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Take advantage of the newest C2 Freeze Melon to feel cool and refreshing

Stay chill and refreshed with C2’s fruity flavors, including the new Freeze Melon

C2’s latest offering, C2 Freeze Melon, offers a refreshing fruity taste and a satisfying cooling sensation with every sip making it a good drink companion on warm days

Warm days might make you feel uneasy, especially those hot mornings and afternoons that leave you feeling exhausted and sweaty. To help you stay cool and calm throughout the day, it’s always pleasant to have a refreshing drink during these kinds of situations.

The new C2 Freeze Melon may be your favorite beverage if you’re searching for something delicious and refreshing to help you battle the heat.

The freshest way to enjoy your favorite tea is with C2 Freeze Melon. Each sip provides a soothing cooling sensation that is ideal for the hottest days, in addition to its mouthwatering explosion of sweet melon flavor. Green tea leaves, which are known to be a good source of natural antioxidants, are used to make this new beverage from the C2 ready-to-drink tea brand.

Beat the heat and stay refreshed with C2 Dalandan and C2’s latest offering, C2 Freeze Melon and C2 Peach Black Tea

Are you still craving for more C2 fruity flavors? Enjoy the fruity-meets-tea blend of C2 Peach or cool off with the zesty, tropical flavor of C2 Dalandan. Their flavor is so refreshing that you will want to buy more.

The heat shouldn’t slow you down. Anytime, anywhere, choose your favorite C2 Cool and Clean tastes to stay cool, refreshed, and at ease.

Go to the C2 brand’s Facebook and TikTok accounts to learn more about your favorite products.

C2 Cool and Clean is a ready-to-drink green tea beverage made by Universal Robina Corporation (URC), the company behind iconic brands, such as Great Taste White, Payless Instant Noodles, Jack ‘n Jill Piattos, Cloud 9, Maxx, and Magic Crackers, which have been part of Filipinos’ lives for decades. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

Food, News

In collaboration with DENR and PBSP, the Coca-Cola Foundation Philippines improves water access on Tingloy Island

(L-R) Ma. Cecilia L. Alcantara, President of CCFPI; Carlos Primo David, DENR Undersecretary for Integrated Environmental Science; Tony Del Rosario, President of Coca-Cola Philippines and Chairman of the Board of CCFPI; and Elvin Ivan Uy, Executive Director of PBSP, during the MOA signing held at the Coca-Cola Philippines office.

The Coca-Cola Foundation Philippines Inc. (CCFPI) is reaffirming its dedication to supporting the nation’s waste management and water access initiatives. In order to legally launch the Flowing Opportunities: Clean Water, Healthy Ocean, and Entrepreneurship Project—which aims to provide clean water and support sustainable livelihoods for the island residents in Tingloy, Batangas—it signed a Memorandum of Agreement on May 20, 2025.

The Department of Environment and Natural Resources (DENR) and Philippine Business for Social Progress (PBSP) will collaborate as important partners in technical assistance, implementation, and community involvement through a five-year grant from CCFPI.

“With our water stewardship programs, Coca-Cola Foundation Philippines has been helping fund projects to provide access to safe water in local communities in the country,” said Tony Del Rosario.

“The Flowing Opportunities project exemplifies our long-term vision to help build more water-secure communities through innovative and sustainable solutions. Combining clean water access with livelihood opportunities enables us to empower communities while contributing to broader efforts in securing the country’s water future.” Del Rosario added.

A multi-sector approach to improving water access

Tingloy is a remote municipality in Batangas that has long struggled with limited access to clean drinking water. The Flowing Opportunities project will establish two climate-resilient water refilling stations (WRS) in two barangays — Sto. Tomas and San Jose — each tailored to address the unique water challenges of the areas.

In Brgy. Sto. Tomas, a solar-powered groundwater treatment facility will treat the area’s groundwater supply. Meanwhile, the project will provide Brgy. San Jose with a solar-powered desalination system to convert its high saline water sources into potable water. These systems aim to address the long-standing water scarcity in Tingloy.

The idea for the Flowing Opportunities project was conceived during a 2024 learning session hosted by PBSP’s Water Alliance and CCFPI. During the event, DENR Undersecretary David noted the role of the private sector to help bring solar-powered water filtration to around 100 island communities as sustainable, community-run enterprises. He emphasized the need for community-led water enterprises that would sell treated water, ensuring both access and long-term sustainability of the systems. CCFPI joined forces with PBSP and DENR to develop a solution that is now underway in Tingloy, bringing safe water access and livelihood opportunities to its underserved communities.

