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Boost Your Game: SM Mall of Asia Gets the Next-Level Protected Gaming Experience with Schneider Electric’s APC Back-UPS Pro Gaming

  • APC PowerUPS Consumer Launch is happening on September 21 at SM Mall of Asia. The event will feature live gaming tournaments, gaming activities, tech and gaming retail booths, and exclusive raffles.
  • The one-day event is organized in collaboration with top tech brands Asus, Acer, and Lenovo.
  • APC will also kick off its advocacy initiative that aims to support Teach for the Philippines’ Katig Training, a program that aims to capacitate public school teachers with self-management and community building skills to effectively improve learning outcomes for students.

At the Main Mall Atrium of SM Mall of Asia in Pasay City on September 21, Schneider Electric, a pioneer in energy management and automation worldwide, will host a mall activation event called “APC PowerUPS” to elevate the gaming experience for Filipinos. The occasion will feature the brand’s first gaming-specific uninterruptible power supply (UPS) device, the APC Back-UPS Pro Gaming, which was developed as a potent battery backup to satisfy the demands of gamers.

The event will showcase an interactive experience full of events, such as live performances, exclusive discounts, thrilling raffles and giveaways, and gaming contests where Filipino gamers may witness the strength of the APC Back-UPS Pro Gaming in action.

The free event, which runs from 10:00 AM to 10:00 PM, will provide attendees the opportunity to take part in:

  • Gaming Tournament: Witness collegiate-level teams go head-to-head in a Valorant live gaming tournament powered by the newly launched APC Back-UPS Pro Gaming to stay connected and protected in the game.
  • Gaming Activity Area: Enjoy immersive gameplay at the activity hub with PlayStation 5 and Nintendo Switch consoles also powered by the APC Back-UPS Pro Gaming.
  • Tech Alliance and Retail Booths: Get a firsthand look at tech and gaming brands’ top-notch products. They will offer exclusive promos, up to 5,000 Steam Points, along with unique activities and special prizes available only during the event.
  • Exclusive Raffles: Buy the APC Back-UPS Pro Gaming at the event and score exciting prizes.

Next Level Gaming for Filipinos

Designed with Filipino gamers in mind, the APC Back-UPS Pro Gaming provides unmatched protection against power disruptions, surges, and fluctuations. This allows for uninterrupted gameplay and extended protection for high-end gaming equipment, ensuring maximum performance and lifespan for consoles, PCs, and accessories.

During the event, attendees can explore the product up close including the patented reactor circle technology that offers real-time updates on battery and power status, a sleek 160-degree slant that enhances visibility from any angle, and functional lighting alerts that pulse during power anomalies. With its impressive 1320W output capacity, four surge battery backup outlets, two surge-only outlets, and three front USB ports, gamers can ensure continuous power for their most essential devices.

Available in Arctic White and Midnight Black, the APC Back-UPS Pro Gaming also offers Sinewave Power, which combines surge protection and Automatic Voltage Regulation (AVR) with the advantages of a battery backup. This combination offers reliable and the smoothest power protection for casual and intense gamers alike.

Commitment to Innovation and Sustainable Impact

Schneider Electric’s collaboration with Asus, Acer, and Lenovo serves as a testament to the company’s dedication to innovative and sustainable solutions for the modern Filipino gamer.

“We’re committed to delivering top-notch power protection solutions for gamers, and our alliance with Acer, Asus, and Lenovo will ensure that we meet the evolving needs of the Filipino gaming community,” said Abraham Lim, Vice President, Schneider Electric Philippines Secure Power and Industrial Automation Business.

Adding to the excitement, APC retail partners PC Works, PC Express, Inforworx, Villman, Octagon, Upson, and Thinking Tools, will also be joining with their special offers which will surely make the overall event experience for attendees engaging.

As an IMPACT company, Schneider Electric extends its commitment to bridge progress to all through its partnership with Teach for the Philippines, a non-profit organization dedicated to improving the quality of education of Filipino students and teachers.

APC, together with the partner retailers and alliances participating at the event, has committed a portion of the total sales for the cause. Likewise, part of the sales from select APC UPS models: BVX650I-PH, BV800I-MS, BV1000I-MS, BVX1200LI-MS, MX1600MI-MS, BX2200MI-MS and APC Back-UPS Pro Gaming sold through APC’s Official Lazada and Shopee stores, including the participating partner retailers from the event, will also go to the proceeds.

The organization’s Katig Training will be supported by the money raised. With the help of this program, public school teachers will be able to improve the learning results for Filipino students by developing their capacity for self-management and community building. The advocacy campaign, which coincides with the celebration of Teacher’s Month, will take place from September 21 to October 31.

The APC Back-UPS Pro Gaming is sold at Schneider Electric’s online flagship stores on Shopee and Lazada, as well as a few approved retail locations, with a retail price of PHP25,500.

Go to Schneider Electric’s Facebook page to learn more about the APC Back-UPS Pro Gaming.

Discover the newest perspectives shaping sustainability, electricity 4.0, and next-generation automation on Schneider Electric Insights.

September 13, 2024 by
Tech

How the Infinix XPAD improves education and leisure

Many young workers and students find great benefits from hybrid and remote settings. When significant chores accumulate and we have to deal with issues like heavy traffic and uncertain weather, our daily life can become stressful. With small devices like the Infinix XPAD that make it easier for students to work and study wherever they are, today’s young have adapted to this setting.

