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Food, Lifestyle

Bacolod Enters Lift Mode: Coca-Cola PH Unveils an Epic New Beverage Lift

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.

To inspire today’s generation of achievers, Coca-Cola Philippines has introduced Lift, their newest energizing beverage that is enhanced with caffeine, zinc, and vitamin B3. The new drink, which is currently available in Western Visayas, is meant to encourage customers to break away from routine and embrace life with boldness with its brilliant citrus taste and empowering appeal to Go Lift Mode.

Coca-Cola Philippines hosted a lively event called “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025, to commemorate the introduction. The ceremony launched Lift’s objective to energize communities throughout Western Visayas and recognized the brand’s entrance.

As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.

The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.

Attendees went on full “Lift mode” by joining high-energy challenges and exploring interactive booths for a chance to win exclusive prizes

At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online.

Ruru Madrid, Lift’s official ambassador, brought energy and excitement to the event, as he celebrated with fans and joined the launch festivities.

The brand’s official endorser Ruru Madrid made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event.

The event drew in thousands of  active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel.

“We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”  

The crowd came together to mark the launch, savoring its bold and energizing taste.

Lift is now available to customers in Western Visayas at sari-sari stores and affiliated merchants. As Lift spreads its audacious message: Undo the Usual, further regional rollouts, pop-ups, and promotions are planned. Select Lift Mode.

Visit Lift’s official Facebook site at https://web.facebook.com/people/Lift-Philippines/61578806605159/ to find out more about the organization and its forthcoming events.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

 

August 18, 2025 by
Food, Lifestyle

Friz Makes History: Goodday Friz Sets GUINNESS WORLD RECORD™ for the Largest Carbonated Drink Party with 766 Attendees

Goodday Friz ushers in a bold new era of healthy soda in the Philippines with a record-breaking launch

(Center) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah hold the Guinness World Record certificate for Goodday Friz, which broke the record for the largest carbonated beverage party with 766 participants.

It had a bubbly quality. It tasted good. Friztory was about to happen.

A GUINNESS WORLD RECORDS™-breaking launch marked the official debut of the carbonated cultured milk beverage Goodday Friz. 766 Filipinos attended the event, which broke the previous record for the largest carbonated beverage party in history.

Guinness World Record for ‘The Largest Carbonated Beverage Party” achieved by Goodday Friz

The event, appropriately named “Making Friztory,” took place on July 30, 2025, at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City, and was an insanely wonderful blend of pop, fizz, and joy. The gathering formally won the GUINNESS WORLD RECORDSTM for the Largest Carbonated Beverage Party when they hoisted their cans of Goodday Friz in a huge, coordinated toast. In beverage history, the once-in-a-lifetime celebration was a momentous occasion.

Me at the event

Being part of “Making Friztory” was more than just joining a fun event—it felt like witnessing history fizz to life. Seeing 766 people come together, raising their cans of Goodday Friz in perfect sync, gave me a real sense of unity, energy, and pride. It wasn’t just about breaking a world record—it was about celebrating Filipino spirit, creativity, and how even something as simple as a drink can bring people together for a record-breaking moment we’ll never forget. Definitely a fizzy and flavorful memory to keep!

(L-R) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., Caycee Dolan, GWR Rep, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah holding the Guinness World Record certificate, marking Goodday Friz’s “Friztory”-making moment.

Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.

A Healthier Fizz for a New Generation

Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.

“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”

P-pop group and Goodday Friz ambassadors CLOUD 7, electrified the launch event with their songs and dance moves.

Joining the excitement was rising P-pop sensation CLOUD 7 who was introduced as Goodday’s first-ever brand ambassador. Their dynamic live performance electrified the crowd during the record-breaking event. CLOUD 7 also did a fun dance cover of “Soda Pop” to celebrate the occasion.

“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”

The record-breaking crowd of 766 Goodday Friz enjoyers, alongside members of Cloud 7, raised their cans of Goodday Friz during the historic attempt.

