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Lift your mugs of coffee to BK CAFÉ, the sought upgraded coffee brand


Burger King, the renowned global fast-food chain, is upping its game with its new coffee product line,  BK CAFÉ.

The well-known international fast-food giant Burger King is stepping up its game with its new BK CAFÉ coffee product range.

Burger King is launching a variety of finely roasted and specially brewed coffee drinks prepared with 100% Arabica beans that are sourced directly from Holland in an effort to pique the interest of coffee aficionados. To top it all off, the innovative Cafitesse coffee machine technology ensures that every sip offers an excellent balance to enjoy at any time of day, giving you the full BK CAFÉ experience.

Your new go-to cup of coffee from BK

Your new go-to cup of coffee from BK BK CAFÉ offers an outstanding selection of hot & iced coffee options starting at just P49. Choose from Iced Sweet Black, Iced Vanilla, or Iced Mocha, three excellent tastes of iced coffee. Have it your way and order any of our famous flame-grilled beef burgers, breakfast dishes, and rice dishes along with your preferred coffee. The cold, energizing flavor of these delicious beverages enhances every bite, making it a match made in flavor heaven.

Coming from the launch of BK CAFÉ, Burger King has also rebranded its Joe Coffee as Roast Coffee, assuring customers that the same exceptional taste they know and love remains unchanged. The BK CAFÉ line is designed to be affordable while maintaining its exceptional quality and flavor sure to satisfy the coffee cravings of every Filipino.

BK CAFÉ will be a mainstay feature on Burger King’s menu nationwide. Whether dining in, going through the drive-thru, choosing take-out, or opting for delivery, BK CAFÉ ensures that your coffee cravings are satisfied whenever and wherever you desire. For those who want to enjoy this in the comfort of their homes or offices, customers across the country can easily get their hands on the newest products through platforms such as the Burger King App, Grab, and FoodPanda.

 Promos and hacks that are perfect kickstarters to your BK CAFÉ era

Exciting promotions are now exclusively available through the BK App! Treat yourself to the perfect combination of an Iced Coffee drink and a delicious rice meal or burger, all at a discounted price. Check out the BK App to explore a variety of featured Combos, where you can pair any burger or sandwich with a drink of your choice. Satisfy your cravings and enjoy incredible flavor combinations, conveniently accessible through their app.

And that’s not all — for  BK CAFÉ enthusiasts who miss the delightful flavors of the Mocha Joe Frost, there’s great news! They can now upgrade their Iced Mocha drink to a coffee float and experience that familiar, irresistible taste. All it takes is a simple tap on the “Add Sundae” option, and they’ll be able to savor the delightful blend of coffee and sweetness that made Mocha Joe so beloved.

Don’t miss out on these mouthwatering offers! Download the BK App today to explore all the promotions and treats awaiting you.

Start off your coffee-filled day with BK CAFÉ now!

“With the launch of BK CAFÉ, every sip becomes a moment of bliss, perfectly matched to our customers’ enjoyment. BK CAFÉ invites you to savor the exceptional, indulge in the extraordinary, and redefine your perception of what coffee and fast food can truly be,” shared John Velasco, General Manager of Burger King Philippines.

So what are you still waiting for? Try out the new BK CAFÉ collection from Burger King to experience the mouthwatering blends they have to offer. Get outside and savor the mouthwatering flavors that are waiting for you!

August 5, 2023 by
Food, Lifestyle

Rizal Park Hotel Celebrates Another Milestone with its 6th year anniversary offers

For the entire month of August, Rizal Park Hotel is celebrating its sixth year with a lavish spread of specials, offering guests an amazing stay and dining experience in one of Manila’s greatest heritage hotels.

  1. Stay in a suite for only P6,000.00++

As part of the celebration, Rizal Park Hotel invites guests to experience the epitome of luxury with their exclusive Suite Dreams promo. Enjoy a special rate of P6,000.00++ on a Junior Suite, and experience staying in a grand room in refined comfort and elegance. Wake up to a delectable breakfast for (2) two and create lasting memories.

