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In a country celebrated for its warm hospitality, coffee culture, and beloved merienda traditions, usmile believes that maintaining healthier oral habits should be an essential part of everyday Filipino life. Anchored in its “Prevention Over Treatment” philosophy, the global professional oral care brand is bringing science-backed solutions tailored to the needs of today’s lifestyles.

“Oral care should focus on prevention and proactive habits. By combining scientific innovation with convenient, user-friendly products, we aim to help Filipinos make preventive oral care a consistent part of their daily routines,” said Dr. Jitao Liu, Chief R&D Scientist of usmile.

Here are usmile’s specialized solutions designed to meet different oral care needs and lifestyles:

1. Optical White 2.0 “Purple Corrector”: Instant Whitening

Leading the lineup is the Optical White Toothpaste, usmile’s flagship whitening toothpaste for Filipinos who enjoy weekend café hopping or are always ready for spontaneous selfies. Powered by advanced stain-dissolving technology, its purple color-correcting formula effectively whitens teeth and helps maintain a brighter smile for up to 16 hours, making it ideal for busy days that stretch from morning coffee to evening celebrations.

Designed for everyday comfort, Optical White 2.0 is also alcohol-free, bleach-free, and mineral oil-free, enhancing brightness in a gentler, daily-use whitening routine. Users may see possible results upon continuous usage

A proven favorite across Southeast Asia, Optical White Toothpaste has become the top-selling toothpaste brand on TikTok Shop in the Philippines and has received massive success in Malaysia, Thailand, and Indonesia.

2. Fresh White Toothpaste: All-Day Fresh Breath

The Fresh White Toothpaste, designed for Filipinos constantly on the go, acts as a perfume for the mouth, eliminating odor-causing bacteria for all-day freshness. It features zinc ions that target odor-causing bacteria, alongside 3D microcapsules with enzymes and apple polyphenols that help neutralize bad breath while leaving a fresh, fruity aftertaste.

Fresh White provides up to 12 hours of fresh breath for lasting confidence throughout the day. It is available in three variants: Frosted Camellia, Juicy Grape, and Jasmine Tea.

3. Repair White Toothpaste: Cavity Protection, Stain Removal, Enamel Repair

usmile’s Repair White Toothpaste offers a smarter approach to whitening. It uses a safe water-free whitening technology with fluor-calcium phosphate compatibility that protects tooth enamel and whitens teeth without harsh bleaching.

Its formula is powered by triple bio-enzymes that deliver up to 2.5 times stain enzymolysis, which break down stubborn stains more efficiently. By combining effective stain removal with enamel-friendly care, Repair White makes it easier for Filipinos to enjoy their favorite merienda treats while maintaining a healthier, more confident smile.

4. Strength White Toothpaste: Enamel Strength and Whitening

Completing the toothpaste lineup is the Strength White Toothpaste, clinically formulated with a 3-in-1 Pro Whitening System and 99% high-purity baking soda that gently restores the teeth’s natural whiteness. It helps regulate oral pH balance and minimize enamel loss from acid erosion from daily food consumption. With Maximum Enamel Guard, it also helps strengthen enamel while protecting teeth against cavities, making it a reliable choice for long-term oral health.

Strength White offers everyday protection that keeps up with Filipinos’ packed schedules, snacking habits, and constant social interaction.

5. Sonic Electric Toothbrush Y1S: Efficient, Comfortable Brushing

Topping off usmile’s innovative dental lineup is the Y1S Electric Toothbrush, designed for Filipinos who want a deeper clean at home. It removes up to 99.99% of plaque, features an air-cushioning brush head for gentle gum protection, and comes in an ergonomic Roman Column design for a more comfortable grip. It also offers up to 365 days of battery life on a single charge.

The Y1S has earned the American Dental Association (ADA) Seal of Acceptance as well as TÜV Rheinland certification, reinforcing its safety and effectiveness in removing plaque. With over 10 million units sold globally, the Y1S delivers reliable, science-backed brushing technology for everyday oral care.

For more details, visit usmile’s official stores on TikTok Shop and Shopee , and follow the brand on social media through (TikTok | Facebook).

Eastern Communications’ delegates at the 2026 Bali Annual Telkom International Conference (BATIC) at The Westin, Nusa Dua, Bali, Indonesia.

