Entertainment

The Kid LAROI releases highly-anticipated new album BEFORE I FORGET

GRAMMY-nominated, multi-platinum chart-topping global superstar The Kid LAROI releases his first full-length album in two years, BEFORE I FORGET, out now via Columbia Records.

Introduced by three singles, A COLD PLAY,” “A PERFECT WORLD,” and BACK WHEN YOU WERE MINE,” BEFORE I FORGET signals a powerful turning point for the 22-year-old artist, defined by vulnerability and emotional clarity. Steeped in introspection and showcasing LAROI’s distinctive songwriting and genre-bending prowess at new heights, each track gives an intimate insight into his world.

“BEFORE I FORGET is about the music. Nothing else. That’s what I want people to hear.”

The new album follows LAROI’s 2023 album THE FIRST TIME, whose deluxe edition arrived the following year with five additional tracks including “NIGHTS LIKE THIS PART 2,” the sequel to “NIGHTS LIKE THIS,” and fan-favorite “GIRLS.” LAROI continues to push creative boundaries with every new project, cementing him as one of the most compelling voices shaping music today.

BEFORE I FORGET Tracklist:

ME + YOU

JULY

PRIVATE

COME DOWN

RATHER BE (feat. Lithe)

A PERFECT WORLD

5:21AM (feat. Andrew Aged)

A COLD PLAY

THE MOMENT (feat. Clara La San)

NEVER CAME BACK

THANK GOD

I’M SO IN LOVE WITH YOU

MAYBE I’M WRONG

HER INTERLUDE

BACK WHEN YOU WERE MINE

Connect with The Kid LAROI

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Lifestyle, News

Manila Water uses Lakbayan to bolster lobbying for water and wastewater

East Zone concessionaire Manila Water continues to strengthen its commitment to sustainability and environmental stewardship through its flagship advocacy program Lakbayan, which provides educational facility tours designed to give participants an in-depth look at the Company’s water and wastewater facilities.

Through its flagship advocacy program Lakbayan, which offers educational facility tours intended to give participants a thorough look at the company’s water and wastewater facilities, East Zone concessionaire Manila Water continues to strengthen its commitment to sustainability and environmental stewardship.

Through this effort, communities, partners, and stakeholders will learn the importance of water and be encouraged to use it responsibly.

Lakbayan offers a unique opportunity for participants to experience the entire water cycle: from the raw water source and treatment to distribution and wastewater management. Through guided tours of Manila Water’s state-of-the-art facilities, visitors gain firsthand knowledge of the processes that ensure safe, clean, and reliable water supply, as well as the systems that treat wastewater before returning it to the environment.

Since its inception in 2006, Lakbayan has engaged thousands of students, local government units, and private organizations, fostering a deeper understanding of the water cycle and the collective role in preserving this vital resource. In 2025, Manila Water, led by its Advocacy Managers and Facility Managers, conducted a total of sixty-five (65) Lakbayan tours, participated by 2,151 individuals.

Among the organizations who participated were the Department of Environment and Natural Resources, DILG-National Capital Region, Bureau of Fire Protection, City Government of Makati, Sangguniang Kabataan of Quezon City, Municipal Environment and Natural Resources Office of Pateros, San Agustin Seminary, University of the Philippines, Technological University of Philippines, Mariano Marcos State University, Western Mindanao State University and other public and private schools and private businesses.

“Water is a finite resource and its responsible use is a shared obligation, yet it is often overlooked,” said Jeric Sevilla, Manila Water Corporate Communication Affairs Group Director.

“Lakbayan allows us to share the science, innovation and our dedication behind every drop. Our goal is to inspire individuals and organizations to take meaningful action, whether through simple daily habits or large-scale programs, to conserve water and protect the environment. Every effort, big or small, creates a ripple of impact,” he added.

The initiative highlights Manila Water’s support of environmental preservation and water saving. Lakbayan enables participants to become advocates for sustainability in their local communities by highlighting the intricacy and significance of water and wastewater management.

Manila Water invites everyone involved to enjoy Lakbayan. Interested parties should send an email to [email protected] for schedules and reservations.

Entertainment

We Are Imaginary finds clarity in restraint on self-titled third album

The acclaimed Filipino band embraces a renewed sense of artistic ease and confidence on their dreamy, noisy, but melodic indie rock release

Filipino indie rock band We Are Imaginary has released their self-titled third album on all streaming and other digital music platforms worldwide via indie label floppydisks.

