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, is expanding in the Philippines with a pilot store at Robinsons Magnolia Mall. The honor is a testament to Karofi’s research and development efforts to fulfill its mission “to ensure the healthy life for everyone in the water and air environment of our beautiful green planet.

Karofi will launch a pilot store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removes 99.99 percent of bacteria and provides good-tasting, alkaline, and hydrogen-induced quality water.


“Karofi was established with a mission to protect and enhance every people’s health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully,” said Karofi chief customer officer Huong Elly in his speech.

Actress Coleen Garcia, the official endorser of Karofi Water Purifier, said she is elated by her partnership with the brand. “I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy.”

She went on, “Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi’s water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed.”

Meanwhile, Elly explained that hydrogen neutralizes and alkaline water fights oxidants and free radicals for healthy cells and bodies. Karofi’s cheap water filter system will enable Filipinos to drink water directly from the tap without the need to boil it or buy it from refilling stations or bottled water. It is the best cheap water filter in the market.

Karofi’s water purifier filters also use Nano Silver, which kills or inhibits the growth of microorganisms, including pathogenic bacteria, viruses, and fungi, but causes little to no damage to the human body. Nano Silver prevents re-infection when water circulates in the filter system.

“The economics of the water purifier are better. Karofi’s water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters,” Karofi said.

In addition, Karofi’s water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.

Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water. “This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it’s easy to install them,” she added.

“Karofi is the best water purifier for home,” Garcia stated.

Clean drinking water

Potable drinking water is an everyday necessity. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.

Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the pioneering water purifier brand integrating Industry 4.0 technologies into water purifiers (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).

Karofi is the only brand certified for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, from the Institute of Occupational Health & the Environment, making one of the best water purifiers for home in the Philippines.

Integrating modern 4.0 technologies into water purifiers gives Karofi users convenient access to safe and clean water. The technologies include VoiceCall technology, which allows voice-activated water pouring; AioTec technology, which enables smartphone users to control water quality; touch-screen water collection technology, and quick hot and deeply cold technology.

The unique innovation allows users to monitor Karofi’s water quality using smartphones.

Karofi key features:

Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.

Superior technology – With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.

11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.

Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system.

Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin.

Optimizes convenience – You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.

Value for money – Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water.

FDA-certified and approved, offering a 36-month warranty.

Benefits and How to Drink Hydrogen Water Properly

Drinking hydrogen water is becoming an increasingly popular healthy trend. In this article, Karofi provides information on the benefits of drinking hydrogen water and how to use it effectively to achieve the best results.

1. Understanding Hydrogen Water

Alkaline ionized water is a type of hydrogen-rich water produced directly from an electrolytic water purifier using electrolysis technology. It is also known as alkaline water or hydrogen water. Alkaline ionized water has a high pH, similar to that of fruits and green vegetables. This water is rich in hydrogen, which helps neutralize excess acids in the body, boost the immune system, and prevent and treat many diseases.

2. Benefits of Drinking Hydrogen Water

  • Reduces Oxidative Stress:
    Hydrogen water helps reduce the buildup of free radicals in the body, lowering oxidative stress and preventing aging-related diseases.
  • Boosts the Immune System:
    Hydrogen has the ability to strengthen the immune system, helping the body fight against harmful bacteria and viruses.
  • Supports Metabolism:
    Regular consumption of hydrogen water helps the body maintain a balanced pH, enhancing metabolism and nutrient absorption.

