All Posts By

Vic Vic Bautista

Food

On this World Bread Day, Dimples Romana declares Marby Superloaf to be her family’s new staple food

On October 16, Marby Food Ventures held a celebration of World Bread Day at the Mall of Asia Music Hall. Dimples Romana, a beloved actress and active mother, joined Filipino families and left the event with a clear message: Switch to Marby! The resounding success shown that Marby’s recently improved Superloaf has persuaded customers that it’s time to make it a necessary home staple.

The fact that bread is more than simply food and is a staple of daily family life was brought to light on World Bread Day, as mothers shared snack tips and children playedfully nibbled on their favorite sandwiches. Marby Superloaf, who is now mas pina-siksik, mas pina-pino, mas pina-lambot, and mas pinasarap, was the center of attention.

With Ms Dimples Romana

Marby Food Ventures’ World Bread Day celebration showed how something as simple as bread can bring families together. Seeing Dimples Romana share this moment with fellow moms made the event feel warm and relatable. It reminded me that bread isn’t just a meal—it’s part of our daily family moments, from breakfast to merienda. Marby’s upgraded Superloaf truly represents comfort, quality, and the simple joys that connect us at the table.

The celebration brought together families to honor the role Marby bread plays in daily Filipino life.

Guests shared how every slice felt soft and satisfying, making it a versatile choice for both sweet and savory meals, noting that the Superloaf easily fits into their routines, from school snacks in the morning to family merienda in the afternoon. Attendees experienced the upgraded Marby Superloaf, na mas pina-siksik, mas pina-pino, mas pina-malambot, at mas pinasarap, securing  its place as a new household staple.

The day featured activities that brought families closer together. Chef Marky, known for his creative food content, conducted a live demo showcasing quick and exciting snack ideas with Marby Superloaf, reminding parents that good food doesn’t have to be complicated. Kids enjoyed neighborhood-inspired games while parents participated in stage games and savored special treats.

Families also took advantage of  an exclusive Buy 1 Take 1 Marby Loaf promo, allowing them to bring the experience home. Many remarked that Marby Superloaf felt like a new household staple.

Celebrating Everyday Bread Moments

The celebration extended beyond the venue, as photos and stories filled social media, with moms, kids, and influencers sharing their favorite Marby Superloaf moments. The excitement reflected not only the success of the event but also the bread’s growing place in real family occasions.

Marby strengthened its standing as a reliable bread brand for Filipino homes by spearheading this year’s World Bread Day celebration. Marby Superloaf, whether it is served at the merienda table or packed in a lunchbox, is quickly becoming the new bread of choice for Filipino families and is ingrained in the little but significant moments of daily life.

The bread that is rapidly becoming a daily favorite in Filipino homes, Marby Superloaf, is the perfect moment to make room on your table! The updated Marby Superloaf is readily available in the grocery shop closest to you for those who wish to try it. It is also available for convenient online buying through Lazada, Shopee and TikTok Shop, making it simple to check out a loaf and enjoy it at home.

 

 

 

 

 

October 20, 2025 by
Automotive

Honda Strengthens Its Dedication to All Filipino Riders by Reaching 800 Strong

This milestone highlights HPI’s mission to provide reliable mobility and quality service to  communities nationwide

With the opening of its 800th store nationwide through the recently opened Transcycle Bagac, Bataan branch, run by Gentrade International Philippines, Inc. (GIPI), Honda Philippines, Inc. (HPI), the nation’s top motorcycle manufacturer, marks yet another milestone. This expansion of HPI’s dealership network will enable more Filipino riders to have access to top-notch motorcycles and dependable service. In addition to expanding HPI’s reach, this milestone confirms the company’s steadfast dedication to regional development and nationwide consumer convenience.

The new Honda store in Bagac, Bataan is intended to serve as a one-stop shop for Bataan’s motorcycle community. With a floor space of 243 square meters, the state-of-the-art factory provides a full range of products, from powerful sports bikes and cutting-edge electric cars to effective automatic, cub, and commercial units.

Furthermore, the store ensures premium ownership experience with a fully equipped service bay featuring special tools, Honda genuine parts, and highly trained mechanics. For added comfort, customers can unwind in the dedicated lounge area with complimentary Wi-Fi and refreshments while waiting for their preventive maintenance service.

