Food

Abi Marquez is getting more and more fame around the world! Abi was just revealed as a double candidate at the renowned 45th Annual Telly Awards, one of the most prestigious awards in the world of video and television production, following her second Webby nomination. For the Filipino content creator who has been making waves on the global scene, this is yet another significant milestone.

The nominations honor Abi’s originality, genuineness, and dedication to promoting Filipino food internationally. What could be more thrilling? Since both nominees fall under the People’s Telly Awards, the winners will be chosen by public vote.

Founded in 1979, the Telly Awards honor excellence in video and television across all screens—whether it’s broadcast TV, digital, or social media. Over the years, they’ve become one of the most recognized platforms for creators, producers, and media companies around the world.

Today, the Tellys receive over 13,000 entries annually from all 50 U.S. states and 6 continents. Nominees and winners include a wide range of content—spanning branded campaigns, documentaries, immersive experiences, and digital-first series. Being nominated is no small feat—especially for an independent creator representing the Philippines on such a massive stage.

Here’s what Abi is nominated for:

Abi Marquez for People’s Telly Online Series, Shows & Segments Category

Abi is recognized for her overall work as a digital creator—think of it as a nod to the entire series of content she puts out. From quickfire recipes to deep dives into Filipino dishes, her videos strike the perfect balance between entertaining and educational. This nomination places her in the same category as Warner Bros. Discovery, Disney Experiences, and LANY Entertainment—huge names in global media.

What makes this even cooler is that Abi’s the only nominee in this list representing Filipino homegrown content on a global stage.

“Gordon Ramsay Doesn’t Like My Beef Wellington” for People’s Telly Social Video

In this viral video, Abi recreated the iconic Beef Wellington—one of Gordon Ramsay’s most famously difficult dishes—with a Filipino twist. But here’s the catch: she did it knowing full well Ramsay might not approve. The result? A video that’s equal parts hilarious, educational, and wildly entertaining.

The piece is nominated in the Social Video category, which honors outstanding short-form content designed for platforms like TikTok, Instagram, and YouTube. This entry is up against work from Netflix Queue, CeraVe, Al Jazeera Digital, and more—basically the heavy hitters of internet storytelling.

Abi’s goal has always been to promote Filipino cuisine internationally. She’s becoming closer with each nomination. This is our opportunity to support her and help her win.

The public vote determines the People’s Telly category, and it is only open until April 19. To vote, just sign and click:

Vote for Abi Marquez – Online Series, Shows & Segments

https://peoples.tellyawards.com/PublicVoting#/2025/peoples-telly/general/online-series-shows-segments/abi-marquez

Vote for “Gordon Ramsay Doesn’t Like My Beef Wellington” – Social Video

https://peoples.tellyawards.com/PublicVoting#/2025/peoples-telly/general/social-video/abi-marquezs-gordon-ramsay-doesnt-like-my-beef-wellington

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

• The State of Philippine Snacking survey results shared
• Snacking is key to daily life, influenced by connections, mindful snacking and sustainability 

Photo shows Cait Punzalan, Corp and Govt Affairs Lead of Mondelēz International; Aleli Arcilla, Managing Director of Mondelēz International; Dr. Imelda Agdeppa, Nutritionist-Dietitian; and Cristina Sison from the Philippine Society of Nutritionist-Dietitians, Inc.

In Filipino homes, snacks have a special place. In fact, the Philippines leads the globe in snacking, according to a 2024 global assessment on the state of eating! The majority of Filipinos polled (98%) consume one snack daily, which is higher than the 91% global average. A well-known snack business recently issued a State of Philippine Snacking report that included information on how, why, and when Filipinos munch, citing this poll.

In comparison to the global average, Filipinos not only snack the most, but they also snack the most often. 84% of respondents to the survey eat two snacks daily, which is higher than the 63% global average. Finally, 42% of respondents report snacking three times a day, which is more than the 31% global average. According to the report, people prefer morning and afternoon snacks because they help them feel more energized. In addition to providing energy, snacking fosters connections for Filipinos, as 90% of snackers state that “sharing snacks with others is my love language.” Three-quarters (3/4) of Filipino snackers say, “Snacking gives me a much-needed pick me up throughout my day.”

I’m truly grateful for the opportunity to learn from this event. It provided valuable insights into how Filipinos consume snacks and reminded me to be more mindful of our eating habits. I also discovered a variety of healthy snack options we can enjoy at home, including Mondelez products that are not only delicious but also nutritious.

The State of Philippine Snacking is a collection of insights from a global report of the same name, which is now on its 6th year. This survey was conducted online by The Harris Poll on behalf of snacking company Mondelēz international from October 10-22, 2024, among adults from Philippines, aged 18 or older. Mondelēz International is the maker of beloved snack brands such Oreo, Cadbury Dairy Milk, Toblerone, and Tiger biscuits. Previously a compounded report of global insights, this is the first year the Philippines is included in the survey, to give a glimpse into Filipinos’ snacking habits.