Eastern Communications showcased its commitment to world-class Filipino service on the international stage through its participation in the Bali Annual Telkom International Conference (BATIC), held from August 25 to 28, 2026, at the Bali International Convention Center (BICC) at The Westin Resort, Nusa Dua, Bali, Indonesia. The pioneering Philippine telecommunications company joined global telecom leaders, digital innovators, and industry players in discussing the future of digital connectivity and the emerging technologies shaping an increasingly connected world.

For Eastern, connectivity goes beyond technology. It is about bringing the Filipino spirit of genuine service to the global community and building meaningful, lasting connections with organizations worldwide.

At the heart of its nearly 150-year legacy is a distinctly Filipino approach to service, one that is built on genuine hospitality, malasakit (care), and an unwavering commitment to go the extra mile for every customer and partner.

Taking the Filipino Heart of Service Beyond Borders

Eastern’s participation in BATIC 2026 marked an opportunity to represent not only the company’s connectivity expertise, but also the values that continue to define its approach to business.

As the Philippines strengthens its role in the global digital economy, Eastern brings to the world a distinctly Filipino way of connecting. Beyond reliable technology and digital infrastructure, Eastern believes that meaningful connectivity begins with understanding the people it serves. Its Heart of Service reflects a commitment to not simply connect businesses, but to build relationships that help them thrive. At BATIC 2026, Eastern proudly carries this Filipino spirit of service onto the international spotlight.

“Technology may connect the world, but it is people who make those connections meaningful,” said Atty. Aileen Regio, Co-Coordinator of Eastern Communications. “At Eastern, we take pride in bringing together trusted connectivity expertise with the warmth and dedication that Filipinos are known for. We are [also] proud to represent the Philippines and showcase how the Filipino heart of service can create exceptional experiences for businesses and partners.” 

This philosophy has long shaped Eastern Communications’ relationship with its customers. Beyond providing connectivity solutions, the company places importance on understanding the unique needs of the organizations it serves, building lasting partnerships, and ensuring that customers receive the same care and dedication that have become synonymous with Filipino hospitality.

Where Technology Meets the Human Touch

At BATIC 2026, Eastern showcased its enterprise capabilities and explored opportunities for collaboration with organizations and industry leaders from across the region.

The company’s participation also reflected its continued commitment to evolving alongside the changing needs of organizations. As enterprises navigate an increasingly digital landscape, Eastern continues to strengthen its portfolio of connectivity and digital solutions while remaining grounded in a simple belief: the best service begins with genuinely caring for the people behind every connection.

“At BATIC, we hope to bring together the best of both worlds. The strength of our technological expertise and the warmth of human-centered service. Just like our “High Tech, High Touch” philosophy, we believe that this balance is what makes connectivity truly meaningful, and it is also the distinctly Filipino perspective we are proud to bring to the global conversation,” said Mr. Jaeson Evangelista, Co-Coordinator of Eastern Communications.

Bringing Filipinos, businesses, and communities closer together, Eastern takes its place on the global stage alongside leading industry players and innovators, carrying with it the values that have shaped the company through the years. As technology continues to advance, Eastern remains rooted in the timeless Filipino values of genuine care, dedicated service, and meaningful connection.

OPPORTUNITIES WITHIN REACH. Across SM malls nationwide, jobseekers are finding new ways to connect with jobs, skills, and brighter possibilities.

For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos.

500 JOB FAIRS—AND COUNTING!

500 JOB FAIRS, THOUSANDS OF NEW BEGINNINGS. At SM City Daet, a nationwide milestone became personal as another jobseeker walked away hired on the spot.

On August 12, SM City Daet hosted the 500th SM Job Fair, marking an important milestone in SM Supermalls’ nationwide jobs advocacy.  As of its 500th Job Fair, the program has connected around 330,000 jobseekers with thousands of employers nationwide, resulting in more than 42,000 applicants hired on the spot (HOTS). Behind those numbers are individual journeys—from fresh graduates looking for their first break and career shifters starting again to breadwinners and experienced professionals taking their next step.

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

ONE STEP CLOSER TO A CAREER. Jobseekers meet SM Group recruiters face-to-face, turning applications and interviews into possibilities for a fresh start.

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group.

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future.

FROM SKILLS TO OPPORTUNITIES WITH TESDA

SKILLS IN ACTION. Hands-on training turns learning into practical skills that can open doors to the workplace.

