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The Philippine-based AJINOMOTO Corporation is fully committed to promoting environmental care and sustainability


(L-R) Ajinomoto Philippines Corporation (APC) Senior Vice President Makoto Tanabe, APC Chief Sustainability Officer Ernie Carlos, ACEN Senior Account Manager Elisah Cabato, APC President Koichi Ozaki, APF Bulacan Factory Director Juanito Ramos Jr. and APF Bulacan Factory Manager Kei Tanigawa.

Concerning the mitigation of plastic waste and lowering its carbon footprint, Ajinomoto Philippines Corporation (APC) remains a leader in the market. APC has been joining the Ajinomoto Group’s long-running campaign to promote environmental causes, which aims to educate the next generation about the need to live in a more sustainable and environmentally friendly world. As Ajinomoto tightened their engagement to promote a greener world, they did such interesting and helpful programs in their own ways. They also let us have a great time in their place and discover things such as how they value their products. We also discovered how they pack their products in a way that is according to their vision of having a greener environment.

The SariCycleTM Program was introduced by APC, the Quezon City Local Government, and Basic Environmental Systems and Technologies (BEST) Incorporated only this year. This program makes it possible to implement an incentive-based model of community action that reduces the amount of single-use plastic waste generated and motivates all members of the community to participate in being environmental stewards. In just three months of operation since its start in January 2024, the SariCycleTM Program has been able to collect over 1,000 kg of single-use plastics and onboard 359 sari-sari businesses in Quezon City. The initiative offers Ajinomoto product bundles and Environmental Points (EPs), which can be redeemed for cash at participating merchants, as incentives to support the livelihoods of its retail partners, known as “SariCyclers.”

Following this was the official signing of the Memorandum of Agreement between APC and ACEN RES. Back in 2022, a 1MW-peak capacity Solar Rooftop installation on the APF Bulacan Factory comprised of more 2,000 solar panels was  energized, effectively reducing its annual carbon footprint from electricity consumption by 18%.Today, APF Bulacan is running on 100% renewable energy.  Since January of 2024, the APF Bulacan Factory has saved around Php 2,000,000 in electrical expenses and has reduced their monthly carbon footprint by ~95%   by transitioning to full renewable energy. To commemorate the turnout of these efforts, APC and ACEN conducted a Badge Turnover Ceremony. APC was one of the first companies to receive the new generation of ACEN Renewable Energy Badge – awarded to partner facilities who are supplied with 100% renewable energy.


The AjiPanda Diner at Ajinomoto Philippines Flavor Food, Inc. or APF Bulacan Factory.

Aside from being a beacon of sustainability, the APF Bulacan Factory also boasts of its newly opened canteen that serves healthy and good food! At the official opening of the “AjiPanda Diner”, a factory tour was also conducted for some of Ajinomoto Philippines’ invited guests from the media. The group were first given a brief history of Ajinomoto, an orientation on the factory dresscode, safety precautions and the proper conduct during the tour before heading to each station at the factory. The tour was concluded with a lunch buffet highlighting Filipino dishes we all grew up loving like Chicken Tinola, Pork Adobo and Chopsuey, all thoughtfully cooked using Ajinomoto products.

On the way to factory tour at APF Bulacan with media friends

Ajinomoto Philippines’ media guests are all suit up at the Production Area during their factory tour at APF Bulacan.

APC Group’s Workplace Nutrition Program provides free vegetable dishes to all Bulacan Factory employees on Mondays, Wednesdays, and Fridays in addition to the comfortable and soothing atmosphere of the AjiPanda Diner. As promised by its name, the “AjiPanda Diner,” the cafeteria serves food to both workers and guests of the facility, providing a wholesome Ajinomoto experience. To guarantee that every meal is given with quality and the best flavors, Ajinomoto goods are used to make a wide variety of delectable dishes that both staff and guests can feast their eyes on within the complex!


ONE TEAM. All smiles under the scorching heat at the façade of APF Bulacan’s newly opened AjiPanda Diner.
 
I enjoyed the plant tour at APF Bulacan

As they reflect on these achievements, APC is proud to say that they are still fully committed to reaching the sustainability targets outlined in their 2030 Roadmap. APC’s long-term projects continue to grow and change in response to the demands of the Filipino community while maintaining their primary goal of protecting the environment so that everyone can genuinely Eat Well and Live Well by adopting the Ajinomoto way of life.

Food, News

Through its global suppliers, Jollibee Group Strengthens Its Commitment to Responsible Sourcing


Growing together. Jollibee Group and its partners Lamb Weston and McCain Foods provide customers worldwide with the best quality potato products. 

The Jollibee Group, a multinational restaurant chain dedicated to sustainable business practices, understands the need of collaborating with suppliers like Lamb Weston and McCain Foods, who also share the company’s dedication to ethical sourcing.