“Snacking is an essential part of Filipino culture. It allows people to connect with family and friends, relive fond memories, and treat themselves after a productive day,” said Aleli Arcilla, Managing Director of Mondelēz International in the Philippines. “The insights from this year’s State of Philippine Snacking report confirm that Filipinos embrace snacking as part of their daily lives. At the same time, we see a shift toward more mindful choices, with consumers looking for snacks that balance enjoyment and nutrition.”

Snacking Mindfully

Even as Filipinos snack the most globally, they do so mindfully. Mindful Snacking matters to Filipinos, according to the survey. An overwhelming 99% of Filipino snackers engage in mindful snacking behavior with 92% agreeing, “I appreciate my snacks more when consumed mindfully.” The most important piece of snacking advice that consumers have received is that they should “…enjoy snacks in moderation.” (55%). 80% also look for portion-controlled snacks. 91% similarly agree, “I combine my favorite snack foods with other, more nutritious foods for balance.”

Snacking is a cherished part of Filipino life, adding moments of joy to everyday routine. 96% agree, “Life is more fun with a bit of indulgence.” 92% also agree, “Snacking is my way of treating myself after a productive day.” Lastly, 86% agree “Some snacks should just be for enjoyment or satisfaction.”

The Where and How of Snacking

Filipino snackers also have preferences on where to buy their snacks and how to enjoy them. According to the survey, 67-68% of consumers surveyed say they buy their snacks from malls or neighborhood convenience stores.

Filipinos also like sustainable snacking. Sixty percent of eco-friendly items are created from sustainable materials, and 99% of Filipino customers participate in sustainable projects and behaviors.

Check out this infographic on how eating is a love language globally link here for other insights from the State of eating 2024 report.

Abi’s photo

“Lumpia Queen” and Filipino culinary content maker Abi Marquez has once again received a nomination for the esteemed Webby Awards in the category of Creators-Food & Drink. This second consecutive nomination solidifies her position as a prominent personality in the digital culinary arena and a proud global ambassador for Filipino cuisine, following her 2024 Webby People’s Voice Award victory.

Filipino cuisine is now more widely available and loved thanks to Abi’s inventive and delicious recipes. In addition to gaining her a devoted fan base, her commitment to using food to tell stories has improved Filipino food’s standing in the global culinary community.

Abi’s TikTok video with Gordon Ramsay

Last year, in 2024, she won the Webby People’s Voice Award, a testament to her strong connection with her audience and her incredible talent.

Photo courtesy of The Webby Awards.
Abi’s Webby Awards photo

Abi’s success is a victory for the Philippines and Filipino cuisine on the global stage. As a proud Filipino creator, Abi has been instrumental in showcasing the beauty and depth of Filipino food, making it more accessible and appreciated by audiences worldwide. Her nomination and potential win bring well-deserved recognition to the richness of Filipino culinary traditions, inspiring more people to explore and celebrate our vibrant flavors.

Abi is up against some formidable competition, including renowned food personality Joshua Weissman, best known for his viral cooking videos and extensive social media presence, and Babish (Andrew Rea), the creator behind the wildly popular YouTube series Binging with Babish, which recreates iconic meals from film and television. Another competitor is Olivia Tiedemann, a rising star in the food content space whose innovative recipes have captivated audiences across multiple platforms.

What It Means to Be a Webby Nominee

Being nominated for a Webby Award is a major achievement. With over 13,000 entries submitted across various categories, only the top 12% of projects receive nominations, making this an elite recognition. The Webby Awards, known as the “Oscars of the Internet,” celebrate the best in digital content, and winning a Webby signifies excellence in creativity, impact, and innovation.

There are two major awards up for grabs:

• The Webby Award, selected by the International Academy of Digital Arts and Sciences (IADAS).
• The Webby People’s Voice Award, which is decided by public voting.

Winning the People’s Voice Award would be a huge milestone for Abi, giving her well-deserved recognition for her creativity, dedication, and influence in the online food community. Her 2024 victory showed the power of her fanbase—let’s make it happen again!

How to Vote for Abi Marquez

Fans and food lovers can help Abi secure the Webby People’s Voice Award by casting their votes online. Voting is open now and will run until Thursday, April 17th, at 11:59 PM PDT.

To vote, simply visit: Webby Awards Voting Page

1. Type in your browser: https://www.webbyawards.com/
2. Select: Go Vote
3. Select: Start Voting
4. Select: Categories
5. Select Creators
6. Select: Food and Drink
7. Vote for Abi

Join the Campaign & Show Your Support

Show your Pinoy pride and support, Abi Marquez by:

• Voting for her Webby People’s Voice Award.
• Sharing the voting link on social media using the hashtag #VoteAbiMarquezWebby.
• Tagging @thewebbyawards and @abimarquez @nyma to spread the word.