As industries evolve, Filipinos need both access to jobs and the skills to succeed in them. Last August, SM Supermalls and TESDA brought the World Café of Opportunities (WCO) to SM malls nationwide in celebration of 2026 National Tech-Voc Day, connecting technical-vocational graduates and jobseekers with employers and industry partners.

READY FOR WHAT’S NEXT. From technology to creative skills, Filipino talent gets hands-on experience for an evolving world of work.

At the SM Mall of Asia Music Hall on August 24, more than 1,000 jobseekers met 54 participating employers offering more than 4,000 job opportunities. Job matching was complemented by skills demonstrations in HVAC, autonomous robotics, driving, animation, and coffee barista—showing how practical training can translate into workplace readiness.

For Jeff Justine Geraga, a BS IT student at the University of Makati who took Computer Systems Servicing through TESDA, gaining additional skills has helped strengthen his confidence in a competitive job market.

“Definitely tumaas ang value ko dahil may added skills ako from TESDA, more opportunities for me. Requirement na po ang upskilling dahil competitive po ngayon.”

A key highlight was the launch of the TESDA Skills Compass, a career guidance and job-matching platform that helps Filipinos explore career pathways and connect their competencies with in-demand jobs. For some participants, the connection between skills and employment became immediate.

After traveling from Mindoro in search of work, Cristyl Faith Robles was hired on the spot as a barista at French Baker.

“Masaya po kasi last week pa po kami nag-aapply ng work kasi galing pa po kami sa Mindoro… Para po ito sa magulang ko at sa kapatid ko para matulungan ko po siya sa college.”

Employers also recognize the value of skills-based training. CJ Bajamunde, HR Assistant at SMC Repairs and Maintenance, shared that TESDA training and certifications are among the qualifications the company looks for when recruiting skilled workers.

 “Nakatulong po talaga ang TESDA hindi lang sa mga naghahanap ng trabaho, kundi sa aming mga employers din.”

Through the World Café of Opportunities, SM and TESDA are helping turn skills into employability—connecting training, talent, and industry needs in ways that can lead to meaningful careers.

LEARNING THAT MOVES PEOPLE FORWARD. Free upskilling brings future-ready knowledge closer to learners in SM communities.

MORE JOBS AND SKILLS THIS SEPTEMBER

The momentum continues this September as SM Job Fair brings another nationwide lineup of employment activities to SM malls, complemented by government career opportunities and upskilling sessions with partners.

SEPTEMBER JOB FAIR SCHEDULE

• September 1 – SM City Sto. Tomas
• September 3 – SM City Manila
• September 4 – SM City Sta. Mesa
• September 7–8 – SM City Butuan
• September 8–9 – SM City Iloilo
• September 8–9 – SM City Davao
• September 9 – SM City Baguio
• September 9–10 – SM City Cebu
• September 9–10 – SM CDO Downtown Premier
• September 10 – SM City Trece Martires
• September 10 – SM Center Muntinlupa
• September 10 – SM City Tuguegarao
• September 10 – SM City North EDSA
• September 10 – SM City Zamboanga
• September 10 – SM Center Muntinlupa
• September 12 – SM City La Union
• September 12 – SM City San Pablo
• September 14 – SM Center Antipolo
• September 14 – SM CDO Downtown Premier
• September 16–17 – SM Seaside City Cebu
• September 22–23 – SM Seaside City Cebu
• September 23 – SM City Calamba
• September 24 – SM City Trece Martires
• September 24 – SM Center Pulilan
• September 24– SM City Bacoor

*Schedules, venues, and participating partners may be subject to change.

UPSKILLING SESSIONS

Jobseekers and learners can also take advantage of upskilling activities scheduled throughout the month:

• September 10 – SM City Trece Martires
• September 12 – SM Center Sangandaan
• September 12 – SM City North EDSA
• September 24 – SM City Trece Martires

MORE THAN JOBS

SM’s employment advocacy continues beyond recruitment. Through partnerships with government agencies, educational institutions, and industry organizations, SM Supermalls has provided free upskilling opportunities to more than 1,600 learners, covering artificial intelligence, digital literacy, cybersecurity, and other emerging workplace competencies. In select malls, SM Government Service Express (GSE) also brings essential government services closer to communities, with selected locations serving as Upskilling Hubs.

