Monthly Archives

December 2024

Tech

Globe AT HOME Prepaid WiFi, available for a limited time only, is a great way to give the gift of connectivity this Christmas season for Php 999

Globe AT HOME offers a special promotion that lowers the cost of its Home Prepaid WiFi during this holiday season, making it simpler to keep loved ones connected.

Globe AT HOME’s Home Prepaid WiFi modem is on sale for just PHP 999 until January 31, 2025, which is a significant discount from PHP 1,799. A complimentary 20 GB of data is included with this smartphone, good for 90 days.

Home Prepaid WiFi is the perfect holiday present for friends and family because of the discounted price, which combines usefulness and thoughtfulness. Long after the festivities are finished, this enduring contribution will continue to support regular internet needs at home.

“We understand how important it is for Filipino families to stay connected, especially during important occasions like Christmas and New Year. That’s why we’re offering Home Prepaid WiFi as an affordable option and a gift that helps bring families closer,” said Abigail Cardino, Vice President and Head of Brand Management for Globe AT HOME.

Here’s what you get with Globe AT HOME’s Home Prepaid WiFi:

Seamless Connectivity: Home Prepaid WiFi enables effortless WiFi sharing, powered by LTE technology for fast and stable internet connections, ensuring a reliable online experience for the modern Filipino household.

Flexible and Budget-Friendly: It supports flexible promos, offering greater value to meet diverse household needs without compromising quality.

Easy Setup: The modem’s plug-and-play feature makes it easy to set up without the need for technical knowledge, making it ideal for both novice and experienced tech users.

The Globe Online Store and the official Globe Stores on Lazada and Shopee offer home prepaid WiFi.

For more details, visit the following pages:

Globe website –  https://new.globe.com.ph/prepaid-wifi/device

Lazada –https://bit.ly/HPW999Laz

Shopee – https://bit.ly/HPW999

Entertainment

Next month, Regina Song will bring “Fangirl: The Tour” to Manila!

Next month, Singapore-born singer-songwriter Regina Song will embark on her much awaited Philippine debut with Fangirl: The Tour. The tour will highlight her dynamic fusion of catchy guitar-pop sensibilities and catchy songwriting, with visits in major Southeast Asian cities like Kuala Lumpur, Bangkok, Jakarta, and Manila.

Two locations will host Regina’s Fangirl: Live in Manila performances. On January 24, Jess&Pat’s in Quezon City will host the first, a small solo acoustic performance. She will play with her entire band at Sari-Sari Cocktails in Makati City the next night, January 25, which will also feature an incredible lineup of special guests, such as Dwta, Syd Hartha, Muri, and Clara Benin.

The Manila leg of the tour is presented by GNN, a Manila-based events company responsible for bringing renowned Asian acts to the region, including Hitsujibungaku (Japan), Pamungkas, Grrrl Gang, and Reality Club (Indonesia), Scrubb (Thailand), and Elephant Gym (Taiwan).

Tickets for Regina Song’s Fangirl: Live in Manila are now available via bit.ly/reginasongmanila.

With her breakthrough single, “the cutest pair,” Regina Song has drawn in listeners from all over Asia. The song’s TikTok viral success catapulted her into the public eye, garnering widespread recognition in countries such as Singapore, Malaysia, Indonesia, the Philippines, Thailand, and South Korea, where it was included in the respective territories’ Spotify Viral 50 charts. She achieved a significant milestone for a Singaporean artist by gaining over 2 million Spotify listeners as a result of this achievement.

Fangirl, Regina’s debut album, was published in June 2024. It has hits like “High School Boy” and “Love at First Sight?She is one of the most intriguing up-and-coming musicians in Southeast Asia thanks to her spreadable songs and relatable lyrics.

Lifestyle, News

Leaders in Global Marketing Gather in Manila for the 53rd National Marketing Conference and the 4th World Marketing Forum

 Philippine Marketing Association, Asia Marketing Federation Highlight AI and Sustainability in Landmark Summit
 

The 4th World Marketing Forum and the 53rd National Marketing Conference, organized by the  Philippine Marketing Association (PMA) in partnership with the Asia Marketing Federation (AMF), brought together experts, innovators, and leaders in global marketing in Manila. The four-day summit, which took place from November 5 to 8, covered important subjects that will influence marketing in the future, such as sustainability, artificial intelligence, and next-generation consumer interaction tactics.

The gathering, which drew over 2,000 people, included representatives from 19 nations, including Bangladesh, Thailand, Indonesia, and Japan. It highlighted cooperation to address regional and global issues and highlighted Manila’s position as a center for regional thought leadership in marketing.

