The Itchyworms, Filipino pop-rock icons, are hosting a music event to celebrate the release of their own brand of craft brews, which will feature some of their friends and favorite local musicians. As I attended their press conference, it was such a delight to see how they were achieving success. I also find them very funny and witty, which makes it easier for us to converse with them. They also gave their honest reactions and answers during the talk.
The Itchyworms: Beer or Pag-Ibig? Official Launch aims to introduce their refreshing blend of brew varieties to the general public for the first time, while also featuring live performances from Ebe Dancel, Ciudad, Blaster, The Revisors, and The Itchyworms.
The unique celebration will take place at the 123 Block on July 13, 2024, beginning at 6 p.m. Aside from performances, co-organizers GNN Entertainment Productions, Flat Foot Brewing Co., and The Itchyworms will have games, booths, and other on-site activities!
The Itchyworms’ entrance into the brewing business is inspired by their song “Beer,” which topped multiple music charts when it was released and has become a drinking anthem among Filipinos. It asks the common question: Bawat Patak. Anong Sarap. Ano ba talaga’ng mas gusto mo?
The two types are BEER, a light and clean-tasting blonde ale with a balance of tropical fruit flavor and the correct amount of maltiness, and PAG-IBIG, a hazy, foggy, and floral beer that is both sweet and bitter.
Admission to the event is PHP 999 for two persons and includes a free six-pack of beer. Early tickets are available at bit.ly/beeropagibig.
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