With the Infinix XPAD, the company’s first tablet that has shown to be an all-around performer, you too may have the freedom to effectively tackle the day. Here’s how:

Find a cozy space

The beauty of a hybrid setup is that you can choose where you want to study and/or work. Whether you’re staying at home or going to a cafe, it’s important to find a cozy spot so you’re comfortable while reading reviewers or taking online meetings on the XPAD. Because it’s so compact, the XPAD doesn’t take up a lot of space on your table. You can read and listen to meetings while also taking down info in your notebook.

The XPAD’s large 11″ FHD+ Bright Display ensures that you can see text and images clearly. It also has an “Eye Care mode” that helps lessen eye fatigue when looking at the screen for too long. This is great if you’re a bookworm reading e-books or creating your next project while on the go.

Multitasking with a few taps

Jumping from one task to another can be overwhelming. But with the XPAD, you can quickly switch apps to read, attend meetings, and even stream videos thanks to the Helio G99 processor. This powerful processor makes sure that the tablet runs smoothly, letting you multitask with ease. Additionally, the Folax Al Personal Voice Assistant powered by ChatGPT can help you with quick web searches and producing prompts to inspire your next project.

Storage is not a problem

With its expansive storage, you can save important files on the XPAD while still having enough space for the apps you need on a daily basis. Spacious memory also ensures that your device can run fast and lag-free. So don’t be afraid to save the files you need for school or work! You can also download your favorite movies and series episodes for your next long-haul trip.

Balance with entertainment

After a long day of studying and working, the XPAD can also turn into your entertainment companion. Its large display allows you to see every detail while playing mobile games, immersing you in exciting matches. This is also very helpful while streaming videos on your breaks.

With its amazing capabilities, the Infinix XPAD provides a perfect mix of flexible study and enjoyment. It’s the most intelligent big-screen tablet that can effectively fulfill all of your everyday requirements.

Explore the Infinix XPAD, available for purchase at Lazada, Shopee, TikTok Shop, Lazada, and Infinix kiosks and stores across the country, starting at Php 7,499 (Wi-Fi) and Php 9,499 (LTE + Wi-Fi). Make sure to follow the Facebook page and check the official Infinix Philippines website  for additional details. Join theInfinix Philippines Facebook Community by becoming an Xfan today.

September 7, 2024 by
Lifestyle, Tech

Digital Transformation in Different Regions: Local Governments Envision PDSCN Connection to Promote Economic Growth

Eastern Communications Team (From L to R: Regional Sales Division Head Anthony Co, AVP & Head of Marketing Jed Estanislao, Executive Account Manager Deo Nazareno, and Segment Marketing Head Gian Conde) at a courtesy visit with Cebu’s Acting City Mayor Atty. Raymond Garcia

Deploying dependable internet access and digitalization has become imperative for local governments as the Philippines experiences a digital revolution. A prime example of this endeavor is the Philippine Domestic Submarine Cable Network (PDSCN), which seeks to improve the country’s digital infrastructure.

Cebu City Government gets dedicated internet speed boost from Eastern Communications

The Philippines’ innovative ICT solutions provider and telecommunications company, Eastern Communications, has established alliances with local government organizations all around the nation. They hope to stimulate economic growth by improving the nation’s digital connectivity and network infrastructure through the cooperative PDSCN initiative.

Connecting Regions Through the PDSCN
The PDSCN is a joint initiative between Eastern Communications, Globe Group, and InfiniVAN Inc. with long-term goals of fostering economic growth and bridging the digital divide. Once completed, it will span over 2,500 kilometers of fiber cables across the Philippines. This robust network is designed to revolutionize internet reliability and resiliency.

This advanced infrastructure is set to catalyze economic growth and digital transformation in previously underserved and unserved regions. With the PDSCN Express Route now operational, Eastern plans to expand its connectivity network to cater to key business regions such as Iloilo, Davao, Bohol, Boracay, Cagayan de Oro, Bacolod, and Dumaguete. Eastern formally launched and made its services available in Tagbilaran, Bohol through its signature expansion event, Via Eastern, in July 2024.

As local governments harness the potential of reliable internet and embrace digitalization, they are able to deliver improved public services, enhanced communication, and sustainable economic development. The PDSCN is not just about connectivity; it’s about empowering communities and driving the Philippines towards a more inclusive and prosperous future.

Fortifying Connectivity in Cebu
The Philippine Statistics Authority (PSA) reported a 7.3 percent economic growth in Central Visayas for 2023, raising its GDP to P1.381.2 trillion. Metro Cebu is the region’s top contributor, and is also a main driver of the Philippines as a frontrunner in the ASEAN region, achieving the highest growth of 5.7% in the first quarter of 2024. This economic surge, fueled by tourism and business programs, increases the demand for better internet connectivity. It also supports Cebu City’s goal of becoming a technologically advanced, inclusive, and resilient urban center.

Official contract signing ceremony of Eastern Communications’ team with Cebu IT Office representatives

Eastern Communications is empowering the local government of Cebu with its premium Internet Direct Service (IDS), a dedicated high-speed connectivity solution. Eastern’s IDS boasts robust and reliable connectivity revolutionizing communication, data exchange, and collaboration, bolstering Cebu City’s economic development and ensuring efficient governance.