The summit began with an exclusive Ambassador’s Night at Casa Buenas, Newport World Resorts, where PMA President Kathy Mercado welcomed international delegates and set the stage for discussions on marketing’s evolving role in driving economic growth and innovation across Asia. The evening laid the groundwork for the insights and connections that would unfold over the next three days.

On November 6, the World Marketing Forum took center stage at the Newport Performing Arts Theater, capturing attention with a Star Wars-themed presentation. The forum featured global marketing luminaries, including Philip Kotler, who joined virtually to discuss strategies for resilience and adaptation in a rapidly changing business environment. AMF Founder Hermawan Kartajaya shared insights on emerging trends, while speakers from PwC , Nielsen, and StoryIQ explored the transformative potential of artificial intelligence and data-driven marketing in shaping consumer insights and engagement.

The National Marketing Conference,  held on November 7 under the theme “Marketing Wars 6.0 and Beyond,” brought the challenges of the modern marketing landscape into focus. Fine Hygienics CEO James Michael Lafferty stressed the importance of foundational marketing principles, urging marketers to prioritize storytelling and authenticity over fleeting digital trends. Entrepreneur RJ Ledesma shared strategies for building resilience in volatile markets, while a panel discussion led by executives from Chowking and CIBO Philippines examined strategies for connecting with Gen Z and Gen Alpha consumers.

Beyond the conference sessions, the summit also highlighted the Philippines’ cultural richness. Delegates participated in a Hop-On-Hop-Off tour of Manila organized by the Department of Tourism and capped the day with a gala night at Goldenberg Mansion. The event featured traditional Filipino performances and a tour of Malacañang Palace, offering international participants a glimpse into the country’s history and heritage.

The summit concluded on November 8 with the Asian Marketing Excellence Awards at the Hilton Grand Bar, recognizing outstanding achievements in marketing across the region. Thailand’s Minor Food Group was awarded the Marketing 3.0 Award, while Pyathai-Paolo Group was recognized as Marketing Company of the Year. Individual awards honored emerging talents and innovators, highlighting the diverse contributions shaping the future of marketing across Asia.

PMA Director Albet Buddahim underscored the relevance of the summit in addressing the challenges faced by marketers today. “This event tackled the wars marketers face—balancing generational shifts, navigating the explosion of digital platforms, and choosing which battles to prioritize. It provided tools and insights to navigate these complexities successfully,” he said.

PMA Executive Vice President Michelle Ballesteros emphasized the summit’s focus on sustainability and its role in fostering responsible marketing. “This gathering reinforces our commitment to marketing for good—advocating for strategies that not only drive business growth but also protect the planet and improve lives,” she said.

By addressing the most pressing issues in marketing, the 4th World Marketing Forum and the 53rd National Marketing Conference highlighted the growing influence of Asia in shaping the future of the industry. Through participation from marketing leaders, global companies, and cultural showcases, the event underscored Manila’s pivotal role as a hub for collaboration and innovation, providing actionable insights for marketers navigating rapidly shifting dynamics and setting a benchmark for industry events across the region.

The Asia Center for Small Business-Philippines (ACSB), the Chamber of Real Estate & Builders’ Associations, Inc. (CREBA), the Philippine Youth Entrepreneurs Association (PYEA), the AI Global Council, the Philippine Chamber of Commerce and Industry – National Capital Region (PCCI-NCR), Global Compact Network Philippines (GCNP), the International Council for Small Business (ICSB), and the Malaysia Chamber of Commerce, Inc. are among the network of affiliated organizations that are supporting the event. (MCCI), Philippine Plastics Industry Association Inc. (PPIAI), Hotel and Restaurant Association of the Philippines (HRAP), and Out-of-Home Advertising Association of the Philippines (OHAAP).

The venue partner is Newport World Resorts, while the supporting partners are Katapult Digital, AQA Advertising, and Exlink Management & Marketing Services Corporation. The PR and communications partners included ZOE Broadcasting Network, Shoppertainment LIVE, Philippine Business Coalition for Women Empowerment, and Uniquecorn Strategies PR.

Food, Lifestyle

McDonald’s and VYBE by BPI Use a Delightful “Holiday Treats” Promotion to Spread Holiday Joy

McDonald’s Philippines and VYBE by BPI are collaborating this holiday season to introduce the “Holiday Treats” promotion, which will make festivities even more delightful. Customers nationwide can get a complimentary New Tiramisu or New Hazelnut McFlurry with every qualified transaction made through the VYBE app between December 11 and December 31, 2024. Fans of McDonald’s have the ideal excuse to indulge themselves and take full advantage of the celebrations this season thanks to this fantastic promotion.

Using the ease of smartphones, VYBE, which is quickly becoming the preferred digital payment platform among Filipinos, streamlines the way consumers purchase, eat, and make payments. Users can use the VYBE e-wallet to pay cashless at any QR Ph retailer, take advantage of special offers like Holiday Treats, and get rewards for each purchase. For people who want to simplify their holiday eating and shopping, it’s the ideal partner.

