Tech

Supports NICT Summit 2025 as Official Connectivity Partner and launches digital literacy initiatives

Eastern Communications offered the Chief Information Officers Forum Foundation, Inc. (CIOFF) its full support for this year’s National ICT Summit 2025 (NICT2025), the last event of National ICT Month, in keeping with the Philippines’ national push for digital transformation.

The theme of this year’s NICT2025 was “Transforming Together: Building an Inclusive Digital Nation,” and it was held at The Manila Hotel from June 19–20, 2025.

As the official connectivity partner of the summit, Eastern Communications provided a seamless, reliable internet connection for the event, making it more accessible for its online participants. Through this collaboration, the company actively supports initiatives that promote innovation, digital inclusion, and greater ICT awareness across the country.

“At Eastern Communications, we continuously seek opportunities to support the country’s digital advancement by way of strategic partnerships, digital education programs, and by empowering communities with reliable and accessible connectivity,” said Eastern Communications Chief Revenue and Innovation Officer Edsel Paglinawan.

The telco provider will also roll out its latest “Brown Bag Session” and “Access Eastern” tech workshops across Metro Manila and the new videos of its “Thoughts on Tech” video podcast as part of its ICT month initiatives.

Driving Nation-Building Through NICT Summit 2025

Supported by the Department of Information and Communications Technology (DICT), the NICT2025 brought together national leaders, private sector innovators, and global ICT experts to present strategies and technologies that advance inclusive digital development.

The summit was joined by around 400 in-person delegates and 200–500 online participants, including representatives from the academe, IT associations, private industry, and government bodies. The event previewed the upcoming ASEAN CIO Association (ACIOA) 9th Forum in Singapore this September, featuring thought leadership on digital transformation, AI, cybersecurity, sustainability, and emerging tech trends shaping ASEAN’s future.

Furthering its mission to support nation-building and empower Filipino communities through technology, Eastern Communications is proud to be part of the annual National ICT Month celebrations, observed every June under Presidential Proclamation No. 1521, s. 2008.

Empowering Businesses Through Tech Workshops

Eastern Communications announces the return of its award-winning thought leadership events with its annual “Access Eastern” tech workshops, and its new learning series, the Eastern “Brown Bag Session.” These series of workshops will gather key opinion leaders in the technology sector to build collaboration and drive digital transformation among businesses in the Philippines. The dynamic lineup of sessions include:

• Future-Proofing Philippine Retail Industry for next Gen Connectivityin partnership with Huawei
• Accelerating Innovation Through Next Gen/Emerging Technologiesin partnership with Cisco
• Resilient IT-BPM Delivery Using Hybrid Cloudin partnership with CloudSigma
• Empowering Governance Through Emerging Technologiesin partnership with Nexusguard
• Securing Distributed Teams with Zero Trust and SASEin partnership with CATO Networks
• Access Eastern: Solutions That Power Your Businesswith workshop runs in Clark & Laguna

These industry-focused tech workshops will provide valuable insights and actionable strategies for businesses looking to leverage the latest technological advancements.

“Thoughts on Tech” Podcast Returns with Ai & Digital Literacy Focus

Eastern Communications also launched the third series of its official video podcast, “Thoughts on Tech,” hosted by renowned news anchor and event host Danie Laurel. This series features insightful conversations with industry leaders, focusing on ICT as a crucial enabler of progress and why digital transformation is now a fundamental necessity for all businesses.

The series will address the need for greater AI and ICT awareness among Philippine businesses. Research from the Philippine Institute for Development Studies (PIDS) indicates that despite national efforts for AI integration, local businesses, especially MSMEs, face challenges in adoption due to barriers in infrastructure, awareness, and funding. As of 2021, only 14.9% of businesses were using AI technologies, highlighting the early stages of AI adoption in the country.

The “Thoughts on Tech” episodes are released weekly throughout June via Eastern’s official Facebook and Youtube channel:

• The Future of the Filipino Workforce in the Age of AIfeaturing Tonichi Parekh, Vice President of Concentrix.
• The Creator Economy, Its Challenges and Unique Trends with Marla De Castro Rausch, President of Creative Content Creators Association of the Philippines(SIKAP) and CEO of Animation Vertigo.
• From Classroom to Boardroom: Integrating Digital Skills in Education with Aurelien Chu, Co-Founder of Eskwelabs.
• Code Red to Code Ready: Managing Risks in Modern Enterpriseswith Alvin Harilla, Eastern Communications’ Enterprise Risk & Quality Management Head.

