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Lifestyle, Tech

Globe and CCP collaborate to support aspiring Filipino artists and student creatives

Globe and the Cultural Center of the Philippines (CCP) have officially launched a year-long partnership to promote the arts and strengthen creative education among Filipinos, particularly the youth. Key figures at the agreement signing include CCP President Kaye Tinga and Globe’s Chief Marketing Officer Rochelle Vandenberghe (center), along with CCP Vice President for Administration Jose Gaite (left), were present at the signing. This collaboration aims to foster creativity and support the next generation of Filipino artists.
The partnership, also attended by Globe’s Chief Sustainability and Corporate Communications Officer Yolanda Crisanto, Senior Director of Convergent Segments Strategy Mary Ontiveros, and Director of Marketing Strategic Partnerships Rochelle Flores, will empower young talents through programs like Cinemalaya 2025, Virgin Labfest XX: Hinog, and the CCP Arts Education Program, providing essential tools and opportunities for artistic development.

To encourage the arts and improve creative education among Filipinos, especially the younger generation, Globe has established a one-year institutional relationship with the Cultural Center of the Philippines (CCP). As a result of the partnership, Globe will co-present CCP’s premier events and activities, including Virgin Labfest XX: Hinog, Cinemalaya 2025, and the CCP Arts Education Program, which began in schools across the country in June.

Globe’s assistance extends beyond sponsorship; it provides young artists with useful instruments to boost the creative economy. Students will have access to funding, volunteer opportunities, internships, mentorship, and connectivity through the Globe Community Builders Program. In keeping with CCP’s goal of fostering the next generation of Filipino artists, these programs aim to help high school and college students enhance their creative and digital skills.

“Together with CCP, Globe continues to champion creativity and innovation among the Filipino youth. We’re proud to enable future filmmakers, playwrights, and digital creatives through grassroots programs that give them both the inspiration and the infrastructure to succeed,” said Rochelle Vandenberghe, Globe’s Chief Marketing Officer.

The collaboration further reflects Globe’s commitment to digital inclusion and nation-building through education and culture. The CCP Arts Education Program consists of  workshops on multidisciplinary art forms and techniques for educators and students in select schools.

Meanwhile, the Virgin Labfest (VLF) celebrates its 20th year with a fresh batch of untried, untested, and unstaged plays from young Filipino playwrights.  It features educational components like the VLF LabTuro consisting of Theater Talks and a Playwrights’ Fair. Some of its much anticipated components are the VLF Writing Fellowship Program, with eight fellows under the age of 30, and a Dramaturgy Fellowship,  where young artists undergo training in playwrighting and theater production.

Furthermore, Cinemalaya 2025, the country’s premier independent film festival, will spotlight full-length and short films of established names in the industry and emerging student filmmakers this October.

“We are grateful to partner with Globe as we continue to deliver our mandate of promoting and safeguarding our country’s arts and culture. This partnership empowers CCP to bring the arts closer to young people—our future artists and creators—in ways that are both accessible and impactful. Together, we aim to create more platforms for artistic expression that speak to the heart of our identity,” said Kaye C. Tinga, CCP President.

The collaboration demonstrates Globe’s long-term plan to use technology to enhance educational opportunities and cultivate a vibrant creative community among young Filipinos.

For additional information on Globe, go to www.globe.com.ph.

 

Lifestyle, Tech

Globe Supports the Hapag Movement by Curating Intimate Art Experiences

[From L-R] Provenance Art Gallery’s Mio Dizon and Joanna Francisco, featured artist Andres Barrioquinto, Provenance Art Gallery’s Raul Francisco, Globe Sustainability and Corporate Communications Officer Yoly Crisanto, and Globe Chief Marketing Officer Rochelle Vandenberghe.

On June 5, 2025, Globe and Provenance Art Gallery hosted a special art exhibition and silent auction at Rockwell’s Power Plant Mall. In support of the Hapag Movement, a Globe-led project that tackles involuntary hunger in the Philippines, the event brought together leaders from the fields of art, advocacy, and society.