Customers who make a single-receipt purchase of at least PHP 300 at any McDonald’s store nationwide, whether for dine-in, take-out, or drive-thru, are eligible to claim their free McFlurry. To qualify, they simply need to pay using the VYBE app. Once the transaction is completed, customers can head to the cashier or take-out counter and claim their New Tiramisu McFlurry or New Hazelnut McFlurry, just by presenting proof of their VYBE transaction.

Each VYBE-registered mobile number is eligible to claim one free McFlurry regardless of multiple transactions in a day, the minimum single-receipt transaction requirement of PHP 300 must be met. Making it easy to enjoy a daily holiday treat during the promo period. Customers are encouraged to grab their McFlurries right after completing their qualifying purchase. Whether you’re craving the rich flavor of tiramisu or the nutty goodness of hazelnut, McDonald’s has you covered with these delicious, limited-time flavors.

“We are thrilled to partner with McDonald’s to encourage Filipinos to embrace a more rewarding lifestyle by transitioning to digital platforms for their financial transactions. This collaboration is an easy and fun way for consumers to incorporate VYBE in their holiday spending while enjoying their favorite McFlurries this holiday season,” said Eric Faustino, Head of Digital Partnerships and Ecosystems at BPI.

There’s no better way to treat yourself or your loved ones this Christmas than with McDonald’s and BPI VYBE’s Holiday Treats promo, which runs through the end of December and offers a lovely way to celebrate the season with the convenience of mobile payments and a free McFlurry on the line.

Get the BPI VYBE app now from the Apple Store or Google Play to take advantage of this exclusive feature and other deals.

Lifestyle, News

The 2nd Premier Business and Achiever Awards in Southeast Asia 2024

With a stellar roster of prominent individuals and companies, the 2nd Southeast Asian Premier Business and Achiever Awards 2024 press conference just wrapped off with tremendous success. The event, which took place at Winford Resort and Casino Manila Ballroom Halls 1-3 on December 8, 2024, set the tone for the highly anticipated awards ceremony that will also be held there on the same day.

The excellence and accomplishments of Southeast Asia’s top professionals and companies were showcased at this esteemed event. Lae Mañego, known as Asia’s Queen of Fire, Derwen Lipardo of Gown and Events Management by Touting, and a representative from JP’s Catering Services were among the notable guests. MJ-AM Trading, led by Jaclyn Kate Tolete; Kylledmed Philippines, represented by Dr. Patrick Saburit; Viomix Philippines, led by Fatima Gallos; Genuine Diamonds PH, led by Mariel Nicole Santiago; and Better Boneless, led by Cheska Costes, were among the prestigious companies that had strong representation. The appearance of Atty. added considerably more importance to the occasion. The Premier Achiever Inspiring Filipina Lawyer is Persida V. Rueda-Acosta.  

The press conference also highlighted the invaluable support of this year’s sponsors, who have helped bring this momentous event to life. Sponsors included *JP Catering Services*(Golden Awardee) recognized as the Premier Business Remarkable Events Catering Services; *Genuine Diamonds PH*, recognized as the Premier Business Outstanding Natural Diamond Jewelry Provider*Sheanne Roll Up Door Construction Services* (Golden Awardee), acknowledged as the Premier Business Excellent Roll-Up Door Fabrication Company*Salvacion Paparon* (Golden Achiever), honored as the Premier Achiever Outstanding Roll-Up Door Business Owner*Intele Builders and Development Corporation*, distinguished as the Premier Business Outstanding Telecommunication Company; *Lucky GHL Advertising* (Golden Awardee), awarded as the Premier Business Marketing Service of the Year*JFBV* (Golden Awardee), celebrated for being the Premier Business Remarkable Advertising of the Year;  *NWOW International Trading Corp.*, hailed as the Premier Business Outstanding No.1 Electric Vehicle/E-bike Brand*Capitol Medical Center Inc.*, acknowledged as the Premier Outstanding Healthcare Provider*Viomix Philippines*, recognized for its Premier Korean Coffee Supplies. And *Kylledmed Philippines*, recognized for being the Premier Business Trusted Healthcare Products Supplier.