3. How to Use Hydrogen Water at Different Levels

Based on the pH level, hydrogen water can be categorized into:

  • Level 1 Hydrogen Water (pH ~ 7.0 – 8.0):
    Start by drinking neutral, filtered water with the lowest pH from the hydrogen ion water purifier for the first 1-2 weeks to allow the body to get accustomed to it before transitioning to higher pH levels.
  • Level 2 Hydrogen Water (pH ~ 8.5 – 9.0):
    After the body has adjusted, increase the alkalinity level to help detoxify the body, combat oxidation, and achieve ideal pH balance. Use this water daily for about 2-3 weeks to adapt to the higher pH.
  • Level 3 Hydrogen Water (pH ~ 9.0 – 9.5):
    This level provides the best alkalinity and detoxification effects, with the highest hydrogen content for antioxidation. At this stage, you will notice more positive benefits from drinking hydrogen ionized water. It is recommended to maintain this level for long-term benefits or continue with pH ~ 9.0 if it suits your body.
  • Level 4 Hydrogen Water (pH 10 and above):
    Alkaline ionized water at this level should not be used for eating or drinking. Because it has strong cleansing properties that could negatively affect health. It should only be used for cleaning utensils, household items, or washing fruits and vegetables.

4. How to Drink Hydrogen Water Properly

  • Choose a Trustworthy Water Source:
    Ensure you use hydrogen water from reliable sources produced by reputable companies in the health care industry or water purifier industry.
  • Drink Daily and Regularly:
    To maximize the benefits of hydrogen water, drink it daily and consistently, especially in the morning or before bedtime.
  • Follow Usage Instructions:
    Always adhere to the manufacturer’s instructions to ensure proper and safe consumption of hydrogen ionized water.
  • Combine with a Healthy Lifestyle:
    Drinking hydrogen water can offer numerous health benefits, from reducing oxidative stress to boosting the immune system. However, to achieve the best results, choose products from trustworthy sources and use them correctly according to the guidelines. When combined with a healthy lifestyle, hydrogen ionized water can effectively help maintain health and prevent issues related to oxidation.

Currently, the trend of protecting health through drinking and household water is becoming increasingly popular, thanks to the advancements in technology applied to home water purifiers and hot and cold water purifiers. To find a water purifier that best fits your needs and space, please contact our Hotline at +63 9989646133 for direct consultation.

Benefits of Alkaline Ionized Water

Alkaline Ionized Drinking Water is considered a type of water that offers numerous outstanding health benefits. In recent years, Alkaline Ionized Water has been increasingly used by many families in Vietnam due to the belief in its miraculous effects. So, what exactly is Alkaline Ionized Water, and is the truth about its benefits as reliable as many people believe? Let’s explore this with Karofi.com.

1. What is Alkaline Ionized Water?

Water consists of chemical molecules that include 2 hydrogen atoms and 1 oxygen atom, containing both H+ and OH- ions. If the water contains a higher concentration of OH- ions than H+ ions, it is classified as Alkaline Ionized Water.

2. The Truth About Alkaline Ionized Water

To answer this question, we first need to understand the properties of alkaline ion water. Alkaline ion water has several natural characteristics, such as:

  • Super Small Water Molecule Size: Alkaline Ionized Water molecules are only 0.5 nanometers in size (5 times smaller than regular water molecules). This small size enhances the speed and absorption of water in the body.
  • Rich in Natural Alkalinity: It helps neutralize excess acid in the body, supporting the restoration of the body’s pH to a level of 7 (the balanced state at birth), improving health and preventing diseases.

3. What Are the Benefits of Alkaline Ionized Water?

Alkaline Ionized Water has a high pH (typically between 8 and 10), which experts confirm is highly beneficial for health. Some of the advantages of Alkaline Ionized Water include:

  • Cleanses Vegetables and Food: The high pH of this water helps remove harmful chemicals from vegetables more effectively, preserving their freshness and reducing bitterness in certain fruits.
  • Neutralizes Acid and Restores the Body’s pH Balance: The pH of the body at birth is around 7 (neutral). Over time, due to the intake of food, drinks, and exposure to environmental toxins, the body’s internal pH can drop below 7, increasing acidity. This can cause various health issues. Consuming Alkaline Ionized Water with a high pH helps restore the body’s pH balance, reducing the risk of disease.
  • Provides Antioxidants: Drinking this water adds antioxidants to the body, neutralizing electrons and eliminating harmful free radicals, slowing the aging process and reducing the risk of illness.