“This initiative exemplifies our shared goal of providing more sustainable water solutions through collaborative effort. By working together, we can make a difference and improve the lives of these communities,” Del Rosario added.

Sustaining the flow

A key aspect of the Flowing Opportunities project is to build local capacity through the creation of a dedicated water association with an entrepreneurial mindset. PBSP and its partners will work with barangay local government units (BLGUs) to identify suitable people’s organizations (POs) to manage the WRS. These POs will be formalized into Water Associations and trained to operate and maintain the system, ensuring its long-term sustainability and empowering the community to become self-sufficient.

Beyond access to water, the initiative also supports sustainable solid waste management. Each barangay will be equipped with a materials recovery facility (MRF) or plastic bottle exchange storage. In partnership with Pure Ocean, these structures will serve as hubs for a “palit-tubig” system, allowing residents to exchange plastic bottles for water to promote recycling and environmental awareness.

The project will last for 65 months in total, during which time CCFPI, DENR, and the LGU will receive progress reports and ongoing monitoring.

In addition to supporting The Coca-Cola Company’s larger sustainability goal on water stewardship, waste reduction, and community resilience, this program reaffirms CCFPI’s dedication to water security and community empowerment.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

Food, News

SHE Leads at Mondelēz International

  • Trailblazing Women taking the Lead and Breaking Traditional Roles
  • Policies, flexible work, and equal caregiver benefits drive inclusion in the workplace

SHE LEADS THE RIGHT WAY. (from L to R) Mondelēz International’s Plant Director Tanya Lim, Managing Director Aleli Arcilla, and General Counsel Mae Corona guide the organization’s journey towards its mission to empower people to snack right.

In the Philippines, Mondelēz International is dedicated to fostering an environment where inclusivity is ingrained in daily operations. This dedication is evident in the leaders as well as in the policies.

Women are now in charge of positions that have historically been held by men throughout the company. Aleli Arcilla, the organization’s first female country leader, serves as Managing Director. As General Counsel, Attorney Mae Corona offers strategic counsel to the entire organization. Additionally, Tanya Lim, the company’s first female Plant Lead, is in charge of manufacturing. Their participation in these roles isn’t merely symbolic; rather, it’s the outcome of a climate at work where leaders are empowered by their abilities rather than their gender.

TRAILBLAZER. Managing Director Aleli Arcilla leads the organization as the first female managing director of Mondelēz International in the Philippines.

“Growing up, I didn’t think gender was a barrier,” shares Arcilla. “But when I entered sales, I realized how often women were left out of the conversations that matter. There’s a bias that once women become mothers, they’re no longer as committed to their roles. That’s simply not true.”

Mondelēz International’s commitment to inclusion is deeply rooted in its structures and systems. Workplace flexibility is built into the culture, with hybrid arrangements and personal leaves that support both collaboration and balance. Parental leave policies go beyond compliance, offering inclusive benefits for solo parents and caregivers regardless of family structure or birth method.

“For me, the work flexibility at Mondelēz International is priceless,” says Corona. “The company has found a good balance between allowing employees to come to the office to meaningfully connect with colleagues and being able to work from home.”

Corona’s journey to leadership was defined by clarity of purpose. “Like everyone else, I rose from the ranks—starting as a Junior Associate in a law firm, then moving to an in-house role 14 years ago. Becoming the Head of Legal for a multination company had always been my target role, so I kept my eyes on the prize.”

Lim’s path was similarly driven by curiosity and commitment. “I’ve always had an interest in how things work,” she says. “Engineering was a natural choice, and from there it became a career.” But early on, being heard was a challenge. “In my earlier days, the issue was getting people to listen. Over time, I proved my capability to lead.”

BREAKING THE MOLD. Plant Director Tanya Lim more than earned her seat at the table in an industry traditionally dominated by men, demonstrating that leadership knows no gender or boundaries.

More recently, she faced a different kind of balancing act—one shared by many working mothers. “The plant runs 24 hours a day and issues don’t follow schedule. Working remotely isn’t an option for my specific role.” What helped, Lim says, is a culture that genuinely values inclusion. “Mondelēz International has given me equal opportunity and fair treatment, and I’m very grateful for that.”

