It can be difficult for novice and seasoned cooks alike to come up with a balanced meal plan, let alone a nutritious one! It could be mind-numbing to scroll through social media in search of a recipe you should attempt. Finding a “healthy meal” would probably only return a list of several green options; most people would find it daunting to make such a significant dietary shift. A more manageable strategy would be to switch to a flexitarian diet.
This diet, which is semi-vegetarian, emphasizes eating more plant-based meals and drinks and consuming less meat. Veega offers a range of mouthwatering, high-protein alternatives that even children will love, like Veega Meat-Free Nuggets and Veega Meat-Free Burger Patty. This is ideal for the Lenten season as well.
Veega will make your meals taste better without adding any meat! Browse through Home Foodie’s assortment of recipes and conveniently shop at San Miguel Mart.
Jolly Welcome. Jollibee Group President & CEO Ernesto Tanmantiong (third from left) welcomes the Canadian Minister for Agriculture and Agri-Food Lawrence MacAulay (fourth from left), Canadian Ambassador to the Philippines David Hartman (sixth from left), and other members of the Canadian delegation to Jollibee Group’s headquarters in Pasig City, Philippines.
The Canadian Minister for Agriculture and Agri-Food Lawrence MacAulay, the Canadian Ambassador to the Philippines David Hartman, and other important Canadian government and business representatives were recently hosted at the Pasig City, Philippines, headquarters of the Jollibee Group, which is led by President and Chief Executive Officer Ernesto Tanmantiong.
In honor of the 75th anniversary of Philippine-Canadian relations, Minister MacAulay’s visit is a part of Canada’s efforts to deepen relations with the Philippines and look into potential areas of cooperation.
“It is a privilege to host The Honorable Minister MacAulay, His Excellency Ambassador Hartman, and the Canadian delegation to the Jollibee Group,” shared Ernesto Tanmantiong, Chief Executive Officer of the Jollibee Group. “This comes at an opportune time as we recently opened our 100th Jollibee store in North America, right in Canada’s British Columbia. We thank the Canadian people for welcoming us since day one of our first store opening. Their warm and ever-increasing patronage gives us more joy to expand in Canada and North America, which is a key pillar of our global expansion.”
“During my visit to the Philippines and Malaysia, I had the pleasure of meeting with a number of food companies that source our world-class Canadian agricultural products, including the wonderful folks at Jollibee. With the opening of our first-ever Indo-Pacific Agriculture and Agri-Food Office, we are cementing our presence in the region for years to come and boosting trade and cooperation on both sides of the Pacific,” said Lawrence MacAulay, Minister of Agriculture and Agri-Food.
Tanmantiong and Minister MacAulay strike a pose with Jollibee.
During the meeting, Minister MacAulay underscored Canada’s commitment to helping build resilient, sustainable supply chains in the region as part of its Indo-Pacific Agriculture strategy.
Alongside Minister MacAulay and Ambassador Hartman were the Honorable Kevin Lamoureux, Parliamentary Secretary to the Leader of the House of Commons; Paul MacKinnon, President of the Canadian Food Inspection Agency; and other key representatives from Canada’s agriculture and agri-food industry. Mr. Tanmantiong was joined by William Tan Untiong, Chief Business Support Officer; Joseph Tanbuntiong, Jollibee Group Chief Business Officer; David Beal, Global Chief Marketing Officer; Ferns Yu, President of Jollibee Philippines; and other representatives from Jollibee brand and Jollibee Group procurement.
To cap off the visit, the Canadian delegation made a brief stop at Jollibee’s 1000th Philippine store at Bonifacio Global City in Taguig. They were warmly treated to a Jolly Kids Party, which, for many members of the delegation, also served as their very first taste of Jollibee’s bestsellers such as Chickenjoy fried chicken and Jolly Spaghetti.