4. Where Can You Get Alkaline Ionized Water?

Nowadays, you can obtain Alkaline Ionized Water in bottled form or from ionizer machines and water purifiers. However, the cost of bottled Alkaline Ionized Water or purchasing ionizer machines can be quite high. Additionally, most ionizer machines do not filter water, so you may need to invest in a water purifier as well. Therefore, RO water purifiers with integrated alkaline or ion features are a more affordable option. They provide safe, bacteria-free water while adding beneficial alkaline ions to your family’s drinking water.

Currently, all of Karofi’s RO water purifiers for home use can be equipped with ORP Alkaline filters that add alkaline ions to drinking water. These filters are compatible with most water purifiers on the market. If your family is interested in using Alkaline Ionized Water, contact Karofi for advice on choosing the best affordable or premium water purifier that suits your needs.

Alkaline Water

Alkaline water is a type of water with a pH higher than 7 and contains alkaline negative ions, which help regulate the body’s acid balance. With these properties, Alkaline Ionized Water may offer several health benefits, especially for women. In this article, Karofi will provide information on the benefits of Alkaline Ionized Water for women.

1. Health Benefits of Alkaline Ionized Water for Women

  • Improves reproductive health: Alkaline Ionized Water can help regulate the body’s acid balance, reduce acid accumulation, and enhance blood circulation in tissues and cells. This can improve women’s reproductive health, reduce fertility issues, and strengthen the immune system of pregnant women.
  • Boosts immunity: The alkaline negative ions in Alkaline Ionized Water have the ability to activate the immune system and enhance the body’s resistance. This helps women combat infectious diseases and other health conditions.
  • Reduces premenstrual symptoms: Alkaline Ionized Water can help alleviate premenstrual symptoms such as abdominal pain, headaches, and discomfort. This is because alkaline negative ions help regulate the body’s acid balance, reduce acid accumulation, and ease discomfort during menstruation.
  • Enhances skin beauty: Alkaline water has the effect of brightening the skin and increasing its elasticity, helping women achieve smoother and healthier skin.
  • Supports weight loss: Alkaline water helps detoxify the body and boost metabolism, leading to effective weight loss.

Based on numerous scientific studies on the health benefits of hydrogen water, after a long period of developing hydrogen filter technology, Karofi has introduced a line of smart water purifiers integrated with hydrogen filters. These filters enhance the activated hydrogen molecules in the water, helping reduce harmful free radicals and oxidative agents in the body, thus lowering the risk of diabetes, high blood pressure, and cancer. These products are priced affordably for Vietnamese consumers. The structure of hydrogen water purifiers is similar to current RO water purifiers on the market. Additionally, hydrogen water purifiers are equipped with functional filters made of special components, turning purified water into hydrogen-rich water that is beneficial for health.

Food

The Jollibee Group emphasizes the importance of smallholder farmers working together to create a sustainable supply chain

The Jollibee Group, through its Farmer Entrepreneurship Program (FEP) in partnership with the Jollibee Group Foundation (JGF), is reinforcing sustainable business practices and contributes to the improvement of the economy by empowering smallholder farmers. Joseph Tanbuntiong, CEO of Jollibee Group Philippines highlighted during his speech at the inaugural Agriculture and Food Security Summit that sourcing directly from farmer cooperatives has become a key procurement growth strategy of the company.

The Jollibee Group  is promoting sustainable business practices and enabling smallholder farmers to boost the economy through its Farmer Entrepreneurship Program (FEP), which it runs in collaboration with the Jollibee Group Foundation, Inc. (JGF).

By giving these farmers access to direct markets, resources, and training, FEP establishes long-term partnerships with them in the supply chain of the Jollibee Group. This program helps Filipino farmers make a better living while simultaneously bolstering the company’s procurement strategy.