The event celebrated an impressive selection of remarkable achievers and businesses across various categories. Among the distinguished award recipients are: Salvacion Paparon (Golden Achiever), Wej Cudiamat (Golden Achiever), Carlo Lorenzo, Jamin Lim (Golden Achiever), Braggy Braganza (Golden Achiever), Lae Manego (Golden Achiever), Dennis Antennor Jr. (Golden Achiever), Annabelle Surara (Golden Achiever), Shirley B. Belangel CPA, MBA (Golden Achiever), D. Edgard A. Cabangon, Conrado Cagas Tacgos Jr. (Golden Achiever), Bon Jheo Exconde (Golden Achiever), Janice Delima, Dr. Elva Evasco-Auza, DJ Mama Colleen, DJ Kuya Machete, Edwin Lisa, Freddie Aguilar, Richard James B. Merk, Conelen Cariño, Ravve Jay Prevendido (Golden Achiever) , Mherie Vic Palomo Prevendido (Golden Achiever), Jos Garcia , Ira Patricia Malaluan , Julia Mendoza , Usec. Robert Rivera, Nerlisa Elyza Francisco Rivera, Jeff Madarang , Rogelio Constantino Medina ,Audrey Gorriceta (Golden Achiever) ,Hagibis , Jane Darren Genobisa ,Cindy Madduma (Golden Achiever) , Marc Logan, Keyrol Cabuso (Golden Achiever), Dr. Patrick Saburit, Catherine Veluz-Zeta, Hon. Saleha Pangarungan Sacar, Earlo Bringas, Gilbert de los Santos, Jigo Postolero, William Jones , Angelo Estera, Hazel May E. Baliguian, LPT, MAED CULED, Miles Ocampo, Vhong Navarro, Jhong Hilario, General Rhodel Orden Sermonia, Isko Moreno, Ambet R. Nabus, Dominic Almelor, Gretchen Fullido, Dr. Jesus Recasata, Jr., M.D. FPAPRAS, Andrew de Real, MC & Lassy, Michael Pangilinan, Bugoy Drilon, Daryl Ong, Jona , Atasha Muhlach, Andres Muhlach, Niño Myrrh C. Tarinay a.k.a NMTV, Ishaku Ishaya Monday aka Kuya Isaac Sabaw, Hon. Datu Kasan A. Karon Jr., Chief Persida V. Rueda-Acosta (Golden Achiever), Alexander John Lainez Fong, Marian Rivera, Dr. Sheilah A. Recasata, MD, Jomerle Evardone Matutino, Jeffrey Dy, Charlomagne Arceta & Senator Christopher Bong Go. NWOW International Trading Corp., JP Catering Services (Golden Awardee), Sheanne Roll Up Door Construction Services (Golden Awardee), Intele Builders and Development Corporation, Lucky GHL Advertising (Golden Awardee), JFBV (Golden Awardee),  Matty’s Themed Events, Sapporo Products Inc, 97.9 Home Radio(Golden Awardee), Aliw Channel 23(Golden Awardee), DWIZ-AM(Golden Awardee), Lagniappe Printshop(Golden Awardee), Eyeleen Hair and Make up by: Aileen Sebua(Golden Awardee), Gown and Events Management by Touting(Golden Awardee), Media House Express(Golden Awardee), Jam Lim Enterprises(Golden Awardee), Cave Beach Resort(Golden Awardee), Alegre de Pilipinas, The Metropolista (Golden Awardee), Rise and Shine Pilipinas(Golden Awardee), Light TV(Golden Awardee), RCP Ritmo Tambore, Win Radio, Bhylinn’s Modern Fashion, Edwin Lisa Brows and Aesthetics, Venice Handicrafts Wooden Kiddie Stools and Furniture, Links Digital (Golden Awardee), Through The Glass Creatives (Golden Awardee), Densol’s Catering, Kylledmed Philippines, Joyice Philippines, DWAN 1206 AM, Top 5 Mga Kwentong Marc Logan, Genuine Diamonds PH, SCPM Trading, Kherk Roldan Whitelabel SEO Solutions, MJ-AM TRADING, Better Boneless, Finca Engineering Services, The Brewed Buddies coffee & Tea Creations, Altech Autogate Int. Philippines Inc., SMRD Credit Collection Services, Faces and Curves, G-Film Rental, Capitol Medical Center Inc, Phisavong World Travel and Tours, Viomix Philippines, Philippines Graphic & BusinessMirror.

The press conference garnered coverage from various media partners, including prominent publications and networks such as Malaya Business Insight, Business Mirror, The Metropolista, Business World, Philippines Graphic, Pilipino Mirror, Consumer Asia Magazine, The Market Monitor, Cook Magazine, Amazing Manila Journal, Hataw!, Aliw Channel 23, DWIZ-AM, 97.9 Home Radio, Light TV, Light TV Radio, Balitang A2Z, Zoe TV, People Journal, Daily Tribune, Media House Express, Pinoy Aksyon, and Tech & Lifestyle Journal, as well as The Global Filipino Magazine. Journalists and reporters were enthusiastic about capturing every detail, ensuring that audiences stayed well-informed about the key announcements and insights shared during the event. This collaboration with such a wide range of media outlets not only expanded the reach of the messages but also highlighted the organizers’ dedication to transparency and community engagement.