Core to Responsible Sourcing

McCain Foods is a Canadian corporation that specializes in potato goods, particularly fries. It has been a dependable supplier to the Jollibee Group for 20 years. The Jollibee Group collaborates closely with 3,500 farmers to rethink more sustainable potato cultivation practices.


Shared agricultural goals. Jollibee Group and Lamb Weston are committed to creating progress for the planet. Both companies support sustainable agriculture practices that continuously improve their processes and adopt the latest equipment and technology.
 
 

Anchored in its regenerative agricultural practice, Farms of the Future supports farmers in adopting techniques that conserve water, minimize chemical fertilizer usage, and enhance soil health. These efforts contribute to its inclusive goal of empowering its farmers to face threats in the global food system, such as climate change, soil degradation, biodiversity loss, and food waste.

McCain Foods aims to further its commitment to responsible sourcing by operating three Farms of the Future in different growing regions on top of its locations in Canada and South Africa by 2025. This project is one of several initiatives that helped place McCain Foods at the 55th rank in the 2023 Food and Agriculture Benchmark. The Food and Agriculture Benchmark is part of the World Benchmarking Alliance, which provides an essential tool for measuring and comparing corporate performance with the United Nations’ Sustainable Development Goals (SDGs). It measures and ranks 350 keystone companies – from farm to fork – on key issues underpinning the food systems transformation agenda.

For its part, Lamb Weston, a global producer, and processor of frozen potato products, and one of the Jollibee Group’s longtime potato suppliers, has comprehensive sustainability goals focused on food, people, and the planet.


Commitment to customer satisfaction. Jollibee Group and McCain Foods work together to understand and anticipate customers’ needs, enhance their responsible sourcing efforts, and provide delightful and memorable experiences with every meal.
 

One of its banner initiatives is its Sustainable Agriculture program which continuously improves its processes, adopts the latest equipment and technology, and shares the best practices with its growers. Before introducing them to its growers, Lamb Weston recently piloted its technologies and practices in 100 Circles Farm–its 20,000-acre farm in Paterson, Washington, United States. With this, the company can better understand the opportunities and challenges that the farmers encounter. Lamb Weston has also invested in soil research and technologies, believing that healthy soil is the key to climate resiliency and long-term productivity.

Sustainability across the entire business


Care for the planet. Through its Farms of the Future Project, McCain Foods gains a better understanding of regenerative agricultural practices and their positive impact on the Earth. 
 
 
 

The Jollibee Group will strengthen its relationships with international suppliers who share its commitment to sustainability as it pursues its global sustainability strategy, Joy for Tomorrow, in tandem with its continued worldwide expansion.

In order to incorporate its sustainable business practices into a more unified structure that integrates the entire organization and directs its interactions with partners and stakeholders, the Jollibee Group launched Joy for Tomorrow.

Food, News

Global Good Governance Nod to Jollibee Group Initiatives for Social Development


CHAMPIONING COMMUNITIES THROUGH CSR. Jollibee Group Foundation’s President Gisela Tiongson (center) and Jollibee Group’s Chief Business Officer Joseph Tanbuntiong (right) accepted the trophy for 3G Championship Award for Community Development and Philanthropy 2024 during the Good Governance Awards on April 29. With them is the Global Good Governance Chairman, Dr. Humayon Dar, who presented the award.

At the 9th Global Good Governance Awards, often known as the 3G Awards, which were hosted in Taguig City, the Jollibee Group was recently presented with the “3G Championship Award for Community Development and Philanthropy 2024.”

Jollibee Group received the award from Cambridge International Finance Advisory (Cambridge IFA), a worldwide financial services intelligence organization, for leading initiatives that have improved the community through the Jollibee Group Foundation (JGF), the company’s social development arm. The Jollibee Group’s efforts to improve its business practices in order to support the UN Sustainable Development Goals were also acknowledged by the award.

“We are honored to receive such a prestigious award from Cambridge IFA. This recognizes the hard work that the Jollibee Group Foundation has done through decades – inculcating our knowledge on food to uplift the livelihood of farmers, feeding schoolchildren so they can graduate, and providing thousands of meals in disaster-stricken areas. We share this recognition with our partners in the government, NGOs, and our employee volunteers for getting together to help achieve a wider impact on more communities,” said Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group. “We will remain committed to improving our business practices and empowering our employees as we continue to serve great-tasting food and bring the joy of eating to everyone.”

JGF promotes improved access to food by implementing programs on agro-entrepreneurship through its Farmer Entrepreneurship Program and on education through the Busog Lusog Talino Feeding Program and the Access, Curriculum, and Employability (ACE) Scholarship Program.  The Foundation also spearheads disaster response efforts through the FoodAID program while working with partner organizations and national government agencies in the Philippines and other countries.

