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SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month. Across its network of most-loved malls and through SM Cares, SM sought to empower Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety.

Reinforcing its dedication to public safety and community resilience, SM Supermalls, in collaboration with the Bureau of Fire Protection (BFP), rolled out a series of meaningful nationwide initiatives for Fire Prevention Month. These efforts aimed to equip Filipinos with essential life-saving knowledge, strengthen preparedness, and promote shared responsibility for fire safety across its malls.

Organized through SM Cares, the CSR arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill gathered nearly 30,000 participants—including SM personnel, tenant staff, security and maintenance teams, students, shoppers, and nearby barangay residents—marking a 30% increase from the previous year. With the theme “Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!”, the activity enhanced emergency response coordination and provided communities with hands-on experience in proper evacuation procedures. Meanwhile, the Fire Square Road Show delivered interactive fire safety education across 16 SM malls, reaching 8,611 participants through live demonstrations, equipment displays, and engaging, hands-on activities tailored for families, students, and local communities.

A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.

The Ten Outstanding Firefighters of the Philippines (TOFF) 2026 search was officially launched with leaders from SM, the BFP, and the DILG, led by Undersecretary Rolando C. Puno as Guest of Honor and Speaker (GOHAS). Now in its third year, TOFF continues to honor Filipino firefighters for their outstanding contributions to fire safety and protection, emergency response, community education, and resilience-building efforts. The initiative also underscores the strong partnership between SM Prime and the BFP in advancing a safer and more resilient Philippines.

 

 

 

Capturing your everyday life has its own kind of magic. Whether you’re filming quick snippets of quiet moments in a café or going all out with a full-on food vlog at a newly discovered restaurant, creating your own content turns ordinary experiences into something worth reliving.

It’s just another day, another vlog—but who would’ve guessed that documenting even the simplest parts of your routine could make daily life feel so much more lively and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes
It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

• Yakiniku Like
  Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

• Wangfu
  Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

• Insta360
  Make a stop at the soon to open Insta360store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

• Blk Cosmetics
  Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

That’s a wrap! Thanks for joining a day made extra special at your favorite mall. From exciting new finds to can’t-miss food spots, SM Supermalls truly has everything you need. Until the next vlog—see you!

Follow @smsupermalls on social media or visit www.smsupermalls.com to stay updated on the latest happenings and events.

 

 

 

 

 

 

 

Marking three decades of promoting corporate citizenship, the League of Corporate Foundations (LCF) urged businesses to view corporate social responsibility (CSR) not as a peripheral activity but as an integral part of their operations—ensuring shared value that is both proactive and responsive to today’s social and environmental challenges.

The call was made during a press launch on April 16, where LCF officially unveiled the theme of this year’s CSR Conference and Expo: “Adapt. Align. Accelerate.” The theme also celebrates the League’s 30th anniversary and its continued advocacy for responsible business and strategic philanthropy in the Philippines.

“Thirty years in, the question is no longer whether businesses should invest in communities. Rather, it is whether those investments are built to last and designed to solve,” said Shem Jose Garcia, Chairperson of LCF and Executive Director of Vivant Foundation, Inc. He also considered the league’s longevity not only as a milestone, but also as a call to the sector to “raise the bar that it established.”

At the same event, LCF unveiled a new logo — a multicolored pinwheel reflecting its belief that impact is never created alone, with each color representing the foundation’s diverse sectors and advocacies, and the gradient transitions symbolizing the convergence of perspectives and resources.

The 2026 CSR Conference will be held during the CSR Week on July 1-2, 2026 at Bayanihan Center, Pasig, Metro Manila, while the CSR Expo will be held on October 1-2, 2026 at the Glorietta Activity Center, Makati City, Metro Manila. The theme, as LCF frames it, aims to showcase the corporate sector’s capacity to adapt to a rapidly changing world, align their programs with genuine community needs, and accelerate impact through collective action, with the end goal of raising the overall standard of CSR in the Philippines.

Against this backdrop, the 2026 conference challenges the corporate sector to respond strategically, collaboratively, and with measurable outcomes. The call comes at a time when the Philippines is experiencing multiple crises—rising costs of living, energy shocks, climate-related disasters, and persistent poverty—that are demanding more from the private sector than one-off programs.

“The world has been changing rapidly and CSR must change with it,” said Garcia. “What we need to evolve is to align our programs with real needs and accelerate our impact where it matters most.”

Still, Garcia pointed out that achieving that impact takes more than any single business or sector can do on its own.

Katherine Anne Khoo, Head of Strategy and Impact of Ayala Foundation, Inc., echoed this sentiment, as she looked forward to what this year’s conference could unlock for the sector. “I think [success would look like having] more collaboration. We often take for granted the fact that we are members of this network and that we’re all friends. But I feel like there’s so much more opportunity to actually do things together.”

This collaboration, as Melody Del Rosario, President of the Metro Pacific Investments Foundation, noted, should also reach beyond familiar circles and engage the expertise of those closest to the problems being solved. “For CSR to be relevant, you have to make sure that you have experts and scientists to back up most of your programs,” she said.

As part of its commitment to elevating CSR excellence, LCF will present the Guild Awards during in June 30.  The Awards will recognize outstanding initiatives by its members that have significantly impacted communities. The Medal of Recognition will be accorded to non-LCF members whose work has made a difference across seven thematic areas: Arts and Culture, Disaster Resilience, Education, Environment, Enterprise Development, Financial Inclusion, and Health.

Moreover, the Conference will provide a space for businesses, national government organizations, academe, youth groups, and government agencies to engage and collaborate around CSR innovations.

LCF brings together 96 corporate members and foundations nationwide, positioning it as the Philippines’ leading network for responsible business and strategic philanthropy. As it celebrates its 30th anniversary, the organization is renewing its commitment to elevate the overall standard of corporate citizenship in the country.

“At 30, this is not just about celebrating past achievements—it’s about challenging what lies ahead. Beyond the legacy we’ve built, we must ask ourselves: what more can we do to create impact that is not only meaningful, but essential?” Garcia said.