Jollibee’s Presence in Canada
Jollibee opened its first store in Canada in Winnipeg in 2016, and currently has 28 stores across the provinces of Ontario, Alberta, Manitoba, Saskatchewan, and British Columbia.
The Canadian delegation was treated to a mini Jolly Kids party at Jollibee’s 1000th store in BGC. Many delegation members would get their first taste of the brand’s signature Chickenjoy fried chicken, Jolly Spaghetti, and other products during the visit.
The 100th Jollibee location in North America is located in Canada as well; it debuted in Surrey, British Columbia, in January of last year. Huge lines formed hours in advance to sample their favorite Jollibee dishes, a sign of the company’s solid equity and mouthwatering menu. The lengthy line brought back memories of the first Canada store opening in Winnipeg, where customers had to wait in bitter cold and lots of snow.
According to recent rankings by reputable independent brand valuation and strategy firm Brand Finance, Jollibee is the fifth strongest brand globally and the second fastest-growing restaurant brand.
A pair of initiatives aimed at promoting women’s economic empowerment and sponsored by Coca-Cola Philippines were on display during the 68th session of the United Nations Commission on the Status of Women (UN CSW), which was held at the UN Headquarters in New York from March 11 to 22. These programs demonstrate Coca-Cola’s dedication to assisting women, giving them access to crucial business knowledge and resources, and fostering cooperative networks.
The Tindahan Extra Mile program (TEM): Balik PET Bottle Program, in partnership with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), and the digital Sari-Sari Store Training and Access to Resources (iSTAR) program in the Philippines, in partnership with the Technical Education and Skills Development Authority (TESDA) and six reputable civil society organizations, are two examples of successful partnerships leveraging technology to drive women’s economic empowerment.
CSW is the UN’s largest annual gathering exclusively dedicated to the promotion of women’s rights, documenting the reality of women’s lives around the world, and shaping global commitments on gender equality and the empowerment of women.
This year’s session tackles how the achievement of gender equality and the empowerment of all women can be advanced by addressing poverty, and strengthening institutions and financing with a gender perspective. The two-week event will be attended by UN member states, specialized agencies that work with the UN, and accredited non-governmental organizations across the globe.
iSTAR: Helping women entrepreneurs thrive through digital
For over a decade, the STAR program, a joint effort between Coca-Cola Philippines and TESDA, focused on providing entrepreneurship training for micro-retailers. In 2020, this initiative transitioned into the iSTAR program, a fully digital learning platform.
Marife Hilario, an iSTAR graduate from Nueva Ecija, has increased her monthly earnings to over Php15,000 with the support of the program
iSTAR aims to address key barriers that hinder the development of women entrepreneurs, such as limited access to training, resources, and mentorship. Through its expanded digital platform, iSTAR has empowered over 150,000 micro-entrepreneurs, surpassing its 2025 target of 100,000 graduates. The program is available and can be accessed for free nationwide.
Implemented in collaboration with six civil society organizations nationwide, the multi-awarded program equips micro-entrepreneurs with essential digital skills to leverage online platforms for business growth and sustainability.
In 2022, a group of entrepreneurs from individual businesses completed the iSTAR program. Using the skills and knowledge they gained, they formed the PASCO Producers Cooperative the following year. Their collaborative effort led to the opening of the Eco-Grocer Store in Muntinlupa City Local Government and their catering business. Since then, each member has been earning at least Php5,000 monthly from their cooperative business, in addition to their income from their own micro-retail stores.
TEM: Enabling micro-retailers for a World Without Waste
Building on the foundation of digitally skilled micro-entrepreneurs, Coca-Cola Philippines extends support through the TEM program by helping increase their income while helping promote environmental stewardship.