This culture of inclusion doesn’t stop at gender. Employees across a wide range of identities and orientations are supported through frameworks that reinforce fairness, safety, and respect. From mentoring programs to succession planning, the company ensures leadership development is inclusive by design.

Arcilla notes, “Mondelēz International culture recognizes that each person brings something unique. Flexible work, caregiver benefits, and equal leave policies create an environment where people—especially women—don’t have to choose between family and career. That’s what makes the difference.”

And for the next generation of women in the workplace, these leaders aim to model what’s possible.

EYE ON THE PRIZE. Atty. Mae Corona had the ultimate career ambition of one day becoming a legal head of a global organization which she has now realized as the General Counsel of Mondelēz International.

“Everything starts at home,” says Corona. “Allowing my daughter to see me in a key position—while still growing and learning every day—matters most to me.”

Lim echoes the sentiment: “I want to keep growing talent and helping others unlock their potential. I also see myself as proof that women can lead in any field they choose.”

Their advice to young women: Stay curious, stay grounded, and stay resilient. “Learn as much as you can and value every experience,” Lim shares. “Tap into your perseverance and grit—because in this field, problems can be solved, and skills can be learned. What sets you apart is your mindset.”

“Gender doesn’t matter as much as technical skills, emotional intelligence, and authenticity,” adds Corona. “That’s what leadership is built on.”

Aleli concludes by advising anyone walking a similar route to “find your voice.” Like everyone else, you deserve to be in the room. Additionally, while you are in that room, remember to assist others in entering.

In the Philippines, Mondelēz International keeps creating a workplace where everyone, regardless of gender or background, can achieve by creating systems that represent the actual demands of its workers.

Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

Visit https://ph.mondelezinternational.com/home

 

 

 

Food

A BOND ACROSS GENERATIONS IN EVERY FILIPINO HOME: AJI-NO-MOTO UNVEILS A NEW GLOBAL LOGO AND PACKAGING DESIGN THAT SYMBOLIZES A TIMELESS LEGACY AND A HOPEFUL FUTURE

AJI-NO-MOTO® UMAMI SEASONING GETS A NEW PACK! Ajinomoto Philippines Corporation (APC) held an internal launch at its Head Office in Makati City with (L-R) AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, Sr. Brand Specialist Ms. Lois Viray, APC’s Director of Sales, Marketing, and PR Ms. Mika Makino, and celebrity endorser Iya Villania-Arellano.

Ajinomoto Philippines Corporation (APC) proudly introduced the new global logo and updated packaging design for its flagship product, AJI-NO-MOTO® Umami Seasoning, during a launch event held at its Makati Head Office.

This milestone is part of the AJI-NO-MOTO® Rebranding Project—a worldwide initiative by the Ajinomoto Group aimed at refreshing the brand’s image for future generations. The new packaging showcases a sleek, contemporary look while preserving the brand’s iconic red bowl symbol, representing warmth and delicious flavor, and staying true to its mission of enhancing every meal.

In the Philippines, the refreshed design also celebrates local brand elements that resonate with Filipino consumers, such as the iconic “Tak-Tak-Tak®” catch phrase and the endearing AjiPanda® character, revitalizing the brand’s connection with younger audiences.

The event was joined by APC’s leaders in the Philippines, including, Ms. Mika Makino, Director for Sales, Marketing, and PR, along with  AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, and Ms. Lois Viray.

Celebrity endorser Ms. Iya Villania-Arellano also graced the event, representing the  personal connection of AJI-NO-MOTO® and  its role  among Filipino  family meals. The event is sure to inspire APC’s Field Sales Team and the  rest of APC  to bring the revitalized AJI-NO-MOTO® closer to Filipino households, reinforcing the brand’s mission to make everyday meals more delicious and enjoyable as the importance of evolving with consumers while staying true to the brand’s roots shared insights into the design transformation was emphasized, highlighting the balance between global direction and local appeal.

As AJI-NO-MOTO® embraces a fresh new look, one thing stays the same — their mission to add more flavor, joy, and heart to every Filipino household. More than just a kitchen essential,AJI-NO-MOTO® has long been a cherished part of home-cooked meals, family traditions, and shared moments around the table. This new chapter reflects their commitment to growing alongside you — offering the same reliable taste, now in a design that speaks to today’s generation and the next.