Celebrated Filipino artists Andres Barrioquinto, Jayson Cortez, Max Balatbat, Martin Honasan, Jason Montinola, and Raffy Napay were among those showcasing their paintings at the special event.

Gallery owner Raul Francisco touring attendees through the exhibit.

Central to the evening was the silent auction, which ran until June 7, with 50% of all sales proceeds dedicated to the Hapag Movement, a Globe initiative together with partners to fight involuntary hunger by providing sustainable feeding and livelihood training to vulnerable families. The other half directly supported the participating artists—underscoring Globe’s dual commitment to social impact and the local creative economy.

Andres Barrioquinto, a Filipino visual artist, created the auctioned artwork. Barrioquinto is renowned for his surreal and hyperrealistic portraits, which fuse elements of nature, pop culture, and Asian aesthetics.  Drawing inspiration from Japanese ukiyo-e and Baroque art, he constructs intricate, layered pieces using oil and acrylic on canvas. Barrioquinto’s contributions to art have been recognized including the CCP’s Thirteen Artists Award, and his works are featured in prominent collections throughout Asia.

“This is more than a showcase of art—it is a statement of purpose,” said Roche Vandenberghe, Globe Chief Marketing Officer. “We are deeply grateful to our customers and partners who helped transform an evening of cultural appreciation into meaningful support for communities experiencing hunger.”

Exhibit attendees enjoy the art and ambiance.

Guests enjoyed a private viewing ahead of the exhibit’s public opening, alongside a curator talk by Stephanie Frondoso, light fare by Cibo, and personalized Globe giveaways.

The public can still view the display until August 2025.

This partnership is a component of Globe’s continuous endeavors to provide its clients with meaningful, human-centered experiences while furthering its fundamental beliefs via the Hapag Movement.

Go to globe.com.ph to find out more or to donate to the cause.

 

 

 

 

 

 

 

Lifestyle, Tech

Globe Opens Gen4 Store at Robinsons Place Manila, Offering More Customers Better Service and Digital Experiences

Globe has reopened its recently renovated store at Robinsons Place Manila, which has been transformed into a next-generation Gen4 store, demonstrating its continued innovation in the retail space. Globe is committed to providing its clients with quicker, more effective, and more individualized services, which is why the remodeling is taking place.

The brand-new Gen4 store provides a cutting-edge, digitally-first environment that enables clients to easily access Globe’s whole range of goods and services. It offers a more engaging, self-directed experience in place of the conventional customer assistance setup.

“This new Gen4 store is more than just a retail upgrade. It’s part of our mission to serve our customers better, faster, and in more meaningful ways. Robinsons Place Manila is a key location for us, and this refreshed space ensures that we’re bringing not just connectivity, but also digital lifestyle solutions closer to where our customers are,” said Bam De Guzman, Senior Director for Territory Business at Globe.

Key features of the Gen4 store include:

  • Self-service kiosks for fast and convenient transactions like SIM purchase, bill payments, plan applications, and account inquiries.
  • 0917 lifestyle corner featuring tech accessories and apparel.
  • Interactive screens and demo units for product discovery and testing.
  • A more sustainable store design using digital signage, LED lighting, and eco-friendly design elements.

The Gen4 store is open every day during mall hours and is situated at Level 4, Pedro Gil Wing, Robinsons Place Manila.

Explore Globe’s website at https://www.globe.com.ph/.

 

 

Lifestyle, Tech

Together, Globe and Home Credit offer free internet installation and educational resources

Enjoy free GFiber Prepaid installation with every gadget purchase at over 5,000 Home Credit stores nationwide.

A new partnership for Filipino families! Representatives from Globe and Home Credit sign an agreement to provide free GFiber Prepaid installation with every Sulit Skwela learning device purchase. This collaboration aims to bring essential tools and reliable connectivity closer to homes nationwide.

Through Home Credit, Filipino families can now take advantage of free GFiber Prepaid UNLI internet with every purchase of a Sulit Skwela learning gadget, such as a laptop, tablet, or smartphone. Two everyday necessities are combined in this special partnership between Globe At Home and Home Credit: a dependable device for school and dependable, fast UNLI internet at home. All at once, with adjustable periods for payment.