TEM collection bins are placed in front of sari-sari stores and carinderias.Here, consumers can drop their empty bottles and cans for recycling.
iSTAR beneficiaries are encouraged to join TEM. Through the program, micro, small, and medium enterprise (MSME) owners transform their stores into collection points for empty plastic bottles, which supports efforts to help reduce plastic waste and prevent pollution. With increased visibility and proximity to these drop-off bins, consumers are encouraged to dispose of their plastic bottles responsibly. Micro-retailers earn environmental points for collecting bottles, redeemable for cashback and products, strengthening their business. As of March, there are over 2,900 TEM members in the country. Earlier this month, Coca-Cola Philippines, BEST, PASCO, and the City Government of Bacolod launched the TEM program in Bacolod City.
TEM is a component of the “May Ikabobote Pa” consumer engagement campaign by Coca-Cola Philippines, which aims to inform, uplift, and encourage customers to recycle their empty bottles and cans. Customers may find the closest collection locations and learn more about Coca-Cola Philippines’ recycling programs by visiting the Coca-Cola Philippines Sustainability Hub.
The global sustainable packaging ambitions of The Coca-Cola Company are being supported by this local endeavor. The company wants to make its major consumer packaging recyclable by 2025, collect and recycle the equivalent of every bottle and can it sells globally by 2030, and utilize 50% or more recycled material in its packaging on average by the same year.
As per its commitments, Pepsi-Cola Products Philippines, Inc. (PPCPI) keeps creating initiatives and strategies to help its staff members understand and accept the importance of sustainability in their daily lives. In keeping with the Sustainable Development Goals of the UN, PCPPI, the sole manufacturer and distributor of beloved brands like Pepsi, Mountain Dew, and Gatorade, holds itself responsible to three main pillars: inclusive business, water stewardship, and circular economy.
“Today’s consumers exercise a keener sense of discernment, particularly when it relates to the values of the companies they support,” said Atty. Carina S. Bayon, PCPPI’s Chief Environmental, Social, and Governance (ESG) Officer. “For PCPPI, sustainability has always been at the heart of our operations. From encouraging process and technological innovation to employee education and engagement, we make a conscious effort to create positive impact on society, the environment, and the communities where we operate,” she added.
Caring for the environment remains a top priority for PCPPI, and programs that encourage employees to adopt mindful habits is key. For example, waste segregation is practiced across its facilities as part of its guidelines. There are separate bins for recyclable and non-recyclable waste materials to allow the proper handling and recycling of items that may still be processed for alternative use.
Select PCPPI offices also utilize LED and motion sensor lights, as they consume less energy compared to regular incandescent lights. Through the annual Working Environment Measurement (a sampling method for measuring work environment or conditions) review conducted by its Environment, Health, Safety, and Security (EHSS) team, management gets to ensure that all of PCPPI offices and production facilities observe optimal working conditions for employee well-being and operational productivity.
PCPPI employees are also encouraged to bring their own reusable utensils at work, like stainless utensils and bamboo tumblers. Water refilling stations are also set up to minimize the use of plastic cups when employees refresh themselves throughout the day. Going digital also allows employees to reduce paper use, as emails, conferencing platforms, and other network-based channels facilitating information exchange and collaboration across PCPPI’s offices nationwide.
Atty. Bayon shared that aside from saving on expenses, implementing sustainability-focused policies in the workplace can contribute to employee health and well-being, as well as a shared sense of purpose. “Achieving sustainability is a shared responsibility—there’s no single team or department that carries it forward. It is the promise of creating a better future for generations to come drives us at PCPPI to champion this cause as we practice responsible operations,” she said.
Well-known beverage brands like Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton Iced Tea, Sting, Premier, Chum Churum Soonhari, and Milkis are exclusively manufactured and distributed in the Philippines by PCPPI. To learn more about PCPPI, go to www.pepsiphilippines.com.