Produced by Joey Santos of Love One Another and Ahmad Tanji, the album delves into themes of identity, emotional reckoning, and acceptance. Sonically, it’s a dreamy guitar-rock record infused with shoegaze and noise-pop textures: drifting through warm, fuzzy soundscapes before pulling listeners back into tension, doom, and angst.

We Are Imaginary was also recorded by Angee Rozul and Santos at Love One Another studio, and was mixed by the latter and mastered by Adam Haggar at Mount Olympia Mastering.

Frontman Ahmad Tanji describes the record as an internal monologue: one that begins in uncertainty and gradually opens into moments of understanding and calm. Rather than chasing resolution, the 9-track release embraces the idea that not all experiences require closure.

“This collection also feels more cohesive,” Tanji reveals. “There’s a sense of comfort and confidence when we started laying down our parts. I guess that comes with growing with the band for 17 years and trusting the people you work with.”

On their self-titled record, the band allows itself to inhabit extremes: hushed passages give way to surging intensity, and vulnerability coexists with restraint. The result is a cohesive and patient record, unburdened by the need to prove anything. “It felt unforced,” Tanji shares, crediting the band’s 17 years together for the sense of comfort and trust that shaped the sessions.

Designed to be experienced as a complete work, We Are Imaginary rewards attentive listening. Its sequencing, subtle shifts, and quiet moments form a gradual arc: one best heard in a single sitting, on vinyl or through good speakers or headphones.

Tanji explains it best: “Angee Rozul worked with our taste and style perfectly as our recording engineer, letting us lean towards a more ‘90s sound this time around, while Joey (Santos) gave

each song a massive and dynamic mix. We would exchange several drafts per song, stripping them to their most essential, capturing what arrangement works with the story.”

With this release, We Are Imaginary presents an honest distillation of who they are now: assured, reflective, and fully at ease with the space they occupy.

The band is also set to release the album on vinyl via Eikon Records sometime in the first quarter of the year. Pre-order here.

 

 

Lifestyle, News

PH Organizes a Workshop on Ocean Protection in Asia, Promoting Large-Scale Conservation

Representatives from the Philippines, Indonesia, Thailand, Malaysia, Maldives, Vietnam, and the Solomon Islands — from government, academe, and NGOs — gathered in Iloilo City for the Asia Regional Large-Scale MPA Workshop, organized by ZSL Philippines with the Blue Nature Alliance and Big Ocean, to share insights and advance science-based, community-driven marine conservation. Photo from ZSL Philippines.

The Zoological Society of London-Philippines (ZSL), in collaboration with the Blue Nature Alliance (Alliance), and regional partners from the government, academia, and non-governmental organizations recently convened in Iloilo City for the Asia Regional Large-Scale Marine Protected Area (LSMPA) Workshop, which was held as the world races to protect 30% of its oceans by 2030. The purpose of the workshop was to discuss community-driven, science-based approaches to large-scale marine protection.

The two-day workshop brought together representatives from the Philippines, Indonesia, Thailand, Malaysia, Maldives, Vietnam, and the Solomon Islands to discuss opportunities and challenges in ocean protection at scale, from policy gaps and governance issues to climate impacts, illegal fishing, and transboundary protection. It was co-hosted by Big Ocean, a peer-learning network created by and for managers of large-scale marine areas, with technical and financial support from the Alliance, a global partnership aiming to conserve 18 million square kilometers of ocean.

“With the highest nearshore marine biodiversity in the world, Asia has long been at the forefront of coastal protection,” said Laure Katz, Executive Director of the Alliance. Building on this leadership, the workshop addressed the urgency to extend marine protection to areas beyond 12 nautical miles through advancing science-policy-community interrelationships, preparing the foundations for an Asia Regional LSMPA Community of Practice, and developing a roadmap for large-scale marine protection.

Advancing Regional Collaboration in Conservation

The workshop underscores  ZSL Philippines’ leadership in science-based conservation and demonstrates how multi-sector, multi-country collaboration, supported by BNA, can accelerate progress toward the 30×30 target.

The Alliance believes that partnership is key to advancing ocean conservation. “The Blue Nature Alliance is working with over 130 partners globally to advance ocean conservation in 5% of the world’s ocean as a significant contribution to the global 30×30 goal,” said Katz.