L-R: Mr. Matthew Siy Cha (Transcycle Chief Executive Officer), Mr. Jose “Nonoy” Siy Cha ( Transcycle Managing Director), Mr. Takeshi Kobayashi (Honda Philippines, Inc. President), Atty. Juanita Siy ( Transcycle Managing Director), Mr. Mark Dionisio See ( Transcycle Business Development Head) and Mr. Hervic Villa (Honda Philippines, Inc. Sales Office 1 General Manager)

The inauguration ceremony, held last October 16, was graced by key leaders symbolizing the strong partnership behind this milestone: HPI President Mr. Takeshi Kobayashi; and General Manager for Sales Office 1 Mr. Hervic Villa. Representing their valued partner with Transcycle Managing Directors Mr. Jose “Nonoy” Siy Cha and Atty. Juanita Siy, together with Mr. Matthew Siy Cha, Chief Executive Officer of Transcycle and Mr. Mark Dioniso See, Business Development Head of Transcycle who joined local riders and customers from Bataan in the celebration.

“The opening of 800th Honda 3S Shop marks a significant achievement as we take pride in providing trusted products and services. Honda is committed to deliver mobility solutions that uplift lives and empower Filipinos to achieve their dreams.,” said Mr. Takeshi Kobayashi, President of Honda Philippines, Inc.

Echoing the same spirit, Mr. Matthew Siy Cha, CEO of Transcycle, said, “this new branch is more than just a building. It’s a commitment to serve our customers better, to bring the Honda experience closer to the community, and to create opportunities for growth, both for our people and our city.”

This accomplishment highlights HPI’s dominance in the market and its unwavering dedication to nation-building. The launch of the company’s 800th store is a tribute to the “Power of Dreams” that will propel every Filipino family forward as it continues to spur growth and foster consumer loyalty.

The new Transcycle Bagac, Bataan is open Monday through Saturday from 8:30 AM to 5:30 PM.

To learn more, go to www.hondaph.com. Follow Honda Philippines, Inc. on Facebook at facebook.com/hondaph, Instagram at instagram.com/hondaph_mc/, YouTube at Honda Philippines_Motorcycle, and TikTok at tiktok.com/@hondaphilippines to stay up to speed on HPI’s latest offerings and promotions. For questions, call 0917-884-6632 and (02)-8581-6700 to 6799.

 

 

 

 

 

 

 

October 18, 2025 by
Automotive

The champions of the 2025 TGR Philippines eSports GT Championship will compete for their nation in the Asia Finals in Thailand

Victor Ancheta, Enzo Ison and Matthew Ang round up Team Philippines

(L-R) Toyota Motor Philippines (TMP) Vice President for Marketing Services Elvin Luciano, TGR Philippines eSports GT Championship 2025 2nd Placer Enzo Ison, Champion Victor Ancheta, 3rd Placer Matthew Ang, and TMP Senior Vice President Masahiro Haoka

The victors were announced last October 12th, marking the exciting conclusion of the sixth season of Toyota Motor Philippines’ (TMP) premier sim racing competition, the TOYOTA GAZOO Racing Philippines eSports GT Championship.

More than 20,000 people watched the competition over the weekend at the Ayala Malls Manila Bay, where the top sim racers in the nation competed for thrilling rewards and the chance to represent the Philippines in the Asia Finals.

Newcomer Victor Ancheta emerged as champion after competing against 39 other racers through the quarterfinals, semifinals and national finals. Qualifying third overall among more than 250 participants during the qualifiers, Ancheta consistently placed in the top ranks in all his races, just behind seasoned sim racers.

Meanwhile, 2024 season runner-up and Asia Finals participant Enzo Ison bagged 2nd Place. A top contender, Ison ranked first in the qualifiers, and showed consistent performance throughout the finals to secure his spot on the podium.

2023 third placer and Asia Finals participant Matthew Ang took the last spot on the podium at 3rd Place, completing Team Philippines. Ang qualified second overall during the qualifiers, establishing himself as a racer to look out for.

For the quarterfinals, the top 40 sim racers from the qualifiers were seeded into four groups of 10 players each, where each group took on Dragon Tail Gardens in the GR Yaris High Performance ’20 in three race heats. The starting grid of the first race heat was decided by a qualifying time trial (QTT), while the second race heat put racers in a reverse grid based on their finishing order in the first race. For the third race heat, the QTT results of the first race heat were re-used to set the grid.

Ison topped the ranks in the quarterfinals, followed by Ang, and Jether Miole.

The top 20 racers then went wheel-to-wheel in the semifinals the following day, where points were reset. Participants were seeded into two groups of 10 racers each. The first race put racers in the Toyota GR Supra Race Car 19 Gr. 4 on Mount Panorama. The same car was used during the second race in the drizzling Redbull Ring. For the third and final race of the semifinals, tire wear and fuel consumption were enabled to test the racers’ race craft on the Daytona International Speedway.

Miole pulled off an exceptional drive, placing first in the semifinals. He was followed by Ang in second, and Ison in third.