“At Globe, we are committed to uplifting the lives of Filipinos, empowering them to access opportunities and grow,” shares Abigail Cardino, Vice President and Head of Brand Management for Globe Broadband. “This collaboration with Home Credit strengthens our shared goal of providing both the right tools and reliable connectivity for students, helping to ease the burden on families and support learners in achieving their dreams this school year.”

Here’s how it works:

  1. Head to any of the 5,000+ Home Credit partner stores nationwide.
  2. Avail a gadget through Home Credit and automatically qualify for free GFiber Prepaid installation. There’s no lock-up period, no monthly bills, and you’ll get prepaid UNLI fiber that you can load up whenever you need it.
  3. Once you complete your purchase, scan a QR code to check if your area is serviceable.
  4. If your area is serviceable, Globe will:
  • Collect your details.
  • Schedule your installation in as fast as 2 to 3 working days.

Connecting Filipinos to a brighter future. Globe Broadband Business Senior Advisor Danny Theseira (right) and Home Credit Chief Sales Officer Puneet Suneja (left) shake hands on a strategic partnership that offers flexible payment terms on learning gadgets and free UNLI internet installation, easing the burden on families and supporting students in achieving their dreams.

“This collaboration is truly about making meaningful change possible, directly addressing financial and digital inclusion gaps,” says Puneet Suneja, Chief Sales Officer of Home Credit Philippines. “With Home Credit’s flexible financing options and Globe’s fast, reliable GFiber Prepaid UNLI internet, we’re bringing essential tools closer to Filipino homes, especially those who need them most. This initiative will help the Filipino youth achieve their dreams by ensuring they have the devices and connectivity they need to succeed in school and life.”

It has never been easier to get started thanks to Home Credit’s straightforward installment plans and Globe’s reasonably priced, dependable, and fast GFiber Prepaid UNLI internet. This deal is available all around the country, regardless of where you live. No difficult steps, no installation fees, and no contracts.

The promotion ends on July 30, 2025.

For more information, visit: https://bit.ly/GFPHomeCreditPR.

More information on HCPH is available at www.homecredit.ph.

 

 

 

 

 

 

 

 

 

Lifestyle, News, Tech

LifeSmart Opens Manila’s Flagship Smart Home Showroom

Exclusively Distributed by Fine Upgrades Corp., in Partnership with Diamond Concept Inc.

Mr. Ryan Yu, CEO of Fine Upgrades Corp. and Techisland

Leading smart home and building automation company LifeSmart is pleased to announce the grand opening of its first flagship store in Metro Manila. Through a strategic partnership with Diamond Concept Inc., which is well-known for its cutting-edge architectural surface solutions, high-performance materials, and expertly crafted space solutions that elevate both aesthetic appeal and functionality in design, Fine Upgrades Computer and Gadgets Distribution Corporation is the exclusive distributor of the new experience center. As part of its statewide rollout and dedication to delivering intelligent living to every part of the nation, LifeSmart, which is already established in the Visayas and Mindanao, has expanded to Luzon.

Inside Diamond Concept Inc.’s chic lifestyle showroom in Makati, the recently opened LifeSmart Experience Zone will allow visitors, members of the media, designers, developers, and homeowners to fully immerse themselves in the smart living of the future. Finally, see directly how LifeSmart’s cutting-edge automation technology improves efficiency, safety, and comfort in both home and business settings.

LifeSmart Smart Brand Wall

The launch of LifeSmart’s first flagship store in Metro Manila marks a significant step in bringing smart living solutions closer to every Filipino home. With its innovative Experience Zone now open in Makati, visitors can witness firsthand how LifeSmart transforms everyday spaces into intelligent, efficient, and secure environments. I’m truly amazed by this Flagship Smart Home Showroom—it perfectly showcases how modern technology is transforming our daily lives, making everything easier and more convenient. With a wide range of smart innovations available, we can now better safeguard our homes while enjoying a more seamless, comfortable lifestyle every day.

“This is more than just a showroom—it’s a vision of what modern living can truly be,” says Ryan Yu, CEO of Fine Upgrades Corp. and Techisland. “Our collaboration with Diamond Concept allows us to present LifeSmart in its most elegant and functional form, helping Filipinos experience smart living that is intuitive, energy-efficient, and secure.”