2.Enjoy a Thursday lunch buffet for only P699++

Café Rizal, the hotel’s all-day dining and buffet, will be offering Tempting Thursdays: Save Big at Café Rizal. For only P699++, enjoy discounted lunch buffet every Thursday, featuring an array of culinary delights meticulously prepared by Chef Nick, the executive chef. Don’t miss out on this opportunity to try their sushi bar, Chinese station, assorted cheese and tapas, and more while enjoying the elegant ambiance of the restaurant.

3.Mouth-watering Filipino savories for less

For those seeking a taste of Filipino favorites, Rizal Park Hotel presents the 600 Peso Pulutan Platter at The Courtyard and Pool area. Best partnered with beer, indulge in a sumptuous assortment of mouthwatering delights, including Chicharon Bulaklak Florettes, Kwek Kwek with Spicy Vinaigrette Dips, Dinamita Lumpia, and Kinilaw na Hipon. Share unforgettable moments with friends and loved ones while savoring the rich flavors of local cuisine.

4. Imperial Court, a Manila best-kept secret, offers big savings on Peking Duck and Suckling Pig

Imperial Court, the hotel’s Chinese restaurant and a favorite of many lovers of authentic Chinese food, offers a memorable dining experience. Save P6,000 and eat a full Peking Duck and Suckling Pig. Guests can purchase both for P12,722.64, down from their original combined price of P18,722.64.

Please call 09176229280 for further information or to arrange a reservation.

Follow Rizal Park Hotel on Facebook https://www.facebook.com/RizalParkHotel and Instagram at https://www.instagram.com/rizalparkhotel1911/ for more information about the hotel and its amenities.

August 3, 2023 by
Food

Enjoy Greenwich’s top-selling Lasagna Supreme® on World Lasagna Day

World Lasagna Day is quickly approaching! The nation’s top-ranked pizza company, Greenwich, will celebrate the special day on July 29 with limited-time specials that will only be available through July 31. That’s three days of delicious Lasagna Supreme® that is meaty, cheesy, and “saucy-sarap”!

Greenwich’s Lasagna Supreme® is still a crowd favorite and a barkada favorite, in addition to its best-selling pizzas like the Hawaiian Overload®, All-In Overload®, and other overloaded tastes! They keep returning for its mouthwatering layers of pasta, its hearty meat filling, and its smooth cheese!

“It is only fitting that we celebrate the World Lasagna Day, because who wouldn’t fall in love with Greenwich Lasagna Supreme®? We are thrilled to introduce these limited-offer treats so every barkada can indulge in Greenwich’s beefy, cheesy, and saucy-sarap lasagna and celebrate with the rest of the world. As among our many bestsellers, we make sure that lasang lasa ang sarap ng Lasagna Supreme® with our special deals,” said Ali De Torres, Greenwich’s Head of Marketing.

Taste Greenwich’s Lasagna Supreme® at a discounted price when you visit any of their stores nationwide on July 29-31. Make sure you don’t miss out on these offers:

  • Buy the Lasagna Supreme® Snack Plate Value Meal (comes with Regular Drink) for only Php89 instead of Php99 and the Lasagna Supreme® Snack Solo for only Php79 instead of Php89
  • Buy the Lasagna Supreme® Snack Plate and Regular Potato Waves with dip for only Php139 instead of Php 158 and the Lasagna Supreme® Chicken Combo for only Php169 instead of Php179.
  • A Greenwich delivery exclusive is also available for orders made on their website, greenwichdelivery.com, and delivery hotline, # 5-55-55. Use the code FREE2LAS and get two free Lasagna Supreme®!

Order your favorite Lasagna Supreme® favorites for delivery or dine-in at the nearby Greenwich location. The delivery hotline #5-55-55, GrabFood, foodpanda, and Greenwichdelivery.com are other places you can order them.