“The recent partnership between Eastern Communications and the Cebu local government offices is a significant step toward enhancing digital infrastructure and connectivity within the city,” said Cebu’s Acting City Mayor Atty. Raymond Garcia. “Advocating for better internet connectivity aligns with Cebu City’s vision of a technologically advanced, inclusive, and resilient urban center.”

Cebu local government’s Management Information and Computer Services (MICS) team also noted how improved connectivity aligns with the Cebu government’s goals and initiatives which promotes technological advancement and digitalization:

  1. Enhanced Public Services: Reliable internet connectivity enables citizens to access government services online, pay bills, and apply for permits seamlessly. Digitalization of administrative processes reduces paperwork, enhances transparency, and improves overall efficiency.
  2. Community Inclusion: Improved internet access bridges gaps between urban and rural areas while providing free or affordable internet in public spaces through Community Wi-Fi promotes social inclusion and connectivity for all.
  3. Data-Driven Decision-Making: Digitalization generates valuable data on traffic, utilities, and public services, informing policy decisions and urban planning. Sharing data with the public encourages innovation, collaboration, and community engagement.

Beyond connectivity, Eastern’s services streamline the local government’s operations and optimize digital processes. The service helps the Cebu LGU in e-governance, fostering community inclusion, and leveraging data-driven decision-making for smart city solutions.

Boosting Negros Occidental’s Tourism and Emergency Response

Negros Occidental enjoys robust connectivity and personalized services from Eastern Communications

Through the PDSCN, Eastern Communications now serves the local government of Negros Occidental in Western Visayas. In 2023, the province recorded a significant tourism revenue of P6 billion, marking a 36% increase in tourist arrivals from the previous year. As the municipality focuses on tourism growth, Eastern is committed to providing robust and reliable internet to support the government’s day-to-day operations and reinforce safety and communications during emergencies and natural disasters.

“We have been using Eastern Communications’ internet services in our office for the past months and have always been satisfied with its speed performance and no disconnection,” said Province of Negros Occidental OIC-ICTD Jose Larry Sañor. “They offer the most competitive rates and after-sales support to our company is great. I’m happy to recommend their services,” he added.

Connecting the Nation

Eastern Communications is an essential ICT solutions partner for local businesses in the Philippines, helping them to develop digitalization in line with government plans as the country becomes more connected and digital first. During President Ferdinand R. Marcos Jr.’s most recent State of the Nation Address (SONA), when Eastern played a crucial role as a connectivity provider, the telecom’s support was made clear. The House of Representatives Complex received 10 GBPs worth of Internet Direct Service (IDS) from the telecom during the SONA 2024. Ensuring the success of the event and helping Eastern connect Filipinos from all across the country was made possible by providing support for the connection needs during this period

August 15, 2024 by
Tech

Hassle-free gameplay is ensured by the official MPL tournament phone, the Infinix GT 20 Pro

For serious mobile gamers, frame rate instability and lag are major issues. Consider this scenario: Just as you launch the winning blow in Mobile Legends: Bang Bang (MLBB), your phone abruptly freezes and your frame rate sways. Professional athletes that are gearing up for the MLBB Professional League (MPL) Philippines Season 14, which kicks off on August 16, 2024, may find this particularly problematic.

If your phone can’t keep up with your game, you can’t perform at your best. The Infinix GT 20 Pro is the perfect gaming phone if you’re looking for something that can handle hours of gaming and powerful graphics. With its dual-chip Dimensity 8200 Ultimate 4nm 5G Processor and Pixelworks X5 Gaming Display Chip with 120FPS Stable Frame-rate Engine, the Infinix GT 20 Pro, the official tournament phone of MPL Philippines, is part of the GT Series and lets you play games smoothly and enjoy clear images. MLBB professional players now love this potent gaming phone, and with good cause.

The Infinix GT 20 Pro also has up to 24GB Extended RAM + 256GB ROM that makes sure your phone doesn’t lag and can store large game files. These exceptional specs can optimize your experience and help solve your gaming problems for under P16,000.

Tried and tested features

Infinix developed the GT 20 Pro with the goal of delivering a premium gaming experience in mind. The Infinix GT Gaming Lab ensured that the GT 20 Pro went through three rounds of rigorous testing for its hardware and performance. The phone was able to support up to 120FPS of stable frame rate after MLBB pros and other testers played for one hour.

Pros like Kairi and Renejay also got to try out the Infinix GT 20 Pro for their high-level plays even if they’re not competing on stage. They continue to hone their skills and study up on the latest MLBB meta to prepare for their next tournament. Kairi and Renejay also recommend the Infinix GT 20 Pro for casual MLBB players who want to get better at the game and climb the ranks.

You too can achieve pro-level gameplay with the Infinix GT 20 Pro. With its outstanding specs tested by pros, gaming enthusiasts can play to their heart’s content with no need to fret about laggy phones, low resolutions, and insufficient storage. The Infinix GT 20 Pro assures that you can play your favorite mobile games comfortably, easily keeping up with teammates and competing teams.

Purchase the Infinix GT 20 Pro on  Shopee, Lazada, and TikTok Shop. This MPL season, Infinix is also planning exciting activations and community events for XFans. Make sure to join the Infinix Facebook Community page for updates. For everything gaming-related, follow Infinix InGameZone on TikTok.