The fun didn’t stop as guests were treated to Goodday Friz-themed activities, including “Friz Fill-Up Frenzy,” where players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and “Friz Fuzed,” a puzzle challenge to unlock the perfect path to Friz.

Goodday Friz comes in two delicious flavors, Orange and Original. Both are low in calories and include paraprobiotics to help strengthen immunity. Whether you’re hanging out with your friends or relaxing alone, Goodday Friz is designed to revitalize your mood and refresh your taste buds by fusing the spicy fizz of soda with the smooth creaminess of cultured milk.

Goodday Friz, which is currently available all around the country, welcomes everyone to enjoy this delicious combination of taste and functionality.

 

 

 

 

August 1, 2025 by
Food, Lifestyle

Miming Reveals: What Leads to Emissions of Greenhouse Gas?

  • New episode of locally made Youtube Series makes understanding climate change easier for kids and families
  • 4thEpisode of environmental series shares song from an unlikely villain  

The fourth episode of the well-liked animated YouTube miniseries Miming and Friends has been released, carrying on the tradition of teaching kids and families about environmental sustainability through animated characters and music.

Mondelēz International in the Philippines and Ramon del Prado and Meryll Yan, a husband-wife team, collaborated to create the Miming and Friends YouTube channel, which features local animation material. Through entertaining and instructive content, the series aims to promote sustainable snacking and appropriate trash management techniques. Save Philippine Seas (SPS), a nonprofit organization devoted to protecting marine and coastal resources for group action and behavior change, is partnered with the latter.

The latest episode tackles the pressing issue of waste mismanagement and its relationship with climate change, bringing the characters together to learn about greenhouse gases and their impact on the world. “Episode 4 touches into the critical topic of climate change,” said Miming and Friends co-creator, Meryll Yan. “We believe that by understanding the causes and effects of greenhouse gases, we can empower the next generation to become proactive environmental stewards.”

The episode also introduces a new character – one who has a lot to say about greenhouse gas emissions and where they come from. Named Ghregoryo, the character is painted as a villain and has a very compelling song in the episode, which hopefully shines a light on the importance of individual actions.

“This episode dives into how our choices can affect the ocean and our climate in many unexpected ways,” explained Anna Oposa, Chief Mermaid and Executive Director of SPS. “We hope to help the youth connect their everyday actions like energy consumption or accumulating too much waste to the larger issue of greenhouse gases and the urgent need for responsible stewardship.”

“This newest adventure on greenhouse gases reminds us that building a sustainable future is a shared responsibility, and that everyone has a role to play,” shared Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International in the Philippines. “We are proud to engage with communities across the Philippines and inspire collective action towards a healthier planet.”

Since the release of Episode 3 in 2024, the channel has experienced consistent growth, climbing to over 42,800 total subscribers. This surge in viewership and engagement reflects the series’ ability to resonate with kiddie and family audiences and its effectiveness in delivering important messages about environmental stewardship.

Mondelēz International has been instrumental in supporting the series, aligning with their commitment to sustainability and waste management. Through the adventures of anthropomorphic cat-fish Miming and her friends, the series aims to inspire young viewers to take action and make a positive impact on the environment.

“At Mondelēz International, we believe that #SustainableSnacking starts at home,” adds Punzalan. “Miming and Friends provides a creative platform for reaching the right audiences with engaging content that inspires real and sustainable change. Sustainability can sometimes seem complex, especially for children. We want to help break down these concepts to show how our daily actions can have a positive impact.”

Beyond the series’ success, Mondelēz International also accomplished significant sustainability milestones, such as earning the Plastic Cleanup Partner seal from the Plastic Credit Exchange (PCX), which acknowledges the company’s efforts to meet and surpass the Extended Producers Responsibility (EPR) law’s requirement to collect post-consumer plastic packaging. The company makes sure that the equal weight of the plastic packaging it uses for its snack products is diverted through recycling and other methods to prevent it from ending up in a landfill or as marine litter by partnering with waste diverters.