Following the semifinals, the TGR Philippines eSports GT Championship surprised everyone with the announcement of the Wild Card Round. The surprise round called back eight racers who did not make it to the top 10 for a chance to take the 11th seat in the national finals. The participating racers were chosen through a random draw.

2024 Champion Luis Moreno and 2023 Champion Russel Reyes join eight lucky racers in the Wild Card Round

To add more thrill to the Wild Card Round races, previous champions Luis Moreno and Russel Reyes were called onstage to join the grid. With Moreno and Reyes in the mix, the eight lucky racers had to learn how to keep up with high-level driving from experienced veterans.

James Lopez, who finished in third place behind Reyes and Moreno, was announced the Wild Card Round winner and advanced to the national finals.

The national finals had the top 11 racers going head-to-head in three races, each in a different car and track. Racers drove the Toyota Supra Racing Concept ’18 on Kyoto Driving Park – Yamagiwa for the first race, the Toyota GR Yaris on Colorado Springs for the second race, and the Toyota GR010 Hybrid on the technical Circuit de Spa Francorchamps in dynamic weather conditions for the third and final race.

Consistency and race craft would be key for the national finals as score multipliers would be applied to the second and third races, where tire wear and fuel consumption were also enabled.

Matthew Ang took pole position but was overtaken by Enzo Ison in the first race, who went on to win the race. He was followed by Victor Ancheta in second, and Jether Miole in third.

In the second race, Ang made his way to the front of the pack to secure first place, showing off his skill in the dirt track. Miole and Ison finished behind him in second and third, respectively.

A scuffle in the first lap of the third race would relegate Miole to the back of the pack, while tire strategy would affect the pace and track position of Ison and Ang, putting Michael Velasquez and Victor Ancheta ahead of them in the final laps. A bold overtake by Velasquez in the final lap took the win away from Ancheta, and Corwin Mercado finished behind them in third.

After rounding up the points, Victor Ancheta was crowned the TGR Philippines eSports GT Championship 2025 champion with 72 points, Enzo Ison in 2nd Place with 67.5 points, and Matthew Ang in 3rd Place with 61.5 points.

Special awards were also given to Ancheta for Crowd Favorite, Jether Miole for Best Overtake, Ison for Smooth Operator, and Ang for the Pole Position Award.

“I feel happy that I won the championship, and I feel honored to be one of the drivers to be representing the Philippines. I am looking forward to going up against Asia’s fastest drivers and see where I stand up against them,” shared Ancheta.

“It feels great to be on the podium and that I will have the chance to represent the country once again in Thailand next month. I’m looking forward for another fun experience and hopefully get a great result for Team Philippines at the Asia Finals!” shared Ison.

“I felt disappointed since I genuinely felt I could become champion this year, but now I feel grateful and empowered to perform well in the Asia Finals. I’m looking forward to representing my country again and more importantly, seeing my old competitors from 2023 and seeing how much I improved in two years,” shared Ang.

Ancheta, Ison and Ang will represent Team Philippines at the Asia Finals in Thailand on November 23.

The TOYOTA GAZOO Racing Philippines eSports GT Championship 2025 is sanctioned by the Automobile Association Philippines and is brought to you by Official Fuel & Lubricants Partner Petron and Official Tire Partner GT Radial.

Toyota Financial Services Philippines, Tuason Racing, AVT, 3M, Denso, OMP, ROTA, Autoplus, PIAA, Vinyl Frog Premier Vehicle Wraps, AutoQuix, Sparco, myTOYOTA Wallet, and Kino One are also supporting this event.

Follow TOYOTA GAZOO Racing Philippines on Facebook, Instagram and X for the most recent updates if you’re interested in competing in the TGR Philippines eSports GT Championship the following season.

Join the Toyota PH Viber community, follow Toyota Motor Philippines on Facebook and Instagram, and follow ToyotaMotorPH on X to stay up to date on Toyota events, services, and products.

 

 

 

 

October 18, 2025 by
Food, Lifestyle

PASKO NA, But still want to keep it sulit? Don’t worry, we’ve gotchu covered!

Make the most of your Christmas with good deals and convenience at your fingertips

For us Filipinos, a switch turns the moment the ber-months arrive. Christmas is a four-month (or possibly five-month) festival that marks the end of the year, not just one day.

Following Simbang Gabi, the air is warmed by the delightful aroma of puto bumbong and bibingka. Homes are brimming with Christmas enthusiasm, the streets are aglow with colorful lights, and food is quickly becoming the unavoidable, endearing focal point of every festivity. When our loved ones return home—OFWs, students, and employees—every meal together becomes a treasured, life-long family memory.