Visit the official Facebook page of Infinix Philippines for further updates. Join the Infinix Facebook Community page and become an XFan today.

August 12, 2024 by
Entertainment, Tech

LOOK: The Cutest Collaboration Merch Is Being Released by POP Boy Group Alamat and DITO Telecommunity!

DITO surprised the Magiliw to an exclusive fan meet and greet event with Alamat and launched the perfect merchandise that highlights Filipino talent!


Exclusive DITO x Alamat Fan Meet and Merchandise Launch Event stickers and posters

There must be a buzz in the air because Ppop songs and artists are taking the world by storm! With yet another thrilling campaign, the distinctively Filipino POP group Alamat is also extending and fortifying their partnership with DITO Telecommunity! As part of the #GalingDITO 2024 campaign, the boy band has officially revealed their newest special gear in collaboration with the telecom firm.

The fan meet was accompanied by a unique online giveaway that was only available to DITO subscribers—especially those who like Alamat. The DITO x Alamat partnership has received an immense amount of love and support from Alamat’s supporters, known as the Magiliw, since the #GalingDITO 2024 campaign was introduced on February 12 of last year. In order to rally the fan base in support of the campaign, the Magiliw coordinated online events and trending hashtag campaigns.

From May 6 to 22, 2024, active DITO Mobile Subscribers registered online for a chance to be one of the 300 lucky Magiliw attendees at the Alamat Fan Meet. Thousands of entries from fans and everyone alike who were excited to see the boy group in person were received online!


DITO x Alamat Fan Meet and Merchandise Launch Event Key Visual

Ms. Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, said that the merch collaboration with Alamat is something that came from the organic support of the Magiliw for the PPop boy group ever since they were launched as the main talents of the #GalingDITO 2024 campaign. “When we launched #GalingDITO 2024 last February, Alamat performed the official song and music video because with their multi-ethnic and multi-lingual musical artistry, they embody the campaign’s goals of highlighting Filipino talent from across the Philippine regions. We did not expect such huge support from Alamat’s fans, the Magiliw, as well as PPop fans. Thank you so much to all the Magiliw for the big wins and the big love that you give us at DITO Telecommunity and of course, Alamat. We can only give back with these collaborations between DITO and Alamat as we continue to uplift Filipino talent.”

#DITOTayoMagiliw Fan Meet

The merch collaboration was launched in a fan meet and greet event held this May 26 at SM Megamall. Hundreds of lucky Magiliw were the very first ones to get their hands on the special merchandise of ​​ten (10) photocards consisting of six (6) member solo photos, two (2) subunit photos, and two (2) group photos! Up for grabs also were exclusive items that were not for sale to the public such as stickers, posters, and button pins, some of which were designed by a talented Magiliw, Gelai Manabat!


DITO x Alamat Event Displays

The Magiliw who joined the event enjoyed special performances from Alamat, including a thrilling live version of “Ang Galing DITO”, their collaboration song with DITO Telecommunity and the main theme of the #GalingDITO 2024 campaign.

Truly showcasing their “galing”, Alamat’s talents shone through with lively performances of hit songs  “Maharani”, “Day and Night”, and “Dayang”.

Passionate Magiliw got the chance to meet their favorite 6inoos (ginoo) Taneo, Mo, Tomas, R-ji, Alas, and Jao, all while enjoying their interactions with the boys and having their DITO x Alamat merchandise signed.


Alamat performing “Ang Galing DITO”, the collaboration song with DITO Telecommunity

The group expressed their gratitude for the continued collaboration with DITO and the company’s support for their music and said that, “Being part of the #GalingDITO campaign this year has helped us a lot as artists because one of Alamat’s mission is to promote Filipino culture, and it perfectly aligns with DITO’s goals. The campaign further amplified what we want to do as Alamat so thank you so much to DITO Telecommunity for welcoming us into your family. We feel like they’re one of the first big brands who really trusted us so we’re so grateful for them and we promise that we won’t let you down.”


Alamat and the Magiliw enjoyed interacting with each other in the photo and merch signing opportunity
 

Alamat also conveyed their heartfelt appreciation to all their Magiliw who are supporting them and their campaign with DITO. “Thank you is not enough, really, because from the very start you all have been there and we see more Magiliw joining us. We hope there will be more Magiliw, so from the bottom of our hearts, thank you and we love you,” said Alamat during the Fan Meet interview.

Get your own #DITOxAlamat Merchandise

Don’t worry because even if you missed this fan event, you still have the chance to get your own DITO x Alamat Exclusive Merchandise, coming soon! The DITO x Alamat photocards are exclusively bundled with the DITO Level-Up SIM Bundles or the DITO Level-Up Socials promo so just purchase these great deals to get the exclusive merchandise!

Available soon on-ground at DITO Experience Stores when you purchase the DITO Level-Up Socials promo, and online at the DITO eShop, and DITO’s official stores in Lazada, Shopee and, TikTok when you purchase the DITO Level-Up SIM Bundles – collect all photocards of Alamat and your favorite 6inoos:

  • Get one (1) Solo Photocard of your choice or get up to ten (10) Photocards inclusive of six (6) Solos + Two (2) Group photos + Two (2) Subunits depending on the DITO Level-Up promo you will purchase
  • Get exclusive bonus merch when you purchase the DITO Level-Up Socials promo in-store or at on-ground events

You can also select the photocard you will receive when you purchase the DITO Level-Up Socials at the DITO Experience stores or at upcoming DITO events, in addition to receiving additional merchandise! Customers who purchase the DITO Level-Up SIM bundles online will receive random photo cards because there cannot be a choice.