Use this link to view the most recent episode of Miming and Friends: https://youtu.be/0iGoRQU_yGY?feature=shared

Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. Also visit https://ph.mondelezinternational.com/home

 

 

July 10, 2025 by
Food, Lifestyle

Through the Weekend Market at SM Supermalls, CDA Strengthens Cooperatives

On Monday, July 1, 2025, SM Supermalls and the Cooperative Development Authority (CDA) signed a Memorandum of Agreement (MOA) at the SM Supermalls headquarters in Pasay City, thereby establishing a strategic alliance. Through the SM Weekend Market, a venue devoted to exhibiting regional goods, indigenous talent, and Filipino entrepreneurship, the partnership initiates a collaborative endeavor to strengthen Filipino cooperatives by providing them with access to busy mall areas.

L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative.

The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, in the presence of key officials from both institutions. “This is a historic partnership between the private and public sectors,” said Usec. Raquepo during his remarks. “We take great pride in this collaboration with SM Supermalls, which represents a powerful step forward in uplifting our micro, small and medium cooperative entrepreneurs. This model partnership will not only provide access to markets, but help elevate the economic well-being of our communities.”

Fresh, proudly Filipino produce takes the spotlight supporting local farmers and cooperatives at the SM Weekend Market at SM City Calamba.

Shoppers enjoy direct access to farm-fresh produce at the SM Weekend Market where farmers are given dedicated selling spaces in select SM Supermalls.

Local farmers showcase and sell their fresh harvest to shoppers at the SM Weekend Market, a platform by SM Supermalls that connects producers directly to consumers in high-traffic mall locations.

Under the agreement, CDA will endorse eligible cooperatives across the country to participate in the SM Weekend Market. In turn, SM Supermalls will make space available in key mall locations for a minimal fee—intended only to help cover maintenance costs. “The SM Weekend Market was born out of a simple but powerful idea — to give farmers and local producers, especially those in cooperatives, the chance to bring their goods closer to the people, in places they wouldn’t normally have access to,” said Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls. “With CDA as our partner, we are excited to open more doors and more mall spaces to co-ops across the country. This partnership will allow more communities to thrive, more stories to be told, and more Filipino-made products to be celebrated.”

Lively displays of locally grown vegetables welcome shoppers at the SM Weekend Market at SM City Southmall.

In the upcoming months, additional improvements and market rollouts are anticipated as the event launches a statewide partnership between CDA and SM Supermalls

July 3, 2025 by
Food

At SM Supermalls, CDO’s Audacious New Firsts Get Started

Discover new ways to dine – only at SM.

Have a craving for some delicious seafood? What about ready-to-go, freshly made coffee? It’s all about what you want this month; take a look at these recently opened dining and drinking establishments that are coming your way.

With these new firsts, you have every incentive to make life more fulfilling. You deserve the best to satiate your cravings, whether it’s decadent dining or short coffee breaks.

Give yourself endless opportunities to experience the good life at SM Supermalls—right here in Cagayan de Oro City—and have a genuinely fulfilling day.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant.

You can now bring Starbucks with you wherever you go or whatever your mood is. The North Wing of SM City CDO Uptown is always a quick stop for your caffeine fix, whether you’re going to work, running errands, or just enjoying the city.

Experience new dining options that are exclusive to SM Supermalls, ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

July 3, 2025 by
Food, Travel

A New Era of Asian Flavors with a Twist: THE FIRST IN PAMPANGA

If there is one thing that unites Asian culture, it is the way that food is used to maintain our history and customs. Asian dishes are genuinely created to be outstanding, from the meticulous procurement of ingredients to the inventiveness and creativity in preparation.