With the long list of expenses for gifts, gatherings, and decorations, Filipinos have mastered the art of the sulit celebration: maximum joy, minimum gastos. The Filipino Christmas has always been defined by diskarte (resourcefulness) and creativity: planning early, perfecting potlucks, and finding smart ways to make the season lighter on the wallet but just as full of joy. Because for us, the magic isn’t in how grand the feast is, but in how full the table feels—with laughter, love, and the people who matter most.

This Christmas, foodpanda helps Filipinos celebrate more while spending less through the PASKONA voucher, which gives up to ₱100 off on favorite dishes and essentials from beloved food spots such as KFC, Mang Inasal, Shakey’s, Pizza Hut, Popeyes, Angel’s Pizza, Kenny Rogers, Goldilocks, Pickup Coffee, and grocery partners on the app.

Beyond savings, foodpanda also brings ease and reliability to the busy holiday season—making food, gifts, and essentials just a few taps away. Whether it’s a last-minute handa, a potluck with friends, or a quick grocery run, foodpanda’s got every Filipino covered, so they can focus on what truly matters: celebrating the joy of Christmas.

Patricia Jacinto, Marketing Director of foodpanda Philippines shared that the campaign is about helping Filipinos find new ways to make the busy holiday season simpler, more affordable, and more enjoyable. “The holidays are a time for connection and celebration, but they can also be overwhelming. With foodpanda, we want to make it easier and more sulit for everyone to celebrate by bringing convenience, savings, and joy straight to their homes. We want everyone to be able to celebrate the holidays without stress,” she reflected.

It’s a straightforward dessert that serves as a reminder to everyone that Christmas magic need not equate to luxury. Good company, delicious food, and the small things that brighten life are important at times. Because it’s comforting to know that someone is there for you when you need them most, especially during the Christmas rush. “PASKONA, WE GOTCHU!” is what foodpanda is saying this time.”

Both new and returning customers can use the PASKONA coupon until December 31, 2025. This Christmas, make every event sarap-sulit by checking the Foodpanda app for updates.

 

 

 

October 17, 2025 by
Beauty, Lifestyle

CCIP and the FDA have an industry discussion during the third general membership meeting

Chamber of Cosmetic Industry of the Philippines EVP for external affairs Janina Gutierrez-Tan leads the open forum for the three FDA representatives

During its third General Membership Meeting (GMM) at the SMX Convention Center, the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) convened stakeholders in the cosmetics and personal care industries for a historic interaction with the Food and Drug Administration (FDA). “FDA Frontline: What’s New & What’s Next?” was the theme of the event.The Beauty + Health & Wellness Convention was also conducted during this time.

The event gave industry participants a unique chance to speak with FDA representatives directly about regulatory issues and receive firsthand information on the procedures, rules, and digital changes influencing the personal care and cosmetics business. The FDA Center for Cosmetics Regulation and Research Officer Esperanza Almenanza, CCIP President Christine Reyes, Executive Vice President for External Affairs Janina Gutierrez-Tan (JRadiance Corporation), Regulation Officer for Cosmetic and Beauty Products Ralph Christofer Manapat, and Representative Florlita Gabuna are among the distinguished speakers.

In her remarks, Reyes underscored the importance of continuous dialogue between regulators and industry players. “It’s uncommon for stakeholders to have this level of direct interaction with the FDA. This gathering demonstrates how partnership can advance the cosmetics industry while ensuring consumer safety.”

Opening the discussion with a presentation on Post-Marketing Surveillance (PMS), Almenanza outlined how the FDA verifies and monitors products through consumer complaints, routine sampling, and the review of advertisements and marketing claims across platforms.

FDA center for cosmetics regulation and research officer Esperanza O. Almenanza talks about post-marketing surveillance process at the CCIP 3rd general membership meeting

“Brands should not be intimidated when they receive a notice of non-compliance. What matters most is transparency and providing corrective and preventive actions. Compliance is a shared responsibility, not a punishment,” Almenanza said, adding that product recall protocols are preventive tools for consumer protection, with the urgency and scope depending on the level of risk involved.

Meanwhile, FDA acknowledged existing processing delays and introduced the Food and Drug Action Center (FDAC) hotline as a dedicated follow-up channel to improve communication and reduce backlogs. Moreover, new guidelines are being developed for Functional Pop Beauty (F-POP) cosmetics, with ASEAN standards serving as the foundation and certain categories potentially adopting frameworks inspired by Korea’s functional cosmetics certification.