By highlighting the most inspirational and prosperous leaders and businesses in the country, the 2nd Southeast Asian Premier Business and Achiever Awards 2024 honored this year’s dedication to excellence, hard work, and innovation. In keeping with its tradition of honoring the nation’s top achievers, the event made a huge impression and is set to expand in future editions.

Lifestyle, News

Filipino artistry and cultural heritage are honored by BPI’s ‘In the Name of Progress’ exhibit

In photo (L-R): Kenneth Esguerra, Curator; Carmina Marquez, BPI Foundation Executive Director;TG Limcaoco, BPI President and CEO; Shiela Ramos, BPI Foundation Trustee; Aprille Tijam, Ayala Museum Associate Director and Head of Exhibitions and Collections; andRonald Hilaria, Ayala Alabang Camera Club President.

Through its social development arm, the BPI Foundation (BPIF), and in collaboration with the Ayala Museum, the Bank of the Philippine Islands (BPI) proudly opened In the Name of Progress: Selections from the BPI Art Collection, an exhibition that is currently on display at the Ayala Museum, to celebrate Filipino artistry and heritage.

Through an inspirational fusion of ancient artwork and modern photography, the show provides visitors with a unique opportunity to understand the growth of Philippine civilization, in line with BPIF’s Kasama Lahat sa Pag-unlad agenda.

In the Name of Progress celebrates both Filipino artistry and BPI’s long-standing commitment to preserving our nation’s cultural legacy—a dedication that has grown over our 173-year journey. The BPI Art Collection embodies this commitment, showcasing the creativity, spirit, and resilience of Filipino communities through artworks that capture pivotal moments in our shared history and inspire us to envision the future,” said TG Limcaoco, BPI President and CEO.

In the Name of Progress showcases masterpieces by renowned Filipino visual artists of the 19th and 20th centuries, including National Artists Juan Luna, Federico Aguilar Alcuaz, Jose Joya, Antonio Austria, Manuel Baldemor, and more. These artworks, depicting iconic events, landscapes, and traditions offer a visual journey through Philippine history, capturing defining moments and values that have shaped the nation’s identity.

In collaboration with the Ayala Alabang Camera Club, the exhibit also features new photographic interpretations that resonate with the historical artworks. Members of the Camera Club responded to the challenge of creating photographic narratives that dialogue with the paintings, offering viewers a side-by-side perspective on the continuity and transformation of Filipino life. Through this creative interplay, audiences can reflect on the nation’s journey and envision a hopeful future.

In the Name of Progress features National Artists Juan Luna, Federico Aguilar Alcuaz,Jose Joya, Antonio Austria, and Manuel Baldemor.

Through its Arts Management Program, BPIF and the Ayala Museum are dedicated to fostering cultural preservation and assisting Filipino artists. In The Name of Progress is a prime example of BPIF’s commitment to establishing venues that celebrate the tenacity, artistry, and tales of Filipino communities while also preserving the bayanihan spirit via artistic expression.

Curated by Kenneth Esguerra, In the Name of Progress will be on view from November 20, 2024, to January 12, 2025, in the Ayala Museum’s 2F Gallery, which is reachable by the Greenbelt Walkway. All visitors are admitted free of charge.

Go to https://www.facebook.com/BPIFoundation for additional details.

Entertainment

The Filipino band Ben&Ben is featured on the Time Square billboard in New York

The award-winning Filipino band Ben&Ben achieved yet another significant milestone when they appeared on a Spotify billboard in Times Square, New York.

The Traveller Across Dimensions, their third studio album, is being promoted with this significant spot on the digital billboard. By introducing their distinctive sound to new audiences throughout the world, the campaign represents a major milestone in the band’s global expansion.

“It’s a great honor for us to be featured by Spotify on the Times Square billboard for our new album, The Traveller Across Dimensions,” shares the nine-piece collective in a statement. “We feel a deep sense of gratitude for these rare opportunities to share our music to people from all walks of life.”

Since its release on November 29, 2024, the band’s new album garnered widespread acclaim, with listeners praising its expansive concept, as well its foray into sonic experiments.

Ben&Ben vocalist and guitarist Paolo Benjamin reflected on the positive reception that the Araw-Araw band has been enjoying so far. “We treasure the response to the album so far, as it involves a lot of embracing new things from us, both musically and visually,” he said. “We want to take this journey with our Liwanag, our listeners, as we navigate these new waters together.”

The band’s recent accolades include being recognized as the “Most Streamed Artist” at the 37th Awit Awards, and ranking among the top Filipino groups on Spotify Wrapped 2024.

