Your Eng Bee Tin shopping is made even more enjoyable with VYBE, a digital e-wallet and rewards app from the Bank of the Philippine Islands (BPI).
When you use the VYBE e-wallet to spend at least Php 500, you can get a special 20% discount on your favorite hopia, tikoy, and other delicacies. The maximum discount is Php 500 per transaction. Just use your VYBE app to scan the QR code, and the discount will be applied immediately.
You have extra time to take advantage of the savings after the Lunar New Year because this offer is valid until March 31, 2025.
A digital e-wallet and rewards app, VYBE by BPI is made for safe and easy cashless purchases. It provides a straightforward way to handle payments and receive incentives, and it is available to non-BPI customers as well as BPI account holders with expanded capabilities.
Paying for your goods or transferring money to loved ones is quick and simple with VYBE. Regardless of whether they are new to VYBE or have an existing BPI account, users can use InstaPay to receive money from other banks or e-wallets and send money for free to other local banks and e-wallets. Continue using VYBE to receive exclusive benefits and enhance the value of your festivities.
A major boost to Manila’s culinary scene is imminent. Burger & Lobster, a global dining hit, is finally making its Philippine debut at SM, the #HomeofFirsts. It will serve Manila’s most discerning eaters its iconic prime-cut burgers and wild-caught lobsters, poised to reinvent casual eating in the nation with a premium vibe.
The London-based phenomenon began and achieved success by concentrating on two ingredients and meticulously and passionately honing them. Burger & Lobster established a dining institution by perfecting the skill of creating outstanding burgers and perfectly cooking wild-caught lobsters, attracting foodies from New York to Dubai, Singapore, and other places. The outcome? The burgers are very delicious. Lobsters are delicious. After only one taste, you’ll begin to question everything in your life. Manila is about to become #OfficiallyObsessed.
An Unapologetically Bold Dining Experience
With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.
Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!
Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo, crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.
Join the Obsession!
Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.
At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.
Visit Burger & Lobster on the ground floor of SM Aura now to prevent missing out on the craze!
Keep yourself informed! For exclusive details and first looks, follow @burgerandlobsterph on Instagram. Visit www.smsupermalls.com or follow @SMSupermalls on social media to find more intriguing first-to-market brands.
The rich tang of slow-simmered tomato sauce, the creamy delight of delicate milky mozzarella, and the seductive aroma of newly baked dough all combine to create the ideal combination. With its first-ever location in Asia at SM Mall of Asia, Rossopomodoro—the biggest pizza company in Italy—has made its formal debut in the Philippines.
Rossopomodoro is the most recent example of SM Supermalls’ dedication to providing Filipinos with new experiences and bringing them closer to top-notch dining options as the Home of Firsts.
With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.
A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.
Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions.”
Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.
SM continues to be the best place in the nation to find top-notch eating experiences, and more foreign brands will be joining it shortly. The greatest cuisines from around the globe aren’t only available at SM; they’re already here and ready to be enjoyed.
For a genuine flavor of Naples, visit Rossopomodoro located on Level 1 of the North Entertainment Mall at the SM Mall of Asia. Visit www.smsupermalls.com or follow @SMSupermalls on social media to find more intriguing first-to-market brands.
Special Olympics Pilipinas athletes and partners proudly raise their banner as they approach the finish line
At the Manila MILO® Marathon 2025, thousands of athletes—from top runners to first-time competitors—came together to demonstrate the powerful and unifying power of sports. The goal of MILO®, which is to support champions and guarantee that every runner, regardless of background or skill, has the chance to cross the finish line—one stride at a time—is reaffirmed during this year’s event.
The Manila leg of the National MILO® Marathon 2025 seeks to give runners of all abilities a chance to stay active. With the motivational involvement of over 300 athletes with disabilities and united athletes, MILO® underlines its dedication to closing gaps and promoting a future in which sports are accessible to everyone.
A defining moment for inclusivity took place at the Manila leg of the National MILO® Marathon 2025, where MILO® proudly welcomed participants from the Philippine School for the Deaf (PSD) and Special Olympics Pilipinas (SOP). Raising their banners high and proud, these remarkable athletes showcased their determination, resilience, and unbreakable spirit on the racecourse.