 

Food, Lifestyle

To support recycling efforts, Coca-Cola Philippines is expanding its PET bottle collection program

Coca-Cola’s expanded initiative officially kicked off with a Tapon to Ipon booth activation on April 29, 2025, at Terra 28th in BGC, showcasing the importance of strong community engagement.

The expanded launch of Coca-Cola Philippines’ “Tapon to Ipon” PET bottle collection program is a significant step in bolstering local bottle collection infrastructure and assisting in the acceleration of PET bottle recovery efforts throughout communities, building on the company’s ongoing sustainability efforts.

The Tindahan Extra Mile (TEM) project is one of the many bottle collection programs run by Coca-Cola Philippines that are combined into one campaign under the expanded Tapon to Ipon program. The program intends to increase recycling drop-off locations’ accessibility for communities around the Philippines, with more than 6,000 collection centers currently operating nationally.

The initiative was officially relaunched with a community activation event on April 29, 2025, at Terra 28th in Bonifacio Global City (BGC), highlighting the importance of strong local engagement.

“Coca-Cola Philippines continues to innovate and improve our recycling systems to help address plastic waste,” said Tony del Rosario, President of Coca-Cola Philippines. “By expanding Tapon to Ipon, we are increasing collection and recycling access and reinforcing our commitment to partnerships that help deliver positive impact in local communities.”

Originally launched in 2021 by Coca-Cola Europacific Aboitiz Philippines (CCEAP), formerly Coca-Cola Beverages Philippines, Inc. (CCBPI), Tapon to Ipon has engaged sari-sari store owners, customers, government agencies, and local governments to recover post-consumer clear PET bottles.

“We are grateful to all our partners who continue to support collective environmental action,” said Gareth McGeown, CEO and President of CCEAP. “Strengthening collection and recycling infrastructure has always been a key goal of Tapon to Ipon, and its expansion underscores our shared mission to empower communities and create a more sustainable future for Filipinos.”

The program invites consumers to exchange used PET bottles—regardless of brand—for Coca-Cola product rewards at designated collection hubs, including sari-sari stores and special pop-up booths at major local events such as the Sinulog Festival in Cebu City and Dinagyang Festival in Iloilo City.

At the Tapon to Ipon activation in BGC, attendees dropped off their empty PET bottles and joined the “Dunk, Not Junk” shooting hoops game for a chance to win Coca-Cola merchandise, refreshing products, and other exciting prizes.

The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines, a joint venture between CCEAP and Indorama Ventures, plays a critical role in turning post-consumer PET bottles into new food-grade recycled PET (rPET) packaging.

To date, CCEAP has reached over 170 cities and municipalities nationwide. The program has also been recognized at the FMCG Asia Awards, Quill Awards, and Asia-Pacific Stevie Awards, underscoring its significant contribution to promoting more sustainable practices and responsible waste management.

Incentivizing community recycling systems

As an expanded part of the program, which now incorporates the Tindahan Extra Mile program, sari-sari store and carinderia owners will also become empowered to be rewarded for their recycling efforts.

Implemented in partnership with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), participating micro-retailers collect PET plastic bottles and other recyclables from their communities and can   earn points based on the volume of materials they gather. They can use these points to redeem cash or products through the bXTRA app.

The company’s continued dedication to sustainability is demonstrated by Tapon to Ipon. Through collaboration with retailers, private groups, local government entities, and micro, small, and medium-sized businesses (MSMEs), the company keeps expanding its network of collection centers, which makes recycling more approachable and interesting for communities nationwide.

To increase community accessibility to recycling, hundreds of collection locations have been set up around the Philippines. Visit the interactive map at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability to locate the closest collection lo

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

Food, Lifestyle, News

For the second consecutive year, Abi Marquez has been named a FoodPHILIPPINES Advocate Par Excellence

Abi’s portrait at the event

Abi Marquez, a gourmet content producer, has been recognized once more as a FoodPHILIPPINES Advocate Par Excellence, a title she first obtained in 2024.

Awarding Ceremony – Abi receiving plaque from CITEM

As anticipation for IFEX Philippines 2025 grows, the announcement was made at the “#BigTasteReveal: The 2025 IFEX Philippines Media Preview,” which took place on May 15 at Casa Ibarra MOA in Pasay City.

The biennial KATHA Awards for Food honor innovation and quality in Philippine food products and are organized by the Center for International Trade Expositions and Missions (CITEM). The KATHA seal has raised the bar for Filipino exports on the international scene since 2015 and has come to represent excellence and innovation in the sector.