Addressing key customs and importation issues, the FDA also clarified that it has no direct jurisdiction over the Bureau of Customs but continues to issue public advisories to assist importers. CCIP pledged to support members facing unnecessary or overlapping requirements outside FDA’s authority. FDA officials emphasized their ongoing efforts to work collaboratively with the private sector to enhance efficiency and transparency in regulatory processes.

CCIP’s function as a liaison between the business sector and regulators was reinforced by this interaction. In order to establish the Philippines as a rising leader in the global market for cosmetics and personal care products, the organization keeps promoting compliance as a catalyst for innovation, credibility, and long-term growth.

More than 180 companies in the cosmetics value chain, including producers, importers, distributors, suppliers, and service providers, are represented by the non-profit trade group CCIP. CCIP, a founding member of the ASEAN Cosmetics Association, promotes regulatory harmonization, cooperation with the government and foreign partners, and global competitiveness as the unified voice of the Philippine cosmetics sector.

To learn more about CCIP, contact [email protected]

For more information about CCIP:

Website: https://cciphilippinesinc.com/

Facebook: https://www.facebook.com/chamberofcosmeticsph

LinkedIn: https://www.linkedin.com/company/chamberofcosmeticsph

Instagram: https://www.instagram.com/chamberofcosmeticsph

Email address: [email protected]

 

 

October 17, 2025 by
Automotive

Car Horror Stories: Road Accidents You Must Prevent This Undas

Proper car maintenance and a ‘Siguradong Compatible’ coolant can save you from these road nightmares

Families gather on Undas, also known as All Saints’ Day/All Souls’ Day, to remember lost loved ones and restore ties to their heritage. However, it also means long commutes, congested roads, and erratic road conditions for many. Prestone®, the top brake fluid and coolant in the Philippines, advises drivers that being prepared is the first step towards a safe trip as thousands of Filipinos get ready to head to the provinces this season. This is because road horror stories can surprise you at any time.

Here are some frequent car horror stories that might ruin your Undas journey, from flat tires to overheated motors, and how to avoid them with the right coolant and preventive maintenance.

The flat tire surprise

Image you’re driving to your hometown, and you only have a few kilometers away to reach your destination when you hear a loud thud. You stop and check your car, and it turns out your tire gave up. Whether it’s a nail on the road or a worn-out tire, this classic road mishap can throw off your entire schedule.

That is why it’s important to inspect your tires before traveling. Make sure they have proper air pressure and don’t forget to bring a spare tire, jack, and tools. A quick check before the trip can spare you hours of roadside trouble.

The lost case of dead batteries

After a short stopover, you return to your car, only to find that it won’t start. A weak or drained battery is a common culprit during long weekends when cars sit idle for days before the trip.

Have your battery checked before you travel and clean any corrosion around the terminals. Keeping your lights, dash cameras, and accessories off when parked helps extend battery life. This is a simple car maintenance tip every driver should practice, even on casual daily drives.

The broken brakes scare

You’re in heavy traffic when your brakes suddenly feel soft or unresponsive. It’s every driver’s nightmare, and it usually stems from neglected car maintenance which often includes old brake fluid, worn pads, or leaks in the system.

Schedule a quick check-up at your nearest car maintenance service centers or talyers. Brake health is non-negotiable, especially on long drives. Remember, it’s always better to prevent than repair.

The curious case of stalled engine

You’re halfway through your journey when the car suddenly stalls in the middle of the road. The reason? Old coolant or a system leak that caused the engine to overheat.

When you’re far from a mechanic, Prestone Coolant Ready To Use can be a real lifesaver. Formulated with 5X Superior Cooling Protection Guaranteed, it protects your engine from overheating, rust, corrosion, and boilover, ensuring long-lasting protection for key components like the radiator, water pump, thermostat, and aluminum parts.

Because it’s pre-diluted and ready to pour, there’s no need to add distilled water or mix. Just top up your coolant anywhere and you’re good to go. Siguradong compatible with all makes and models, even motorcycles, and meets ASTM standards for superior performance.

The overheating nightmare

Few things are as stressful as seeing steam rising from your hood in the middle of a long drive. Overheating often happens when drivers skip basic car maintenance or use incompatible coolant for car.

Before you hit the road, make sure your car’s engine is protected with Prestone Asian Coolant. Engineered with 5X Superior Cooling Action and Cor-Guard™ Technology, siguradong compatible with your car brand.

The Prestone Asian Coolant 1L is available in RED/PINK, BLUE, and GREEN color variants.