Visit Greenwich’s official Facebook page, Greenwich Barkada, for further details, or send the page a Facebook Messenger message.

July 27, 2023 by
Food

Together, DOLE and McDonald’s Philippines work to improve job prospects for Filipino adolescents


From left to right: Asec. Paul Vincent Añover, Usec. Carmela Torres, Sec. Bienvenido Laguesma, Kenneth S. Yang, CEO and President of McDonald’s Philippines, Margot Torres, Managing Director of McDonald’s Philippines, and Ben Marasigan, Vice President for Human Capital Group of McDonald’s Philippines, during the MOA signing last July 14, 2023

McDonald’s Philippines, which is mainly owned and run by Golden Arches Development Corporation (GADC), reaffirms its commitment to helping the Department of Labor and Employment (DOLE) create jobs for Filipino students. Last July 14, a Memorandum of Agreement (MOA) for the joint implementation of the Special Program for the Employment of Students (SPES) was signed, formally establishing the renewed partnership.

In order to hire out-of-school children, displaced workers’ dependents, and working students, McDonald’s first collaborated with DOLE for SPES back in 2011. Since then, McDonald’s has provided over 16,000 underprivileged youngsters with employment opportunities so they can finish their schooling and obtain practical work experience. This year, GADC plans to continue that commitment by committing to its goal of 1,441 SPES beneficiaries for 2023.


Sec. Bienvenido Laguesma of the Department of Labor and Employment (DOLE) and McDonald’s Philippines President and CEO Kenneth S. Yang signing the Memorandum of Agreement for SPES

“As we open more McDonald’s stores across the country, we see to it that as our business grows, so does our positive impact in the communities we are present in. We continue to partner with government institutions like DOLE to help us offer quality employment for Filipinos who will not only receive an opportunity to earn but also gain life-long skills from the world-class training we offer,” said Margot B. Torres, Managing Director of McDonald’s Philippines.

The company’s recognition of the importance of education and skill-building allows it to continue empowering the youth by welcoming them as part of its McDonald’s crew. As such, the company also partnered with the United States Agency for International Development (USAID) and the Philippine Business for Education (PBEd) for its Alternative Workforce Program that offers work-based training positions for 5,000 unemployed and out-of-school youths through YouthWorksPH, providing beneficiaries with financial knowledge, skills, and access to resources necessary to effectively manage finances through adulthood.


DOLE officials and McDonald’s Philippines executives with former beneficiaries of SPES

McDonald’s Philippines upholds its commitment to its purpose of creating jobs and offering fair employment to all as one of the biggest employers in the nation. In order to help Filipinos from all walks of life flourish and be their best selves, McDonald’s, a persistent supporter of diversity and equality, creates a joyful and welcoming atmosphere for everyone, regardless of color, age, gender, or sexual orientation.

To learn more about job opportunities with McDonald’s Philippines, visit the McDonald’s Careers Facebook Page (McDo PH Careers FB Page) or McDonald’s Philippines LinkedIn.

July 27, 2023 by
Food

Ang #Madalicious na Magnolia Chicken Timplados

Magnolia Chicken Timplados Fried Chicken Drumsticks with BBQ Seasoning is definitely #Madalicious, as it offers a “madali” (easy) and delicious delight.

It is an easy-to-cook fried chicken meal that can be served and enjoyed in just a few minutes. Magnolia Chicken Timplados is more than just a dish; it creates experiences that brings joy and connections. The “shake shake” fun experience during preparation makes family bonding more enjoyable.

Ang Magnolia Chicken Timplados maasahan  sa kahit anong oras at celebration. Sa agahan, tanghalian, merienda o hapunan, laging nandyan ang #Madalicious nilang fried chicken. Madaling lutuin, masustansya sa protina at masayang ihain sa kahit anong okasyon.

