Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.
To inspire today’s generation of achievers, Coca-Cola Philippines has introduced Lift, their newest energizing beverage that is enhanced with caffeine, zinc, and vitamin B3. The new drink, which is currently available in Western Visayas, is meant to encourage customers to break away from routine and embrace life with boldness with its brilliant citrus taste and empowering appeal to Go Lift Mode.
Coca-Cola Philippines hosted a lively event called “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025, to commemorate the introduction. The ceremony launched Lift’s objective to energize communities throughout Western Visayas and recognized the brand’s entrance.
As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.
The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.
Attendees went on full “Lift mode” by joining high-energy challenges and exploring interactive booths for a chance to win exclusive prizes
At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online.
Ruru Madrid, Lift’s official ambassador, brought energy and excitement to the event, as he celebrated with fans and joined the launch festivities.
The brand’s official endorser Ruru Madrid made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event.
The event drew in thousands of active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel.
“We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”
The crowd came together to mark the launch, savoring its bold and energizing taste.
Lift is now available to customers in Western Visayas at sari-sari stores and affiliated merchants. As Lift spreads its audacious message: Undo the Usual, further regional rollouts, pop-ups, and promotions are planned. Select Lift Mode.
Visit Lift’s official Facebook site at https://web.facebook.com/people/Lift-Philippines/61578806605159/ to find out more about the organization and its forthcoming events.
Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.
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