Throughout National ICT Month, Eastern Communications promotes digital literacy and equips businesses with expertise to support the Philippines’ digital transformation journey.

To learn more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and other ICT solutions, visit eastern.com.ph or talk to us at 5300-7000.

 

As Globe collaborates with the Center for Art, New Ventures and Sustainable Development (CANVAS) to launch a special year-long exhibit called “Tumba-Tumba: A Retrospective,” the National Museum’s corridors are coming to life with color, curiosity, and purpose.

The exhibit, which honors CANVAS’ 20 years of advancing children’s reading as well as Philippine art and culture, includes captivating artwork, interactive installations, and compelling storytelling—all of which were carefully chosen with young minds in mind. The display encourages kids to learn more about their rights, the value of creativity, and navigating a world that is becoming more and more digital in order to pique their interest and encourage conversation.

“This partnership is about creating a space where learning and play come together, and where kids can better understand how to protect themselves online,” said Atty. Irish Salandanan-Almeida, Chief Privacy Officer at Globe. “Through art, we can engage children in ways that are both meaningful and memorable.”

Among the exhibit’s centerpieces is the award-winning Safe Space: A Kid’s Guide to Data Privacy, a book co-produced by Globe and CANVAS that helps children understand the value of personal information and how to stay safe in the digital world. Visitors can interact with materials inspired by the book, reinforcing lessons on online boundaries, digital footprints, and respectful behavior on the internet.

The exhibit is also a preview of CANVAS’ upcoming Tumba-Tumba Children’s Museum of Philippine Art, currently being built in Ibaan, Batangas. Just an hour and a half from Manila, the museum will be the first of its kind in the country—a space devoted to Filipino children, storytelling, and creativity.

“We’ve always believed that art can move, teach, and transform. ‘Tumba-Tumba’ is a celebration of that belief,” said Gigo Alampay, Executive Director of CANVAS. “Thanks to partners like Globe, we’re able to bring these stories to more children—and help them grow up informed, expressive, and empowered.”

Globe’s support for the exhibit is part of its broader commitment to safeguarding children’s rights online. Over the past three years, Globe has proactively blocked more than a million URLs linked to sexual abuse or exploitation of children (OSAEC) and recently extended protections to cover AI-generated and non-photographic content.

Globe continues to promote digital responsibility with this display, reminding families that awareness is the first step toward online safety and that even the most basic resources, such as a children’s book or a work of art, can have a long-lasting impact.

The National Museum’s “Tumba-Tumba” display will be open to the public on June 13, 2025, and will remain there for a full year.

 

 

 

 

 

Based on study by SYNERGY | YouGov reflecting brand trust and loyalty

Based on feedback from Filipino customers, Globe was named the Philippines’ Most Recommended Telco Brand for 2025.

Based on information from YouGov BrandIndex, a daily tracker that gauges consumer sentiment toward brands, the prize was presented at the SYNERGY | YouGov Awards. Globe continuously received the highest recommendation scores between January and December 2024, demonstrating how strongly Filipinos support and believe in the brand.

Accepting the award on behalf of Globe, Chief Sustainability and Corporate Communications Officer Yoly Crisanto shared a heartfelt message: “We’re really, truly proud to receive this award—and we dedicate it to our customers. We will always and continue to pursue making our customers happy and satisfied. At the end of the day, they are our North Star.”

This recognition is more than just a title—it’s proof that Globe’s efforts to listen, improve, and deliver better service are paying off. Whether it’s helping people stay connected, supporting digital learning, or creating moments of everyday ease, Globe continues to build real relationships with the people it serves.

Globe continues to concentrate on what really counts: gaining and maintaining the trust of its clients. GlobeOne is always looking for ways to make things easier, more meaningful, and more relevant for its customers. Some of these efforts include launching rewards and promotions that align with everyday lifestyles, streamlining self-service options on the GlobeOne app, and fostering digital inclusion by strengthening digital infrastructure in underserved communities.

 

 

 

 

 

 

Eastern Communications, in keeping with its goal to support Filipinos in times of need, swiftly responded to the recent eruption of Mt. Kanlaon in Canlaon City, Negros Oriental, by providing critical support to impacted areas with the assistance of its workers.