The showroom showcases how clever technology and attractive design may coexist peacefully in everyday life. LifeSmart’s unique CoSS (Communication over Smart Signal) protocol powers all systems, providing a wireless reliability level comparable to wired configurations and even operating without internet access.

LifeSmart Lounge

Smart Home Theater and Smart Lounge

Smart Bedroom

Visitors will Experience:

  • Seamless control of lighting, climate, curtains, appliances, and security features
  • Smart automation triggered by motion, presence, temperature, and time of day
  • Energy-saving routines like auto-off settings when no one is around
  • Senior- and child-friendly features for enhanced home safety
  • Touch panel controls and backup remote access even without a smartphone or internet
  • Live demonstrations of hotel automation, property management, and enterprise-grade monitoring systems

Experience smart living like never before.

Join us for this milestone event and discover how LifeSmart is reshaping the future of homes and businesses in the Philippines.

 

 

Lifestyle, Tech

Eastern Communications Boost National ICT Month Activities in 2025

Supports NICT Summit 2025 as Official Connectivity Partner and launches digital literacy initiatives

Photo from the National Information and Communications Technology Summit 2025 (NICT2025)
held at The Manila Hotel from June 19-20, 2025.

Eastern Communications offered the Chief Information Officers Forum Foundation, Inc. (CIOFF) its full support for this year’s National ICT Summit 2025 (NICT2025), the last event of National ICT Month, in keeping with the Philippines’ national push for digital transformation.

The theme of this year’s NICT2025 was “Transforming Together: Building an Inclusive Digital Nation,” and it was held at The Manila Hotel from June 19–20, 2025.

As the official connectivity partner of the summit, Eastern Communications provided a seamless, reliable internet connection for the event, making it more accessible for its online participants. Through this collaboration, the company actively supports initiatives that promote innovation, digital inclusion, and greater ICT awareness across the country.

“At Eastern Communications, we continuously seek opportunities to support the country’s digital advancement by way of strategic partnerships, digital education programs, and by empowering communities with reliable and accessible connectivity,” said Eastern Communications Chief Revenue and Innovation Officer Edsel Paglinawan.

Paglinawan also represented Eastern Communications as one of the panelists for Cebu Business Month’s (CBM) 2025
Technology and Innovation Forum held at Marco Polo Plaza Cebu.

The telco provider will also roll out its latest “Brown Bag Session” and “Access Eastern” tech workshops across Metro Manila and the new videos of its “Thoughts on Tech” video podcast as part of its ICT month initiatives.

Driving Nation-Building Through NICT Summit 2025

Supported by the Department of Information and Communications Technology (DICT), the NICT2025 brought together national leaders, private sector innovators, and global ICT experts to present strategies and technologies that advance inclusive digital development.

The summit was joined by around 400 in-person delegates and 200–500 online participants, including representatives from the academe, IT associations, private industry, and government bodies. The event previewed the upcoming ASEAN CIO Association (ACIOA) 9th Forum in Singapore this September, featuring thought leadership on digital transformation, AI, cybersecurity, sustainability, and emerging tech trends shaping ASEAN’s future.

Furthering its mission to support nation-building and empower Filipino communities through technology, Eastern Communications is proud to be part of the annual National ICT Month celebrations, observed every June under Presidential Proclamation No. 1521, s. 2008.

Empowering Businesses Through Tech Workshops

Eastern Communications Senior Product Manager Edwin De Jesus shares key cybersecurity insights
during the Access Eastern run held in Clark, Pampanga.

Eastern Communications announces the return of its award-winning thought leadership events with its annual “Access Eastern” tech workshops, and its new learning series, the Eastern “Brown Bag Session.” These series of workshops will gather key opinion leaders in the technology sector to build collaboration and drive digital transformation among businesses in the Philippines. The dynamic lineup of sessions include:

  • Future-Proofing Philippine Retail Industry for next Gen Connectivityin partnership with Huawei
  • Accelerating Innovation Through Next Gen/Emerging Technologiesin partnership with Cisco
  • Resilient IT-BPM Delivery Using Hybrid Cloudin partnership with CloudSigma
  • Empowering Governance Through Emerging Technologiesin partnership with Nexusguard
  • Securing Distributed Teams with Zero Trust and SASEin partnership with CATO Networks
  • Access Eastern: Solutions That Power Your Businesswith workshop runs in Clark & Laguna

These industry-focused tech workshops will provide valuable insights and actionable strategies for businesses looking to leverage the latest technological advancements.