Left: Participants of the 3K category set off at the sound of the starting gun. Right: Alex Faith Garcia shares a moment with students from the Philippine School for the Deaf.
“Running with my family allowed me to bond with them while also helping me become more patient and focused. It also helps me manage stress,” shared Alliyah, a student from PSD. Meanwhile, Joshua, from the same institution, emphasized the empowerment he felt at that very moment on the track: “Sports help me develop myself, exercise more, and continue to persevere. I encourage others to join, be more patient, and enjoy the experience.” Both student participants, along with their classmates and teachers, took their post-run celebration to the race village, where more activities awaited them. The energy and excitement carried over from the track, reinforcing the spirit of sportsmanship and camaraderie among participants.
Looking ahead, MILO® is strengthening its partnership with SOP to provide more inclusive sporting opportunities. Carlo Sampan, Head of MILO® Sports, reaffirmed the brand’s commitment to inclusivity and said, “Sports teach discipline, grit, and teamwork—values that extend far beyond the track. At MILO®, we believe that active kids are better learners, and we are committed to breaking barriers so that every child, regardless of ability, has the opportunity to play, grow, and thrive through sports.”
For decades, MILO® has fueled generations of champions through its ongoing sports programs and year-long initiatives, creating opportunities for young athletes to discover their potential and overcome roadblocks in their fields. MILO® continues to champion an environment where every athlete, regardless of ability, is supported and encouraged to pursue their passion for sports. From grassroots sports programs to national events, the brand remains steadfast in making sports more accessible and inclusive for all.
This year’s National MILO® Marathon is more than just a race; it’s a national movement that embraces every runner, every stride, and every tale of tenacity, all with the shared goal of encouraging people to take action, push their boundaries, and think that every Filipino deserves a spot on the starting line.
Participate in the upcoming race and join the revolution! Visit the official MILO® website to view the complete program and register, or follow MILO® on Facebook and Instagram to remain up to speed.
The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.
“Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.
This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.
SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.
One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.
In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.
The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.
URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.
The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.
The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.
This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.
Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.
URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance. Choosing the Right Flour
Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.
Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.
The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.
In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations,that were given to booth attendees to take home and recreate.
URC Flour: A Partner in Success: Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.
They have not only exemplified grit, discipline, and teamwork – but have passed these on to the next generation
International Women’s Month, observed annually in March, is a global commemoration of women’s accomplishments and contributions across a range of areas. In 2025, MILO® will be proud to honor women who have not only played important roles in sports but have also cleared the way for others who aspire to be elite athletes.
These individuals, who have been recognized by MILO® as shining examples of sports inclusivity, have inspired and given back to the nation’s champions regardless of their backgrounds and identities, as well as using their influence for the greater good.
Sports inclusivity through MILO® partner schools
Hand-in-hand with the 60-year history of MILO® is their enduring relationship with various sports partners, furthering the cause in building the next wave of champions. Often, at the forefront of such partnerships are women committed to broadening sports inclusivity – training athletes from the grassroots level and providing opportunities for them to shine and take flight.
For one, heading the renowned basketball clinic and MILO®-backed BEST Center is Monica Jorge, continuing her father Nic Jorge’s legacy. Under her leadership, the center has trained over 60,000 young athletes in basketball and volleyball, and as a board member of the Small Basketeers of the Philippines, Jorge also advocates for the development of women’s basketball.
Commissioner Bong Coo has also had an illustrious career in and out of sport. Beyond bowling, Coo has always been vocal about her plans to pay it forward, where she vowed to “help develop junior bowlers who could bring honors to the country.” True enough, Coo now works with the Philippine Sports Commission, playing a role in furthering sports excellence in the country.
Mary Joy “MJ” Tabal-Jimenez made history as the first Filipina marathoner to qualify for the Olympics, and a 6-time National MILO® Marathon Queen. Now, she heads Mandaue’s grassroots sports program, sharing, “Our Mandaue City Grassroots Sports Development Program has reached around 400 kids from across 27 barangays of Mandaue. The program is not limited to children aged 12 and below but also involves parents, coaches, youth, and the wider community,” showing her commitment to spreading sports far and wide.