Representatives from the Philippines, Indonesia, Thailand, Malaysia, Maldives, Vietnam, and the Solomon Islands, including government officials, academics, and NGO members, gathered during the Asia Regional Large-Scale MPA Workshop at Courtyard by Marriott in Iloilo City to share insights and discuss science-based, community-driven strategies for large-scale marine conservation. Photo from ZSL Philippines.

Participants collectively agreed that the main pressures on Asia’s marine ecosystems are pollution and climate change, illegal, unreported and unregulated fishing, sea-level rise, and habitat destruction.

They also emphasized key recommendations, including aligning marine conservation with food security objectives, developing long-term and equitable financing mechanisms with government support, harmonizing ocean-related policies for easier adoption, and enhancing public participation in conservation. These efforts showcase Asia’s ingenuity in building a strong foundation for marine protection.

“The potential for Asia is huge. It can be a trailblazer, creating a ‘Big Ocean 2.0,’ leading the second wave of large-scale protection, and showing the world that fisheries, food security, and conservation can be addressed together,” said Naiʻa Lewis, Director of Big Ocean.

Philippine Rise: One of Asia’s Most Ambitious Conservation Efforts

The proposed Philippine Rise Ocean Conservation Area, implemented by ZSL, in partnership with the Department of Agriculture–Bureau of Fisheries and Aquatic Resources, Fisheries Management Area 1, and the Alliance, would span approximately 150,000 square kilometers or 7.5% of the Philippine waters, potentially making it Asia’s largest single marine protected area  protecting biodiversity while supporting long-term food security.

During the Asia Regional Large-Scale MPA Workshop held at Courtyard by Marriott in Iloilo City, Edwina Garchitorena, Country Director of ZSL Philippines, emphasized the shift toward large-scale marine protected areas, acknowledging the challenges from community understanding to governance alignment while committing to achieving meaningful impact. Photo from ZSL Philippines.

“The thinking around marine protected areas has long been at a much smaller scale,” said Edwina Garchitorena, Country Director of ZSL Philippines. “We know the challenges remain—from community understanding to governance alignment—but we also know the impact will be there. We are committed to helping make this shift happen.”

“The movement for large-scale protection with comprehensive solutions both nearshore and offshore has started in Asia with governments, particularly in the Philippines and Indonesia, taking bold steps in turning commitments into action,” added Katz.

Toward a Collective Path for Ocean Protection

The workshop demonstrated that, when based on science, policy, community involvement, and international cooperation, large-scale marine protection is becoming more and more possible. According to Katz, “the Asia Regional LSMPA Workshop is the beginning of a meaningful journey to inspire bold action for marine protection for the benefit of people and nature.”

In order to accomplish the worldwide 30×30 ocean preservation target, ZSL will continue to advance initiatives to enhance large-scale marine governance and organize collective action in collaboration with the Alliance, Big Ocean, and regional partners.

 

 

 

 

 

 

Lifestyle, News

2GO Expands Capabilities as the Need for Philippine Logistics Increases

With a robust service pipeline and a renewed emphasis on innovation, integration, and nationwide connectivity, 2GO, the nation’s top logistics solutions provider, approaches 2026. In order to assist companies and customers in a market that is still growing, the company is stepping up its efforts in the areas of freight, rapid delivery, marine travel, and digital fulfillment.

Increased domestic consumption, improved infrastructure, and internet commerce have all contributed to the strong expansion of the Philippine logistics business. The logistics sector reached an estimated USD 55.65 billion in 2024, and as investments in digital services and transportation networks increase, it is expected to rise at a rate of almost 6% per year until 2030.

Online commerce is becoming a major force shaping logistics demand. The Philippines e-commerce sector is expected to surpass USD 28 billion in 2025 with strong double-digit annual growth as more consumers shop online and sellers scale digitally. These trends are driving significant need for reliable fulfilment, tracking, and delivery services across the country’s thousands of islands.

“Our outlook for 2026 is anchored on building smarter and more responsive logistics solutions that support economic activity where it matters most,” said Frederic C. DyBuncio, President and CEO of 2GO Group Inc. “As the Philippine economy grows, logistics becomes even more essential. Our role is to ensure goods, services, and people move reliably and efficiently across the country.”