Through co-processing, Republic Cement and Yakult Philippines Incorporated (YPI) hope to divert qualifying residual trash from landfills and waterways. It is one of YPI’s strategies for abiding with and promoting the Philippine Extended Producer Responsibility (EPR) legislation. From left to right in the picture are Mr. Yasuyuki Yufune, the Executive Vice President of YPI, and Atty. Vice President of YPI Michael Eric Ong, President of YPI Alberto Dy Sun, and Director of Ecoloop Angela Edralin-Valencia
Get the limited-edition treat while you can, Cream-Oholics!
Enjoy your favorite me-time activity with Cream-O Brownie Soft Cookies
A new snack has arrived that has the potential to completely change the lives of chocolate lovers. We’re talking about the brand-new, limited-edition Cream-O Brownie Soft Cookies, a fresh and distinctive source of chocolate joy handed down from the gods above in chocolate heaven.
Here is all the information you need to know about Cream-O Brownie Soft Cookies in case you’re curious about its flavor:
Double the treat, double the fun
With Cream-O Brownie Soft Cookies you can experience the best of both worlds as it combines two popular snack formats in one scrumptious bite. It’s both a soft, chewy cookie and a rich, fudgy brownie. As an amazing bonus, there’s even chocolate cream surprise once you take a bite.
“Choco-tastic” Sensation
This treat definitely delivers when it comes to chocolate. From the deep, cookie-brownie base to the choco cream filling, it’s a chocolate lover’s (or Cream-Oholic’s) dream come true. Just a warning: extreme levels of “choco-happiness” may occur.
Softness overload
Forget crumbly cookies and dry brownies. Cream-O Brownie Soft Cookies are all about that delectable and smooth texture. They’re flavor bombs, with each blissful bite into that soft and chewy cookie.
Me-time but better
Enjoy your favorite me-time activity — like cozying up to a good book, listening to your favorite inspirational podcasts, or watching your favorite true crime or K-drama series — much, much more with a glass of creamy milk or a cup of joe and this heavenly treat by your side.
Limited-edition magic
Cream-O Brownie Soft Cookies are like shooting stars in the snack galaxy, a fleeting moment of pure deliciousness. So, grab these limited-edition treats while you can.
Make your me-time moments more “choco-happy” with Cream-O Brownie Soft Cookies
Cream-O Brownie Soft Cookies aren’t just a snack; they can be a great partner to make your me-time moments more “choco-happy”. Go forth, Cream-Oholics, and snag this limited-edition treat.
Purchase the recently released Cream-O Brownie Soft Cookie online at URC stores or in-store at Uncle John’s, Shopwise, Puregold, SM Supermarket, Robinsons Supermarkets, Robinsons Department Store, and Robinsons Easymart.
For information on all of Cream-O’s upcoming chocolate delights, follow them on Facebook and Instagram.
Universal Robina Corporation (URC), the company behind popular Pinoy food and beverage brands including C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many more, is the manufacturer of Jack ‘n Jill Cream-O. Visit URC’s website (www.urc.com.ph), Facebook page (@URCPhilippines), and TikTok account (@URCPhilippines) to find out more information.
Bacolod City Mayor Albee Benitez, BEST President Isabelita Mercado, Coca-Cola Philippines Public Affairs, Communications, and Sustainability Sr. Director Ivanna Dela Torre, and Coca-Cola Philippines Sr. Director for Franchise Operations Pablo Medina signed an agreement launching the Tindahan Extra Mile program in Bacolod City.
The Tindahan Extra Mile (TEM): Balik PET Bottle Program was introduced in Bacolod City by Coca-Cola Philippines in collaboration with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO).
Customers in Bacolod City can take greater action regarding recycling and contribute to the advancement of a circular economy for plastic packaging by enlisting 500 sari-sari stores and carinderias as new collecting partners.
Albee Benitez, the mayor of Bacolod City, praised the effort and underlined the value of collaborating with businesses, organizations, social entrepreneurs, and non-governmental organizations to provide opportunities that have a lasting impact and can improve people’s lives.