  • RED/PINK COOLANT: For all Toyota®, Lexus®, and Scion® vehicles, all years
  • BLUE COOLANT: For all Honda®, Nissan®, Subaru® vehicles, pre-2009 to 2011 & Newer
  • GREEN COOLANT: For all Isuzu®, Suzuki®, Hyundai®, KIA®, Mazda® Mitsubishi® vehicles, pre-2009 to 2011 & Newer

Turn your Undas trip into memories, not horror stories

As Filipinos gear up for the long Undas weekend, Prestone reminds every driver to take extra precautions before hitting the road. From checking your brakes to topping up your coolant, a little preparation goes a long way in ensuring a smooth and safe journey for you and your loved ones.

Don’t let auto issues turn into your actual nightmare this Undas. Prestone Asian Coolant and Prestone Coolant Ready to Use will keep your engine cool and are safe to use with the 5X greater protection your car needs.

Leading car dealerships and retail locations around the country, such as True Value, Handyman, Ace Hardware, Blade, and online via the official Prestone Coolants stores on Lazada and Shopee, carry both products. In order to guarantee product authenticity and vehicle safety, Prestone further advises clients to only buy from approved retailers.

Visit www.prestone.com.ph to find out more about Prestone’s whole product line and auto maintenance advice.

 

 

October 17, 2025 by
Lifestyle, News

Telco Eastern Communications Launches in Calbayog City, Samar Calbayog expansion signifies Eastern’s gateway into the Samar province

Calbayog City, Samar welcomes Eastern Communications as it officially launches its reliable business internet and ICT services in the city

Eastern Communications, the leading provider of ICT solutions and telecommunications in the Philippines, has expanded its network and digital services throughout the Eastern Visayas with the official launch of its services in Calbayog City, Samar.

On October 15, 2025, the company’s signature “Via Eastern” event took place at the Baypark Hotel in Calbayog to commemorate the milestone. It brought together local business leaders, government officials, and community stakeholders to discuss how Eastern is promoting digital transformation and facilitating inclusive growth in the area.

Local officials and partner organizations, including Calbayog City Mayor Raymund Uy, Vice Mayor Rex Daguman, and ICT Council President Nancy Lanuza, joined the Via Eastern Calbayog celebration, recognizing Eastern’s contribution to advancing the city’s development agenda and promoting technology-driven progress across Samar.

Calbayog City Mayor Hon. Raymund Uy welcomes new telco provider Eastern Communications in the city.

“It is with great pride and excitement [that I join] today’s launch of Eastern Communications, a new [telco] player in our city. We know that connection should not only be faster, but it needs to be stable with the modern digital era at this time. Congratulations to Eastern Communications and thank you for helping move our city forward,” said Calbayog City Mayor Hon. Raymund Uy.

Driving digital growth in Samar’s emerging business hub

The expansion underscores Eastern Communications’ commitment to bridging digital gaps and empowering emerging business cities nationwide. As part of its strategy to strengthen regional presence, Eastern Communications identified Calbayog as a key business city in its joint Philippine Domestic Submarine Cable Network (PDSCN) project, the largest submarine cable infrastructure project in the country. The PDSCN Express Route is made up of 80% undersea cables, allowing it to deliver resilient and reliable connectivity and bring world-class telecommunications services to more Filipinos.

As Calbayog positions itself to become a premier economic, ecological, and tourism center in Samar, Eastern Communications’ entry will play a vital role in building the city’s ICT backbone. The telco will provide advanced business connectivity services, including Eastern Fiber 1 shared internet and Internet Direct Service (IDS) dedicated connectivity. These solutions are designed to empower local MSMEs, agribusinesses, retail enterprises, and hospitality establishments to thrive in the digital economy.

Beyond connectivity, Eastern Communications will also offer a complete suite of ICT solutions such as Network Solutions, Cybersecurity, Cloud and Data Center Services, and Business Applications. These tools enable enterprises to enhance productivity, efficiency, and customer engagement.

Eastern Communications Chief Revenue and Innovation Officer Edsel Paglinawan at the Via Eastern launch in Calbayog.

“Our expansion to Calbayog aligns with Eastern Communications’ vision to strengthen our presence across the Visayas region,” said Edsel Paglinawan, Eastern Communications Chief Revenue and Innovation Officer. “By making Calbayog our entry point to reach more areas in Samar, we aim to empower local communities and businesses with resilient and reliable internet services. Through our strong connectivity and comprehensive ICT solutions, we’re committed to helping the region thrive and support the country’s digital growth.”

Eastern’s services are expected to benefit Calbayog’s key industries, starting with agribusiness, where reliable connectivity will support operations across farming, processing, and logistics. The trade, retail, and services sector will also gain from improved efficiency and business continuity through dependable internet and ICT solutions. Meanwhile, the hospitality and tourism industry will be strengthened as hotels, restaurants, and tourist destinations enhance their guest experience and digital access, helping promote Calbayog as a vibrant destination for both local and international visitors.