Jollibee Group and JGF also recently partnered with the Department of Trade and Industry for a learning session wherein their leaders imparted business development and management knowledge to micro, small, and medium enterprises. 

Additionally, JGF and Jollibee Group strengthened their environmental stewardship efforts by incorporating reforestation and mangrove protection into their CSR initiatives. To improve their collaboration on these projects, they recently inked a Memorandum of Understanding with the Department of Environment and Natural Resources.


3G AWARDEE 2024.  On behalf of Jollibee Group and JGF, Jollibee Group Chief Business Officer Joseph Tanbuntiong highlighted in his acceptance speech during the Global Good Governance Awards the company’s goal to help shape various communities through sustainable business practices.
 

Every year, the 3G Awards program honors social responsibility, openness, and good governance. Numerous organizations and individuals from the corporate world, philanthropic and social sectors, and government and politics from several nations attended. The 3G Awards, which have been staged in various locations across the world for the past nine years, made their debut in Manila this year.

Food, News

URC ENDORSES THE AGAWAN FESTIVAL 2024


TARA NA SA SARIAYA!  Universal Robina Corporation (URC) Flour Division has partnered with the local government unit of Sariaya, Quezon for this year’s Agawan Festival. Aiming to make the festivities bigger and grander, URC will sponsor the “Pinagong” eating activity, “Agawan sa Bagakay,” and the Street Dancing Competition.  URC Flour Division Operations Director Dario Arive Jr. and Sariaya Quezon Mayor Marcelo Gayeta led the Memorandum of Understanding (MoU) signing. Witnessing the signing were (L-R) Graziella Mae Pons, URC HR Officer and HR Business Partner; Gemma Tacata, URC Senior Manager and EHSS; Lanie Mendoza, Sariaya Municipal Treasurer and Public Market Administrator; Marivic Gayeta, Organizer – Agawan Festival 2024; and Renaliz Miguel, Representative of Sariaya Tourism Culture and the Arts Office (STCAO).

For a larger and greater celebration of this year’s Agawan Festival, Universal Robina Corporation, through its Flour Division, has teamed with the Sariaya, Quezon local government unit and the Sariaya Tourism Culture and the Arts Office (STCAO).

Every year on May 15, Sariaya, Quezon hosts the Agawan Festival, a harvest celebration honoring Saint Isidore the Laborer, the patron saint of agriculture and bountiful harvests. One of the four harvest festivals observed in the province of Quezon, the event is dubbed the “Happy Pandemonium.”

During the signing of the Memorandum of Understanding (MOU), Sariaya Mayor Marcelo Gayeta and his wife, Marivic Gayeta, who is currently heading the organizing committee of this year’s Agawan Festival, welcomed the sponsorship of URC Flour Division.

Masayang masaya ang bayan ng Sariaya dahil kasama namin ngayong taon ang Universal Robina Corporation Flour Division. Talagang masasabi naming sila ay kaagapay ng ating bayan sa pagpapaunlad dahil sa kanilang bagong bukas na planta na tiyak magbibigay ng trabaho sa ating mga kababayan dito sa Sariaya” Mayor Gayeta shared.

The URC Flour Division is one of the top flour millers in the Philippines. With plants located in Manila, Sariaya, and Davao, the division has a combined milling capacity of 2,150 metric tons per day. The state-of-the-art flour mills and blending facilities allow the division to manufacture customized products that fit the specific needs of its customers.

URC’s sponsorship of the Agawan Festival 2024 is the company’s way of appreciating Sariaya’s support when the town welcomed the opening and operation of their flour mills and blending facilities located in Barangay Talaan, Aplaya Road in Sariaya, Quezon.

The company will sponsor some of the activities including: the “Pinagong” eating activity targeting 3,000 people; the “Agawan sa Bagakay” with special prizes to be won by participants; and the Street Dance contest where dancers will be using “upcycled” sacks as their costume. URC will be donating used flour sacks for the dancers to use in their presentation.

“We creatively developed the “Pinagong” eating activity. Since URC is a producer of quality and world-class flour, we will donate our products to our partner bakeries for them to produce 3,000 pieces of the town’s famous and delicious “Pinagong” breads. Aside from the procession and other fun activities, this unique eating event will be one of the highlights of this year’s Agawan Festival. Exciting is an understatement for this activity!” said Naida Ebora, Sales, Marketing and Distribution Director, URC Flour.

Marivic Gayeta, wife of Mayor Gayeta and lead organizer of this year’s Agawan Festival, is also thrilled with the collaboration. “Ikinalulugod ng bayan ng Sariaya na kami ay inisponsoran ng URC sa aming nalalapit na kapistahan. Sigurado kami na ang aming mga kababayang makikilahok sa pagdiriwang ng fiesta, pati na rin ang mga turista na dadayo at makikisali ay matutuwa sa mga programang aming hinanda kasama ng URC.”  