“Thoughts on Tech” Podcast Returns with Ai & Digital Literacy Focus

Snapshot from the third season of Eastern Communications’ “Thoughts on Tech” video podcast series featuring
host Danie Laurel and guest Tonichi Parekh, Vice President of Concentrix.

Eastern Communications also launched the third series of its official video podcast, “Thoughts on Tech,” hosted by renowned news anchor and event host Danie Laurel. This series features insightful conversations with industry leaders, focusing on ICT as a crucial enabler of progress and why digital transformation is now a fundamental necessity for all businesses.

The series will address the need for greater AI and ICT awareness among Philippine businesses. Research from the Philippine Institute for Development Studies (PIDS) indicates that despite national efforts for AI integration, local businesses, especially MSMEs, face challenges in adoption due to barriers in infrastructure, awareness, and funding. As of 2021, only 14.9% of businesses were using AI technologies, highlighting the early stages of AI adoption in the country.

The “Thoughts on Tech” episodes are released weekly throughout June via Eastern’s official Facebook and Youtube channel:

  • The Future of the Filipino Workforce in the Age of AIfeaturing Tonichi Parekh, Vice President of Concentrix.
  • The Creator Economy, Its Challenges and Unique Trends with Marla De Castro Rausch, President of Creative Content Creators Association of the Philippines(SIKAP) and CEO of Animation Vertigo.
  • From Classroom to Boardroom: Integrating Digital Skills in Education with Aurelien Chu, Co-Founder of Eskwelabs.
  • Code Red to Code Ready: Managing Risks in Modern Enterpriseswith Alvin Harilla, Eastern Communications’ Enterprise Risk & Quality Management Head.

Throughout National ICT Month, Eastern Communications promotes digital literacy and equips businesses with expertise to support the Philippines’ digital transformation journey.

To learn more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and other ICT solutions, visit eastern.com.ph or talk to us at 5300-7000.

 

Lifestyle, Tech

Globe and Canvas open a year-long display at the National Museum honoring children’s rights, art, and internet safety

Atty. Irish Salandanan-Almeida, Chief Privacy Officer of Globe and Gigo Alampay, Executive Director of CANVAS at the launch event

As Globe collaborates with the Center for Art, New Ventures and Sustainable Development (CANVAS) to launch a special year-long exhibit called “Tumba-Tumba: A Retrospective,” the National Museum’s corridors are coming to life with color, curiosity, and purpose.

Visitors can engage with installations that bring CANVAS artworks to life, encouraging exploration, learning, and play

The exhibit, which honors CANVAS’ 20 years of advancing children’s reading as well as Philippine art and culture, includes captivating artwork, interactive installations, and compelling storytelling—all of which were carefully chosen with young minds in mind. The display encourages kids to learn more about their rights, the value of creativity, and navigating a world that is becoming more and more digital in order to pique their interest and encourage conversation.

“This partnership is about creating a space where learning and play come together, and where kids can better understand how to protect themselves online,” said Atty. Irish Salandanan-Almeida, Chief Privacy Officer at Globe. “Through art, we can engage children in ways that are both meaningful and memorable.”

A reading area showcasing Safe Space: A Kid’s Guide to Data Privacy, co-produced by Globe and CANVAS

Among the exhibit’s centerpieces is the award-winning Safe Space: A Kid’s Guide to Data Privacy, a book co-produced by Globe and CANVAS that helps children understand the value of personal information and how to stay safe in the digital world. Visitors can interact with materials inspired by the book, reinforcing lessons on online boundaries, digital footprints, and respectful behavior on the internet.