Gathering Champions from all walks of life
There are others, too, who teach sports to a greater community and weave inclusivity at the heart of everything they do. Whether empowering those in far-flung communities, Indigenous Peoples, or Persons with Disabilities, they have had the ability to see athletic potential in every single person and continue to extend the opportunity for sports to serve as one’s teacher in life.
One of them is Adeline Dumapong-Ancheta, the first Filipino to win a Paralympic medal. All these years later, she shares her victories with others, saying, “[I am committed to give] back as part of the national coaching staff for the para powerlifting team. I also advocate for the inclusion and empowerment of persons with disabilities, especially women across diverse communities.”
Alongside the growth of running in the country, Nicole Wuthrich-de la Cruz founded Women’s Run PH in 2023 to provide a venue for women in running and to also serve as a platform for like-minded organizations, such as those that heed to women with disabilities, cancer survivors, and kids with autism. Says Nicole of her advocacy, “One’s transformation serves as a powerful reminder of the impact we can have on individuals. Even then, their growth doesn’t end during our events as their journey transforms not only their perspectives but also their lives.”
Angel Otom is a true testament to the power of perseverance. Born without arms, she has since earned seven gold medals at the ASEAN Para Games and made history as the first Filipina para-swimmer to compete at the Paralympics. Angel’s journey serves not just as a symbol of inclusivity but of grit, discipline, and resilience that define true champions.
Akiko Thomson-Guevara has also etched her place in Philippine history, competing in the Olympics thrice and earning seven gold medals at the 1987 and 1991 SEA Games and now serving as President and National Chairperson of the Special Olympics Pilipinas. Inspired by her experience as a mother of a child with Down syndrome, Akiko is dedicated to showing how every individual has the chance to be a champion in life – with contributions including holding Unified Sports events across Luzon, Visayas, and Mindanao (with the program serving as a platform for persons with and without intellectual disabilities on the same team), and training coaches and teachers to enhance grassroots inclusion efforts.
Paving the way for the next generation of Champions
Sports is a great teacher not only for the values it instills, but also in how it gathers together those who share the same passion. In this final portion are stories of more figures who, while from different generations, have made their own contributions to sport one way or another – again, prioritizing inclusivity at the core of everything they do for sport.
Former Olympic swimmer turned coach Jenny Guerrero has been key in shaping the future of Philippine sports, having trained over 100 young athletes. Guerrero notes, “With my swimming background and now my coaching experience, I have reached kids in the provinces through swim clinics,” illustrating her commitment to broadening sports access to all – including athletes who have since made their way to the prestigious Palarong Pambansa and Batang Pinoy.
Darlene Berberabe’s story is another example of how champions are built with the help and energy of those around them. Juggling her roles as Dean of the prestigious UP College of Law and mother to 2-time SEA Games kumite gold medalist and academic achiever, Jamie Lim, Berberabe was instrumental in the ups and downs of Jamie’s journey – from encouraging her to never give up to being present in every moment. When asked of her motivation to consistently be by her daughter’s side, she shares, “When one wins, many people share one’s joy; but when one loses, it certainly helps when there is at least that one person who is just with you – who continues to believe in you, win or lose.”
As the first Filipino to win a World Jiu-Jitsu Championship title, Maybelline Masuda is one of today’s leading figures in sport. While she remains an active athlete, she now also splits her time coaching the next generation of champions while also providing support to her daughter, Aielle, a second-generation athlete and youngest world Jiu-Jitsu champion at just 5 years old. Through her coaching and advocacy, Masuda continues to shape the future of the sport, inspiring more athletes to follow in her footsteps.
Chloe Cherish Cheng is a young athlete slowly and steadily making her mark in basketball, showing that young girls can step foot in and excel anywhere they set their hearts and minds to. A champion in and out of sport, Cheng currently serves as a MILO® ambassador and a BEST Center Sports Inc. scholar while being an academic excellence awardee. In opening the door for young girls like her to enjoy more opportunities as athletes, Cheng has surely been an inspiration to young athletes to pursue their dreams through grit and dedication.
As we begin a new year, let us remember the remarkable women who have gone above and beyond their accomplishments to fervently and selflessly clear the path for others who have followed them. These women include mothers, sisters, classmates, co-athletes, and many more. Even while each of these individuals may be unique, their influence on sports is unquestionably enormous, and their contributions to sports inclusivity will be felt for years to come through today’s champions who exemplify perseverance, self-control, and teamwork both inside and outside of the game.