The annual Agawan Festival features a fiesta procession where people playfully snatch goodies and other produce hanging from the houses (or “pabitin”) as the parade winds its way down the streets. Colorful buntal hats are festooned all over the façade of houses. String beans are draped on windows like curtains, and banana leaves are used to adorn fences. The most traditional elements in the decorations are the bagakay, or young bamboo branches from which junk food, native delicacies such as the kiping, fruits, candies and money, are hung for people to collect as they pass by.

In 2024, the yearly celebrations will mark their 25th year. The town’s former parish priest, Rev. Fr., is recognized for creating the term “Agawan.” Raul Enriquez was an advocate for the town’s 1999 quadricentennial celebration and the previous head of the Sariaya Tourism Council.

To obtain all the information regarding the Agawan Festival in 2024, go to the Sariaya Tourism, Culture, and Arts Office’s official Facebook page at https://www.facebook.com/profile.php?id=61558511802745

Food, News

The Marilao Commissary of Mang Inasal has achieved zero waste to landfill status

The commissary has fulfilled one of the Waste Reduction focus areas of Jollibee Group’s global sustainability agenda


While all Jollibee Group-owned and brand commissaries are already engaged in their own waste reduction efforts, Mang Inasal Marilao commissary is the first site to reach a 100% Zero Waste to Landfill status in 2023. Their concerted waste reduction efforts include co-processing residual waste (as seen in the photo) as alternative fuel for cement production.

In keeping with its efforts to strengthen its sustainability practices, the Jollibee Group celebrates the strengthening of the implementation of its Corporate Supply Chain Sustainability Program, which spans 11 company-owned commissaries and one logistics center nationwide, marking a major milestone for one of its brands.

The comprehensive program aims to achieve significant goals and efforts related to waste reduction, water and energy efficiency, and alignment with the Jollibee Group’s Joy For Tomorrow sustainability plan.

Mang Inasal’s (MI) Marilao Commissary is pushing the trash reduction initiative farther; in 2023, it attained Zero trash to Landfill Status. The MI Marilao Commissary made use of co-processing residual waste as an alternative fuel for cement manufacture, recovering and repurposing scrap garbage, and turning organic waste into compost in order to accomplish this.

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023.


Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process.  
 

Sustainability achievements

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process. These goals were set to contribute to the United Nations’ Sustainable Development Goals (UN SDGs), particularly “Responsible Consumption and Production” (Goal #12).  

Jose Miñana Jr., Chief Sustainability and Public Affairs Officer at the Jollibee Group, underscored the company’s proactive approach to integrating sustainable waste management practices into operations. “We prioritize recovering, reusing, and recycling waste that contribute to the creation of a more sustainable food system, ensuring that we can continue to nourish and sustain our communities and our planet for future generations.”


During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023.
 

The production locations of the Jollibee Group across the nation achieved a combined 42.8% reduction in waste-generated ratio last year compared to the company’s 2020 baseline thanks to its ongoing commitment to sustainable business practices. Over 51% of its garbage was disposed of sustainably by the end of 2023, a notable rise from 39.7% in 2021.

“The results achieved by Mang Inasal’s Marilao Commissary will be our benchmark for waste reduction implementation across all Jollibee Group manufacturing sites in the country, consistent with our commitment to maximize use of resources and reduce our impact on the environment,” stressed Michael Ong, vice president and head of supply chain at Jollibee Group.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Food, News

Creating the Future of Health and Food: Taro Fujie, Global President and CEO of Ajinomoto, is in Manila, Philippines


(L-R) Hironori Aoki, Director for Sales, Marketing and Public Relations of Ajinomoto Philippines Corporation (APC), Taro Fujie, President and CEO of Ajinomoto Co., Inc., Koichi Ozaki, President of APC and Ernie Carlos, Chief Sustainability Officer of APC.

With specific strategies up until 2030 that aim to promote the improvement of environmental health and human wellness, Ajinomoto Co., Inc. and the entire Ajinomoto Group are continuing to march towards a better and sustainable future. The multinational corporation seeks to improve consumer value, promote a healthy lifestyle, and address important food and health issues in order to help one billion people live longer lives worldwide.

The leadership by example of Ajinomoto’s President and CEO, Mr. Taro Fujie, who visited the Philippines and hosted a media conference in Quezon City, is evidence of the company’s dedication to helping to create a healthy future for everyone. Mr. Taro gave a summary of the 2030 Strategic Roadmap and the Ajinomoto Group’s Medium-Term ASV management during the discussion.