From reaching the 500th SM Job Fair to helping a fresh graduate land a first job, and from gaining a technical skill to finding where it can lead, August demonstrated what can happen when employment, learning, services, and strong partnerships come together.

THE NEXT OPPORTUNITY STARTS HERE. Beyond the 500th milestone, SM Job Fair continues to connect more Filipinos with employers and possibilities closer to home.

And as SM Job Fair moves beyond its 500th milestone, the work continues—helping more Filipinos find jobs, build relevant skills, and move toward better futures closer to home. To learn more about upcoming SM Job Fairs and free upskilling opportunities, visit the SM Supermalls website or follow SM Supermalls’ official social media pages.

EVERY CONVERSATION CAN OPEN A DOOR. Jobseekers meet recruiters face-to-face at SM Job Fairs, taking another step toward their next career opportunity.

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance  

SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic.

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91^st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

From Gen Z innovation to zero-waste businesses, Filipino coco-preneurs are taking coconut somewhere new.

Around 300 Filipino coco-preneurs are transforming the country’s “tree of life” into fresh ideas, innovative products, and businesses ready to grow.

A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. A college feasibility study has become a Gen Z-run coconut milk business. Surplus coconut shells are being transformed into handcrafted bags while helping provide livelihood to more than 100 workers. And one entrepreneur has developed around 40 products by finding new uses for virtually every part of the coconut.

These are among the ideas and founder stories waiting to be discovered at the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026, now underway at SMX Convention Center Manila until August 30.

“Over the next five days, we bring our coco-preneurs, our buyers, shoppers and partners together under one roof here in SMX as we celebrate National Coconut Week,” said DTI Assistant Secretary Nylah Rizza Bautista during the opening ceremony. 

Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the fair brings together around 300 coconut MSMEs nationwide. With SM Supermalls, through SM for MSMEs, providing a marketplace that gives entrepreneurs greater visibility and access to more customers, visitors get an early look at fresh ideas—and perhaps the next great Filipino brands waiting to be discovered.

Coconut, reimagined. From food and beverages to fashion, home, and lifestyle finds, Filipino entrepreneurs transform the “tree of life” into innovative, market-ready products—showing there’s still so much more to discover from one coconut

Here are five discoveries worth making before the fair ends.

1. One coconut. More possibilities than you imagined.

For Elmer Marbello, General Manager of Marbello’s Processed Foods Manufacturing, virtually every part of the coconut can inspire another product. He has developed around 40, including coconut liniment and coconut bagoong made from coconut remnants.

“Mahilig po talaga akong mag-develop ng products. I have about 40 that I have developed. Lahat po ng parte ng coconut, ginamit ko na… Tree of life po talaga ang coconut.”

Adrian Ramilo of Ayanas is also pushing coconut in unexpected directions with coconut wine. “Hindi po siya tuba—and masarap po siya,” he shared. More importantly, demand generated through trade fairs is helping create jobs in their community: “Marami po kaming produkto na nabebenta sa trade fair kaya may mga trabaho na sa amin.”

One crop. Dozens of possibilities. And hundreds of entrepreneurs finding new ones.

2. A Gen Z school project can become a real business.

For Dehusk, the business began with a college feasibility study—and a very personal problem. One of its founders is lactose intolerant. At the same time, the young entrepreneurs saw an opportunity in the country’s surplus of coconuts. Their solution was to develop drinkable coconut milk as a milk alternative, rather than coconut milk traditionally used for cooking. That school project eventually became a Gen Z-run business.

“We are very proud to have come up with this product, being the only one in the market locally producing drinkable milk from coconut—not for cooking. It’s a great alternative to other milk alternatives. Our company is also proudly run by Generation Z!” said Chloe De Ocampo, Marketing Lead of Dehusk.

From feasibility study to trade fair floor, Dehusk shows how a personal need, a local resource, and a fresh idea can become a promising Filipino business.

3. What looks like waste can create livelihoods.

For Virna Morales of Venice Rose Integrated Farms and Johnalyn Lamprea of Lampre’s Integrated Farm, surplus coconut shells weren’t something to throw away. They saw raw material—and opportunity. The partners transform the shells into handcrafted bags, alkansya, and other useful products.

“We believe nothing from the coconut should go to waste. We transform surplus shells into handcrafted products—creating new value from what could have been discarded. Today, this innovation helps provide livelihood to more than 100 workers.”