CITEM Executive Director Leah Pulido Ocampo, Deputy Executive Director Malou Mediran, CITEM Founder Dr. Mina Gabor, and IFEX Philippines Project Director Rowena Mendoza were all in attendance.

Abi with CITEM/ IFEX/ Katha Awards Executives

Abi’s back-to-back recognition highlights her growing impact as one of the leading voices in modern Filipino food storytelling. From her viral reinventions of local classics—like the now-iconic Peach Mango Pie Lumpia—to heartfelt recipe videos that mix education with nostalgia, she has become a go-to source of both entertainment and trusted go-to recipes for food lovers around the world.

Being named a FoodPHILIPPINES Advocate Par Excellence—for the second time now—feels like a full-circle moment,” Marquez shared during her speech. “I started creating content because I loved food. I stayed because I realized how powerful food could be.”

Abi delivering speech

What began in her parents’ kitchen has evolved into a global platform. With over 8 million followers, multiple international accolades, and collaborations with culinary icons like Gordon Ramsay and Chef Nobu, Abi has proven that Filipino food doesn’t need translation—it just needs to be shared.

“Since the last time I stood here, I’ve cooked Filipino food in other countries with people from completely different backgrounds—and the beauty is, they loved it,” she said. “Because great food speaks a universal language.”

This year, as part of her continued partnership with the FoodPHILIPPINES program, Abi is set to collaborate on fresh content for global platforms, including digital campaigns, international expos, and spotlight features that bring Filipino flavors to a wider audience.

“To some, these may look like personal milestones,” she said, referencing her Webby win and James Beard Award nomination. “But to me, they’re reminders that we don’t need to change who we are to be seen. We just need to show up—with our recipes, our stories, and our lumpia.”

With every dish Abi shares, she reminds the world that Filipino food is a culture, history, and identity served on a plate.

“Let’s keep cooking, keep sharing, and keep proving that Filipino food is world-class—because it always has been.”

Mabuhay and congratulations, Abi!

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT:

Karen Tumbali | [email protected]

To learn more about NYMA, visit nyma.ph

 

Food, Lifestyle

SM Supermalls promotes MSMEs at the Bangus Festival Food Fiesta in SM Dagupan

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

Dagupan sparkled with pride, flavor, and Filipino flair as SM Center Dagupan proudly supported local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs) while bringing the city’s famous Bangus Festival to life with its vibrant Bangus Festival Food Fiesta and up to 70% summer sale.

The yearly Bangus Festival in Dagupan, the Philippines’ Milkfish Capital, was more than simply a party; it was a sincere homage to the industrious citizens and vibrant culture that made the city stand out. And instead of merely attending the celebration this year, SM Center Dagupan made it much better.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls.

 

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the culinary extravaganza, mall patrons jumped right into the Bangus Festival Sale, where they could purchase summertime treasures at up to 70% off. It was the ideal combination of shopping, celebration, and savings.

A local vendor showcases their delicious bangus treats.

SM Supermalls’ campaign to support small businesses nationwide has remained anchored on the SM for MSMEs project. By sponsoring events like Bangus, SM demonstrated its dedication to promoting regional artists and customs and making sure that Filipino patriotism and business went hand in hand.

 

 

 

Beauty, Entertainment, Food, Lifestyle, Sports

SM is the place to go for summer shopping- Stay cool

This summer, the real flex isn’t in your online cart—it’s at SM Supermalls

Online buying is a laborious chore, let’s face it. After hours of scrolling and adding things to your cart that you never check out, you end up with shipping costs, shady sizes, delayed delivery, and—worst of all—a mismatch between what you expected and what you really got. Everybody has been there.

But why not take a vacation from the screen this summer and do something more enjoyable instead of worrying about missing deliveries and constantly checking for courier updates? A real, offline summer at SM Supermalls, where everything you require—and more—is housed under one enormous, air-conditioned roof.

From food to fashion, workouts to hangouts, SM is the ultimate summer destination. Ready for the real-life glow-up?

  1. Free Aircon = Instant Blessing

Let’s start with the obvious: it’s hot. Like, “my room feels like a sauna” hot. At SM, you can escape the heat without stressing over your electric bill. Come chill, hang, and breathe easy this summer—it’s comfort, community, and cool vibes, all in one breezy space.