Sa Magnolia Chicken Timplados, iba’t-ibang easy chicken sarap! Ihain na para saýo, sa iyong pamilya, o bisita para matikman nila ang #Madalicious nilang fried chicken.

Shop #PambansangManok now at: nearest Magnolia Chicken Stations,  Monterey Neighborhood Meatshops, *San Miguel Mart: https://bit.ly/MCOnSanMiguelMart,  **Shopee: https://bit.ly/ShopMCOnShopee,  **Lazada: https://s.lazada.com.ph/l.0Zj7

Maaring makabili ng Magnolia Chicken Timplados sa pinakamalapit na Magnolia Chicken Stations o Monterey Neighborhood Meatshops.

*Available in Metro Manila, and some parts of Rizal, and Cavite only.

**Available in Metro Manila, Bulacan, Cavite, Laguna and Rizal only.

July 14, 2023 by
Food, Health and Wellness

Go On Probiotics in Yakult (WHO and FAO on Probiotics and More)

Why include probiotics in your quest for greater health?

No less than these two United Nations-affiliated organizations gave such a statement on the ability of probiotics to improve people’s health, the The Food and Agriculture Organization (FAO) and the World Health Organization (WHO) define probiotics as “live microorganisms which when administered in adequate amounts confer a health benefit on the host.”

Leading microbiology researcher and probiotics inventor, Dr. Minoru Shirota is a doctor of medicine at Kyoto University (formerly Kyoto Imperial University) and the creator of Yakult. The hypothesis that “Lactic Acid can Prolong Life”—expressed by Russian Noble Prize winner for Medicine Ilya Metchnikoff—plays a role in the probiotics’ historical development. Additionally, he is recognized for his “Optimistic Studies” on “The Prolongation of Life.”

The Number One requirement for probiotics is that it must reach the intestines alive. And so, for Yakult to be dubbed as one, it must meet such Number One requirement. Yakult does all of 8 billion live Lactobacillus casei strain Shirota (LcS) microorganisms.

Dr. Minoru Shirota’s long years developing the LcS is either supported or corroborated by research/studies from various institutions: a school of medicine (Juntendo University School of Medicine Department of Immunology), a hospital (Takane Hospital), among these. The Yakult Central Institute for Microbiological Research keeps records of elaborate R&D initiatives.

In 2016, Kazuyoshi Takeda of Juntendo University, Graduate School of Medicine Biomedical Research Center (Division of Cell Biology) presented his study titled “Role of NK Cells in Immunity: NK Cell Activation by Lactobacillus casei strain Shirota (LcS). Time and again, “natural immunity” boosting has been proven to be the choice over expensive and taxing “acquired immunity”.

Different researches and studies  related to Yakult and the premises behind its formulation were done and evaluated by a third party in Japan and other countries worldwide. There were in fact, so many studies conducted which proved Yakult efficacy as a probiotic and corroborated the soundness of the foundation upon which Yakult’s R&D initiatives were based.   As many as 129 research studies conducted were on Yakult’s “intestinal function, “177 on “immunomodulation,” and 107 on “defense mechanism against infection, “ On top of these, over 1,005 researches on Lactobacillus casei strain Shirota (LcS) were also done.

Yakult “is a fermented milk drink which provides functional benefits for promoting better health by delivering Lactobacillus casei strain Shirota (LcS) to the intestines alive” (emphasis on the word “alive” since Yakult’s owes its potency to the dynamic activity of the LcS microorganisms being alive and kicking, so to speak).  Yakult ensures that a person’s good bacteria will not be outnumbered by bad bacteria— its live LcS suppressing virulent cells such as cancer cells to keep the intestinal flora and the host healthy.