Morales, a nurse by profession, returned to help with her family’s farming business. Their coconut-shell bag venture is only in its first year, and with DTI Iloilo helping expand their market linkages, their first showcase at SMX opens another opportunity to connect with potential buyers. Less waste. More value. More than 100 livelihoods.

4. The right opportunity can turn a skill into a growing business.

Juvy Crusina of Crusina’s Handicrafts in Pagudpud, Ilocos Norte began her entrepreneurial journey by learning the craft through DTI’s Kapatid Mentor ME Program. She eventually moved from being part of a cooperative to becoming a sole proprietor in 2024. Then another turning point came when she joined DTI’s National Trade Fair at SM Megamall.

“I learned the craft through DTI’s Kapatid Mentor ME Program, and today I have my own business. Joining the National Trade Fair at SM gave us so much exposure that orders became overwhelming. Now at my first COCONUTPhilippines Trade Fair here at SMX, I’m excited to be discovered by even more customers.”

 Her story shows how opportunities can build on one another—from learning a skill, to starting a business, to finding a bigger market. Learn. Build. Be discovered. Grow.

5. Big ideas go further when the right partners open doors.

Behind these individual success stories is a bigger ambition: helping promising Filipino ideas become sustainable businesses that create jobs and reach wider markets. DTI and DA-PCA help develop coconut farmers and enterprises, while SM and SMX provide a highly visible marketplace where entrepreneurs can showcase their products, meet shoppers and buyers, and explore new opportunities.

Where style meets purpose. SM Supermalls President Steven Tan and DTI Secretary Cristina Roque celebrate Filipino creativity and enterprise at the COCONUTPhilippines Trade Fair 2026—championing the coco-preneurs turning local ideas into Filipino brands.

As DTI Secretary Ma. Cristina A. Roque emphasized during the opening, “Our challenge is turning good products into lasting and sustainable businesses that can provide income for our country and provide jobs for our people.” She also called for stronger collaboration between government and business to create more Filipino success stories: “Let us now continue to create more Filipino products and more superstars through stronger coordination between private sector and government as we continue to build better lives for our farmers and for our communities.”

For Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, SM’s long-standing partnership with DTI is about helping those ideas reach the market. “Some of the most exciting Filipino brands begin with a simple idea and an entrepreneur willing to pursue it. Through our long-standing partnership with DTI, we help bring these ideas closer to the market—giving MSMEs opportunities to be discovered, connect with customers, and grow.” There’s still more to discover.

A school project turned into a Gen Z business. Surplus coconut shells turned into livelihoods. A craft learned through mentoring became an enterprise. And around 300 coconut MSMEs are showing just how many possibilities can grow from one of the Philippines’ most familiar resources.

A marketplace for Filipino ingenuity. COCONUTPhilippines brings hundreds of coconut MSMEs under one roof, giving homegrown businesses greater visibility and opportunities to connect with shoppers, buyers, and new markets.

The coco-preneurs are here. Their ideas are ready to be discovered. Come meet the founders, try something unexpected, and proudly support Filipino businesses. Somewhere on the trade fair floor could be the next great Filipino brand waiting for its big break. The DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026 runs until August 30 at SMX Convention Center Manila, Pasay City. FREE ADMISSION.

See it. Discover it. Experience it.

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity.

FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities.

After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

A jobseeker meets directly with a recruiter at the PMAP Mega Job Fair 2026, bringing meaningful career opportunities closer to the community.

Held in celebration of the People Management Association of the Philippines’ (PMAP) 70th Anniversary, the career fair carried the theme “HumanITy Forward 2026: Empowering Talent in a Digital World,” putting the spotlight not only on getting Filipinos hired, but also on helping them become better prepared for the changing world of work.

SM Supermalls’ Royston Cabunag, 1st District Councilor Hon. Charm Ferrer, PMAP President Gilbert Camasura, PMAP Past President Obet Policarpio, PMAP’s Ghie Lara and Jemai Duque-Gomez, and DOLE QC Director Rowella Grande, officially open the PMAP Mega Job Fair 2026, reaffirming their shared commitment to creating more employment opportunities and building a future-ready Filipino workforce.