The Traveller Across Dimensions, is a concept album with stunning animated visuals, taking listeners to a unique, immersive experience. The multimedia album follows journey of its central character, Liwanag, as she embarks on an enchanting adventure to find inner peace. As she travels through three symbolic realms—Light, Energy, and Feel—Liwanag confronts trials that challenge her path toward self-discovery.

To further immerse the fans in the album’s world, Ben&Ben is set to bring the world of The Traveller Across Dimensions to life on stage with their first-ever arena concert on December 14, 2024, at the Mall of Asia Arena in Pasay City. Produced by Ovation Productions, the concert promises to be an innovative, multi-dimensional experience, blending live music with state-of-the-art multimedia elements inspired by the album.

Ben&Ben is currently taking some time to get ready for a unique performance that will be remembered for its series of surprises as well as its sheer ambition and scale. The band continues, “The rehearsals for the show are nearing completion.” “The band is eager to perform a unique and unforgettable show on the 14th, but right now it is more about working out the technical details.”

Sony Music Entertainment has made Ben&Ben’s The Traveller Across Dimensions available for streaming on all digital platforms globally.

Food, Lifestyle

In the Philippines, the ready-to-drink alcoholic cocktail Absolut Vodka & SPRITE makes an exciting debut

No strategy? No worries, as Absolut Vodka & SPRITE takes over the Philippines, hosting the ultimate unplanned bash to celebrate the launch of the nation’s newest alcoholic ready-to-drink (ARTD) beverage.

This season, Absolut Vodka & SPRITE is poised to spark impromptu get-togethers with friends without the need for formal invitations, dress codes, or wristbands, emphasizing that the pre-mixed alcoholic drink is the ideal combination for life’s most memorable unplanned moments.

Bringing together two iconic brands that have grown to have a global footprint, the new pre-mixed alcoholic cocktail is made with the perfect mix of Absolut Vodka’s full-bodied, smooth character with the highly refreshing lemon and lime flavour of SPRITE. Truly, the perfect blend of premium quality and refreshing taste has arrived.

Mark Dee, Senior Director of Frontline Marketing at the Coca-Cola Company for ASP East Region shares, “In today’s world where planning dominates, Absolut Vodka & SPRITE encourages people to relish life’s unplanned moments. We’re thrilled to bring the ‘Planned for the Unplanned’ campaign to life, offering our adult consumers a unique and interactive experience. We hope that our consumers across the Philippines will be inspired to embrace the unexpected and spark spontaneous gatherings with friends throughout the season and beyond.”

This innovative new beverage brings together the smooth sophistication of Absolut Vodka with the refreshing crisp, lemon-lime zest of SPRITE. Conveniently pre-mixed and packaged in a sleek 320mL can with a 7% ABV, it is designed for those spontaneous moments and social gatherings, ensuring you’re always ready to enjoy a perfectly balanced alcoholic cocktail.

Debasree Dasgupta, VP Global Marketing, Absolut Vodka added, “We’re delighted to see the next iteration of the Absolut Vodka & SPRITE journey, with the launch of this campaign platform. Absolut Vodka has always been the key player for the perfect mix in any social occasion, so inviting consumers to try Absolute Vodka & Sprite while enjoying their spontaneous unplanned hangouts with friends couldn’t be truer to our brand.”

Discover the Perfect Mix

The Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail is available in select stores in Metro Manila and will soon roll out to other areas nationwide Clear responsibility symbols on the cans indicate that the drink is to be enjoyed only by consumers of legal purchasing age. Both The Coca-Cola Company and Pernod Ricard are committed to adhering to responsible marketing practices.

For just PHP 55 SRP at supermarkets and PHP 65 SRP at convenience stores, the Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail provides the ideal balance of luxury taste and convenience, whether you’re organizing a party or embracing an unforeseen moment. The official Coca-Cola Flagship Store on Lazada, located at https://s.lazada.com.ph/a.jbn, also sells it.

To learn more about our responsible marketing strategies and the most recent news about Absolut Vodka & SPRITE, visit www.coca-cola.com/ph or follow us on Facebook and Instagram. Drink responsibly at all times.

Automotive

ABANTE, POSIBLE! Toyota Motor Philippines introduces the Tamaraw Next Generation

Leading mobility company inspires Filipinos to advance toward limitless possibilities with new commercial vehicle built for their needs

(L-R) Toyota Motor Philippines (TMP) First Vice President for Vehicle Sales Operations Danny Cruz, TMP Senior Vice President Masahiro Haoka, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, Toyota Motor Asia Regional Executive Chief Engineer Jurachart Jongusuk, and TMP Executive Vice President Jing Atienza

The Next Generation Tamaraw was formally introduced by Toyota Motor Philippines (TMP) at a lavish ceremony that took place concurrently in eight sites around the country. A new era of transformative mobility was introduced to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City, as well as those watching via the online livestream, when the mobility company unveiled the various forms and conversions of its new commercial vehicle.