This is maintained by SM Supermalls, which brings top-notch Taiwanese, Japanese, and Thai cuisine to Pampanga, one of the culinary hubs of the Philippines. At SM City Clark and SM City Pampanga, Ninepot, The Matcha Tokyo, and Purple Rice all establish themselves as must-try locations with the same sense of richness and attention to quality!

Ninepot—Quality Taiwanese Hot Pot Experience

With the growing popularity of East Asian hot pot restaurants, Ninepot—its name reflecting the Taiwanese cultural belief that the number nine brings good fortune—sets itself apart by putting traditional Taiwanese flavors in the spotlight at the Tech Hub 2 of SM City Clark.

Unlike many hot pot restaurants that focus on unlimited servings, Ninepot prioritizes quality by offering carefully curated ingredients in each customizable set meal. Following a six-step process, Ninepot creates a well-rounded dining experience that highlights the richness of Taiwanese cuisine.

Each order includes a choice of protein, sides, broth, and vegetables, complemented by a dessert and a weekly special drink—completing a satisfying dining experience.

But what truly makes Ninepot stand out is its flavorful selection of soup bases, ranging from classic Taiwanese savory specials to hot and spicy picks. Among these are the signature Taiwan Stone Hot Pot, the aromatic Sesame Oil Hot Pot, the refreshingly sweet Dashi Broth Hot Pot, and the delectably spicy Szechuan Hot Pot.

The Matcha Tokyo—Haven for Premium-Grade Matcha

Matcha-inspired drinks and desserts are popping up left and right. However, despite the growing accessibility, matcha has proved to be a difficult flavor to handle—especially since matcha lovers are even more difficult to please!

But when it comes to perfecting that earthy, rich, and refined flavor, no one does it better than The Matcha Tokyo with its authentic, premium-grade selections at the Ground Level of SM City Clark.

Highlighting 100% organic matcha specials, The Matcha Tokyo is committed to promoting health and sustainability by bringing Japan’s finest matcha for daily and casual consumption.

For starters, their definite must-tries include the #1 best-selling Organic Matcha Latte—popular across all The Matcha Tokyo branches worldwide—and the Philippine-exclusive Ube Matcha Latte, which features a delightful blend of their high-quality matcha and the iconic sweet taste of purple yam (ube).

From a wide variety of matcha-infused beverages and pastries to chocolates, snacks, and conveniently available pure matcha powder—everything you can imagine to satisfy your matcha obsession is possible with The Matcha Tokyo.

Purple Rice—Thai Flavors with an Innovative Twist

Nothing is more delicious than sustainably crafted meals made rich with their culture of origin. This is exactly what Purple Rice brings to the table—introducing Thai flavors cooked through future-forward approaches to food at the Ground Level of SM City Pampanga.

Rooted in stories of heritage, environmentally conscious agricultural practices, and ultimately, a deep love and respect for Thai cuisine, Purple Rice offers a variety of creative Thai flavors fused with touches of Filipino warmth and food traditions.

Dedicated to serving authentic Thai cuisine with signature innovative twists, the uniquely colored Purple Rice takes center stage—often paired with popular Thai dishes and set against an inviting interior that enhances the experience.

Their menu features a variety of dishes, including soups like Tom Yum Talay, salads such as Purple Yam Woon Sen, and mains like Khao Soi and Pad Thai, with their best-selling meals including the Red Angus Beef Curry and Thai Halo-Halo, among other noteworthy selections.

Allow yourself to explore flavors that greatly satisfy your Kapampangan taste buds and visit Ninepot at Tech Hub 2 and The Matcha Tokyo at the Ground Level of SM City Clark, as well as Purple Rice at the Ground Level of SM City Pampanga.”

SM Supermalls guarantees that you get the best of many cuisines, whether you consider yourself a food connoisseur or a casual food enthusiast. They serve flavors that are tailored to our own preferences and cultures while introducing culinary innovations that combine tried-and-true methods with novel experiences.