Over 2,000 people were temporarily housed by family members in the city main and surrounding areas, while over 4,000 people were displaced by the eruption and placed in eight evacuation shelters. Together with the local government unit (LGU) of Canlaon City, Eastern Communications promptly organized a fundraising campaign to support continuing relief efforts.

Eastern Communications turned over its employee-initiated donation funds to help the LGU’s response programs and provide basic needs to those affected by the calamity.

Eastern Communications acknowledges the commendable leadership of the Canlaon LGU during this challenging time, recognizing their efforts in coordinating relief and ensuring the safety of their constituents.

“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.

This initiative is part of Eastern Communications’ larger thrust to respond proactively during natural disasters. Similar to this initiative, the company also extended its support to communities affected by the Mt. Mayon eruption in Albay in 2023.

The telco has consistently maintained partnerships with LGUs and NGOs to address urgent needs beyond connectivity. These efforts reflect the company’s enduring mission to serve not only as a telecommunications provider, but as a partner in uplifting lives, especially during emergencies.

Eastern’s assistance to Mt. Kanlaon evacuees reinforces its position as a reliable partner, guaranteeing not just connectivity but also sincere care during times of need, as it continues to uphold its brand values of maaasahan and malasakit.

Visit www.eastern.com.ph or follow Eastern Communications on Facebook to find out more about Eastern’s CSR initiatives.

 

The Philippine Animal Welfare Society (PAWS) and the Department of Social Welfare and Development (DSWD) collaborated with Pettr, the country’s first all-in-one petcare superapp under 917Ventures, to encourage responsible pet ownership and increase public awareness of the benefits of pets for mental health and emotional healing.

In DSWD’s Angel Pets Project, which incorporates animal-assisted therapy into support services for those who have been abused, neglected, or have psychosocial difficulties, Pettr participated in the most recent Angel Pets Advocacy, Research, and Learning (ARAL) session.

The program, which was organized by the DSWD Social Technology Bureau, brought together community members, social workers, and pet owners to talk about humane treatment, lifelong commitment, and correct pet training. It also covered the therapeutic significance of animals in fostering general wellness.

The session also addressed the importance of pet sterilization, or kapon, in preventing overpopulation and ensuring the long-term health of companion animals.

During the activity, Pettr emphasized the importance of making petcare more accessible to all. Pettr aims to empower fur parents through its all-in-one platform, which allows users to book grooming appointments, consult with veterinarians, purchase pet essentials, and access other services with ease.

“Every pet deserves proper care, and every pet parent deserves support. We see technology as a way to make responsible pet parenting more achievable for Filipinos. By partnering with DSWD and PAWS, we want to help ensure that pets are seen not just as companions but as valued members of the community,” said Martin Luchangco, General Manager of Pettr.

“Together with PAWS and Pettr, we’re encouraging a culture of kindness and peaceful coexistence between humans and animals,” said Jhann Paul Cornel of DSWD. “We continue to remind communities of a simple but powerful principle: ‘If you don’t like them, don’t hurt them.’”

Another highlight of the event was the invitation for community members to nominate their well-socialized pets for possible inclusion in the Dr. Dog Program, PAWS’ animal-assisted therapy initiative.

Founded by Jill Robinson of Animals Asia, Dr. Dog deploys trained “canine consultants” to hospitals, care homes, orphanages, and schools, offering emotional comfort and companionship to those who need it most.

Sharon Yap of PAWS added, “Through programs like Angel Pets and Dr. Dog, we hope to inspire empathy and compassion not only for animals, but also for the people whose lives they touch.”

The foundation of this partnership between Pettr, DSWD, and PAWS is a common objective to enhance animal care and provide assistance to people via access, education, and collaborations with a purpose.

Follow Pettr on Facebook and Instagram at @pettr.app to learn how they empower pet parents and foster a more compassionate pet community.

 

 

 

 

 

 

 

 

Globe is supporting a new generation of Filipino students who are redefining what it means to be changemakers, from artists and community advocates to student leaders and tech innovators.

The company continues to provide opportunities for students nationwide to find their purpose, express their creativity, and transform audacious ideas into tangible impact through its Globe Community Builders Program. Through volunteer activities, creative platforms, mentorships, and internships, Globe is assisting in bridging the gap between academic life and practical experience.

And for these four young trailblazers, that support has made all the difference.

From org member to intern, now building communities

Christiane Guanzon of De La Salle University-Dasmariñas first encountered Globe at a campus “Kapihan” session. Back then, he thought Globe was just a telco. Today, he’s an intern—and a key part of Globe’s youth engagement efforts.