Be cautious and don’t pass up the opportunity to finish the exclusive DITO x Alamat photocards when you buy these affordable telecom promotions from DITO!

Visit https://dito.ph/ or follow @DITOphofficial on Facebook and Instagram for additional details and updates.

DITO Telecommunity Links:  

Facebook: https://www.facebook.com/DITOphofficial 

Instagram: @ditophofficial

Twitter: @DITOphofficial  

Tiktok: @ditophofficial

Viber: @ditophofficial

June 5, 2024 by
Tech

Infinix soars to new heights in Q1 2024 with exceptional growth in its global market share

Achieving Highest Year-on-Year Global Market Share Growth in Q1 2024

Trendy tech company Infinix, designed for younger people, reports remarkable growth in the first quarter of 2024. Among all the major smartphone brands globally, Infinix has the biggest year-over-year rise in global market share, according to IDC’s Worldwide Quarterly Mobile Phone Tracker. In Q12024, Infinix’s year-over-year rise in market share jumped from 1.7% to 3.7%, and its shipments of smartphones worldwide climbed by an astounding 150.6%, marking four quarters of steady and fast growth.

“We are absolutely thrilled with our exceptional performance in the first quarter of 2024,” said Tony Zhao, General Manager at Infinix. “Our entire dedicated team has worked tirelessly to bring young, tech-savvy consumers around the world the very best products at attainable price points. The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in areas of charging capabilities and gaming performance. This has helped Infinix earn widespread positive acclaim and cement our position as a leading innovator in the global smartphone market.”

Infinix’s parent company, Transsion Holdings, has also benefited from the brand’s success, now ranking 4th in global smartphone shipments with an estimated 10% market share. Infinix’s exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured top 5 positions in smartphone market share in over 20 countries around the world and recorded impressive year-over-year growth rates. This remarkable achievement underscores Infinix’s unwavering commitment to making advanced technology accessible to a broader global audience.

Strong Regional Performance

Infinix’s exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured top 5 positions in over 20 countries around the world and recorded impressive year-over-year growth rates. In the Philippines, a key market in Southeast Asia, Infinix achieved a remarkable 27.1% market share in Q1 2024, ranking first amongst all the smartphone brands. This is a significant increase of 19.7 percentage points year-on-year. The brand’s success is driven by its active engagement in creative marketing, celebrity endorsements, and cross-industry collaborations, bringing new energy and competitiveness to the smartphone market.

Leading the Market with Q1 2024 Triumphs

In 2023, Infinix earned a spot in Kantar and Google’s Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World’s Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the only smartphone brand on this prestigious list.

Behind Infinix’s robust global market share performance lies its alignment with the preferences of young individuals, evidenced by its innovative products and creative marketing. During the first half of 2024, Infinix captured significant attention from young people and gaming enthusiasts worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.

These offerings included the introduction of the All-Round FastCharge 2.0, which aimed to address consumers’ demands when it comes to charging capabilities. Some of these remarkable features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functioning charging modes. Infinix GT 20 Pro, being the only smartphone in its price segment that offers a dedicated gaming display chip, strives to offer users an immersive gaming experience.

Looking Forward

The outstanding results Infinix achieved in the first quarter of 2024 are a testament to its dedication to providing cutting-edge and reasonably priced goods, utilizing a multipronged marketing strategy, and advancing technological developments. The brand’s outstanding performance and reputation around the world are a result of its varied and youth-focused marketing techniques. Infinix wants to provide people better products and services going forward. It will also be establishing new standards and aiming for even more success in the upcoming quarters. The Infinix GT 20 Pro, the greatest reasonably priced option for gamers of all skill levels, is also soon to be released. It boasts a vibrant 144Hz display for fluid gameplay and breathtaking visuals

For more updates on the Infinix Series, check out Infinix’s Facebook page and Facebook Community.

For more information, please visit: http://www.infinixmobility.com/

May 30, 2024 by
News, Tech

ICT Enablement Sessions Lead the Way in Digital Transformation for Eastern Communications

Aiming to elevate the Philippines’ below-average rank of 60% in the UN ICT Development Index


Eastern Communications Product Manager Jovee Gecha discusses ICT trends at the 2024 Access Eastern run in Clark Pampanga.

In the Philippines, digitalization has emerged as the key to company expansion. The International Data Corp. (IDC) estimates that in 2023, Asia-Pacific would spend $1.3 trillion on information and communication technology (ICT) services. The first telecom company in the Philippines, Eastern Communications, is currently spearheading the nation’s ICT solution integration to support entrepreneurship and economic growth in the digital age.

The Philippines is facing difficulties even if the IDC also notes that the region is becoming more and more dependent on emerging technologies, with an average growth rate of  4.6% until 2027. According to the UN’s ICT Development Index, the nation has a score of 65 out of 100, which is third lowest in Southeast Asia and lower than the global average of 72.8.

The aforementioned statistics highlights the imperative nature of Eastern Communications’ efforts to bridge the digital divide for Filipinos by augmenting its network reach and improving ICT awareness.