Strengthening logistics to support growth

E-commerce remains a key growth driver for logistics in the Philippines. In response, 2GO continues to expand its express and e-commerce fulfilment capabilities with nationwide pickup, sorting, and last-mile delivery supported by digital tracking and integrated platforms. These services help businesses of all sizes reach customers faster and with greater confidence.

Beyond last-mile delivery, 2GO’s freight forwarding and special container solutions support industries with secure, temperature-controlled, and customized cargo handling requirements. These services are vital for manufacturers, agribusinesses, and exporters navigating both inter-island and international trade flows.

2GO’s sea-based logistics and ROPAX operations further strengthen its multimodal capabilities. Through sea travel and rolling cargo services, the company connects major and secondary ports, enabling the movement of passengers alongside essential goods. Recent investments in port infrastructure, including expanded passenger terminals, support stronger connectivity between Luzon, Visayas, and Mindanao and reflect the continued growth of inter-island mobility and commerce.

Integrated solutions for a dynamic market

As customer expectations evolve, 2GO continues to deliver integrated logistics solutions that unite land, air and sea into a connected and visible supply chain. Investments in operational efficiency, asset utilization, and customer-focused services are central to the company’s strategy for 2026.

“Growth today requires flexibility and integration,” DyBuncio added. “Our priority is to make logistics simpler for our customers by offering solutions that are reliable, scalable, and aligned with their specific needs, whether they are SMEs, large enterprises, or online sellers.”

Contributing to national development

Logistics remains a critical driver of economic resilience and inclusive growth in the Philippines. By improving seamless cargo movement, reducing handovers through point-to-point logistics solutions, and strengthening inter-island connectivity, 2GO helps keep trade costs reasonable and expands market access for businesses nationwide.

As the business approaches 2026, 2GO reiterates its dedication to bolstering the nation’s economic development through dependable logistics, ongoing service enhancement, and investments that promote commerce and mobility.

“With the right infrastructure, partnerships, and people, logistics becomes a catalyst for national progress,” DyBuncio said. “That is the role 2GO will continue to play in the years ahead.”

Go to www.2go.com.ph to find out more about 2GO and its offerings.

For more information, please visit www.sminvestments.com.

 

Entertainment, Lifestyle

Ashley Ortega and other PH celebrities join Sugar Dolls PH in holiday outreach for children

The initiative reflects the brands mission to uplift communities through compassion and care

Filipino beauty brand Sugar Dolls Inc. PH, in partnership with the Shunammite Ministry Group and JHOW Christian Church, organized a gift-giving drive for more than 300 children from underprivileged communities in San Mateo, Rizal. Guided by the brand’s philosophy of using beauty as a powerful way to give back, the initiative aims the make the kids feel seen, valued, and celebrated during the holiday season.

Pinoy Big Brother Celebrity Collab Edition alumna Ashley Ortega also took part in the gift-giving activity despite her busy schedule. She was joined by fellow celebrities and online influencers Ralph Malibunas, Jan Silva, Mark Cruz, Kate Jalipa, Juliana Villafuerte, Neron Mendiola, and RJ Perkins, who spent time with the children and distributed gifts.

The afternoon program opened with live performances and a clown show that hyped the basketball court with laughter and anticipation. During the gift distribution, smiles spread across every child’s face as more than 760 loot bags and gifts were handed out, along with 300 packed meals.

The event was led by Ms. Chardy Baldoza a.k.a. Cha Canicosa, the event organizer and Marketing Director, in collaboration with Sugar Dolls Inc. PH. The initiative was made possible through the support of the Core Management Team, Ana Lusong, Hazelyn Perez, Carlo Villanueva, Pastor Vhern, and Ms. LA Marquez, whose collective efforts guaranteed the program’s success.

As expected, the charity drive reflected Sugar Dolls’ vision of using beauty as a force for good. By spreading love, joy, and care, especially to children, the brand is committed to strengthen its community ties and inspire kindness beyond the holiday season. As the celebration concluded, what remained was a shared sense of compassion and connection: a reminder that the most beautiful impact is created when a brand chooses to give back.

 

Lifestyle, Sports

Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.

The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

 

Lifestyle, Tech

Globe AT HOME 5G WiFi Now Available in Shopee, Lazada, and GrabMart

Fiber-like speed is now just a few clicks away. Bringing Fast, Reliable Connectivity Straight to Your Doorstep.