More than getting hired

For Ghie Lara, Chairperson of PMAP’s Employability Committee, the event represented a broader approach to helping Filipinos build sustainable careers. “What we have here is not just a job fair but an employability ecosystem which includes our employer partners. This year, we also have the upskilling zone and the career-coaching zone where volunteers can give guidance to our jobseekers. We are here not only to employ but also to upskill.”

HIRED ON THE SPOT! Newly hired applicants celebrate their career milestone with Ghie Lara, Chairperson of PMAP’s Employability Committee, at the PMAP Mega Job Fair 2026. Their success reflects what the event’s employability ecosystem is all about—connecting Filipino talent with employers, career support, and opportunities that can lead to meaningful employment.

That approach complements the continuing evolution of SM Job Fair—bringing employment opportunities closer to communities while creating pathways for jobseekers to develop the skills and confidence they need to compete in today’s workplace.

Showing up for opportunity

For the jobseekers who came despite the weather, the experience was far more personal.  Richmond Carl Bello arrived determined to find work and left hired on the spot as Administrative Staff at Readyman.

“Pumunta po ako ngayon kasi kailangan po talaga ng work. Umulan man o bumagyo, kailangan ng trabaho.”

Hired-on-the-spot applicant Richmond Carl Bello celebrates his new opportunity with SM Supermalls executives Royston Cabunag, Asst. Vice President and Head of SM Communities; Pats Lim-Dy, Senior Asst. Vice President for SM Communities Marketing; and Cedrik Forbes, Lead for SM Job Fairs, at the PMAP Mega Job Fair 2026.

Hired-on-the-spot applicant Richmond Carl Bello celebrates his new opportunity with SM Supermalls executives Royston Cabunag, Asst. Vice President and Head of SM Communities; Pats Lim-Dy, Senior Asst. Vice President for SM Communities Marketing; and Cedrik Forbes, Lead for SM Job Fairs, at the PMAP Mega Job Fair 2026.

For Sweet Ehricka Toledo, who was hired on the spot as a Cashier at SM Hypermarket, having the job fair inside the mall made pursuing an opportunity easier despite the conditions outside.

“Hindi ako mapipigilan ng ulan sa paghahanap ng trabaho. Buti po dito sa SM ang job fair, secured po mula sa panahon at maayos ang lugar.”

HIRED ON THE SPOT! A successful applicant proudly celebrates landing a new job at the PMAP Mega Job Fair 2026—turning a day of job hunting into a fresh career start.

Their stories underscore why bringing job fairs into accessible community spaces matters: when opportunities are closer and easier to reach, more Filipinos have the chance to pursue them.

 Connecting employers with community talent

The benefits extend to employers looking for skilled people. Jhane Unciano, Administrative Manager of Dewan Architects and Engineers, said the event helped the company build its talent pool as it expands its presence in the Philippines. “We are also trying to promote our company’s needs for Architects and Engineers… and we think this partnership with PMAP and SM is helping us tremendously with this.”

Joaquin Feliciano, University Relations Partner and Talent Sourcer at Meralco, likewise noted the turnout despite the weather, citing the collaboration among Quezon City LGU, PMAP and SM as a strength of the event. By bringing employers and jobseekers into the same accessible venue, SM Job Fair helps shorten the distance between available talent and available opportunities. 

Making the employment journey easier

Jobseekers were also able to access digital government assistance through eGovPH, helping facilitate requirements such as TIN, Pag-IBIG, and SSS.

Pauline Faye Agtarap, Project Development Officer II of DICT, said the service helps reduce the steps jobseekers need to take as they prepare for employment. “Happy po ako kasi natutulungan natin ang mga naghahanap ng trabaho, bawas po sa pag-asikaso nila. It’s a great opportunity to have SM as a partner in promoting the programs of DICT in helping Filipino jobseekers.”

This reflects the broader direction of SM Job Fair: making the journey to employment more convenient—not only by bringing jobs closer, but by connecting Filipinos with skills development and essential support services along the way.

OPPORTUNITIES WITHIN REACH. Jobseekers connect directly with recruiters at the PMAP Mega Job Fair 2026, exploring career opportunities from multiple employers—all under one roof.

Opportunities closer to home

The PMAP Mega Job Fair is part of SM Supermalls’ continuing nationwide employment advocacy, bringing together employers, government and industry partners to make career opportunities more accessible to different communities. From a jobseeker braving bad weather for an interview to an applicant walking out with a new job, the impact ultimately comes down to individual lives moving forward.