At SM Supermalls, there’s always more to take pleasure in and share! For additional first-to-market brands and exclusive dining experiences, go to www.smsupermalls.com or follow @SMSupermalls on social media.

 

 

 

July 2, 2025 by
Food, Travel

SM Supermalls: What’s New? Discover What’s New in Cebu

June is a month of living in the present, with a number of chances for happiness and contentment on the horizon.

Being able to produce significant memories in the here and now, whether with loved ones or alone, is what makes life genuinely fulfilling. Making the most of today can help you live your best life, whether it’s enjoying delicious meals, acknowledging minor victories, or restoring the day after a demanding week.

Enjoy special moments and seize the opportunity to make joyful memories at SM Supermalls, located in Cebu.

Moments Worth Savoring at SM City Cebu

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

  • Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.
  • Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.
  • 8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.
  • Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.
  • Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

Meaningful moments don’t have to be grand—because joy can also come from small wins, small steps, and all the little things you do to show appreciation for yourself. Check out these freshly opened hangout spot:

After a long wait, the fast-growing Pickup Coffee has finally arrived at SM Seaside City Cebu with its first-in-SM premium café concept: Pickup Prime—offering elevated brews perfect for your productive lifestyle.

Whether it’s your very first collectible item or your first time trying out makeup, there’s joy and fulfillment in treating yourself to new things and fresh experiences. Reward yourself with these first-in-Cebu stores launching this June:

  • Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.
  • Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.
  • Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.
  • Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

Take your special moments to a classic French dining experience here in Cebu. Our discerning food lovers can look forward to the opening of Salon de Thé by The French Baker—a Parisian-inspired café featuring European pastries, gourmet teas, and bistro-style dishes.

What you do with each moment of your life is what matters. Enjoy yourself, make unforgettable memories, and take center stage with a plethora of joyful experiences available only at SM Supermalls in Cebu, ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

July 1, 2025 by
Fashion, Food, Lifestyle

SM Supermalls: What’s New? Firsts in Metro Manila You Must See

During the month of June, follow your desire to try new things.

With these fresh and up-and-coming jewels on their way, have fun, be carefree, and let your imagination run wild. When you decide to view each day as a blank canvas, you have the ability to transform the ordinary into the extraordinary through immersive experiences, robust international cuisines, and unique fashion pieces.

With SM Supermalls, located in Metro Manila, you can enjoy the wonders of curiosity and discovery.

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

  • JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
  • 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds.

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you’re having fun!

Savor the finest of German food while experiencing the epitome of good cheer. The world-famous German bier bar and restaurant Brotzeit, which has its roots in Singapore, just launched its first location in SM. It offers rich German beers and Bavarian fare in a warm and inviting setting that is excellent for a fun and relaxing evening. Savor a variety of dishes like pig knuckles, schnitzel, and sausage platters, all of which are expertly paired with beer, of course!

Unexpected moments of awe result from having an adventurous heart. Explore Metro Manila’s significant and intriguing attractions, and enhance your tales of exploration and wonder—only at SM Supermalls, which is ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

 

 

 

July 1, 2025 by
Food, Lifestyle, News

Creative Approaches to Eco-Friendly Fishing and Livestock: Highlighting Technology at Livestock and Aquaculture Philippines 2025

The highly awaited return of Livestock Philippines and Aquaculture Philippines 2025, the nation’s premier business-to-business trade shows for the livestock, poultry, and aquaculture sectors, is scheduled for June 25–27, 2025, at the World Trade Center in Pasay City. Metro Manila.

This year’s theme, “Empowering Agri-Fishery through Modern Technology and Innovation,” which is organized by Informa Markets and sponsored by the Department of Agriculture, highlights the necessity for the sector to innovate and modernize in order to fulfill the growing demand for food.