“The Tindahan Extra Mile Program is a testament to our commitment to sustainability and environmental stewardship. By mobilizing our local entrepreneurs and fostering community engagement, we are taking significant strides towards a greener and more sustainable Bacolod,” he said.
“As we launch the Tindahan Extra Mile Program, we are not merely initiating a program; we are igniting a movement,” Mayor Albee emphasized. “Together with BENRO, BEST, Coca-Cola Philippines, and our dedicated micro-retailers, we have the power to effect real change and preserve our environment for future generations,” he added.
How does TEM benefit micro-retailers?
Through Tindahan Extra Mile, participating micro-retailers will receive financial incentives by collecting PET plastic bottles. The program encourages the community to partake in a shared responsibility towards a cleaner Bacolod by providing convenient collection points in front of sari-sari stores and carinderias. Residents can easily drop off their empty bottles for recycling. Store owners will accrue environmental points proportional to the bottles they collect, redeemable for cash or products through the bXTRA app.
Coca-Cola Philippines, BEST, and the City Government of Bacolod engage micro-retailers to join Tindahan Extra Mile and set up PET bottle recycling bins in their stores
“Investing in the Tindahan Extra Mile program aligns perfectly with Coca-Cola Philippines’ goal to collect and recycle the equivalent of every bottle we sell in the country. By empowering women micro-retailers, who make up a significant portion of sari-sari stores and carinderia owners in the Philippines, TEM creates a convenient and accessible network for consumers to recycle,” said Pablo Medina, Senior Director for Franchise Operations at Coca-Cola Philippines. “This program not only helps foster environmental responsibility but also provides opportunities for financial independence and growth for these female entrepreneurs, driving positive change within their communities.”
How can a micro-retailer become a TEM member?
Sari-sari store and carinderia owners in Bacolod City sign up to become members of the Tindahan Extra Mile Program.
Any sari-sari store and carinderia owner can become a member of the Tindahan Extra Mile in three easy steps.
Step 1: On the Tindahan Extra Mile Facebook page, sign up on the bXTRA website using your email address.
Step 2: Collect empty PET plastic bottles and bring them to the nearest TEM Trash to Cashback Collection Hub.
Step 3: Exchange your PET bottles for a TEM kit and card to start earning environmental points.
Watchhere to learn more about Tindahan Extra Mile.
BEST Senior Vice President Jan Vincent Mercado urges micro-retailers to join TEM as
members. “In partnership with Coca-Cola Philippines, our aim is to empower micro- entrepreneurs to become environmental stewards,” he said. “We acknowledge their significance and influence within communities, emphasizing their potential to encourage community members to segregate plastic waste and participate in recycling endeavors,” Mercado said.
Empowering micro-retailers for a World Without Waste
To enable more micro-retailers and inspire collective action towards plastic bottle recycling, Coca-Cola Philippines will bring the Tindahan Extra Mile Program to other areas such as Cebu and Cagayan de Oro in 2024.
Coca-Cola Philippines introduced “May Ikabobote Pa,” a consumer engagement initiative, last year in an effort to inform, uplift, and encourage more people to recycle their old bottles and cans.
The company has launched new bottles that are entirely composed of recycled PET plastic in an effort to promote the circularity of plastic packaging. Wilkins Pure 500 ml, Sprite 500 ml, and Coca-Cola Original 190 ml are currently carrying this innovative container. Since these bottles may be recycled numerous times, less virgin plastic is produced and utilized overall.
Through the Coca-Cola Sustainability Hub, customers can find the closest collection locations and learn more about Coca-Cola Philippines’ recycling programs.
Signs partnership agreement with Ayala Group’s ACEN Renewable Energy Solutions
Ajinomoto Philippines Corp. (APC) is committed to environmental sustainability and is making progress toward completing its 2030 Roadmap. Ajinomoto Philippines Flavor Food Inc., or APF Bulacan Factory, has been operating entirely on renewable energy since December 2023, marking a new and shared milestone for APC and the Ajinomoto Group thanks to the relationship with ACEN Renewable Energy Solutions, a subsidiary of the Ayala Group. Last March 1, 2024, at The Melting Pot, 35th Floor, ACEN, Ayala Triangle Gardens Tower 2 Paseo de Roxas cor., Makati Avenue, Makati City, a commemorative MOA signing was held to celebrate this success.