The five (5) main health advantages of taking in Yakult are as follows: (1) it helps maintain the balance of intestinal flora; (2) it normalizes the peristaltic movement of our intestines; (3) it prevents diarrhea and constipation; (4) it aids in proper food digestion and nutrient absorption; and (5) it strengthens our immune system. These are sufficient justifications in and of themselves to include probiotics in your quest for greater health. Do you not concur? Additionally, the proprietor of this tried-and-true probiotic brand has a great reputation for integrity, and his product is reasonably priced, so there is no reason not to use it if one wants to improve their health. It makes sense that the management of Yakult Philippines has stated that they are unable to fully satisfy the market’s demand for Yakult. But since nothing should prevent more and more individuals from having the opportunity to experience greater health, their manufacturing volume may always be changed to meet the demand.

July 13, 2023 by
Food

“Learn to Start and Grow your dream F&B Business at the Easy Brand Fair 2023 – Join the Ultimate Food and Beverage Adventure”

Are you willing to spend the day learning about and sampling various foods and beverages? The Easy Brand Food and Beverage Fair 2023, taking place on July 1, 2023 at the Megatrade Hall 2 in the SM Megamall Mandaluyong City, is the only event you need to consider.

A full day of learning from presenters that represent diverse food and beverage firms makes this event ideal for people who want to launch their own food and beverage company. You’ll have the chance to learn from industry leaders and gain their perspectives, which will help you start down the path to your ambition. I really enjoyed the event since I acquired a lot of ideas and information that really inspired me to open my own business. Here you will get so many insights about what business is great for you, or you may venture into the food and beverage business. I also had the chance to cook with their sponsor, Masflex, and we also did food tastings during the event. All in all, this is a great way to start your own business and learn so much from it. Indeed, it is full of fun and learning.

But it’s not just about learning – you’ll also have the chance to meet and greet two of the country’s most beloved chefs, Chef Boy Logro and Chef Bam Piencenaves. These culinary idols will be on hand to share their experiences and answer your questions.

If you’re feeling competitive, there will also be contests held throughout the day, including the EasyPro® Culinary Cup, Easy® Beverage Creativity Competition, and Easy® Sparkle Cake Creation Contest Season 2. Show off your skills and compete against other talented individuals for a chance to win prizes and recognition.

Of course, no food and beverage fair would be complete without plenty of tasting opportunities. Exhibitors will showcase their products, giving you the chance to sample a wide variety of delicious treats and drinks.

The event is co-presented by Baguio Oil, Masflex, La Germania, Tough Mama, and Global Pacific, five trusted names in the food and beverage industry; and in partnership with Let’s Cook, Pare!, Gree, Joe Kuan, Kahero, iMin, Donewell and kimstore.com. And the best part? Entrance to the fair is completely free, making it accessible to all SMEs and foodie enthusiasts.

Don’t miss out on this exciting opportunity to learn, taste, and connect with others in the food and beverage industry. Mark your calendars for July 1, 2023, and we’ll see you at the Easy Brand Food and Beverage Fair. ABOUT EASYBRAND Easy® Brand is a Filipino brand which manufactures high-quality ingredients for food and beverage enterprises in the Philippines. They specialized in concentrated flavors, sauces, and mixes for beverage and culinary products. Their most popular offerings are milk tea and frappe mixes, coffee concentrate, flavoured syrups, ready to use sauces and ready-mix powders.

To further serve their customers, they also provide a private label service, specialized institutional production, and have distribution partners all across the Philippines. It seeks to supply high-quality, consistently high-yielding premium ingredients that offer the best value for money to numerous businesses—both large and small—in the restaurant, fast-food, and hotel industries.

You may place orders for Easy® Brand products on their official website, and you can contact them with questions on their Facebook page. The brand is also offered on websites for online shopping. Visit www.easybrandph.com for more details, the brand catalogue, and recipes.

July 1, 2023 by
Food, Lifestyle

SIM registration is extended by McDonald’s Philippines for customers of Smart and TNT in a few shops

McDonald’s Philippines and PLDT telecom unit Smart Communications, Inc. (Smart) have expanded the SIM Registration of Smart and TNT subscribers in a few McDonald’s locations across the nation to support the nation’s efforts to preserve data privacy.

