One of a kind running series in the Philippines partners with Santé Barley to promote running as a way to live more, do more
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From L-R: Andrea Intalan- General Manager Sante Fitness Lab, Joey Marcelo CEO, Sante, Jonah Rivera and Christian Marcelo- Santé Barley Triteam, Pauline Bulatao – Corporate Communications, Santé
Santé Barley, the leading authority on barley in the Philippines, is thrilled to announce that it will be co-presenting and the Official Nutrition Partner of HOKA Trilogy Run Asia 2024, an exciting initiative to encourage healthier living among Filipinos.
HOKA Trilogy Run Asia, originally known as RUNRIO Trilogy, was founded in 2010 and has since nourished the nation’s love of running, promoted an active lifestyle, and fostered a thriving community of enthusiasts and athletes alike. Santé Barley understands the significance of this relationship, which marks a turning point for the brand as it increases its reach and pushes for an active and healthy lifestyle. This is because more Filipinos are becoming interested in running, and the running scene has grown.
The increase in the number of participants was evident during the opening race on April 8, with 8,000 runners taking part. Subsequently, more people have been registering, and organizers anticipate a turnout of at least 64,000 participants for this year’s HOKA Trilogy Run Asia.
Santé CEO Joey Marcelo expressed his enthusiasm, noting that this partnership represents a significant opportunity to promote healthier lifestyles among Filipinos.
“We are thrilled to partner with HOKA Trilogy Run Asia, not only to expand Santé Barley’s reach but, more importantly, to promote health and fitness across the Philippines. Just as Santé Barley is packed with nutritional benefits, we believe in holistic wellness, and this alliance presents an exciting opportunity to inspire individuals to live more and do more,” said Marcelo.
Marcelo also shared that within the Santé community, more employees and business owners are joining the races, making running a viable, affordable, and accessible choice to stay active.
“The beauty of running is that you can do it whenever and wherever you want. Whether you run solo, with groups, or even if you don’t join races like this and just set your own PRs (personal records), you can still enjoy the sport. So, I am really glad that we get to share this positive outlook on running within the Santé community and, of course, with the general public,” Marcelo added.
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The partnership aligns perfectly with HOKA Trilogy Run Asia’s mission of promoting inclusivity and encouraging Filipinos to confidently adopt a healthier lifestyle. With a growing number of participants in their races, HOKA Trilogy Run Asia is expanding its reach to locations across the Philippines. Santé Barley’s support will further fuel this enthusiasm, fostering a positive, health-conscious community through running.
The races will take place across six cities in the country, including Baguio, Cebu, Iloilo/Bacolod, Cagayan de Oro, and Davao, with a National Finals in Pasay, featuring a total of 19 races nationwide. Several races have already been completed but interested runners can check out the dates below to participate in the upcoming legs.
Upcoming Races:
- Bacolod (July 28, 2024)
- Pasay, Manila (August 4, 2024)
- Cebu (August 18, 2024)
- Cagayan De Oro (September 15 and October 27, 2024)
- Baguio (September 29, 2024)
- Iloilo (October 13, 2024)
- Davao (October 20, 2024)
- National Finals in Pasay (December 8, 2024)
In every race organized by RunRio Inc., Santé Barley sets up a booth where participants can enjoy Santé Barley products and experience the benefits of Santé before and after the race. This addition significantly enhances the overall race experience, providing runners with the necessary nutrition to perform and recover better.
Santé Barley’s digital presence will also play a role in promoting the said races, with the help of its e-branches in Luzon (including Baguio City), Visayas (Cebu, Iloilo, and Bacolod), and Mindanao (Cagayan de Oro and Davao). Santé Barley is also part of other Run Rio races like Earth Day Run, Clark Marathon, Manila Half Marathon, and Manila Marathon, further solidifying its commitment to promoting running as a way to live healthier lives.
Through this collaboration, Santé Barley, RunRio Inc., and HOKA Trilogy Run Asia are supporting a lifestyle that is focused on vitality, well-being, and general health in addition to encouraging athletics and fitness. Collectively, they hope to encourage people of all ages and walks of life to embrace the path towards a more active, healthier future.
Go to mySanté.com to find out more about Santé Barley and other Santé products.