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Setting the Scene for Expo 2025 in Osaka, Japan with Pinoy Pride

Yumeshima Island in Osaka has more to offer this summer and fall! Check out the fascinating cultural havens on show at Expo 2025 in Osaka, Japan, if you’re traveling to see the city’s well-known culinary scene!

Photo courtesy of the Tourism Promotions Board

Get another perspective on our home while showing up for our kabayan on Philippine National Day! Happening on June 7, 2025, at the EXPO National Day Hall “Ray Garden”, the celebration will spotlight the heart of Filipino culture through food, dance, and music. At the core of the event is Hinabing Hiraya (Woven Imagination)—a stunning cultural showcase that brings the Filipino dream to life through vibrant performances. It’s more than just a show; it’s a moving tribute to the strength, creativity, and diversity of the Filipino people. Whether you’re there for the lechon or the tinikling, it’s the perfect event to invite your Japanese friends and travel buddies to experience what being Filipino truly means.

Osaka is sparking curiosity, spotlighting cultures around the world by showing it off with one big bonanza of global expression! The expo serves as both an invitation and a deep dive into its commitment to innovation, sustainability, and cultural exchange. The theme this year is: Designing Future Society for Our Lives.

The event serves as a “living lab” for global collaboration and the power of human connection. The sprawling site on Yumeshima Island in Osaka will house more than 150 pavilions, including contributions from over 160 countries and international organizations, showcasing emerging technologies, cultural traditions, and pioneering solutions for global challenges.

Photo courtesy of Pasona Group.

The Gundam Pavilion, presented by Bandai Namco, is a dream come true for anime and sci-fi fans alike. The Gundam Pavilion promises a life-sized, interactive installation celebrating Japan’s cultural exports and engineering prowess. Combining virtual reality, robotics, and immersive storytelling, the pavilion represents a playful but powerful symbol of Japan’s global cultural influence and technological imagination.

Pasona Group’s Naturverse invites travelers to an unforgettable expedition with the Awaji Island Trip! This immersive travel extension invites visitors to explore Awaji Island, just an hour from the 2025 Expo site, through guided eco-tours, organic dining experiences, and a hands-on look at how Japan is weaving together tradition and innovation in sustainable living. Highlights along the way include the playful Nijigen no Mori theme park, with beloved Japanese pop-culture experiences, and the charming Hello Kitty Smile theme park, with the iconic character lining every ride and attraction around the theme park.

You can gain preferential access to the Expo’s “PASONA NATUREVERSE” pavilion by presenting your boarding ticket to Awaji Island. In contrast to the futuristic fervor of the main Expo, the Awaji excursion offers a calmer, soul-nourishing experience.

Expo 2025 will run for six months, starting on April 13. Since it ends on October 13, make sure to use the Expo’s Ticket Portal and start making travel plans as soon as possible! Visitors are invited to make plans in advance and customize their Expo experience with daily, seasonal, and passport-style multi-entry passes.

 

 

 

 

May 21, 2025 by
Food, Lifestyle, News

For the second consecutive year, Abi Marquez has been named a FoodPHILIPPINES Advocate Par Excellence

Abi’s portrait at the event

Abi Marquez, a gourmet content producer, has been recognized once more as a FoodPHILIPPINES Advocate Par Excellence, a title she first obtained in 2024.

Awarding Ceremony – Abi receiving plaque from CITEM

As anticipation for IFEX Philippines 2025 grows, the announcement was made at the “#BigTasteReveal: The 2025 IFEX Philippines Media Preview,” which took place on May 15 at Casa Ibarra MOA in Pasay City.

The biennial KATHA Awards for Food honor innovation and quality in Philippine food products and are organized by the Center for International Trade Expositions and Missions (CITEM). The KATHA seal has raised the bar for Filipino exports on the international scene since 2015 and has come to represent excellence and innovation in the sector.

CITEM Executive Director Leah Pulido Ocampo, Deputy Executive Director Malou Mediran, CITEM Founder Dr. Mina Gabor, and IFEX Philippines Project Director Rowena Mendoza were all in attendance.

Abi with CITEM/ IFEX/ Katha Awards Executives

Abi’s back-to-back recognition highlights her growing impact as one of the leading voices in modern Filipino food storytelling. From her viral reinventions of local classics—like the now-iconic Peach Mango Pie Lumpia—to heartfelt recipe videos that mix education with nostalgia, she has become a go-to source of both entertainment and trusted go-to recipes for food lovers around the world.

Being named a FoodPHILIPPINES Advocate Par Excellence—for the second time now—feels like a full-circle moment,” Marquez shared during her speech. “I started creating content because I loved food. I stayed because I realized how powerful food could be.”