By converting 35 specific McDonald’s locations with vacant party areas into temporary SIM Registration stations, McDonald’s and Smart played a crucial part in assisting the initial run of the nationwide SIM Registration.

McDonald’s Philippines makes more Filipinos accessible and convenient, especially mobile users who might require help registering their SIMs, by making its stores places for SIM Registration for Smart and TNT subscribers. Over 10,000 Smart and TNT members have successfully enrolled their SIMs in a few McDonald’s locations since the temporary sites’ April launch.

Participating McDonald’s Stores

As the Department of Information and Communications Technology (DICT) has extended the SIM Registration until July 25, 2023, to ensure that Filipinos will have more chances to prevent SIM deactivation, McDonald’s and Smart will continue assisting customers in participating McDonald’s Stores:

  • On July 3, 5, 10: Mart One, Capas, Calapan Roxas Drive, Calapan, Pili CamSur, Marymart Iloilo, Pavia, Kabankalan City, Robinson’s Place Iloilo, Pison Avenue, Cadiz, San Carlos, Araneta Bacolod, Tagum Highway, Limketkai, Valencia, Downtown Butuan, San Franz, Butuan Gaisano, and Gaisano Capital Surigao
  • On July 3, 5, 10, 12: Colon Osmena, Escario, Lapu Lapu City, South Coast, Carcar, Toledo, BQ MALL, Ozamis Highway, Koronadal, Guiwan, Gensan Highway, Cotabato, and Lagao Gensan.
  • On July 3, 5, 10, 12, 17, 19, 24: Naga City Plaza and W Mall Bay City.

All Smart and TNT subscribers only need to bring a valid government ID to register at the nearest McDonald’s participating stores. Registration is free for all walk-in customers.

To further encourage SIM Registration, individuals who register in McDonald’s stores have a chance to win McDonald’s treats.

“With our continued commitment to nation-building, McDonald’s Philippines supports the government’s push for SIM registration by making it accessible to more Filipino communities. Just like how we turned our party areas into study halls (McClassroom) during the pandemic, we continue to maximize the use of our stores to cater to the evolving needs of the communities we’re in,” Oliver Rabatan, McDonald’s Philippines Vice President and Chief Marketing Officer.

Customers of Smart Prepaid and TNT, both new and old, may also go to PLDT and Smart Stores or use Smart’s SIM Registration page at https://www.smart.com.ph/simreg to register their SIM cards. In the meanwhile, Smart postpaid subscribers are regarded as registered under the SIM Registration Act using their current account information.

June 30, 2023 by
Food

These recipes are available on the URC Flour YouTube channel Chocolate chip muffins? Yes, please!

Do you run a new bakery and need advice on how to advance it? Or maybe you’ve always wanted to open one but don’t know how. The good news is that  URC Flour’s YouTube Channel has all the knowledge you require! Here, professional bakers give helpful advice on product costing, batching calculations, various baking techniques (and their benefits and drawbacks), flour science, and a variety of delectable recipes!

You can add the following five recipes from URC Flour’s YouTube channel to the menu of your bakery or culinary establishment:

Chocolate Chip Muffins

This moist and fluffy treat is a must on any bakery’s menu! You can have them for breakfast, merienda, baon, or dessert. Plus, they go well with almost any beverage—from coffee, milk, juice, or chocolate milk. They’re also an ideal pastry for customers looking for a snack to take out thanks to their munchable size.

Get the recipe here.

Cream Puffs

You don’t need to fly to France to enjoy a fresh batch of cream puffs. Explore ways of making a pate a choux or cabbage paste, which serves as foundation for several pastries. Know the importance of bringing ingredients to a boil, using the right flour, and cooking the dough thoroughly at the right heat level.

Get the recipe here.    