Because of its high quality and adaptable design, the Toyota Tamaraw is a well-known brand that has been associated with dependability and longevity for many generations of Filipinos. In response to the ever-evolving needs of the Philippine market, TMP has created the Next Generation Tamaraw, redesigned for the current day as a multi-purpose people and products mover both for commercial and personal use. At the Toyota Motor Philippines facility in Santa Rosa, Laguna, it is manufactured locally.

The Next Generation Tamaraw: Built for the New Era

The Next Generation Tamaraw is a true testament to Toyota’s commitment to people empowerment and nation-building by delivering innovations while staying true to its roots. It is built on Toyota’s global IMV platform, retaining the same DNA as the Tamaraw that plied Philippine roads in the 1990s and early 2000s. As the Philippine market continued to evolve, so did the needs of various enterprises and individuals, leading to the development of the Next Generation Toyota Tamaraw.

TMP President Masando Hashimoto

“We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars,” shared TMP President Masando Hashimoto during the grand launch.

Available in diesel and gas variants, the Next Generation Tamaraw offers multiple body styles for different passenger and cargo requirements. The diesel variants are powered by a fuel-efficient 2.4L 2GD-FTV engine tailored for heavy-duty tasks, while the gas variants are equipped with a reliable 2.0L 1TR-FE engine.

2.4 Utility Van DSL M/T LWB variant

During the grand launch, various configurations of the Next Generation Toyota Tamaraw’s original equipment variants were introduced, including the long wheelbase (LWB) Dropside and LWB Utility Van, which will be available for retail in January 2025; and the LWB Aluminum Cargo, which will have its commercial release in March. These variants were shown to address diverse uses, highlighting their customizability.

Retail sales for the short wheelbase (SWB) variants of the Utility Van, Dropside, and Aluminum Cargo will start at a later date.

Tamaraw Camper RV

Soon to arrive conversions Ambulance, Patrol Van, and Refrigerated Van were also exhibited, showing the Next Generation Tamaraw’s versatility. Other special conversions soon to be available for order such as the Food Truck, Mobile Service Vehicle, and Camper RV were also showcased, displaying the conversion capabilities of TMP in partnership with Toyota Mobility Solutions Philippines (TMSPH).

“The possibilities for this vehicle are truly endless. These possibilities, which will have a lasting effect on the lives of Filipinos now and in the future, is what we envision in our tagline, Abante, Posible,” added Hashimoto.

TMP First Vice President for Vehicles Sales Operations Danny Cruz

TMP First Vice President for Vehicles Sales Operations Danny Cruz shared during the marketing presentation, “As explained by Chief Engineer Jira, the Next Generation Tamaraw transforms to the body style best suited for your needs. It can convert into anything we can imagine. We made sure we truly knew our customers by going to small and medium business owners all over the country to understand their mobility challenges.”

In-house conversions such as the Utility Van, Dropside, and Aluminum Cargo offer features that cater to customers’ everyday commercial or even personal needs.

The Utility Van’s spacious interior, which can be maximized by folding the seats, makes it perfect for transporting goods or people comfortably. It also has a built-in rear A/C.

The Dropside‘s large deck space, high panel height, and three-side panel access allows easy loading and unloading of various goods.

The Aluminum Cargo is designed to carry both dry and wet goods with its aluminum interior and exterior panels, ensuring durability and reliability in all conditions.

Competitive Pricing for the Practical Pinoy

The Next Generation Toyota Tamaraw starts at PHP 937,000 for the 2.4 Dropside DSL M/T LWB variant. TMP Chairman Alfred V. Ty disclosed during the Tamaraw Roll-off Ceremony on November 28 that TMP will later offer a gas-powered SWB variant that will start below PHP 800,000.

2.4 GL Dropside DSL A/T LWB variant

The top-of-the-line 2.4 GL Dropside DSL A/T LWB variant, meanwhile, is available at PHP 1,075,000. It has a max output of 150/3,400 ps/rpm and a max torque of 400/1,600-2,000 Nm/rpm. It also comes with safety features such as driver and passenger airbags, Anti-lock Brake System (ABS) and Electronic Brake Distribution (EBD).

The 2.4 Aluminum Cargo DSL M/T LWB and 2.4 Utility Van DSL M/T LWB are priced at PHP 1,041,000 and PHP 1,142,000, respectively.

Simple and Easy Ownership and Usership Experience

TMP also worked closely with Toyota Financial Services Philippines to make the customer acquisition experience for the Next Generation Toyota Tamaraw easy with multiple options such as low downpayment and flexible payment schemes, including weekly payments.

Customers can look forward to a simple and customizable insurance policy fitted to their needs through TMP’s various insurance partners.