“I used to think Globe was just about tech. But through all these events and conversations, I saw how much they genuinely invest in community-building,” Christiane reflects.

His journey moved quickly: from attending a Marvel screening to volunteering at Pitch Day, a Globe-led initiative that gives student organizations a platform to present their passion projects and receive expert feedback, mentorship, and potential support from the brand. Held at The Globe Tower, Pitch Day brings together youth leaders, mentors, and Globe teams in one collaborative space to nurture ideas that aim to create social good.

Christiane didn’t just assist in organizing the event—he also stood beside fellow student leaders, mentoring and cheering them on.

“It’s rare to find brands that really trust young people,” he says. “Globe didn’t just let me in the room—they gave me responsibilities, mentorship, and encouragement to lead.”

Turning grief into art, and art into advocacy

When Technological University of the Philippines student Miguel Isiah Diva painted Tails and Trails as a tribute to his late dog, Bochok, he never expected it to change the course of his creative path. But winning the Globe x Art Toys Online Contest opened new doors—giving him a platform and a purpose.

“Winning that contest made me feel seen,” Miguel shares. “As a student, as an artist, and as someone who simply wanted to tell a story that mattered to me.”

The recognition led to a live mural collaboration at Art in the Park, where Miguel joined other artists in painting for Pawssion Project, an animal welfare group supported by Globe.

“It wasn’t just about the art,” Miguel adds. “It was the people I met, the mission behind it, and the feeling that my creativity had a place in the world. Globe helped me realize that my voice—and my brush—can make a difference.”

From outsider to startup founder with a mission

When Franchezka Zapanta moved from Mindanao to Manila for college, she felt like an outsider. Most of her early university years were spent online, and adjusting to the pace of city life was overwhelming. But when she began attending Globe’s youth events, something shifted.

“Showing up was my silent act of courage,” she says. “Then one day, I realized: I didn’t feel out of place anymore. I felt welcome.”

That sense of belonging helped her grow. She became president of DLSU SCALE, the university’s startup org, and launched BitDigest.io, a tech platform that she unveiled at The Globe Tower.

At Pitch Day 2025, Franchezka returned—not as a participant, but as a mentor, guiding other young leaders through their own journeys.

“When brands like Globe believe in you, you start to believe in yourself too,” she says. “And that’s when real change begins.”

Creative courage, expressed in every color

Jessie James Valera, a dentistry student from Our Lady of Fatima University, found an unexpected platform for creative freedom through Globe. Outside the classroom, Jessie explores identity and artistry through bold fashion, performance, and makeup—blending disciplines to create what they call “wearable stories.”

“My art isn’t just about the look—it’s about telling a story, expressing emotion, and connecting with others,” Jessie says.

Globe gave Jessie the chance to be part of Art Fair Philippines and Art in the Park, where they met fellow creatives and found a welcoming space to grow their unique style. Through Globe events like Kmmunity Reveluv Night, Jessie also discovered a supportive community that encourages individuality and celebrates authenticity.

“What I learned from all this is that believing in your creative voice—even if it feels different or unconventional—can take you places,” Jessie shares. “I hope other students realize that their quirks are their strengths.”

More than a telco

“At Globe, we’re committed to supporting the Filipino youth—helping them shape their creative journeys and become co-builders of the future,” said Andrew Lim, Lead for Marketing Youth Cultures.

Through activism, leadership, technology, and the arts, students across Luzon, Visayas, and Mindanao are realizing their full potential. When given the proper assistance, individuals aren’t only taking part in the future. They are constructing it.

Globe’s student programs may be found at https://www.globe.com.ph/community-builder.

 

 

• AI is reshaping the digital world, with its computing capacity expected to double approximately every 100 days, driving a projected 4.2-fold increase in data center power consumption between 2023 and 2028.
• In response, Schneider Electric offers a compact, efficient, and AI-ready UPS solution called Galaxy VXL.
• Galaxy VXL helps customers meet growing compute requirements with greater agility, uptime, and environmental responsibility.

Schneider Electric, the world leader in digital energy management and automation, is assisting Philippine data centers in future-proofing their operations through energy intelligence as artificial intelligence (AI) propels an unprecedented rise in energy demand. In order to serve high-density AI workloads, the business presents the Galaxy VXL, a next-generation uninterruptible power supply (UPS) that offers scalability, efficiency, and power protection in a small package.