In addition to being a proud partner of regional athletes and winners, MILO® supports the idea that everyone should have access to sports. Visit the official MILO® official website and the MILO® Facebook page to be informed about future activations and events.
Showcasing True Braveheart Excellence. PCPPI Quality Control Manager Jackielou De Guzman (center) was joined by PepsiCo executives (from left to right) Senior Vice President and Head of Supply Chain & Operations (Asia Pacific and Greater China) Fred Li, Global Chief Commercial Officer Wern-Yuen Tan, Chairman & Chief Executive Officer Ramon Laguarta, and Executive Vice President and Chief Operations Officer Gregg Roden on stage as she receives her award for PepsiCo’s 2024 Chairman’s Circle of Champions.
For Pepsi-Cola Products Philippines, Inc. (PCPPI), the year 2024 was a significant one. One of its emerging leaders, the Tomas production facility, was named a member of PepsiCo’s 2024 Chairman’s Circle of Champions. One of the top worldwide operations associates who has shown exceptional success in the areas of safety, quality, service, and cost management is Quality management Manager Jackielou De Guzman. De Guzman attended the award ceremonies in New York last October 2024 along with other prominent workers from throughout the world.
“Representing PCPPI is a great honor. As I aspire to become a better leader, this recognition motivates me to continue being a good example to my colleagues and helping them become the best versions of themselves,” De Guzman said.
Leading the Sto was one of her most noteworthy accomplishments. internal food safety assessments at the Tomas factory and helping the group obtain its first FSSC 22000 Certification in 2019. The manufacturing sector uses this model for safety certification. With her direction, Sto. Throughout their recertification audit cycles and other safety checks and evaluations, Tomas continually delivered quality work.
PCPPI Quality Control Manager Jackielou De Guzman proudly receives her award from PepsiCo Chief Executive Officer Ramon Laguarta for PepsiCo’s 2024 Chairman’s Circle of Champions.
The Sto. Tomas manufacturing team also received high Quality Assurance Systems (QAS) ratings from 2020 to 2023. De Guzman also delivered over 1,300 hours for in-house training programs, such as those on Quality and Food Safety, Good Manufacturing Practices and Good Hygiene practices.
“Through constant knowledge transfer and people engagement, our team ensures all products being produced are within quality standards and comply with regulatory and food safety requirements while maintaining customer satisfaction,” she added.
Her expertise in regulatory compliance was a key factor in the plant’s mission to earn a Certificate of Authority to Operate (CATO) a Chemical Laboratory, which is in pursuant to Republic Act No. 10657 otherwise known as the “Chemistry Profession Act”. She also introduced a project to reduce product loss for PET products, allowing PCPPI to realize significant savings in 2023.
PepsiCo executives celebrate another year of excellence with the 2024 Chairman’s Circle of Champions awardees, including PCPPI’s Quality Control Manager Jackielou De Guzman (2nd row, 6th from left).
De Guzman was chosen as Food Safety Hero of the Sto. Tomas plant during the 2023 World Food Safety Month celebration, and was recognized as a Gold Crown Awardee at the 2024 PCPPI National Summit of Bravehearts. The Gold Crown Award is given to employees who best exemplify PCPPI’s core values of Integrity, Innovation, Care & Respect, Empowerment and Excellence (ICARE).
For PCPPI, the employees are its most valuable assets. “Our Bravehearts are pivotal to our commitment to product and service excellence,” said PCPPI President and Chief Executive Officer Phyo Phyu Noe. “We are proud of Jackie’s achievements. Being recognized as part of the PepsiCo Chairman’s Circle of Champions serves as an inspiration for our team to create more opportunities that enable the growth and success of our employees,” he added.
With brands like Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier, PCPPI is the exclusive producer of PepsiCo beverages in the Philippines. You may find out more about PCPPI and its products at www.pepsiphilippines.com.
A former Ajinomoto Foundation scholar, Dr. Giselle Grace Lim-Co Yu Kang , led the discussion on Transforming Taste and Nutrition: Practical Innovations for Dietetic Practice at NDAP’s 70th Annual Convention in Manila Hotel.