The exhibit is also a preview of CANVAS’ upcoming Tumba-Tumba Children’s Museum of Philippine Art, currently being built in Ibaan, Batangas. Just an hour and a half from Manila, the museum will be the first of its kind in the country—a space devoted to Filipino children, storytelling, and creativity.

“We’ve always believed that art can move, teach, and transform. ‘Tumba-Tumba’ is a celebration of that belief,” said Gigo Alampay, Executive Director of CANVAS. “Thanks to partners like Globe, we’re able to bring these stories to more children—and help them grow up informed, expressive, and empowered.”

Globe’s support for the exhibit is part of its broader commitment to safeguarding children’s rights online. Over the past three years, Globe has proactively blocked more than a million URLs linked to sexual abuse or exploitation of children (OSAEC) and recently extended protections to cover AI-generated and non-photographic content.

Experience year-long programmed tours designed for children, families, and schools

Globe continues to promote digital responsibility with this display, reminding families that awareness is the first step toward online safety and that even the most basic resources, such as a children’s book or a work of art, can have a long-lasting impact.

The National Museum’s “Tumba-Tumba” display will be open to the public on June 13, 2025, and will remain there for a full year.

 

 

 

 

 

Lifestyle, Tech

Globe was named the Philippines’ Most Recommended Telco Brand for 2025

Based on study by SYNERGY | YouGov reflecting brand trust and loyalty

In photo (L–R): Renzo Reyes, of SYNERGY Market Research + Strategic Consultancy; Chief Operations Officer Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer; Germaine Reyes, President and CEO of SYNERGY Market Research + Strategic Consultancy; and Chi Wei Teo, General Manager of YouGov Singapore.

Based on feedback from Filipino customers, Globe was named the Philippines’ Most Recommended Telco Brand for 2025.

Based on information from YouGov BrandIndex, a daily tracker that gauges consumer sentiment toward brands, the prize was presented at the SYNERGY | YouGov Awards. Globe continuously received the highest recommendation scores between January and December 2024, demonstrating how strongly Filipinos support and believe in the brand.

Accepting the award on behalf of Globe, Chief Sustainability and Corporate Communications Officer Yoly Crisanto shared a heartfelt message: “We’re really, truly proud to receive this award—and we dedicate it to our customers. We will always and continue to pursue making our customers happy and satisfied. At the end of the day, they are our North Star.”

This recognition is more than just a title—it’s proof that Globe’s efforts to listen, improve, and deliver better service are paying off. Whether it’s helping people stay connected, supporting digital learning, or creating moments of everyday ease, Globe continues to build real relationships with the people it serves.

Globe continues to concentrate on what really counts: gaining and maintaining the trust of its clients. GlobeOne is always looking for ways to make things easier, more meaningful, and more relevant for its customers. Some of these efforts include launching rewards and promotions that align with everyday lifestyles, streamlining self-service options on the GlobeOne app, and fostering digital inclusion by strengthening digital infrastructure in underserved communities.

 

 

 

 

 

 

Lifestyle, Tech

Help Is Extended to Mt. Kanlaon Evacuees by Eastern Communications

Eastern Communications (EC) representatives with the Governor of Negros Occidental. [From L to R:] EC Sales Regional Operations Group Head Anthony Co, EC Chief Marketing and Experience Officer Jed Estanislao, EC Sales senior Account Manager Cathelyn Delariarte, Hon. Negros Occidental Governor Eugenio Jose Lacson, EC Segment Marketing Manager Daniella Banzon, EC Business Consultant Mike Castañeda, and EC Segment Marketing Head Gian Conde.

Eastern Communications, in keeping with its goal to support Filipinos in times of need, swiftly responded to the recent eruption of Mt. Kanlaon in Canlaon City, Negros Oriental, by providing critical support to impacted areas with the assistance of its workers.

Over 2,000 people were temporarily housed by family members in the city main and surrounding areas, while over 4,000 people were displaced by the eruption and placed in eight evacuation shelters. Together with the local government unit (LGU) of Canlaon City, Eastern Communications promptly organized a fundraising campaign to support continuing relief efforts.

Eastern Communications turned over its employee-initiated donation funds to help the LGU’s response programs and provide basic needs to those affected by the calamity.