Tailored Solutions for Diverse Needs

Eastern Communications understands that businesses in the Philippines vary significantly in size, scope, and requirements. Therefore, it has developed a range of ICT solutions that cater to the unique needs of each enterprise. From small startups to large corporations, Eastern provides comprehensive services designed to optimize operations through boosting efficiency and innovation.

“Empowering businesses beyond internet connectivity, we’re elevating Eastern Communications’ role to a managed services provider across various industries. This year, we’re committed to delivering comprehensive ICT solutions that streamline operations and empower Filipino entrepreneurs to thrive in today’s digital era,” said Eastern Communications’ AVP & Head of Marketing Jed Estanislao.

Eastern’s Network Solutions offers seamless access points that are adaptable to any business setting. By having network tools equipped with cutting-edge security features like the Secure Access Service Edge (SASE), Security Service Edge (SSE), Software-Defined WAN (SD-WAN), and Managed Endpoints, businesses can operate confidently, knowing their networks are safeguarded against evolving threats. The company was recently recognized by Cisco as its Top SMB Partner, highlighting its dedication and expertise in delivering innovative Cisco solutions to small and medium-sized businesses.

With cyber threats rising, Eastern’s Cyber Defense Suite provides innovative security solutions integrated into connectivity solutions, such as its DDoS Protected IDS & Zero Trust Network Access, and offers more advanced security options through Point Solutions and Eastern as a Managed Security Service Provider (MSSP).

Eastern Communications was recently granted Sophos’ Platinum Partnership status, becoming the first telco provider in the Philippines to receive this honor in May 2024. This achievement highlights its pivotal role in driving sales for Sophos’ hero products, including XGS Firewalls and Endpoint Security, underscoring its commitment to delivering cutting-edge technologies to safeguard businesses against evolving cyber threats.

Eastern Cloud services cater to the varying needs of remote work environments. Innovations include cloud-hosted infrastructures, development platforms and testing environments, business continuity, and backup solutions, enabling businesses to operate seamlessly and securely from anywhere.

Continuing its vision to position the Philippines as a regional hyperscale hub, Eastern has enhanced its Data Center Services. Offering hyperconverged infrastructure, hyperscale colocation, and partnerships with industry leaders like Huawei and Asus, Eastern ensures optimal performance and reliability. Multi-tenancy options further maximize resource utilization, making Eastern’s Data Center Services a cornerstone for businesses’ digital infrastructure.

Access Eastern: Bridging the Digital Divide Across the Islands

Recognizing the importance of inclusivity in the digital age, Eastern Communications extends its reach to regional cities through its “Access Eastern” thought leadership runs. Starting in May 2024, these initiatives will cover key locations such as Clark, Laguna, Cavite, Baguio, Dumaguete, and more areas to follow. By engaging with businesses in regional hubs, Eastern Communications aims to bridge the digital divide and ensure that all enterprises, regardless of location, have access to transformative ICT solutions.

Through its tailored ICT solutions, strategic partnerships, and commitment to sharing its valuable expertise, Eastern Communications is not only fuelling the growth of businesses but is also building a culture of digital empowerment for Filipinos. As businesses continue to navigate the complexities of the digital era, Eastern Communications remains a trusted “Partner in Progress,” empowering them to thrive in an increasingly interconnected world.

Empowering Filipinos Through Education and Thought Leadership

Beyond offering cutting-edge ICT solutions, Eastern Communications recognizes the importance of knowledge democratization in driving digital adoption among businesses. In line with this vision, Eastern Communications is set to launch pocket ICT Enablement Sessions and its biggest thought leadership event of the year entitled, “Transcend Technology Summit: Forging the Future of Business.”

The goal of Eastern’s ICT Enablement Sessions is to provide organizations with essential knowledge about Network Solutions, Cybersecurity, Cloud Solutions, and Connectivity—as well as insights from industry experts such as Cisco, Huawei, and Fortinet.

These projects, which are expected to launch in the latter part of the year, are the most important thought leadership events to be aware of from Eastern Communications. Eastern hopes to empower Filipino enterprises around the country by collaborating with leaders and specialists in the tech sector and arming them with the resources and know-how required to prosper in their specific sectors and locales.

May 21, 2024 by
Tech

22 minutes spent on five activities while your Infinix NOTE 40 Pro+ 5G is charging

We use smartphones on a daily basis. We use our smartphones to check for updates and amuse ourselves from the moment we wake up until we finally go to sleep. But when the battery runs out of power, the fun ends.

With the Infinix NOTE 40 Pro+ 5G, you can charge your phone to 100% in just 22 minutes thanks to its 100W Fast Charge + 20W Wireless Charge capabilities, so you don’t have to worry about running out of battery life.

While your phone is charging, you can also use the time to watch something or run a quick errand. Even while 22 minutes may not seem like much, it’s plenty to do tasks like:

Watch an Ivana Alawi video

Vlogger and actress Ivana Alawi loves to share her adventures, challenges, and celebrity interviews with her 17.7 million subscribers on YouTube. As the newest Infinix brand ambassador, it’s only fitting that you watch an Ivana video on your laptop, which is usually about 20 minutes long, while charging your Infinix NOTE 40 Pro+ 5G.


“I do everything on my phone, as in! Sobrang ganda ng Infinix NOTE 40 Pro+ 5G kasi I can do everything,” Ivana Alawi says of the new Infinix phone’s fast-charging capabilities.