Because sometimes, the distance between looking for an opportunity and finding one can be as simple as having the right people, support, and opportunities within reach.

ONE HANDSHAKE CLOSER TO A NEW CAREER. A jobseeker connects with a recruiter at the PMAP Mega Job Fair 2026, where face-to-face conversations open doors to new career possibilities.

More SM Job Fairs ahead

Following the successful PMAP Mega Job Fair, SM Job Fair continues to bring employment opportunities closer to communities through a nationwide lineup of hiring events:

• August 25 – SM City Davao I SM City Tuguegarao
• August 26 – SM City Fairview I SM City Cabanatuan
• August 27 – SM City Pampanga  I SM City Bacoor I SM City Trece Martires I SM Center Muntinlupa
• August 29 – SM City Baguio
• August 31 – SM Center San Pedro
• September 1 – SM City Sto. Tomas
• September 3 – SM City Manila
• September 4 – SM City Sta. Mesa
• September 7–8 – SM City Butuan
• September 8–9 – SM City Iloilo I SM City Davao
• September 9 – SM City Baguio
• September 9–10 – SM City Cebu I SM CDO Downtown Premier
• September 10 – SM City Trece Martires I SM City Tuguegarao I SM City North EDSA I SM City Zamboanga
• September 12 – SM City La Union I SM City San Pablo
• September 14– SM CDO Downtown Premier
• September 16–17 – SM Seaside City Cebu
• September 24 – SM City Trece Martires I SM City Calamba
• September 29 – SM City Bacoor

Schedules and participating malls may change without prior notice.

Each event provides jobseekers with direct access to employers from various industries, allowing them to explore career opportunities, submit applications, and participate in on-the-spot interviews—all in one convenient and accessible location.

Speed and security in a single tap: BPI Debit Mastercard holders can check out effortlessly by unlocking their Android device and holding it near any contactless payment terminal.

The Bank of the Philippine Islands (BPI) is giving customers even more freedom in how they manage their daily transactions, encouraging Android users to elevate their everyday shopping and dining experiences by adding their BPI Debit Mastercards to Google Wallet.

Designed to complement BPI’s existing suite of payment options—including physical cards and QR scans via the BPI app—Google Pay introduces an ultra-fast “tap-and-go” lifestyle. Whether grabbing morning coffee, running grocery errands, or checking out online, customers can complete transactions instantly without ever needing to open a bag or wallet.

“We want our customers to experience the ultimate blend of convenience and modern lifestyle freedom,” said Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking. “By linking their BPI Debit Mastercard to Google Wallet, our millions of Android users can turn their phones into a secure, all-in-one payment tool. It’s about making everyday purchases simpler, faster, and seamlessly integrated into your routine, backed by the trusted security of BPI.”

Since its rollout on April 15, BPI Debit Mastercard holders have been able to easily add their cards to Google Wallet. Every transaction is safeguarded by multi-layered security features, ensuring that actual card details are never shared with merchants.

How to Enroll BPI Debit Mastercard:

• Download and open the Google Wallet app on your NFC-enabled Android phone.
• Tap ‘Add a card’ and select ‘Payment card’ to add your card.
• Use your camera to scan your card or enter your card details manually.
• Agree to Google Pay and BPI’s Terms and Conditions.
• Follow the on-screen prompts to verify your card via SMS One-Time Passwords (OTPs).
• Once your card is verified, it is ready to use with Google Pay.

Clients may use Google Pay anywhere contactless payments are embraced:

• In stores featuring contactless payment terminals
• In mobile apps that support Google Pay
• On websites offering Google Pay at checkout

As customers embrace digital payment solutions, BPI encourages everyone to practice safe banking habits. BPI reminds clients never to share their OTPs, PINs, passwords, CVVs, or other account credentials with anyone, even those claiming to represent BPI. Legitimate BPI representatives will never ask for this information.

The availability of Google Pay for BPI Debit Mastercard holders reinforces BPI’s commitment to making modern payment technologies accessible and useful to more Filipinos. As payment preferences continue to evolve, BPI remains focused on delivering secure, practical, and customercentric solutions that support everyday financial transactions.

For more information on how to add a BPI Debit Mastercard to Google Wallet and use Google Pay, visit https://www.bpi.com.ph/personal/bank/digital-banking/digital-wallets.