Eastern Communications’ “Project Maaasahan” official turnover ceremony to Pinamurolan Integrated School, providing strong connectivity to empower the next generation of leaders in Calbayog City. [From L to R:] Eastern Communications (EC) Chief Revenue and Innovation Officer Edsel Paglinawan, Department of Education (DepEd) Calbayog Administrative Officer V Grace Pagusan, Pinamurolan Integrated School Principal Hernan Verano, Calbayog City Mayor Hon. Raymund Uy, EC Chief Marketing and Experience Officer Jed Estanislao, EC Segment Marketing Manager Dindo Cabatingan

Eastern Communications has more than 145 years of experience, and it is still committed to providing “High Tech” and “High Touch” solutions that strengthen communities and businesses. As it keeps growing, one city at a time, the organization underlines its dedication to creating a digitally empowered Philippines where advancement and connectivity coexist.

Call 5300-7000 or visit www.eastern.com.ph for additional details about Eastern Communications’ offerings.

 

 

 

 

 

October 17, 2025 by
Food

Ian Veneracion, Crispy Fry®’s new campaign and brand ambassador, solidifies the company’s position in Filipino kitchens

 #BastaFriedICrispyFry® campaign expands with new dishes, deeper connections, and a trusted new face

The nation’s top breading mix brand, Crispy Fry®, has launched its “Eat Campaign,” a novel twist on home-cooked meals that extends beyond fried chicken, further igniting Filipinos’ passion for fried cuisine. With innovative dish ideas like the Fry Feast Platter, which includes Fried Tofu, Mojos, and Potato Wedges, Crispy Fry® demonstrates that it is still a versatile kitchen staple for a variety of palates and events.

This year, the company introduces Ian Veneracion, a timeless and well regarded figure in Philippine entertainment, as its newest endorser, bringing an exciting new energy to Filipino homes.

Best known for his versatile roles and family-oriented image, Ian Veneracion now serves as the official face of Crispy Fry®’s 2025 campaign. With a showbiz career that spans over four decades, Ian has earned the trust and admiration of generations—especially mothers and homemakers who resonate with his dependable, warm, and relatable persona.

“Crispy Fry® is a staple in countless Filipino homes, and we are excited to welcome Mr. Ian Veneracion as our brand ambassador,” said Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation. “His credibility and enduring connection with Filipino families make him the perfect partner to represent our message: that Crispy Fry® brings ease, flavor, and joy to everyday meals.”

More Than Just Fried Chicken

Crispy Fry® has long been known for turning everyday fried chicken into a crispysarap experience. With variants like Original, Garlic, Spicy, and BatterMix, Crispy Fry® gives homemakers the freedom to serve crispy and delicious meals — every single time.

For 2025, the campaign broadens this appeal, inviting families to try more creative dishes through the Fry Feast Platter and explore how Crispy Fry® can bring life to more than just chicken. Whether it’s golden-crisp tofu or perfectly seasoned mojos, Crispy Fry® is a must-have pantry staple for effortless yet flavorful cooking.

“As someone who enjoys preparing meals for my family, I appreciate how Crispy Fry® makes cooking not only easier but more exciting,” shared Ian Veneracion. “It’s reliable, delicious, and versatile — just like how I approach the roles I take on.”

“Basta Fried, i-Crispy Fry®”

The brand’s dedication to making every fried dish a guaranteed success is encapsulated in the campaign’s revised call to action, “Basta Fried, i-Crispy Fry®.” It also invites more intimate, emotional ties with Filipino families and homemakers.

In an effort to encourage more Filipinos to love cooking at home, Ian Veneracion is spearheading a campaign that is spreading across several platforms through a series of TV ads and digital content.

The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. To learn more, visit www.ajinomoto.com.

 

October 17, 2025 by
Automotive

The Newest Offers from Lynk & Co. Reimagine Premium Mobility with Cash Savings of Up to PhP410,000

Every drive at Lynk & Co., where innovation and flair collide, marks the start of the festive season. With cash reductions of up to PhP410,000 on certain models, the company invites drivers to experience achievable luxury behind the wheel with its most recent promotion, “Premium Mobility, Reimagined.”

These year-end deals, which run until December 31, 2025, provide consumers the chance to transition into a new category of premium mobility experience that blends smart technology, enhanced comfort, and Swedish-inspired craftsmanship to make every trip more enjoyable and gratifying.