Globe AT HOME is making fiber-like internet speed more accessible than ever with the launch of Globe AT HOME 5G WiFi across leading e-commerce platforms Shopee, Lazada, and GrabMart. This expansion ensures that customers can now shop for plug-and-play 5G Home Prepaid WiFi where they already shop online, and enjoy fast, convenient delivery straight to their homes.

With this initiative, Globe AT HOME solves one of the biggest customer pain points: the hassle of getting connected in an instant. Now, with just a few clicks, customers can order Globe AT HOME 5G WiFi and have it delivered directly to their doorstep, no docs needed, and no complicated processes. For those who need connectivity urgently, GrabMart offers delivery in as fast as two hours, giving customers instant access to reliable internet when they need it most.

“At Globe AT HOME, we are committed to providing fiber-like speeds plug-and-play home prepaid WiFi more accessible than ever,” said Abigail Cardino, Head of Brand Management, Broadband Business at Globe. “With Globe AT HOME 5G WiFi now available across key online platforms, our customers can be connected as fast as within two hours, enjoying multiple convenient options to stay online seamlessly, right at their doorstep.”

By expanding into Shopee, Lazada, and GrabMart, Globe AT HOME continues to drive its mission of channel expansion, customer convenience, and digital inclusion. This initiative reflects Globe’s broader commitment to making 5G technology accessible to more Filipino households, empowering them with fast and reliable connectivity that uplifts everyday life, from work and learning to entertainment and staying connected at home.

To ensure the best experience, Globe encourages customers to purchase Globe AT HOME products and devices only through official Globe stores and authorized e-commerce partner channels such as Shopee, Lazada, and GrabMart. Buying from these trusted platforms guarantees price correctness, access to exclusive benefits, warranty services, and reliable post-sales support, while also ensuring that devices are brand-new and untampered. Customers are reminded that unauthorized reselling of Globe AT HOME products is subject to reprimand and risk device blocking, as Globe remains committed to protecting its customers and delivering only authentic, high-quality connectivity solutions.

Get your Globe AT HOME 5G WiFi now on: Lazada (https://glbe.com.ph/GlobeATHOME5GxLazada), Shopee (https://ph.shp.ee/W9nisNU), or GrabMart (https://glbe.com.ph/GlobeATHOME5GxGrabMart), best viewed on mobile.

 

Automotive

Lynk & Co.’s 01 PHEV and 02 EV Set New Records for Efficiency in 2025 DOE Fuel Eco-Run

Government-validated testing highlights new energy vehicle performance using standardized gasoline equivalent metrics

The results of the 2025 DOE Fuel Eco-Run have been made public by the Department of Energy (DOE), and Lynk & Co.’s entrants, the 01 PHEV and 02 EV, showed notable energy efficiency. DOE scientists used a specific metric called “Liter of Gasoline Equivalent” (Lge) to give a scientific foundation for comparing various powertrains. The DOE defines this unit of energy content as being equivalent to the chemical energy in one liter of standardized gasoline liquid fuel. This makes it possible to measure the efficiency of new energy vehicles precisely in comparison to the use of conventional fossil fuels.

With a verified economy of 58.06 km/Lge, the Lynk & Co 01 PHEV proved to be the best plug-in hybrid vehicle. The vehicle’s capacity to optimize its electrified powertrain under actual highway circumstances is demonstrated in this picture. In addition to its efficiency, the 01 PHEV has an 800 km total hybrid driving range, making it a useful option for long-distance travel without the limitations of infrastructure for charging.

Engineered with a focus on versatile performance, the 01 PHEV features three distinct driving modes: Pure EV, Hybrid, and Standard ICE. This flexibility is backed by a globally recognized 5-Star Euro NCAP safety rating, ensuring that its high-efficiency output is matched by a robust safety architecture designed to protect occupants in diverse road scenarios.

In the battery electric vehicle (BEV) segment, the Lynk & Co 02 EV recorded a superior efficiency of 71.71 km/Lge. The all-electric SUV provides a pure electric driving range of up to 435km on a single charge. The 02 also benefits from a low drag coefficient (Cd) of approximately 0.25,  achieved through the car’s sleek aerodynamic design, which significantly aids in improving energy efficiency and extending its electric driving range.

The 02 EV further solidified its standing in the market by earning a 5-Star Euro NCAP safety rating, notably becoming the highest-rated compact SUV tested by the organization in 2025. This dual achievement of world-class safety and energy economy positions the 02 EV at the forefront of the compact SUV segment.