Eastern Communications acknowledges the commendable leadership of the Canlaon LGU during this challenging time, recognizing their efforts in coordinating relief and ensuring the safety of their constituents.

“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.

This initiative is part of Eastern Communications’ larger thrust to respond proactively during natural disasters. Similar to this initiative, the company also extended its support to communities affected by the Mt. Mayon eruption in Albay in 2023.

Eastern Communications (EC) representatives at the official Kanlaon donation turnover with the Provincial Treasurer of Negros Occidental. [From L to R:] EC Business Consultant Mike Castañeda, EC Segment Marketing Manager Daniella Banzon, EC Sales senior Account Manager Cathelyn Delariarte, Negros Occidental Provincial Treasurer Atty. Amy Bolivar, EC Chief Marketing and Experience Officer Jed Estanislao, EC Sales Regional Operations Group Head Anthony Co, and EC Segment Marketing Head Gian Conde.

The telco has consistently maintained partnerships with LGUs and NGOs to address urgent needs beyond connectivity. These efforts reflect the company’s enduring mission to serve not only as a telecommunications provider, but as a partner in uplifting lives, especially during emergencies.

Eastern’s assistance to Mt. Kanlaon evacuees reinforces its position as a reliable partner, guaranteeing not just connectivity but also sincere care during times of need, as it continues to uphold its brand values of maaasahan and malasakit.

Visit www.eastern.com.ph or follow Eastern Communications on Facebook to find out more about Eastern’s CSR initiatives.

 

Lifestyle, Tech

Pettr joins PAWS and DSWD to advocate for animal-assisted therapy and responsible pet ownership

The Philippine Animal Welfare Society (PAWS) and the Department of Social Welfare and Development (DSWD) collaborated with Pettr, the country’s first all-in-one petcare superapp under 917Ventures, to encourage responsible pet ownership and increase public awareness of the benefits of pets for mental health and emotional healing.

In DSWD’s Angel Pets Project, which incorporates animal-assisted therapy into support services for those who have been abused, neglected, or have psychosocial difficulties, Pettr participated in the most recent Angel Pets Advocacy, Research, and Learning (ARAL) session.

The program, which was organized by the DSWD Social Technology Bureau, brought together community members, social workers, and pet owners to talk about humane treatment, lifelong commitment, and correct pet training. It also covered the therapeutic significance of animals in fostering general wellness.

The session also addressed the importance of pet sterilization, or kapon, in preventing overpopulation and ensuring the long-term health of companion animals.

During the activity, Pettr emphasized the importance of making petcare more accessible to all. Pettr aims to empower fur parents through its all-in-one platform, which allows users to book grooming appointments, consult with veterinarians, purchase pet essentials, and access other services with ease.

“Every pet deserves proper care, and every pet parent deserves support. We see technology as a way to make responsible pet parenting more achievable for Filipinos. By partnering with DSWD and PAWS, we want to help ensure that pets are seen not just as companions but as valued members of the community,” said Martin Luchangco, General Manager of Pettr.

“Together with PAWS and Pettr, we’re encouraging a culture of kindness and peaceful coexistence between humans and animals,” said Jhann Paul Cornel of DSWD. “We continue to remind communities of a simple but powerful principle: ‘If you don’t like them, don’t hurt them.’”

Another highlight of the event was the invitation for community members to nominate their well-socialized pets for possible inclusion in the Dr. Dog Program, PAWS’ animal-assisted therapy initiative.

Founded by Jill Robinson of Animals Asia, Dr. Dog deploys trained “canine consultants” to hospitals, care homes, orphanages, and schools, offering emotional comfort and companionship to those who need it most.

Sharon Yap of PAWS added, “Through programs like Angel Pets and Dr. Dog, we hope to inspire empathy and compassion not only for animals, but also for the people whose lives they touch.”

The foundation of this partnership between Pettr, DSWD, and PAWS is a common objective to enhance animal care and provide assistance to people via access, education, and collaborations with a purpose.

Follow Pettr on Facebook and Instagram at @pettr.app to learn how they empower pet parents and foster a more compassionate pet community.