  1. The Summer Blockbuster You Star In—Only at SM Supermalls

Now picture this: golden hour beams through glass atriums, the buzz of happy crowds in the background, and you—effortlessly owning your main character moment. This isn’t a movie. This is your SM summer.

Whether you’re in the mood for a laugh-out-loud comedy, a dramatic training montage, or a pastel-filtered baking scene, SM’s entertainment zones are your perfect backdrop. Here’s your all-star cast:

SM Cinema

Genre: Epic. Atmosphere: Electric.
The screen lights up, the sound surrounds you. This isn’t just movie night—it’s theatrical immersion. With crystal-clear visuals and surround sound, SM Cinema lets you feel every scene. From superhero sagas to tearjerkers, this is where your cinematic journey begins.

Gootopia (SM MOA, SM North EDSA)

Genre: Whimsical Sci-Fi Meets TikTok Reality Show
Drip, swirl, squish. At Gootopia, you’re the creator of your own slimy masterpiece. This neon-hued, sensory playground is part art lab, part ASMR heaven—and all fun.

PANA Archery (Available in 10+ SM malls)

Genre: Action Drama with a Hero Arc
Pull. Breathe. Release. At PANA Archery, you’re not just playing—you’re training. Channel your inner Katniss or Hawkeye in this thrilling escape that sharpens your focus and unleashes your bold side.

Bakebe (S Maison, SM Aura, SM North EDSA)

Genre: Feel-Good Rom-Com with a Sweet Twist
Imagine baking in a blush-toned café with heart-shaped tools and endless frosting. At Bakebe, you’re not just making desserts—you’re starring in your very own K-drama kitchen scene.

The credits haven’t rolled yet.
At SM, the entertainment doesn’t end when the lights go up. Because here, you’re not just watching the story—you’re living it.

  1. Sports, Strength & StyleUnleashed at SM

Feeling the heat doesn’t mean slowing down. This summer, turn up the energy and get moving—whether you’re hitting goals, striking poses, or just vibing in cute athleisure.

Here’s where the sweat meets style:

SM Active Hub

From pickleball to running and beyond, the SM Active Hub transforms open mall spaces into high-energy workout zones. It’s free, fun, and community-driven.

Joining SM Active Hub is quick and easy. Just download the SM Malls Online app and follow these steps:

  • Click the “ACTIVEHUB” banner on the homepage.
  • Select your Active Hub community—whether it’s running, pickleball, or other upcoming sports.
  • Swipe to redeem your membership pass and unlock access to exclusive events, training sessions, and special deals!

SM Game Park

Your ultimate barkada battleground. Aim, shoot, score, and vibe in sleek areas built for serious fun.

SM Skating

Spin, slide, selfie. Whether you’re gliding like a pro or finding your balance, SM Skating lets you live your coolest dreams—literally.

SM Bowling

Retro lanes, cosmic lights, and milkshakes on the side. This is not a regular bowling alley.

  1. Dining Goals: Global Flavors You Can Finally Taste IRL

Let’s be honest—no food post or mukbang can beat taking the first bite yourself. And this summer, SM is serving world-class flavors that bring travel to your taste buds.

Burger & Lobster (First in PH, SM Aura)

From London to Manila, this spot brings together juicy burgers and buttery lobsters for a luxe yet laid-back feast.

Rossopomodoro (First in Asia, SM MOA)

Straight out of Naples, this Italian gem delivers chef’s kiss wood-fired pizzas and silky pastas that make every bite a love story.

Paldo (First in SM, SM Podium)

Your favorite Korean instant brand now IRL—with hot ramyun, crispy k-chicken, and K-drama vibes.

Hoshino Coffee (First in Cebu, SM J Mall)

Japanese kissaten realness. Hand-drip coffee, soufflé pancakes, and chill, dreamy interiors that look amazing on your feed.

And this is just the appetizer. At SM, every craving is covered, from street food staples to gourmet surprises. Get ready to taste the world—no flight required.

  1. Real Shopping > Endless Scrolling

Skip the cart anxiety and click fatigue. At SM, you see it, try it, love it, and take it home now—no delays, no returns, no drama.

KKV (Biggest in PH, SM North EDSA)

A treasure trove of TikTok-worthy finds—from skincare gadgets to kawaii accessories.