“In our pursuit of a sustainable supply chain and our commitment to inclusive business practices, we had to take a close look at how our company can be part of the solution in improving the plight of the farmers.   This is why our social development arm, the Jollibee Group Foundation, created the Farmer Entrepreneurship Program,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines. Tanbuntiong made the remarks during his speech at the Makati Business Club’s Agriculture and Food Security Summit last September 16.

With the theme, “Food is Everyone’s Business,” the summit brought together key figures to address pressing food security issues and to empower the farming sector through collaboration. Department of Agriculture (DA) Secretary Francisco Tiu Laurel delivered a keynote on the Nine-Point Plan of the government.

Sustainable Procurement in Action

JGF signed a Memorandum of Understanding to join forces with MBC and other companies to work together in empowering farmer cooperatives to achieve a sustainable supply chain.
 

Jollibee Group brands, including Jollibee, Chowking, Greenwich, and Mang Inasal, source various vegetables—such as onions, tomatoes, and bell peppers—directly from FEP farmers. In 2023, 24% of Jollibee Group’s onion supply came from FEP farmers, with plans to increase this to 33% by end of 2024. This sustainable approach ensures a reliable supply while supporting environmental and economic sustainability.

“Intending to strengthen our partnership with them, our procurement team has committed to prioritizing sourcing produce from the FEP farmers to ensure cost leadership, and supply resiliency, and contribute to the development of the local economy,” added Tanbuntiong.

Empowering Farmers Through FEP

Since its launch in 2008, FEP has organized over 1,000 farmers into 30 groups across 16 localities. These farmers have supplied more than 11 million kilograms of vegetables to the Jollibee Group, generating PHP 500 million in sales. Beyond procurement, FEP trains farmers in agro-entrepreneurship, helping them operate as business partners. The program ensures that farmers meet stringent quality standards, such as Philippine Good Agricultural Practices (PhilGAP) certification. Kalasag Multipurpose Cooperative, a key FEP farmer group, became the first onion cooperative in the Philippines to achieve a PhilGAP certification in 2017.

Strengthening Partnerships for Sustainability

FEP’s success is built on strong partnerships with local government units, microfinance institutions and cooperatives, the Department of Agriculture (DA) and academic institutions. Recently, JGF signed a three-year agreement with the DA to train more farmers nationwide in value chain development, further scaling the program.

“Our work with farmers has not been just about procurement. It was a collaborative effort in promoting innovation, process improvement, and benchmarking best practices or new technology in agricultural value chain management. This collaboration across cross-functional teams within Jollibee Group and other like-minded groups has fostered shared responsibility,” said Tanbuntiong.

During the inaugural Makati Business Club’s Agriculture and Food Security Summit, Jollibee Group Foundation President Gisela Tiongson highlighted the need for farmers to earn profitably to make agriculture an appealing long-term career including the youth.
 

At the summit, Gisela Tiongson, President of JGF, emphasized the importance of building strong farmer cooperatives that go beyond financial services to include consolidation, marketing, and other value-adding activities. “Most farmers are not formally trained as entrepreneurs, so they need support to put in place the needed financial, human resource, and enterprise system,” she said.

Tiongson highlighted the need for farmers to earn profitably to make agriculture an appealing long-term career. “The goal is for farmers’ children to say, ‘I will stay in this industry because I can earn well for my family.’”

Transformative Impact

FEP has changed farmers’ lives by giving them access to financial services, steady incomes, and better living conditions. The program has also given farmers access to cold storage and warehousing facilities with the assistance of partners, allowing them to expand their businesses sustainably.

“Reflecting on the past 16 years of Jollibee Group and Jollibee Group Foundation working with cooperatives and farmers, I am reminded of the incredible power of participation and inclusion —what can be achieved when we come together, united by a shared purpose. Our experience with FEP and the farmer cooperatives demonstrate that meaningful change is not only possible but sustainable.” concluded Tanbuntiong.