In the third quarter of 2025, a 156-kilometer section of the Tarlac-Pangasinan-La Union Expressway (TPLEX) was used for the 2025 DOE Fuel Eco-Run. Nearly 70 vehicles, including internal combustion engine (ICE), hybrid (HEV), plug-in hybrid (PHEV), and battery electric vehicles (BEV), were on display at the DOE-led event. The route started at Petron TPLEX Northbound, continued to the Rosario, La Union rotunda, and ended at Petron TPLEX Southbound. The collected data highlights the contribution of cutting-edge vehicle technologies to the development of a more sustainable and energy-efficient transportation environment and provides customers with an open benchmark.

Food, Lifestyle

Ajinomoto Group Announces Official Gold Sponsorship of the SEA Games and ASEAN Para Games in 2025, Promoting Well-Being Across ASEAN

 

Ajinomoto Group, a well-being leader in Southeast Asia for over 50 years, today announced its official Gold Sponsorship of the 33rd SEA Games and the 13th ASEAN Para Games, both of which Thailand will host later this year. This collaboration builds on the success of the regional ASEAN Victory Project®, already active in several ASEAN countries. Through this initiative, Ajinomoto delivers nutrition support powered by ‘AminoScience’ to enhance athletic performance while honoring local food cultures to promote health and well-being.

Dr. Gongsak Yodmani, Governor of the Sports Authority of Thailand and Board Member and Assistant General Secretary of the Organizing Committee for the 33rd SEA Games 2025 and the 13th Asian Para Games 2025, said that this year’s SEA Games and ASEAN Para Games are held under the theme “Ever Forward, Create Pride Together,” reflecting a shared commitment to progress through unity and cooperation toward collective advancement as one ASEAN region. He expressed his honor in partnering with the Ajinomoto Group, a global leader in food and nutrition, noting their shared vision to promote sports nutrition and well-being across ASEAN and emphasizing that proper nutrition is essential in helping athletes reach their full potential and succeed on the global stage. He added that this collaboration marks a significant regional milestone that enhances athletic performance, promotes balanced nutrition, preserves cultural traditions, supports economic growth, improves quality of life, and encourages the ASEAN community to prioritize health.

Mr. Ichiro Sakakura, President of Ajinomoto SEA Regional Headquarters Co., Ltd. and President of Ajinomoto Co., (Thailand) Ltd. added, “Ajinomoto Group has a long-standing legacy and deep commitment to supporting ASEAN. We are proud to serve as the Gold Sponsor of the 33rd SEA Games and 13th ASEAN Para Games. These events are more than just sporting spectacles, they are profound symbols of the passion, dedication, and unity that defines the people of this region. Our support includes providing nutritional assistance to sports associations, athletes, and sports academies in several countries under the ASEAN Victory Project®.”

“As a pioneer in amino acid research, we leverage our proprietary ‘AminoScience’ to deliver on our promise of ‘Eat Well, Live Well.’ through a wide array of products and solutions that improve lives. We have applied over 20 years of ongoing expertise in the sports sector across our Southeast Asian subsidiaries. Now in its eighth year, the ASEAN Victory Project® empowers athletes to achieve their peak performance. This initiative includes nutritional support for national sports associations, athletes, and sports academies. In addition to amino acid-based products such as ‘aminoVITAL®,’ we also provide comprehensive nutritional guidance and promote our Winning Meals Kachimeshi® program, which integrates seamlessly with ASEAN’s diverse culinary cultures.”

In Thailand, the Winning Meals Kachimeshi® program has been adapted in collaboration with the Sports Authority of Thailand we support the renovation of the Ajinomoto Victory Canteen, a dining and activity space for Thai national athletes. The initiative combines nutrition education with well-being support to help athletes reach their full potential.

In keeping with this ethos, the SEA Games and ASEAN Para Games foster camaraderie and unity throughout ASEAN in addition to encouraging young people to lead healthy lifestyles. Ajinomoto Group is pleased to contribute to the regional realization of the “Eat Well, Live Well” concept through the power of sport and science-based nutrition.

The Winning Meals Kachimeshi® program provides wholesome, delectable meals to athletes throughout intense training and competitions. It uses items like AJI-NO-MOTO®, RosDee®, Takumi Aji®, and YumYum® to make menus that are carefully tailored to the many ASEAN culinary traditions.