Armani Beauty (First in PH, SM MOA)

Where the runway meets radiance. Luxury foundations, iconic scents, and lipsticks that slay in a single swipe.

Wilson (First in PH, SM MOA)

Performance meets tenniscore. Get kitted out in gear that’s as bold as your game.

Foot Locker (First in Cebu, SM Seaside City)

The sneaker temple has arrived. Drops, classics, and streetwear that walk the talk.

Real shopping at SM hits different—it’s instant dopamine and endless discovery, all in one stylish stroll.

So… Why Are You Still Online?

Your true tale comes to life at SM Supermalls this summer, not in your cart. It’s time to shine this season with its cool air, international cuisine, limitless fun, and chic finds.

Visit www.smsupermalls.com or follow @SMSupermalls on social media to learn more about SM Supermalls’ summer events.

 

 

 

 

Beauty, Fashion, Food, Lifestyle

Everything She Deserves: Memorable Moments of Quality Time This #MothersDayAtSM

Only at SM Supermalls can you honor the mothers in your lives with a day filled with love, decadence, and life-changing moments. This is the perfect spot to organize a perfect day she will never forget, complete with food, presents, and well-earned pampering!

Savor the Moment: Delicious Stops and Global Feasts

From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey.

Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors

As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S Maison.

And because she deserves nothing less than a sweet finale, wrap up this delicious day with artisanal pastries from PAUL Boulangerie et Patisserie—the first in PH at SM Aura and PAUL Le Café first in SM at SM North EDSA, also available in SM Megamall.

Gift Ideas: Beautiful Finds for a Beautiful Soul

Make her smile with something she can unwrap and remember. For timeless home pieces, find thoughtful picks at Crate & Barrel—the first in the Philippines at SM Megamall, also available at SM Aura. You can also bring innovation into her everyday with premium appliances from Dyson, available at SM North EDSA, SM MOA, SM Aura, and SM Podium.

For a little extra glow, discover the must-haves at Kiko Milano, the first in the Philippines at SM MOA, also available at SM Megamall and SM North EDSA. You can also spoil her with luxury beauty from Dior Beauty, available at SM Podium, SM MOA, and SM Aura.

Complete the special moment with elegant jewelry from Charriol, available at SM Podium and SM MOA. For a more personal touch, explore beautiful charms and accessories at Pandora at S Maison, SM Aura, SM Megamall, SM MOA, SM City Fairview, and SM North EDSA.

Pamper Ideas: The Me-Time She Deserves

Treat her to a well-deserved escape fit for royalty. Start with a rejuvenating facial at K Skin in SM North EDSA and SM MOA, or explore personalized skin treatments at Dermstrata Atelier, with locations at SM North EDSA and SM MOA, or give her the gift of radiant skin with world-class care at Belo, available at SM Megamall and S Maison.

For a full-body escape, let her recharge at Mandara Spa, offering serene spa experiences at SM North EDSA and S Maison.

Sometimes a little refresh is all it takes to make her feel even more like herself, so let her enjoy a fresh manicure-pedicure at TOPGEL Nail Salon, available at SM MOA and SM North EDSA. You can also spoil her with a new hairdo at HairShaft Salon in SM Podium or treat her to premium Japan-made lashes at Ayumi Salon at SM Aura, SM MOA, and SM City Fairview.

This Mother’s Day, Make her Feel Loved at SM

Everything Mom needs is right here at SM Supermalls, from comforting meals and thoughtful presents to leisurely moments created exclusively for her. So this #MothersDayAtSM, celebrate love, laugh, and make more significant memories. ‎

SM is bringing you a #NewEraOfFirsts, so make it a day she won’t soon forget.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

 

 

 

Food, Lifestyle, Travel

SM Supermalls: What’s New? Extraordinary Experiences in Davao

Exploration, trying something new, or treating every day as a major adventure are the first steps toward having fun.

There is always satisfaction in making every day feel unique, whether that means adding a little excitement to your routine, indulging all of your appetites, or reinventing your look with the ideal accessory.

These new firsts for SM Supermalls in Davao mark the beginning of the delight of discovery.

Pro-level Content Creation at SM City Davao

Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.

Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production.

Bountiful Flavors at SM Lanang

Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table.

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

With SM Supermalls in Davao, the exhilaration of new experiences—from minor shocks to major thrills—is now closer than ever.

Discover Davao every day—only at SM Supermalls, where you can experience a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

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