Abi delivering speech

What began in her parents’ kitchen has evolved into a global platform. With over 8 million followers, multiple international accolades, and collaborations with culinary icons like Gordon Ramsay and Chef Nobu, Abi has proven that Filipino food doesn’t need translation—it just needs to be shared.

“Since the last time I stood here, I’ve cooked Filipino food in other countries with people from completely different backgrounds—and the beauty is, they loved it,” she said. “Because great food speaks a universal language.”

This year, as part of her continued partnership with the FoodPHILIPPINES program, Abi is set to collaborate on fresh content for global platforms, including digital campaigns, international expos, and spotlight features that bring Filipino flavors to a wider audience.

“To some, these may look like personal milestones,” she said, referencing her Webby win and James Beard Award nomination. “But to me, they’re reminders that we don’t need to change who we are to be seen. We just need to show up—with our recipes, our stories, and our lumpia.”

With every dish Abi shares, she reminds the world that Filipino food is a culture, history, and identity served on a plate.

“Let’s keep cooking, keep sharing, and keep proving that Filipino food is world-class—because it always has been.”

Mabuhay and congratulations, Abi!

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT:

Karen Tumbali | [email protected]

To learn more about NYMA, visit nyma.ph

 

May 21, 2025 by
Lifestyle, News

House Creatives PH: Developing the Next Generation of Influential Creators

One movement is making a significant impact in a world where digital noise frequently overpowers authenticity: House Creatives PH. Based on the idea that content is a catalyst for change rather than merely a means of expression, House Creatives PH aims to give people the abilities, attitude, and self-assurance they need to tell stories that transform lives.

A potent Massive Transformative Purpose (MTP) is at the heart of this movement: “Creating Creators That Influence Transformation.”

Through immersive bootcamps, high-impact workshops, and deeply purposeful mentorship programs, House Creatives empowers entrepreneurs, professionals, and aspiring content creators to go beyond trends and build legacies. Whether you’re a business owner looking to elevate your brand through storytelling or a creator wanting to inspire action, House Creatives offers the tools and support to make that leap.

Their flagship program, the Content Mastery Bootcamp (CMB), has become a proving ground for personal and professional breakthroughs. More than just technical training, it is a transformative experience that nurtures self-mastery, strategic communication, and authentic branding. Attendees don’t just learn how to create content—they know how to lead movements.

At the heart of this thriving community is a culture of collaboration, alignment, and shared growth. Participants leave not only with refined skills but also with a renewed sense of clarity, purpose, and connection.

From Real Talk to Real Impact

Real Talk Darbs (RTD), whose real name is Darbie Kim Estrebilla, is the driving force behind House Creatives PH. Darbs, a self-made businessman and globally renowned content creator, turned his own tale of adversity, development, and perseverance into a platform that now inspires thousands of people.

The core of the group he established is his credo, “One changed soul is worth more than a billion views.” He keeps transforming passion into purpose with House Creatives PH, demonstrating that every tale has the capacity to inspire, influence, and change under the correct direction.

 

 

 

 

May 20, 2025 by
Lifestyle, Travel

2GO and Go For Gold Philippines Collaborate on Race Series 5 in Iloilo

2GO Travel offers special sea travel rates for cyclists and teams heading to Passi City event

Nica-Lim Tan, Marketing Promotions Specialist of Go For Gold Philippines; Jeremy Randell Go, Head of Go For Gold Philippines; Roland Sunga, 2GO Travel AVP for F&B, Ancillary, and Hotel Operations; and George Narag, 2GO Travel Senior Brand Manager.

The official travel partner of Go For Gold Philippines for the fifth leg of the Go For Gold Race Series, which will take place in Passi City, Iloilo, from May 30 to June 1, is 2GO Travel, the country’s biggest and most prestigious marine travel company. Cyclists and their crews may travel to and from the event in safety, convenience, and affordability thanks to the partnership’s exclusive all-in sea transport pricing.

As part of the partnership, 2GO Travel is providing participants with exclusive all-in pricing for sailing from Manila to Iloilo (departing on May 27) and returning to Batangas via Roxas (June 3). For athletes who are traveling with their bikes and equipment, the package offers a 50 kg luggage allowance and waived expenses for handling sporting equipment.

“We are excited to support Go For Gold Philippines in empowering local cycling athletes and fueling interest in this rapidly growing sport,” said Roland Sunga, 2GO Travel AVP for F&B, Ancillary, and Hotel Operations. “By providing affordable and reliable sea travel, we’re not just moving people—we’re helping advance Philippine sports, one race at a time, one island at a time.”