From February 18–20, 2025, in the Manila Hotel, the Nutritionist-Dietitians’ Association of the Philippines (NDAP) celebrated its 70th Annual Convention, marking a significant milestone. Leading nutrition experts throughout the nation convened at the event to talk about the most recent developments in nutrition for health and wellness.
Ajinomoto Philippines Corporation (APC), a Platinum Sponsor of this historic occasion, proudly reaffirmed its dedication to public health, sustainable diets, and nutrition. With decades of experience in taste innovation and food science, APC is attending this year’s convention to highlight the value of nutrition without sacrificing flavor. Umami and its connection to healthier eating habits were the main points of interest.
A key highlight of APC’s participation is the symposium “Transforming Taste and Nutrition: Practical Innovations for Dietetic Practice,” featuring Dr. Giselle Grace Lim-Co Yu Kang, an esteemed expert in biochemistry and a proud former scholar of the Ajinomoto Foundation through APC. The session focused on how umami flavors can enhance vegetable consumption, addressing a crucial challenge in improving dietary habits by moving them towards a well-balanced, more sustainable lifestyle.
Beyond the symposium, APC also welcomed Ms. Andrea Wakita from Ajinomoto Co., Inc. or AJICO Global Communications Department, along with 15 members of the Asian Young Dietitians Network (AYDN), fostering international collaboration among nutrition professionals. The delegation collaborated with local experts to exchange knowledge and share best practices in sustainable nutrition.
Ajinomoto Philippines Corporation used the occasion to reaffirm its position as a reliable partner in health and wellness as NDAP commemorates 70 years of leadership in nutrition and dietetics. APC keeps up its goal of giving Filipinos wholesome, sustainable, and tasty dietary options by collaborating with nutritionists, medical professionals, and wellness advocates.
Delegates from Asian Young Dietitians Network (AYDN), led by Ms. Andrea Wakita (right most) from Ajinomoto Co., Inc. Global Communications Department at Ajinomoto Philippines Corporation’s booth during NDAP’s 70thConvention
This initiative combines the power of innovation and nutrition to create a better future for the Philippines, embodying the “Eat Well, Live Well” motto of the Ajinomoto Group.
SM Supermalls is your one-stop shop for the newest flavors, the hottest lifestyle items, and unique collectibles. Come see what’s new and what’s next. There’s always plenty to look forward to, including forthcoming must-see locations and exciting new openings!
SM North EDSA
Flavors to Savor Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves.
Trendsetting Styles & Lifestyle Must-Haves
Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.
Epic Fun, Unforgettable Memories
For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!
Collector’s Paradise
Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.
SM Mall of Asia
Flavors to Savor
Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.
Trendsetting Styles & Lifestyle Must-Haves
Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.
Collector’s Paradise
Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!
SM Podium
Flavors to Savor
All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.
Trendsetting Styles & Lifestyle Must-Haves
Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.
SM Megamall
Flavors to Savor
Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.
SM City Dasmarinas
Flavors to Savor Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!
Trendsetting Styles & Lifestyle Must-Haves Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.
Epic Fun, Unforgettable Memories
Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you’re looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.
SM City Fairview
Flavors to Savor
Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you’re craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.
SM Seaside City Cebu
Flavors to Savor
At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.
SM CDO Downtown
Trendsetting Styles & Lifestyle Must-Haves
Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.
SM J Mall
Trendsetting Styles & Lifestyle Must-Haves
Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.
No need to wait—exciting discoveries are always around the corner at SM Supermalls!
Every visit to SM Supermalls, the #HomeOfFirsts offers something new and unique. Every visit offers something new and remarkable, from must-try delicacies and the newest styles to exhilarating entertainment and unique treasures. You can anticipate first-to-market brands, innovative experiences, and fascinating trends that are unique to Luzon, Visayas, and Mindanao, whether you’re in the busy city or touring SM malls throughout these regions.
Make plans to visit SM Supermalls, the #HomeOfFirsts, right now to avoid missing out and be among the first to experience everything that’s brand-new! Download the SM Malls Online app from Google Play and the Apple App Store for additional special discounts and offers.
You can visit www.smsupermalls.com or follow @smsupermalls on social media to be informed about the most recent events.