During Mr. Taro Fujie’s speech, he reiterated Ajinomoto’s core purpose, which is to be able to contribute to the well-being of all human beings, our society and our planet with “AminoScience”. With this, Ajinomoto aims to reduce our environmental impact by 50% in turn, regenerate our environment, and help extend the life expectancy of one billion people through better health and life. True to Ajinomoto’s corporate slogan, Eat Well, Live Well, Mr. Taro Fujie shares that the company has been relentless in living up to its ways, with creating new value, championing the pioneer spirit, engaging in social contribution,  which all ultimately values people, not just their customers. All these efforts are rooted all the way back from the company’s founding, where Ajinomoto promotes management that co-creates social value and economic value through its business, which they coined as ASV or the Ajinomoto Group Creating Shared Value.

“2030 is closer than we all think it is, but it is my great honor to share with you, that we, in the whole of Ajinomoto Group, will remain as enthusiastic as we are now, to achieve what needs to be achieved for the betterment of our society, and all of us in this world, and that we share every milestone with you, as our companions in this journey,” says Mr. Taro Fujie, Ajinomoto Co., Inc. President and CEO.

Mr. Taro Fujie has also set the expectations that the Ajinomoto Group has for Ajinomoto Philippines Corporation (APC), which he is confident that APC will do everything in its capabilities to achieve. APC is expected to keep contributing to resolving social issues for the well-being of the Filipinos, the society, and the planet through initiatives led by the ASV, while being able to diversify its business steadily progressing from seasonings to frozen foods, supplements, and more in the future.

“It is my pleasure, and a great honor, to meet you all today, Ajinomoto Philippines Corporation. I am indeed certain that you will continue to cultivate an environment where employees remain diverse, highly motivated, and engaged, as you are our essential and greatest intangible assets.” ends Mr. Taro Fujie.

Earlier during the day, Mr. Taro Fujie and Quezon City Mayor Joy Belmonte engaged in an exchange where outlooks focused on sustainability and community development through co-creating a greener tomorrow, through the Saricycle Program of APC. Mr. Taro Fujie was also able to engage in a first-hand experience as he visited one of the participating sari-sari stores in Feria Road Old Balara, Quezon City.

The road to a more sustainable tomorrow is paved by innovative strategies and collaborations. Just recently, Ajinomoto Philippines Corporation partnered with different stakeholders, including the Local Government of Quezon City and Basic Environmental Systems and Technologies (BEST), for the SariCycle Program. The program is a flagship plastic collection drive of APC Group that is focused on sari-sari stores and market stalls which incentives them to collect Single Use Plastics (SUPs) or Flexible Plastics from their customers which the store owner can exchange for Environmental Points (EPs) that is good as cash for participating merchants. APC also partnered with ACEN Res, allowing APC’s Bulacan factory to run on 100% renewable energy, with the goal of lessening its environmental footprint.

From 2011 till 2015, Mr. Taro Fujie served as president of Ajinomoto Philippines Corporation. And he has returned to the Philippines after nearly a decade, this time in the capacity of President and CEO of Ajinomoto Co., Inc. He has conveyed his appreciation to the APC Group and, above all, the Filipino community, which has long supported the Ajinomoto name. Ajinomoto genuinely believes that in the near future, all of our combined efforts will undoubtedly be enjoyed by the generations to come, whose mindsets have been instilled with the same responsibility of taking part in nurturing our environment while living a healthy life. Ajinomoto is committed to serving the community through managing the Ajinomoto business and co-creating a better future for everyone.

To learn more, visit www.ajinomoto.com.

Food

Purefoods Ready-to-Eat effortless Filipino flavors will elevate Mother’s Day

Many of us are looking for meaningful ways to honor the amazing ladies in our lives as Mother’s Day draws near. Why not give your mother a memorable, hassle-free homemade dinner this year? You can easily make recipes like Chicken Meatballs and Bistek Tagalog with Purefoods Heat & Eat Viands, making sure your mom feels particularly cherished and valued on her special day.

Do you recall the times when your mother prepared every meal at home with love? It’s your turn now to return the favor by making her favorite dishes. Imagine how satisfying it would be to serve tasty, slow-cooked meals that only take a few minutes to prepare. These handy snacks provide a solution that doesn’t sacrifice flavor or quality, whether you’re a working parent balancing work and family obligations or you just want to spend less time in the kitchen and more time cherishing moments with loved ones.

Preparing a delicious meal with Purefoods H&E Viands is as easy as 1, 2, 3. Simply heat the dish over the stove or pop it in the microwave for 8-10 minutes, and you’re ready to enjoy a hearty and wholesome feast. Add your favorite veggies to complement the flavors and elevate the dish to new heights of culinary delight. What’s more, they offer a diverse range of ulam options, making meal planning a breeze. Whether your mom prefers traditional Filipino favorites or craves something a bit more adventurous, there’s something for everyone to enjoy.

Bring a delightful and surprising twist to classic Filipino dishes by following these recipes from the HomeFoodie website and create a Sweet and Sour Meatball or an elevated Bistek Stroganoff.