Maintenance will also be a breeze with a fixed service discount voucher of PHP 1,200 for every Periodic Maintenance Service (PMS) up until the 40,000 KM check-up.

In addition to providing special conversions, TMSPH also provides additional solutions such as the On-Demand Shuttle System, Logistics Matching Service, and more to cater to different business’ needs.

Total Package for the Tamaraw

With affordable prices paired with after-sales, value chain, and mobility solutions services, TMP provides a complete package for the Tamaraw. “We want to cover every customer journey touchpoint, from purchase, to conversion, and all the way to maintenance. With this total package, we aim to make the customer experience hassle-free so our customers can focus on advancing toward their dreams,” Cruz added.

The Next Generation Toyota Tamaraw falls under the commercial vehicle segment, which accounts for 73.64 percent of the market share, according to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI)’s 2024 Q3 report. This segment includes vehicles used by micro, small and medium-size enterprises (MSMEs), local government units (LGUs), logistics facilities, and many more.

Interested customers may already place a reservation for the Next Generation Toyota Tamaraw at any Toyota dealership nationwide. The complete list of Toyota dealers can be found on https://www.toyota.com.ph/dealer.

Customers can visit https://www.toyota.com.ph/next-generation-tamaraw or contact their local Toyota dealership to find out more information on the Next Generation Toyota Tamaraw.

Join the ToyotaPH community on Viber and follow Toyota Motor Philippines on FacebookInstagram, and X, for the most recent information on Toyota events, promotions, and products.

Beauty

Watch out for this newest BW WOMEN DESIRE CONDITIONING HAIR MIST

With BW WOMEN DESIRE CONDITIONING HAIR MIST, your new favorite for hair that smells as good as it looks, you can up your hair game! This hair mist will give you the confidence and readiness to take on the day, inspired by Blackwater’s best-selling DESIRE smell, which is renowned for its delicate and fresh “amoy baby” mood.

Do you already adore the Deo body spray and DESIRE lotion? Now, for the best scent boost, pair them with this hair mist! “Love is in the hair” with each spritz, after all.

Why You Need Hair Mist for Your Busy Lifestyle

Commuting in the Philippines can be tough—hot weather, crowded rides, and long days don’t exactly make it easy to keep your hair fresh. That’s where BW WOMEN DESIRE CONDITIONING HAIR MIST comes in. It’s designed to refresh your hair with a light, pleasant scent that lasts all day and conditions your hair so it stays soft and shiny. Plus, it’s small enough to toss in your bag, so you’re always ready for a quick spritz anytime, anywhere!

Top Reasons to Use BW WOMEN DESIRE CONDITIONING HAIR MIST

  1. Smell Awesome, All Day – Unlike heavy perfumes, hair mists are light and perfect for adding a little extra “oomph” to your style. Just a few sprays, and your hair smells dreamy and has a healthy shine that’ll turn heads.
  2. Super Handy – The 100ml bottle fits easily in your purse or backpack, making it perfect for quick touch-ups between classes, after practice, or before you head out with friends.
  3. Versatile for Any Plan – Whether you’re on your way to school, hanging out with your squad, or going out for dinner, hair mists add a touch of cool confidence to your look.

Pro Tip: Want to make your scent last even longer? Pair your hair mist with a spritz of BW WOMEN DEO SPRAY in DESIRE for that perfect, all-around fragrance that makes you feel like your best self!

How to Use Your Hair Mist

  1. Start with Clean, Dry Hair. You’ll get the best results when your hair is clean and dry.
  2. Shake It Up! Give the bottle a quick shake to mix everything evenly.
  3. Spray from a Distance. Hold the bottle about half an arm’s length away and spritz 3 to 6 times, focusing on the ends. Avoid your eyes and don’t overdo one spot to keep hair from looking greasy.
  4. Style and Go! Style your hair as usual and enjoy the fresh, light scent that lasts all day.

More Ways to Shine

Don’t stop at just hair mist—explore the full DESIRE collection! From lotions to body sprays, you can mix and match to create your own signature scent and feel like your best self every day. Because with BW WOMEN, “Love is in the hair” and so is confidence, freshness, and style!

With BW WOMEN DESIRE CONDITIONING HAIR MIST, get ready to bid adieu to bad hair days and welcome to consistently fresh, conditioned, and incredibly gorgeous hair!

All SM Supermarkets, SM Hypermarket, Savemore shops, Watsons & SM Department shops around the country, and regional stores like Gaisano Capital, Gaisano City, and Bohol Quality carry BW WOMEN DESIRE CONDITIONING HAIR MIST (Php 299, intro price Php 225), among other stores! The hair mist may also be purchased online via the @blackwaterph_ store on TikTok and the HML Beauty Hub store on Shopee and Lazada.