To advance the global reach of Taiwan’s health and wellness sectors and strengthen international cooperation, the Taiwan International Trade Administration under the Ministry of Economic Affairs (TITA) has again tasked the Taiwan External Trade Development Council (TAITRA) with organizing the “Go Healthy with Taiwan 2026” Global Proposal Campaign. Centered on the theme “Designing Healthier Futures Together,” the program calls on professionals, government bodies, organizations, companies, and institutions worldwide to submit innovative proposals that leverage Taiwan’s expertise in smart healthcare, sports technology, and premium bicycles. The goal is to develop scalable health solutions for global implementation and jointly shape a new model for healthier futures.
The launch press conference for this year’s campaign was held last May 27. During the event, the Director General of TITA, William Liu, stated that “Healthy Taiwan” is one of the government’s key policy visions. To continue promoting Taiwan’s image as a healthy, innovative, and dynamic industrial powerhouse on the global stage, the “Go Healthy with Taiwan” Global Proposal Campaign has been launched once again. Through a comprehensively upgraded campaign, the initiative aims to generate demonstrative and multiplier effects, positioning Taiwan as the preferred global partner for health solutions. In addition, at the Taiwan Expo in Poland this June, organized by TITA, the top three winning teams from the 2025 campaign will be invited to share their collaboration experiences.
President & CEO of TAITRA, Simon Wang, noted that this year’s campaign will be paired with a series of international trade shows and business-opportunity events to systematically bring Taiwan’s innovative strengths in cycling, sports technology, and smart healthcare to the world stage. The initiative will help Taiwanese enterprises build deeper connections with global buyers, investors, and startup teams, while creating tangible international orders and long-term partnerships.
The event was attended by nearly 100 distinguished guests, including representatives from the Taiwan Bicycle Association, Taiwan Sporting Goods Manufacturers Association, the Taiwan Medical and Biotech Industry Association, and Taipei Veterans General Hospital, as well as enterprises and foreign envoys stationed in Taiwan.
Looking back at the inaugural 2025 campaign, “Go Healthy with Taiwan” achieved outstanding results, attracting 638 proposals from 55 countries. Building on this experience, the 2026 campaign will further expand its scale to attract more than 800 proposals from five continents, demonstrating the strong international collaboration and the potential of Taiwan’s health and wellness industries.
The launch press conference also featured a specially curated “Health AI Hub” product experience zone, spotlighting three key sectors: “Cycling,” “Fitness & Sports Technology,” and “Smart Healthcare”. The zone brought together Taiwanese companies, including Acer Gadge, Tokuyo, Makalot, Newtown, Gee Hoo, Ideas Lab, AKIMIA, and Vast, showcasing forward-looking applications in the global health and wellness industry, ranging from low-carbon mobility and smart sports to precision healthcare and healthy aging management. The exhibits collectively highlighted Taiwan’s strengths in integrating technological innovation with sustainability, offering a glimpse into the next generation of healthy living.
Applications for the “Go Healthy with Taiwan 2026” Global Proposal Campaign are open until August 5. Three winning teams will each receive a prize of US$30,000 for their contributions to advancing global health and well-being. Through this initiative, Taiwan seeks to enhance the global visibility of its health and wellness industries while taking a leading role in driving innovation in healthcare worldwide.
For further details, you may visit the official website https://gohealthy.taiwanexcellence.org/. To learn more about the participating companies, you can check the corporate sites of Acer Gadget, Tokuyo, Makalot, Newtown, Gee Hoo, Ideas Lab, AKIMIA, and Vast.
Joining the “Go Healthy with Taiwan 2026” global competition is simple and convenient. You just need to submit your innovative idea by filling out the e-Form at application e-form (https://bit.ly/GoHealthywithTaiwan2026PH), and your entry will be automatically registered for the contest.
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