The opening ceremony of the Livestock Philippines and Aquaculture Philippines 2025 is strongly supported by DA, including the Bureau of Fisheries and Aquatic Resources, as well as other industry associations. Honorable Assistant Secretary for Swine and Poultry, Mr. Michael Garcia, opened the events on behalf of the Agriculture Secretary Francisco Tiu Laurel, Jr. Informa Markets in the Philippines Country Manager, Ms. Rungphech “Rose” Chitanuwat, leads the events filled with activities, including a VIP tour, reception, and other special activities.

It was an enriching event filled with valuable insights and innovative business ideas. I gained extensive knowledge about livestock and aquaculture, especially how modern technology is transforming these industries. It was truly a wholesome experience that addressed our questions and concerns about food security, supply, and future demands.

Bringing together over 10,000 trade attendees, about 250 exhibitors, and a dynamic lineup of 40+ conferences and technical seminars, this year’s Livestock Philippines and Aquaculture Philippines will serve as the key meeting point for stakeholders across the entire value chain — from feed to farm to food.

“For over a decade, Livestock Philippines and Aquaculture Philippines, in partnership with the Department of Agriculture and our esteemed industry affiliates, have served as vital platforms connecting the entire value chain of the livestock and aquaculture sectors,” said Ms. Chitanuwat,  “Through collaborative initiatives, impactful programs, and meaningful partnerships, these events have helped advance local production by fostering knowledge exchange, information sharing, and—most importantly—lasting relationships between farmers and key industry stakeholders.”

The DA recently reported a 5% increase in livestock production and an 8% growth in poultry production in the last quarter, while the aquaculture sector saw a 3% rise in overall yield — a clear signal that the domestic livestock and aquaculture sectors are on an upward trajectory.

Supported by top government agencies and industry associations, the twin expos will showcase about 250 leading brands and exhibitors, including a strong international presence showcasing cutting-edge solutions and technologies.

The three-day event will showcase the main highlights:

  • Livestock Conference (June 25–26):Swine and poultry experts will present insights on animal health, production efficiency, and profitability.
  • Aquaculture Conference (June 26):A must-attend for aquaculture professionals, featuring the latest market trends, innovations, and sustainability strategies.
  • Antimicrobial Resistance Forum (June 25):Tackles the global issue of antimicrobial resistance and promotes responsible usage of antimicrobials for long-term animal and public health.
  • Regional Livestock Forum (June 26):Features industry associations from Indonesia, Malaysia, Philippines, and Thailand to share best practices and tackles climate-smart livestock and poultry production trends.
  • Sustainability Forum (June 26):Showcases practical strategies and innovations to reduce environmental impact and improve resource efficiency.
  • Technical Seminars (June 25–26):Hear from top exhibitors about the latest advancements in technology and solutions for livestock and aquaculture production.

The National Federation of Hog Farmers, Inc., Pork Producers Federation of the Philippines, Batangas Egg Producers Cooperative, Sorosoro Ibaba Development Cooperative, Philippine Tilapia Stakeholders of the Philippines, SEAFDEC/AQD, University of the Philippines – Institute for Small-Scale Industries, Philippine Society of Animal Nutritionists, Pampanga State Agricultural University, Prestige Paper Products, and MAYANI are also supporting this year’s production of Livestock Philippines and Aquaculture Philippines.

Livestock Philippines and Aquaculture Philippines takes place in the World Trade Center Metro Manila in Pasay City, Philippines, and lasts for three days.

For more information, please visit www.informamarkets.com.

 

 

 

 

 

June 25, 2025 by
Food, Health and Wellness, Lifestyle

Maintain a Healthy Gut for a Healthy Body with Yakult

Yakult Plant

The relevance of wellness and health-inducing habits has grown ingrained in people’s consciousness in the modern world, when maintaining one’s health has become a key issue in most civilizations and technology has increased the pace and reach of research and information distribution. In addition to the importance of exercise and healthy eating, many individuals now support the idea of taking probiotics to improve their overall health. Information on this issue and other health-related topics has become widely popular, with gut health being one area in which Yakult has been heavily involved.