SWEET & SOUR MEATBALLS

Ingredients: 

  • 2 packs (250 g each) PUREFOODS HEAT & EAT CHICKEN MEATBALLS
  • 2 cups cooking oil

Sauce:

  • 1 pc (50 g) red onion, quartered
  • 1 can (227 g) pineapple chunks, drained
  • 1/2 cup cane vinegar
  • 1 cup sugar
  • 2 tbsp soy sauce
  • 1/4 cup banana ketchup
  • 2 tbsp cornstarch, dissolved in 1 cup water
  • 1/2 tsp iodized fine salt
  • 1/4 tsp pepper

Procedure:

  • Fry meatballs in a deep pan with hot oil for 2 minutes or until golden brown. Drain excess oil on paper towels and set aside.
  • In a saucepan, add 2 tbsp used oil. Sauté onion, then add remaining ingredients. Stir continuously until mixture simmers and thickens. Adjust seasonings as needed.
  • Add cooked meatballs and simmer once.
  • Makes 4-5 servings (Yield: 20-24 pc/4 pc per serving)

This Mother’s Day, make the most of the chance to spend time with your mother and family rather than spending hours in the kitchen. You can concentrate on making priceless experiences that will last a lifetime when you use Purefoods Heat & Eat. Adding a little bit of home to your Mother’s Day celebration has never been simpler thanks to these products, which are available at top supermarkets, grocers across the country, and online at San Miguel Mart, Lazada, or Shopee.

Make this Mother’s Day memorable by honoring the key women in your life with Purefoods Ready-to-Eat. After all, every moment becomes an opportunity to express your love and gratitude when spending quality time is made simple.

Food

The Jollibee Group’s Farmer Entrep Program Honors Women Farmers


Celebrating women in agriculture. Women represent more than 30% of farmers under the Jollibee Group Foundation’s Farmer Entrepreneurship Program (FEP), which enables smallholder farmers to enhance their technical and business skills so they can improve their harvest and their livelihood.

Women have made major contributions to agriculture, a field generally associated with men, yet these achievements are sometimes overlooked. According to official data from the Philippine Statistics Authority, from 2007 to 2016, roughly 25% of workers in the agricultural sector are women. However, a report from the Philippine Commission on Women (PCW) suggests that this figure may not accurately reflect real participation on the ground.

A significant portion of women may be underreported in the agricultural industry since, according to the PCW’s website, “women’s work in agriculture is normally considered to be extensions of their household tasks and therefore not reported as work.”

The Jollibee Group highlights the stories of three female farmers in this article as evidence that women may prosper in the agricultural industry.

Celebrating women farmers

Maricel Sevilleja of San Jose, Nueva Ecija; Noralyn Lopez of Tagudin, Ilocos Sur; and Bernadeth Carandang of Magallanes, Cavite are among the women farmers under the Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation (JGF), the social development arm of the Jollibee Group.

The FEP was started in 2008 to help smallholder farmers become entrepreneurs—they learn technical and business skills so they can improve not only their produce, but also their source of livelihood. JGF partners with various organizations to provide the training and interventions, such as helping famers form clusters, so they can collectively meet the volume and quality requirements of buyers like the Jollibee Group.

Sevilleja, now 41 years old and a mother of two, started farming in 2006 when her parents became too old to farm. “Farming is not only for men. We can do what men can,” she said. “Farming may be hard but when you think about it, no work in this world is easy. We only need to learn how to love and enjoy our work.”

“To my fellow women farmers, don’t be afraid to grow and learn more about modern farming. For those who would like to become farmers, welcome! Let’s show the world that women can be great farmers too.”

Like Sevilleja, Noralyn Lopez is also a farmer’s daughter. But farming wasn’t her first choice for work. “Six years akong nagtrabaho as office staff. Tumigil ako last year at nagsimulang tumulong sa tatay ko sa pag-supply ng onion sa Jollibee Group,” she shared.” (I worked as an office staff for six years. I stopped working last year to help my father in farming onions to supply to the Jollibee Group.)

Lopez also shared her encouraging experience: “Wala naman ng gender issue. May gender equality naman na po. Ang mga kasama naman namin sa farming, itinuturing naman na akong kapatid.” (There’s a sense of gender equality. My colleagues see me as their sibling.)


Thriving in agriculture work. Bernadeth Carandang (middle in sky blue) and other women farmers proudly show their harvested onions. Aside from being a farmer, Bernadeth is also a teacher and a leader of the Mag-Samakame farmers’ cooperative in Cavite.

Bernadette Carandang shares the same sentiment. “Kaming mag-asawa, parehong magsasaka. Hindi limitasyon ang pagiging babae para sa ganitong larangan,” she said. (My husband and I are both farmers. Being a woman should never be a hindrance for this type of work.)