Make a one-pot rice cooker meal from TikTok

Rice is life, and preparing a quick and easy meal using a rice cooker has grown in popularity on TikTok. It takes 20 to 30 minutes to prep the rice and ingredients, and cooking them in one pot. So, you’ll get a fully charged phone and a freshly cooked meal–it’s a win-win.

Get glammed up

The time spent to do a full face of makeup depends on the person. Surveys reveal that the average time for a woman to do her makeup is 30 minutes or less (it’s 20 minutes for guys), so pick up that makeup brush and get glammed up. Once your Infinix NOTE 40 Pro+ 5G is charged, you can start taking selfies!

Listen to “All Too Well” (10 Minute Version) twice

If you’re a true Swiftie, you won’t get tired of listening to the 10-minute version of “All Too Well.” The breakup track is said to be one of Taylor Swift’s best songs, as she takes listeners through the journey of a relationship from the beginning to the heartbreaking end. The 10-minute version is 10:13 long, so you can play it twice and be #senti while waiting for your Infinix NOTE 40 Pro+ 5G to charge up.

Work out and catch up on steps

This is ideal for when you’re charging your Infinix NOTE 40 Pro+ 5G at home or in the office. If you haven’t reached your 10,000 step goal for the day, you can catch up by walking around the house, office, or outside for 22 minutes. Both you and your phone will be recharged afterwards!

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Using the fast charging capabilities of the Infinix NOTE 40 Pro+ 5G, you can power up your lifestyle and live without worrying about your battery running out of power quickly. Three charging modes are available with the 100W Fast Charge: Hyper Mode, which can fully charge a phone in 22 minutes; Low-Temp, which maintains the phone’s temperature; and Smart, which combines the two other modes. These enable you to maximize your days without spending endless hours connected in. Additionally, the Infinix NOTE 40 Pro+ 5G has a MagKit (MagCase and MagPad) with up to 20W wireless charging if you’re searching for a flexible wireless charging solution.

The Infinix NOTE 40 Pro+ 5G is a gorgeous phone that charges quickly if you’re in the market for one. Get this on Lazada, Shopee, and TikTok Shop  for just P13,999. For P10,999, the Infinix NOTE 40 Pro is exclusively offered on Shopee.

Follow the Facebook page and Facebook Community of Infinix Philippines for additional news and updates.

For more information, please visit: http://www.infinixmobility.com/

May 5, 2024 by
Tech

MMDC elevates its working student IT program by fusing IT and business education


From left to right: Engr. Dennis Tablante,  MMDC Executive Director; Mr. Noel Torregoza, MMDC Head of Academics; Ms. Tonichi Achurra-Parekh, Vice President for Service Delivery, Concentrix; Ms. Bianca Gonzalez; Ms. Jenny Chua, MMDC Vice President for Marketing; Mr. Joshua Aquino, Guest Speaker Global Head for Communications, Microsoft; Ms. Ana Cua, Product Business Manager, GCash; and Mr. XP Villa, Head of GGives, GCash

Conventional educational approaches are inherently limited. Prolonged lectures and heavy reading assignments frequently cause students to get disengaged, which limits the effectiveness of the program’s ability to effectively prepare them for the careers they want. For working students who want to complete their college degree but can’t follow traditional models, this is especially difficult. As we attended the event, we learned so much from them about how useful these courses are for students, especially in our modern world, where we use so much of our technology. They also instilled in us the importance of safe use of technology. Additionally, a lot are still conducting online classes for various reasons and it is still relevant today even though we are slowly returning to normal; hence, IT education is such a significant learning for students.

In subjects as dynamic as information technology (IT), the shortcomings of conventional educational institutions are painfully obvious. Rapid technological advancement means that acquired skills and information can quickly become outdated. Furthermore, given the continuous integration of businesses and technology, the growing prominence of AI and machine learning in the workforce highlights the need for IT learners to stay competitive over the long term.

Empowering College Education

In pursuit of evolving education, Mapúa Malayan Digital College (MMDC), the premier digital-first college in the Philippines with a core focus on the application of technology in business under Mapúa Malayan Colleges Laguna, has leveled up its IT degree program to provide progressive training in line with the demands of today’s professional landscape. Launched in an event held in Rockwell, Makati, MMDC’s new IT program now features two tracks, each with their own range of specializations.

Learners under the Development-focused IT program can choose between earning degrees in either Software Development or Network & Cybersecurity. On the other hand, the Business-focused IT Program offers three specializations focused on the strategic application of technology in businesses across various sectors – Marketing Technology, Entrepreneurship Technology, and Data Analytics.

“In this digital age, businesses are harnessing technology to make better decisions and market products and services at a faster pace and in more personalized ways,” said Engr. Dennis Tablate, Executive Director at Mapúa Malayan Digital College. “Our leveled-up IT program equips students with the technical and soft skills to leverage today’s entrepreneurship, marketing, and data analytics tools,  opening them up to more avenues where they can establish and build thriving careers locally and globally.”  

Digital Education, Real-World Experience

To help prepare students for the real world, MMDC’s unique Projects, Problems, and Cases (PPC) learning model emphasizes hands-on experiences, problem-solving, and analysis of local and global cases – mirroring the dynamics of modern workplaces. Instead of relying solely on traditional testing methods, this approach prioritizes outputs, aligning with the evolving demands of today’s industries. Designed to cater to all types of learners, including working professionals, this educational model unlocks future career opportunities by fostering creativity, innovation, and critical thinking. Learners can expect a challenging yet collaborative curriculum that equips students with the skills essential in navigating complex situations confidently.