Modern research has repeatedly demonstrated the significance of maintaining gut health for overall health and wellness, even though Yakult has been recognized to improve digestive health and well-being for nearly 50 years in the Philippines and 90 years in Japan.

I’ve become more mindful of my gut health, thanks to Yakult, which has helped me understand the vital role probiotics play in maintaining overall wellness. Their consistent advocacy and reliable information made me realize that taking care of my digestive system is just as important as any other aspect of my health. Learning about the benefits of probiotics, like those found in Yakult, made me realize how small daily habits can have a big impact on my overall well-being. It’s a reminder that being informed and making mindful choices can help me stay healthy in the long run.

Dr. Shawn Manske, Assistant Director of Clinical Education at New York-based Biocidin Botanicals, published a report about a study that he conducted titled Gastrointestinal Health:     A Foundation for Whole-body Wellness. He said that recent research has illuminated the critical role that gut health plays in human physiology and disease.

Medical doctor and professor, Dr. Stephan Bischoff (2024), defines ‘gut health’ as “a term increasingly used in medical literature and by the food industry… (which) covers multiple positive aspects of the gastrointestinal (GI) tract, such as the effective digestion and absorption of food, the absence of GI illness, normal and stable intestinal microbiota, effective immune status and a state of well-being.”  (https://pmc.ncbi.nlm.nih.gov/articles/PMC3065426/)

According to Miami USA-based spokesperson for the Academy of Nutrition and Dietetics Amy Kimberlain, “Keeping a healthy environment in your gut is critical to not only optimizing your health but also staving off chronic disease.”

The gut must then be strengthened to keep it healthy so the body stands a better chance to have a strong immune system. This is where Yakult comes in.

In the late 1920s, Dr. Minoru Shirota, upon observing the state of health of the people around him in Japan, resolved to do research that could help quell the malady around him. He worked for long hours at the Kyoto Imperial University School of Medicine (now Kyoto University) to be able to find possible ways to help improve the people’s health. He worked on strengthening and culturing lactic acid bacteria in his laboratory until finally he succeeded. He managed to develop a health-enhancing strain— Lacticaseibacillus paracasei strain Shirota (LcS).  This strain later became the main ingredient of a probiotic drink that was made available in 1935 to Japanese consumers at a very affordable price. It carried the brand name Yakult and the company that manufactured and introduced it to the market was registered as Yakult Honsha Co., Ltd. Yakult’s Lacticaseibacillus paracasei strain Shirota (LcS) has a GRAS (Generally Recognize As Safe) Certification from the US Food and Drug Administration (FDA), whereas there must be a general recognition by qualified experts that it is safe when consumed in accordance with its intended use in a food or beverage.

Later established in Kyoto, Japan is this company’s state-of-the-art research and development arm which continuously updates and reinforces its R & D initiatives to guarantee the quality of the products being manufactured and to develop new products.

Yakult products are currently widely consumed in 40 countries and regions, including the Philippines. The establishment of Yakult Philippines took place in 1978. In 2025, Yakult Philippines celebrated its 47th year in the Philippines by opening its second factory, which is ideally situated in Mindanao to better meet the requirements of its devoted customers in the south and help more people. It is situated in El Salvador, Misamis Oriental, and serves as a supplement to the main Yakult plant in Calamba Laguna. Early in June of this year, it was officially opened. The entire floor space of the Yakult El Salvador Manufacturing Company (YESMC) Plant is 25,583 square meters, with about 18,709 square meters dedicated to construction.

Yakult is regarded as a pioneer in the probiotic industry, offering goods that promote health. “Its efficacy is guaranteed by 8 billion live  Lacticaseibacillus paracasei strain Shirota (LcS) in every bottle of Yakult drink,” says YESMC Chairman and Yakult Philippines, Inc. President, Mr. Alberto R. Dy Sun.

 

June 24, 2025 by