Before becoming a farmer, Carandang used to work in an electronics company. Today, she’s also a teacher and a farmer leader of Mag-Samakame cooperative in Cavite. She emphasized the need for sustained programs that help farmers improve their livelihood, such as the FEP.

Helping farmers to become entrepreneurs

“Tinuruan ako ng FEP na gawing matatag na negosyo ang pagsasaka,” Carandang shared. “Bukod sa kaalaman sa makabagong pagsasaka dahil sa mga bigay nitong teknikal na kaalaman, ang paghubog sa aking kamalayan na ang pagsasaka ay isang profession ay hindi matatawaran.” (FEP taught me to turn farming into a stable business. Apart from the technical skills in modern farming that I have learned from them, I have also developed the mindset that farming is a profession. This to me is invaluable.)

The Jollibee Group sources its veggies, including tomatoes, green bell peppers, and white onions, directly from smallholder farmers in the Philippines, including Sevilleja, Lopez, and Carandang, for use in a few of its products, including Jollibee, Chowking, Greenwich, and Mang Inasal. FEP farmers have produced sales of P370 million over the past five years.

“The Jollibee Group is one of the few institutional buyers. That’s a lot of money you’re making. Currently, we are planning to coordinate with our local government unit to make our connection with institutional buyers more transparent,” Carandang stated. (The Jollibee Group is our first institutional buyer; as a result, our income has increased.) We hope to work with our local government unit to strengthen our relationship with institutional buyers.


Capacitating women in agriculture. These women farmers from San Jose, Nueva Ecija, receive agro-entrepreneurship training from JGF and representatives of local government units.  

But one of the greater challenges that must be addressed these days is how the younger generation perceives farming.  “Sabi ko nga sa mga estudyante ko, ‘Ano ang gusto niyo maging pag dating ng araw?’ Walang may gusto mag farming. Ngayon, tinuturuan ko sila na ang agriculture ay hindi pang mahirap. Ito ay business. Kung may farmer, may pag-asa,” Carandang said. (I asked my students, ‘What do you want to be when you grow up?’ No one wants to become a farmer. Now I’m teaching them that farming is not a poor man’s job. It is a business. When we have more farmers, we have more hope for the future.)

To learn more about Jollibee Group, visit www.jollibeegroup.com

Food

Celebrate the First-Ever “Salamuch, Crew! Day” at McDonald’s Philippines

Through the Salamuch Crew program, McDonald’s Philippines expressed gratitude to its dedicated crew members operating in all of its McDonald’s restaurants countrywide for their dedication to bringing out the best in people.

Launched in November 2023, “Salamuch, Crew!” aims to create a culture of kindness among McDonald’s patrons, employees, and managers by deepening the meaning of the phrase “thank you” and providing avenues for expressing gratitude and appreciation.

  
“We’re very excited to celebrate our first ever National Salamuch, Crew! Day simultaneously in our stores all over the Philippines. Salamuch Crew! is McDonald’s way of saying thank you together with our customers, to our close to 60,000 crew who serve our customers every day and allow us to continue growing in the country. It is very heartwarming to read the notes and stories from our customers about how our crew made their McDonald’s experience great, and how these stories foster a deeper sense of appreciation and recognition among our crew,”
 said Adi Hernandez, Assistant Vice President for Corporate Relations and Impact, McDonald’s Philippines.


The project began with the launch of the “Salamuch!” virtual wall, an innovative platform that allowed customers to express their gratitude through personalized messages to crew members. This included ten gigantic, IG-worthy walls in select stores such as Katipunan, UN Del Pilar, and Commonwealth. Additionally, physical drop boxes for handwritten notes were made available in selected stores, with the most heartfelt messages displayed on picturesque, social media-ready walls. Across the platforms, the call to express their “thank you” to the crews drew in thousands of messages.

“By leading with gratitude, McDonald’s Philippines is not only elevating the workplace experience of our crew and managers, but we also aim to inspire more in the service industry to do the same– make every individual feel valued, empowered, and fulfilled in their work,” added Hernandez. The culminating event took place last April 17 at the Quezon Avenue-Ligaya store, which was broadcast live via Zoom to over 380 McDonald’s locations nationwide, including the latest addition in Tacloban, Leyte. The Quezon Avenue-Ligaya and Tacloban celebrations gathered almost a hundred participants, including media and other invited guests.

The day was filled with fun activities, including games, bonding exercises, raffles, and their favorite McDonald’s meals, all meticulously organized for the company’s crew members. A special segment of the event involved reading aloud the best customer letters from the “Salamuch!” drop boxes, further fostering a sense of community and appreciation.

Salamuch Crew Certificates were given to employees in recognition of their exceptional contributions, highlighting the importance of positive recognition in the workplace.