APC President Mr. Koichi Ozaki, Vice President Mr. Makoto Tanabe, Director of the APF Bulacan Factory Mr. Juanito Ramos, and Chief Sustainability Officer Mr. Ernie Carlos were present for the signing of the Memorandum of Agreement. Mr. Miguel de Jesus, Chief Operating Officer of ACEN Corporation, Mr. Tony Valdez, Senior Vice President for Market Transformation, and Ms. Sheila Mina, Assistant Vice President for Commercial Operations, attended the significant occasion.
The journey for the APF Bulacan factory to run on 100% renewable energy began in 2022, with the installation of a 1MW-peak capacity Solar Rooftop in the manufacturing facility, reducing approximately 18% of its annual carbon footprint from electricity consumption. In mid 2023, APC continued to seek more avenues to mitigate its environmental footprint with ACEN RES coming into the picture, with the reputation of being one of the premier suppliers of Renewable energy in the country. Now, with this new partnership, APF Bulacan has been using only renewable energy to power its operations, a major feat for APC and the Ajinomoto Group.
“We will relentlessly foster partnerships with organizations that share the same advocacy and goal, because we believe that by combining our efforts, we are closer to co-creating a greener and more sustainable Philippine society.” Says APC President Mr. Koichi Ozaki.
As of right now, there is hope for reaching the target year on the route to finishing the APC 2030 Roadmap. One of APC’s several efforts toward environmental sustainability is the utilization of 100% renewable energy in its Bulacan factory. This suggests that further environmental-centric activities and projects may be accomplished.
Have a truffle-y day and #TruffleEveryMoment as Burger King brings back the Truffle Whopper, taking your gourmet obsession to new heights!
With the return of the one and only Truffle Whopper and other truffle-licious flavors, Burger King, the well-known international brand best known for its WhopperTM, is bringing back a fan favorite!
Resurrected by popular demand, our famous flame-grilled burger will transport you to new heights of flame-grilled perfection. It is infused with the deep taste of truffle and topped with crispy onions for an added crunch. Burger King’s Truffle Whopper® adds a touch of elegance to any event and allows you to elevate treasured moments with your loved ones anytime, anyplace, without breaking the bank.
From casual snacking to upscale dining, the magic of truffle knows no bounds. First introduced in 2022, the Truffle Whopper® has returned to delight all those with a taste for the finer things in life. This year, the Home of the Whopper® has taken it up a notch – the truffle mayo has been upgraded with an even richer truffle taste, making it a must-try for truffle lovers everywhere.
Triple the Truffle Delight
Truffle lovers around the nation can enjoy their every moment further with the Truffle Bundle , an iconic combination of Truffle Whopper®, Ultimate Sidekick Thick-cut Fries with Truffle Dip, and Rootbeer Float.
The Truffle Whopper and the Truffle Trio bundle are available at Burger King locations around the country and are guaranteed to elevate your experience no matter where you are. But act quickly—supplies of this delicious treat are limited. Don’t pass up the opportunity to enjoy the mouthwatering blend of savory truffle goodness and traditional flame-grilled Burger King perfection.
Thus, why do you delay? Savor a flawless gourmet moment with the Burger King Truffle Whopper and celebrate #TruffleEverMoment.
Available for drive-thru, dine-in, takeout, and delivery through the Burger King app, order.burgerking.com.ph, Grabfood, and Foodpanda! Available at all Burger King locations nationwide!
Expertise in Building Brands. Jollibee’s 51% brand value growth is a testament to the Jollibee Group’s expertise in building brands that can be scaled across markets globally.