The digital world is changing due to artificial intelligence, which is predicted to double in processing power every 100 days. “Data center power consumption is expected to increase by 4.2 times between 2023 and 2028 due to this surge,” stated Abraham Lim, Vice President of Secure Power and Industrial Automation Business at Schneider Electric Philippines.

According to the Electric Power Research Institute , creating original music, images, or movies requires a lot more power than a standard internet search, and a normal AI query can use up to ten times as much electricity. With 5.56 billion internet users, the quick uptake of AI is driving energy consumption to previously unheard-of levels, leading to a predicted 26% to 36% annual increase in global energy demand associated with AI in the years to come.

This surge in energy demand underscores the urgency for more sustainable digital infrastructure. At the recently concluded Innovation Day 2025 Philippines, hosted by Schneider Electric, Pang XingJian, Zone President of Schneider Electric East Asia, emphasized this point, stating, “So without any technology advances, today’s 9 billion searches per day would add an additional 10TWh of electricity consumption per year. This forces us to rethink how and where we build data centers and how they manage their resources.”

Efficiency-First Strategy

In response, Schneider Electric has unveiled the Galaxy VXL, a highly efficient, modular UPS built specifically for AI-era data centers and critical infrastructure. With a power density of up to 1042 kW/m², it supports up to 1.25 MW in a single 1.2 m² frame — and up to 5 MW when four units are run in parallel.

Galaxy VXL delivers the highest levels of power performance for AI, colocation, and hyperscale data center environments, as well as large-scale critical infrastructure and electrical systems within commercial buildings and industrial facilities. Key benefits include:

• Modular Live Swap, scalable design: 125 kW/3U power modules enable pay-as-you-grow flexibility.
• Compact footprint: 52% smaller than industry average with full front access and no rear clearance.
• High efficiency: Up to 99% efficiency in eConversion mode, 97.5% in double conversion, plus SPoT (Smart Power Test) testing to save energy.
• Lower CapEx and OpEx: Optimized performance, easier maintenance, and reduced energy bills improve total cost of ownership.
• Resilient architecture: Conformal-coated boards, 100kA short circuit rating, and seismic kit readiness.
• Cybersecurity & safety: Certified to IEC 62443-4-2 with Live Swap technology for zero-downtime module replacement.
• Extended lifespan: EcoStruxure Service Plan offers AI-powered 24/7 monitoring and predictive maintenance to cut disruptions by up to 50%.
• Ideal for prefabricated data centers: Smaller size, higher performance, and greater sustainability.

“From rack density to cooling and power distribution, data centers must evolve rapidly to stay competitive,” said Lim. “Meeting the demands of AI isn’t just about delivering more power. It’s about building smarter, more efficient infrastructure that balances performance with sustainability and cost-efficiency. Data centers of the future must be energy-optimized and adaptable, ensuring they can scale without compromising their environmental or operational goals.”

Why Efficiency Is the New Competitive Advantage

As electricity costs rise and sustainability becomes a business imperative, efficiency has emerged as a new competitive edge for data center operators, CIOs, and energy leaders. With modular scalability, reduced total cost of ownership (TCO), and reduced emissions, Galaxy VXL helps customers meet growing compute requirements with greater agility, uptime, and environmental responsibility.

Galaxy VXL provides a small and expandable power backbone for high-compute applications, supporting the shift toward prefabricated and modular data centers. Schneider Electric has raised Galaxy VXL’s yearly production capacity to more than 9,000 units by 2025 in order to satisfy the growing demand from around the world.

 

 

 

 

 

Marks Globe and Tiktok partnership for TikTok for Good campaign

Globe’s inaugural TikTok for Good campaign in the Philippines, #GoGIVEYourHeart Challenge, used digital generosity to transform social media engagement into tangible impact.

The contest highlights GoGIVE, Globe Prepaid’s digital advocacy tool available through the GlobeOne app, where users may choose to sign up and receive “hearts” only by providing their data.

To encourage participation, Globe created a branded filter on Tiktok that allows netizens to flash their best hand hearts as a digital act of giving.

Each post using the custom effect and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.

“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.

Vanessa Brown, Director of Business Development for  APAC at TikTok added: “TikTok for Good harnesses the power of creativity, discovery, community and authentic expression to inspire  communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”

The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.