Highlighting the event was a surprise video appearance by showbiz personality and social media influencer Nikko Natividad, who shared inspiring words about how his experience as a food service crew played a role in his journey to success in the entertainment industry.

“Every crew member is a truly valuable member of McDonald’s Philippines. We work towards ensuring that our workplace culture is welcoming and inclusive, allowing for our people to do their work well and grow,” said Ben Marasigan, Vice President for Human Capital Group, McDonald’s Philippines, who was present at the McDonald’s branch in Quezon City where the media was invited to witness the celebration. This is based on progressive people practices like direct hiring, flexible scheduling, benefits available only at McDonald’s, and a training and development program that fosters growth. Our Chairman and master franchise holder for McDonald’s Philippines, Dr. George Yang, is a strong supporter of this philosophy. Yang has always held the view that investing in people and the things that help them feel and be their best is necessary for success and growth.

“Salamuch, Crew! Day” served as a potent reminder of compassion and thankfulness rather than just being a campaign or an occasion. By doing this, McDonald’s Philippines intends to inspire more Filipinos to genuinely say “thank you” or “Salamuch” to those who serve us on a daily basis in the service industry and beyond, in addition to celebrating the accomplishments of its workforce.

Food, Lifestyle

The “Lumpia Queen” of the Internet, Abi Marquez 28th Annual Webby Awards nomination


Abi Marquez is known all over social media as “Lumpia Queen” https://drive.google.com/file/d/1WBpOTcvWjXSul8O5-SSypawdrxt1qNxW/view?usp=drive_link 
  • Abi Marquez, known as the “Lumpia Queen,” has been nominated for the 28th Annual Webby Awards in the Social – Food and Drink category, marking a significant achievement for Filipino culinary representation on the global stage.
  • Urging public support, the nomination celebrates Abi’s impactful culinary content and Filipino cuisine’s global spotlight

Abi alongside other Food & Drink nominees
https://drive.google.com/drive/folders/1DHuYDjE5IAV26BZ0XysPTcL6hTMzFTQ8?usp=sharing 

Abi Marquez, known online as the “Lumpia Queen,” has received an official nomination for the esteemed 28th Annual Webby Awards in the Social – Food and Drink category, an exciting tribute to the Philippines’ thriving food sector.

She is in the top 12% of entries with this nomination, which is one of five in its category and was chosen by hand from 13,000 projects submitted worldwide. She also joins the ranks of illustrious individuals and organizations like Jennifer Garner and America’s Test Kitchen. It also represents Marquez’s significant contribution to the online food community.

At just 23 years old, Marquez has captured the hearts and palates of millions worldwide with her delectable and innovative culinary creations, predominantly featuring the beloved Filipino dish, lumpia. Her engaging content and authentic portrayal of Filipino cuisine have amassed a following of 3.3 million on TikTok, with her videos receiving over 1 billion views and 86 million likes. Marquez’s rapid rise to social media stardom culminated in winning the TikTok Foodie Creator of the Year award in 2023, further cementing her status as a culinary influencer. Before becoming Lumpia Queen, Marquez was once upon a time a Hotel Restaurant and Institution Management (HRIM) student who utilized content creation as her practicum. She has been a talent of NYMA, the artist management arm of Kroma Entertainment, since 2023.

This nomination is not just a personal milestone for Marquez but also a moment of immense pride for the Philippines. It highlights the richness of Filipino culinary traditions and the boundless talent within the country, showcasing it on a global stage.

How to support Abi Marquez at the Webby Awards

Marquez is eligible to win at the Webby Awards two ways: by winning the award as chosen by the judging academy (the International Academy of Digital Arts & Sciences) and by being voted on by the public at The Webby People’s Voice Award. Both awards are a mark of international distinction for Internet excellence.

We cordially welcome everyone to participate in this historic occasion by casting their Webby People’s Voice Awards ballot for Abi Marquez. Your vote has the power to raise awareness of Filipino food and win this esteemed prize.

Please register at https://vote.webbyawards.com/PublicVoting#/2024/social/general-social/food-drinkin order to cast your vote for Abi. Voting ends on Thursday, April 18 at 11:59 p.m. Pacific Daylight Time.


Choose Abi by signing up for an account and clicking Confirm Vote
Image:
Confirm Vote for Abi.png
 

Come together to commemorate and advance our gastronomic legacy globally. Your support can help us showcase the Philippines as a creative and talented culinary powerhouse.

For more information and to follow Abi’s journey, please visit:

TikTok: https://www.tiktok.com/@abigailfmarquez

Instagram: https://www.instagram.com/abigailfmarquez/

Facebook: https://www.facebook.com/abigailfmarquez

YouTube: https://www.youtube.com/@lumpiaqueen

Twitter: https://twitter.com/lumpiakween

To learn more about KROMA and NYMA, visit https://www.kroma.ph/nyma.