Lynk & Co Philippines Premium Mobility, Reimagined Promo Offers

Model SRP Cash Discount
01 PHEV 1,928,000 150,000
02 E-SUV High Trim 1,988,000 50,000
03+ Sport Sedan 3,298,000 410,000
05 AWD Fastback 2,298,000 200,000
06 Origin SE 1,199,000 100,000
06 Hyper Halo 1,598,000 299,000
08 EM-P 2,598,000 100,000

 *Terms and conditions apply. Cash discount offers may not be used in conjunction with all-in low DP offers; only one promo per transaction. Subject to bank approval. Per DTI Fair Trade Permit No. FTEB-240254 Series of 2025.

 01 PHEV – For a smarter drive with exceptional efficiency

 For drivers seeking to elevate their daily commute and weekend adventures, the Lynk & Co 01 Plug-in Hybrid Electric Vehicle (PHEV) offers the perfect blend of sophistication, performance, and control. Now available with a PhP150,000 cash discount, this model combines sleek Swedish design with intelligent hybrid engineering that empowers drivers with flexible driving modes such as electric, gasoline, or hybrid for every kind of journey. A validation test conducted by the Automobile Association of the Philippines (AAP) confirmed the 01 PHEV’s 47.08 km/L fuel efficiency in city driving, reflecting how its advanced hybrid system intelligently balances electric and gasoline power to optimize fuel consumption. And with its 5-star Euro NCAP safety rating and advanced driver-assistance systems, the 01 PHEV delivers a driving experience that is as safe and efficient as it is effortlessly premium.

06 Origin SE – Distinctly Dynamic that’s designed to move with confidence

Dynamic in both form and function, the Lynk & Co 06 Origin SE brings bold design and confident performance to every drive. Now available with a PhP100,000 cash discount, it is powered by a 1.5L 4-cylinder turbo engine paired with a dual-clutch transmission that delivers 181 Ps and 290 Nm of torque, striking the perfect balance between power and refined efficiency. Inside, its 12.3” HD touchscreen infotainment system and wireless charging add seamless convenience to every journey, while advanced safety technologies ensure peace of mind at every turn. With its European technology and Swedish sophistication, the 06 Origin SE makes every drive feel distinctively dynamic and effortlessly elevated.

Discover what it means to reimagine premium mobility and take advantage of exclusive year-end savings while they last. Drive home your newest Lynk & Co vehicle and experience a smarter, more refined way to move.

Lynk & Co Joins UAAGI On The Move at 13th Philippine Electric Vehicle Summit (PEVS)

Visit the Lynk & Co: Space at the UAAGI On The Move display from October 23–25, 2025, and electrify your October at the 13th Philippine Electric Vehicle Summit (PEVS). The newest addition to the Lynk & Co. Philippines family, the elegant, effective, and electrified 08 EM-P, is on display. Catch it at the 13th PEVS and get event-exclusive discounts on the newest electric vehicle from Lynk & Co Philippines. This gorgeous SUV boasts the highest 5-Star Safety Rating from Euro NCAP, an amazing 1,400Km hybrid range, and Lynk & Co.’s new “Next Day” design language.

Visit the dealerships in Alabang, Angeles, Iloilo, North EDSA, and Quezon Avenue to find out more about Lynk & Co. and to be the first to know about its special deals. Additionally, you may follow Lynk & Co Philippines on Facebook at LynkCoPhilippines and Instagram at lynkco_philippines. You can also reach the company by calling its hotline at 0917 175 LYNK (5965). Learn more about Lynk & Co.’s fascinating product portfolio, schedule a test drive, and get a quote by visiting LynkCo.ph.

 

 

October 16, 2025 by
Food, Lifestyle

Dare to Switch: LIFT Presents MassKara 2025 with a Challenge

With the launch of LIFT, Coca-Cola Philippines’ newest beverage, this year’s MassKara Festival is set to get even more spectacular with its first significant festival activation. Festival-goers can visit the LIFT booth on Lacson Street from October 17 to October 19 and participate in the brand’s renowned “Dare to Switch” initiative, which encourages people to embrace new experiences and celebrate all lifestyle modes.

To encourage everyone’s competitive nature, the booth will have a selection of challenging activities and fast-paced games. With LIFT style—bold, self-assured, and always prepared for what comes next—participants can race against the clock, surpass high scores, and earn special rewards.

Throughout the weekend, guests can also stop by to play interactive mini-games and receive complimentary samples of LIFT. The LIFT booth guarantees a lively, enjoyable stop where you can relax, play, and try new things, whether you’re exploring alone, with your team, or with your barkada.

Don’t pass up the opportunity to switch this MassKara. Stop by the LIFT booth on Lacson Street to participate in the celebration, accept the challenge, and enjoy your complimentary drink.

For news and highlights from the festival, follow LIFT Philippines on Facebook and Instagram.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

October 16, 2025 by