Among the beneficiaries are:

• Philippine Eagle Foundation – supports wildlife conservation and protects the critically endangered Philippine eagle
• Project PEARLS – empowers women in Tondo through digitally-enabled livelihood
• Philippine Animal Welfare Society (PAWS) – provides shelter and medical treatment for stray animals
• Philippine General Hospital Foundation –  boosts public healthcare services through digital tools and internet connectivity
• World Vision –  promotes digital education access for underserved Filipino students

Once the target number of hearts is reached by each non-government organization (NGO), they will receive the support pledged by Globe.

“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.

TikTok’s worldwide social impact content initiative, TikTok for Good, unites and motivates a global community to unleash the creative potential to mobilize support, increase awareness, and promote positive change for causes that are most important to them.

Use the branded effect, flash your hand heart, publish your video, and open TikTok and search for #GoGIVEYourHeart to participate. Join in the #GoGIVEYourHeart Challenge to transform insignificant online routines into meaningful charitable deeds.

 

 

 

At the 2025 Asia Pacific Stevie Awards, which were held at the Lotte Hotel in Seoul, Eastern Communications, the leading provider of ICT and telecommunications solutions in the Philippines, receives international recognition for its exceptional accomplishments. The business is thrilled to have won three major awards: Innovative Achievement in Customer Satisfaction, Award for Innovation in Content Marketing/Branded Editorial, and Thought Leadership Campaign of the Year.

One of the most prestigious international business honors in the world, the Stevie awards recognize accomplishments in a range of Asia Pacific areas. More than 1,000 organizations from 23 markets—including Australia, mainland China, Hong Kong, India, Japan, the Philippines, Puerto Rico, South Korea, Singapore, Taiwan, Thailand, Turkey, the United Kingdom, the United States, and more—submitted nominations for this year’s competition.

Driving Digital Literacy and Nation-Building

Eastern Communications’ “Eastern Huddles” campaign, which won the Silver Stevie Award for Thought Leadership Campaign of the Year, addressed critical technological challenges faced by businesses in the Philippines between 2022 and 2024. These challenges included talent shortages in emerging technologies, cybersecurity threats, digital literacy gaps, and a lack of upskilling.

Through close collaboration with key industry associations and business chambers, Eastern launched the Eastern Huddle series, which has been a proven success since its first run. Through the thought leadership series, Eastern achieved a 30.1% penetration rate in 2024 (up from 25% in 2021) and garnered exceptional event satisfaction ratings (94% in 2024, compared to 83% in 2021).

Showcasing the Philippines’ Hidden Gems Through Engaging Content

The “Eastern Explores” video campaign, which received the Bronze Stevie Award for Innovation in Content Marketing/Branded Editorial, was released in time for Eastern Communications’ completion of the Philippine Domestic Submarine Cable Network (PDSCN) project. This joint undersea network infrastructure project aims to deliver robust internet connectivity to previously unconnected or underserved areas.

Eastern Communications strategically launched “Eastern Explores” to amplify the PDSCN news while supporting local tourism in its service areas: Cebu, Baguio, Iloilo, Pampanga, Bohol, Metro Manila, and Boracay. The seven-episode series showcased Filipino culture, history, cuisine, and pride through local festivals such as the Sinulog, Dinagyang, and Panagbenga festivals, aligning with Eastern’s “Partners in Progress” campaign. The initiative aimed to increase brand visibility, support government tourism, and promote local businesses.

Excellence in Customer Experience

Eastern’s customer-centric initiatives were also recognized with the Bronze Stevie Award for Innovative Achievement in Customer Satisfaction. Forwarding its “high tech and high touch” promise, Eastern emphasizes personalized experiences and genuine human connections through its “Heart of Service” philosophy.

Eastern Communications’ customer experience strategies were focused on creating a customer-first culture, championing efficiency, redefining customer excellence, and amplifying brand love and loyalty.

These efforts have resulted in significant improvements, including a 5% increase in overall customer satisfaction and a 10% revenue increase among its loyalty program customers.

“These awards affirm Eastern’s continuous efforts in elevating its overall experience – not only through innovation, but also through meaningful partnerships and authentic customer engagement,” said Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications. “We owe this success to our Ka-Eastern people and, most importantly, to our loyal customers, who motivate us to exceed expectations this year and drive progress for Filipino communities and businesses through technology.”

Eastern Communications’ dedication to innovation, nation-building, and first-rate customer service has earned them recognition at the Asia Pacific Stevie Awards, placing it among the top players in the Philippine telecom sector.

Please visit www.eastern.com.ph to find out more about Eastern Communications.