The world’s premier independent brand valuation firm, Brand Finance, has released its annual brand ranking study, which ranks Jollibee as the second fastest-growing restaurant brand globally. In the current year’s Global Restaurant Rankings, Jollibee jumped from position 20 to rank 17, demonstrating an incredible 51% increase in brand value to USD 2.3 billion.
By placing fifth in the strongest restaurant brand category, the brand significantly strengthened its position and increased its grade from AA- to AAA. Furthermore, Jollibee is the only Philippine brand that appears in the Top 10 Strongest Restaurant Brands and the Top 25 Most Valuable Restaurant Brands for 2024.
“We thank our loyal customers for their love for Jollibee, allowing us to grow the brand further and reach more people in various parts of the world,” said Jollibee Group President and CEO Ernesto Tanmantiong. “Being ranked as the second fastest growing brand in the world validates the effective work of all the leaders and teams of Jollibee—past and present—whose commitment to the brand and its customers has helped drive the brand’s sustained growth over the years.”
Confidence in Jollibee’s Strategic Direction
Jollibee, the flagship global brand within the Jollibee Group’s extensive portfolio of 18 brands, originated in the Philippines in 1978. The brand has since grown to encompass 1,668 locations across 17 countries as of January 2024.
Richard Shin, Chief Financial Officer of Jollibee Group, expressed confidence in the brand’s strategic direction, stating, “This valuation from Brand Finance gives us confidence that we are on the right track in our strategic goals for the brand. Jollibee’s ability to resonate with consumers across diverse markets and cultures opens opportunities for further expansion and growth, enhancing the potential for better shareholder value to investors and franchisees.”
Global Appeal. Jollibee continues to captivate global audiences with its great-tasting products at affordable fare, supported by a cohesive restaurant system that positions the brand for success across markets.
Jollibee’s Growth Momentum
Brand Finance’s latest report attributes Jollibee’s remarkable financial performance and sustained momentum to its robust expansion initiatives, particularly in international markets. Emphasizing a diverse menu of exceptionally tasty, high-quality, and affordable fare, the brand continues to captivate global audiences.
The Chief Marketing Officer of Jollibee Group, David Beal, emphasized, “Jollibee’s impressive brand value growth is a testament to the Jollibee Group’s expertise in building brands that are craved globally. Our growth is underpinned by delicious offerings, a compelling brand proposition, and a cohesive restaurant system that positions us for success across markets.”
To sustain its growth momentum, Jollibee remains steadfast in expanding its store network in key markets such as the United States and the Europe, Middle East, Asia, and Australia (EMEAA) region, while sustaining market leadership in the Philippines.
Sustained Growth. Jollibee is now present in 17 countries with 1,668 store locations – and counting. The recent milestone opening in Canada is the brand’s 100th store in North America and is part of the Jollibee Group’s aggressive growth plans for 2024.
Strong Brand Love for Jollibee
The brand has recently marked a significant milestone by inaugurating its 100th store in North America, with the first customer lining up for 20 hours before the store opening.
Massive crowds have been waiting in line for extended periods of time—some camping out the night before or enduring freezing temperatures—to be the first to sample Jollibee’s famous crispy and juicy fried chicken, known as Jolly Crispy Chicken in North America and Chickenjoy in the Philippines and other markets. This fervent display of brand love has been consistent across store openings in new markets. In markets around Asia, Europe, and North America, this best-selling product has been chosen as a fan favorite.
Brand Love Across Geographies and Generations. The support of loyal customers across generations and locations has solidified Jollibee’s position as a well-loved global restaurant brand.
Other best-sellers that win over people to Jollibee’s faithful following are the Peach Mango Pie, which is constructed with peaches and Philippine mangoes nestled in a warm, crispy crust, and the Chicken Sandwich, which is a crispy, juicy chicken breast fillet with umami mayo in a toasted brioche bun.