In a discussion among Ms. Bianca Gonzalez, MMDC Instructional System Design Director Noel Torregoza, and Working Student Nico Lim during the launch event, attendees discovered multiple perspectives on how the PPC model develops both the technical and soft skills needed by professionals today.


Ms. Jenny Chua, MMDC Vice President for Marketing during the couch discussion

“Educational experiences that are active, social, and engaging lead to deeper learning. On top of developing knowledge and technical abilities, our PPC learning model was designed to foster higher-level thinking, communication, self-management, and leadership skills which are all highly desirable traits to have in the workplace,” said Torregoza.  

Stepping Up Together


From left to right: Mr. Nico Lim, BS IT Data Analytics Working Student, Mapúa Malayan Digital College; Ms. Bianca Gonzalez; Mr. Noel Torregoza, Head of Instructional System Design and Academic, Mapúa Malayan Digital College

In celebration of working students across the country, MMDC relaunched Step Up sa Pangarap – a movement that empowers and encourages working students to accomplish their professional and personal goals. Now in its second year, Step Up sa Pangarap aims to showcase the continuously growing community in support of working students across the country.

The movement continues to grow thanks to the efforts of partners across various industries who share the goal of helping working students finish college and get a degree. Through one of MMDC’s partners, Concentrix, new MMDC students can benefit from an exclusive Work and Study Program, offering part-time jobs alongside part-time study opportunities. With salary deduction options aimed at helping learners sustain their education until graduation, the program is designed to provide working students with the support they need to balance education and employment demands.

To help more working students effectively navigate both their professional and student life, MMDC is looking forward to collaborating with more companies in the country for its Work and Study Program.

MMDC and GCash have teamed to offer Study Now, Pay Later options through GGives, an installment payment program, with the aim of making quality education more accessible to working students. Students now have up to 24 months of flexible payment choices. Based on the average number of monthly active users, the connection between MMDC and GCash has also made internship and job possibilities for students in the #1 Finance Super App conceivable.

With the host Ms. Bianca Gonzalez

The goal of MMDC is to improve the college experience by recognizing the needs of modern professionals and students, as well as the obstacles preventing them from reaping the rewards of a top-notch education. This objective is the foundation for all of the organization’s activities and projects. MMDC seeks to assist working students in their attempts to contribute to nation-building initiatives targeted at developing a stronger economy and establishing a better nation by consistently innovating, modernizing learning methods, and improving access to learning and development opportunities.

Visit https://www.mmdc.mcl.edu.ph/ for further information.

April 25, 2024 by
Tech

GS1 Standards Week 2024 will highlight the most recent developments in barcode technology and the global movement to switch from barcodes to QR codes

This year’s GS1 Standards Week 2024, which will take place from April 23 to 26, 2024 Philippine time, will feature a global discussion on the newest barcode technology and the push for the switch from the traditional linear barcode to the 2D QR code. GS1 Philippines, the leading organization on local barcode standards, is set to join industry experts and stakeholders in supply chain and digital transformation.

Over 5,000 member organizations from GS1 Philippines and several of GS1’s global partners will be present at this three-day virtual conference. A number of industries, including retail, marketplaces, consumer packaged goods, fresh foods, healthcare, and transport and logistics, will be covered in a series of educational seminars that will highlight the most recent advancements in barcode technology.

A key highlight at the GS1 Standards Week 2024 will be the opening plenary session focused on the global push for the adoption of the 2D barcode, most popularly known as the “QR code.” The next generation of barcodes will leverage web technologies and the current barcode system to store extensive product information in just one scan, promising limitless possibilities set to further improve operational efficiency in the supply chain industries and benefit brand owners, retailers, and consumers.

By 2027, GS1 Philippines aims to have prepared all sectors nationwide for a complete transition to 2D barcodes, anticipating that all global retail POS scanners will be equipped to read and process these advanced codes, supported by widespread adoption among brand owners.

“GS1 Standards Week 2024 marks a transformative milestone in our mission to drive the global supply chain industry forward. Amid rapid technological advancements, we are spearheading a new era of digital integration where enhanced barcode connectivity significantly boosts efficiency and sustainability worldwide. Join us as we chart the course for tomorrow’s industry standards, celebrating groundbreaking innovations that are reshaping how the world does business,” said Roberto “Bobby” Claudio, President of GS1 Philippines and the Philippine Retailers Association (PRA).

In addition, GS1’s Global Standards Management Process (GSMP) working group sessions will be held throughout the event. These sessions aim to bring together global thought leaders from diverse sectors. These talks will explore innovative, industry-wide standards, policies, and solutions, giving participants insightful knowledge.

Featuring a distinguished roster of GS1’s top specialists along with other prominent industry personalities, the occasion is expected to cultivate a cooperative atmosphere with the goal of transforming retail supply chains using globally acknowledged barcode technology.

GS1 Philippines currently has 5,000 member organizations, but by the end of 2024, it hopes to have 30,000 firms nationwide.

Visit the event’s official website to register and find out more about GS1 Standards Week 2024.

April 18, 2024 by