Bento Cake (great for gifts!)

Super buttery and small enough to fit inside take-out boxes, Bento Cakes make great gifts to give loved ones on their special day, especially if they can’t finish one whole cake! This recipe will teach you two ways of baking a Yellow Layer Bento Cake.

Get the recipe here.   

Garlic Pan de Sal

Level up your favorite morning bread with a couple more ingredients and a lesson in yeast variation. Educate yourself about the difference between using active dry yeast and instant dry yeast. How does it affect the bread volume, crust color, and crumb structure?

Get the recipe  here.

Cranberry Walnut Bread

Healthy food options are in high demand right now, so how about including healthy bread in your menu? Mix in your favorite berries and nuts for a healthy, fiber-filled bread. Plus, you’ll even learn about two types of ovens and how they affect the quality of the baked goods you produce.

Get the recipe here.  

Visit the URC Flour YouTube Channel to find additional recipes to try when you’re ready to bake!

The goal of URC Flour’s Youtube channel is to equip home bakers and pastry chefs with practical recipes, methods, and knowledge of baking science. It also discusses how to maximize the benefits of the consistently superior flour products offered by URC.

This year, URC Flour will also be releasing brand-new episodes, so tune in and don’t miss your chance to grow as a player!

June 30, 2023 by
Food, Lifestyle

Collaboration between the Jollibee Group Foundation and DOST to Help Improve the Lives and Livelihoods of Smallholder Farmers


Partnership for Agro-Entrepreneurship. The MOU signing was held at the DOST-PCAARRD Innovation and Technology Center in the presence of (seated, from left): (place names in this sequence for easier read) JGF Executive Director Gisela Tiongson (seated, third from left); JGF Senior Program Manager Ma Laize Ar Cruzat (seated, fourth from left); DOST-PCAARRD Executive Director Dr. Reynaldo V. Ebora (seated, second from left); and DOST Undersecretary Leah J. Buendia (seated, first from left). Behind them are (can we make a generic description to acknowledge the other people in the photo).

A Memorandum of Understanding was recently signed by the Department of Science and Technology’s Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development (DOST-PCAARRD) and Jollibee Group Foundation (JGF), the company’s social development arm. The agreement aims to strengthen both parties’ work on enhancing smallholder producers’ entrepreneurial capacity and connecting them to agriculture value chains.

“This partnership is an important milestone for farmer entrepreneurs. PCAARRD’s expertise in research and development in agriculture will surely help create access to more technologies that can enhance farmers’ livelihood to become more profitable,” said Gisela Tiongson, executive director of JGF.

Through the exchange of technology, access to knowledge, and the provision of tools to increase productivity, the partnership between DOST-PCAARRD and JGF seeks to support the advancement of sustainable agricultural practices. Additionally, it seeks to enhance R&D initiatives in order to provide scientific and technology-based solutions for agri-aqua businesses. For the purpose of ensuring the success of agro-enterprises, the program also incorporates networking and market links.

Of this, DOST-PCAARRD Executive Director Dr. Reynaldo V. Ebora said, “We believe that this partnership for agro-entrepreneurship will strengthen PCAARRD’s efforts in addressing technology gaps to improve quality and productivity, as well as in building the capacities of farmer groups and partner LGUs to provide opportunities to tap institutional markets. We are also certain that this will pave the way to strengthen the implementation of projects and activities with the end goal of achieving JGF’s mission and PCAARRD’s mandates.”

Additionally, this program supports JGF’s Farmer Entrepreneurship Program (FEP), which empowers smallholder farmers and aids them in developing their technical and business acumen as well as their capacity for forming partnerships. FEP works with farmer cooperatives that supply the Jollibee Group and other markets using the Agro-Enterprise Clustering Approach.

More than 9,000 metric tons of veggies, worth more than P360 million in total sales, are provided to the company by 18 farmer organizations authorized by the Jollibee Group to date.

June 29, 2023 by