The winners will be revealed on Tuesday, April 22nd, and on Monday, May 12th, in New York City, there will be a special awards ceremony.

Come together and support our Lumpia Queen as she wins the Philippines’ second People’s Voice Webby! Cast your ballot now to honor the amazing work she keeps sharing with the world.

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT:

Karen Tumbali | [email protected]

To learn more about NYMA, visit nyma.ph

iSTAR graduates at the graduation ceremony in the University of Negros Occidental Recoletos Gymnasium.

On February 1, 2025, Coca-Cola Philippines’ longstanding partner, the Negros Women for Tomorrow Foundation (NWTF), held the first-ever Hybrid Mass Graduation Ceremony for the iSTAR Program in Bacolod, Negros Occidental. Coca-Cola Philippines’ dedication to economic development, especially for women in underserved communities, is in line with this milestone.

2,000 graduates who enrolled in person or electronically came together for the graduation ceremony, which reaffirmed the program’s contribution to the advancement of women entrepreneurs across the country.

This was a significant accomplishment for the iSTAR Program in Western Visayas, especially in Region VI, emphasizing its function in giving business owners the abilities, know-how, and self-assurance they need to launch and grow their enterprises.

“For over 112 years, Coca-Cola Philippines has been refreshing the lives of Filipinos and making a positive difference in our communities, said Ivanna Dela Torre, Senior Director of Public Affairs, Communication, and Sustainability at Coca-Cola Philippines.

The event was attended by key TESDA (Technical Education & Skills Development Authority) officials, including Director General Sec. Jose Francisco “Kiko” B. Benitez, Deputy Director General for Special Concerns Felizardo R. Colombo, Executive Director of the Partnerships and Linkages Office Floramel Joy C. Songsong, Chief of the National Training Center for Women Mylene H. Somera, and TESDA regional and provincial representatives.

Strengthening partnerships for greater impact

iSTAR graduate and Sari-sari Store and Bakery owner Catherine Gallano, shared how the program equipped her with the essential skills and knowledge for her entrepreneurial success. Through the initiative’s digital learning platform, she also gained confidence in financial management and customer engagement, allowing her to expand her business.

“The iSTAR program has been incredibly beneficial as it empowers women like me to run a sustainable business, allowing us to earn a living and enhance our quality of life”, she shared.

iSTAR graduate Catherine Gallano proudly showcases her baked goods in her bakery, applying the skills and knowledge gained from the program to expand her business.

The success of the iSTAR Program is driven by the strong collaboration between Coca-Cola Philippines, TESDA, and the NWTF. TESDA has played a key role in expanding the program’s reach by providing training and certification, as well as making iSTAR’s modules free and accessible nationwide through the TESDA Online Program, ensuring more aspiring entrepreneurs can benefit from the initiative.

“You get addicted to learning; you get addicted to [the] growth of learning for yourself and sharing your learning through training others as well. Spread the message: TESDA is here to make sure that no Filipino potential goes to waste. We are here to ensure that you have the skills that you need for whatever you or your family aspires for. That we are here to help you from training to [trabaho],” said Sec. Benitez.

The NWTF has been instrumental in implementing iSTAR in grassroots communities. Its commitment to championing entrepreneurship has played a key role in ensuring that program participants—especially women—receive the necessary training and support to sustain their businesses.

“Loans are just part of it; we need loans to have capital, but the heart of Project Dungganon is to support, maximize, and protect the business. iSTAR is one of the programs Dungganon delivers in order to capacitate our members to better their businesses,” said Gilbert Stephan Maramba, Director for Operations at the NWTF.

Expanding support through Centers for Entrepreneurship

Launched in 2020, the iSTAR Program is a free entrepreneurship training initiative by Coca-Cola Philippines and TESDA. It is designed to equip aspiring entrepreneurs with essential skills for starting and managing retail businesses through digital platforms.

In July 2024, Coca-Cola Philippines launched Centers for Entrepreneurship (CFEs) in seven key areas under the iSTAR Program. These hubs serve as sustainable spaces for ongoing training, mentorship, and financial support, ensuring that small business owners have access to resources that help them thrive.

“To our graduates, your journey does not end here. The CFEs are your “go-to” spaces for continuous learning, business mentoring, and exploring new opportunities for innovation. As graduates, you are always welcome to visit the NWTF CFE, where you’ll find support and guidance to help you grow and sustain your businesses,” Dela Torre added.

Visit the Coca-Cola Philippines Sustainability Hub at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability for additional details about the iSTAR Program.