Organized by Go For Gold Philippines, the Go For Gold Race Series is part of a larger national initiative aimed at discovering and nurturing rising cycling talent across the country. The organization is committed to building a sustainable cycling ecosystem by providing athletes with opportunities to gain exposure, accumulate points, and grow through consistent competition. The series also champions community engagement, bringing cycling events to diverse regions nationwide.

“This partnership with 2GO Travel makes our Race Series more accessible and allows even more athletes to experience competitive cycling,” said Jeremy Randell Go, Head of Go For Gold Philippines. “We believe that supporting Filipino talent begins by breaking down logistical barriers—and 2GO’s support helps us do exactly that.”

2GO Travel is preparing for additional partnerships as it continues to solidify its position in sports tourism. One such agreement is with Sunrise Events, Inc. for the Ironman 70.3 Lapu-Lapu City Leg in August. 2GO is making sea travel a wise and reliable option for sports teams and event planners around the country with its roomy, contemporary ships, onboard amenities, and liberal luggage policies.

Go to the Go For Gold Race Series website to make your travel arrangements: Sail to Go for Gold Race Series 5 Passi via 2Go! – Go For Gold PH.

For more information, please visit www.sminvestments.com

 

 

May 16, 2025 by
Beauty, Health and Wellness, Lifestyle

Highlighting its first sunscreen, Dermorepubliq offers a Boracay trip giveaway and a TikTok challenge

DermoSun Mattifying Sunscreen leads the brand’s first summer campaign, encouraging Filipinos to embrace fun, fearless sunny days with Dermorepubliq

DermoSun Mattifying Sunscreen

In a summer campaign that promotes everyday sun protection, domestic skincare company Dermorepubliq is showcasing its first-ever sunscreen, the DermoSun Mattifying Sunscreen, as the nation struggles with record-breaking heat index values that can reach 47°C in certain places. DermoSun, which was created in response to the rising need for sun protection products that are appropriate for Filipino skin and tropical climates, is making a big splash this season with a multi-platform campaign that includes a TikTok challenge and well-placed billboards throughout Metro Manila.

With this launch, the brand formally enters the sun care market and begins a broader campaign to normalize the use of sunscreen as part of daily skincare routines that go beyond seasonal use. The DermoSun Mattifying Sunscreen is perfect for everyday use in the country’s environment because it is lightweight, matte, and blends in perfectly with the skin without leaving a white cast. It is developed with SPF 30 broad-spectrum protection.

Infused with Centella Asiatica to help soothe irritated skin, Jeju Aloe to rehydrate, and Niacinamide to regulate sebum and improve skin texture, making it well-suited for oily or combination skin in humid environments. Priced at P499, the product is available through TikTok Shop, Shopee, Lazada, and www.dermorepubliq.com, as well as at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.

“Suncreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.”

To help normalize daily sunscreen use among younger consumers, the brand recently launched the DermoSun 2-Finger Challenge, a TikTok-led initiative encouraging users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. The campaign taps into the brand’s growing creator community, inviting users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket. To join, participants must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow the brand on all platforms. Multiple entries are allowed.

The TikTok challenge runs until May 30, 2025, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10. Submissions will be judged based on creativity and relatability (60%) and accuracy of application (40%).

DermoSun Mattifying Sunscreen – Billboard

To drive broader awareness for the campaign, Dermorepubliq rolled out billboard placements across key locations in Metro Manila with a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig.  Featuring visuals that spotlight DermoSun Mattifying Sunscreen’s lightweight, grease-free formula, the outdoor campaign reinforces the brand’s message that sun protection can be both practical and seamlessly woven into real-life routines.

Dermorepubliq, a multi-platform company with a close relationship to its online community, gained popularity through TikTok Shop and is now well-known for its science-backed and easily accessible skincare products. The formal introduction of DermoSun signifies the company’s foray into the sun care market and reaffirms its position as a domestic skincare brand dedicated to Filipino customers. The campaign aims to change behaviors by utilizing content, producers, and education to establish regular sun protection as the standard.

You can find Dermorepubliq’s kiosks stores at the following locations:

SM Fairview: Lower Ground Level, Parkway

Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal

SM City Tanza: 2nd Floor, Tanza, Cavite

SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City

You may also visit their online platforms through the following links:

Website: https://dermorepubliq.com/

Shopee: https://shopee.ph/dermorepubliq

Lazada: https://www.lazada.com.ph/dermorepubliq

TikTok: https://www.tiktok.com/@dermorepubliq

 

 

 

May 15, 2025 by
Lifestyle, News

In 2024, Filipinos used digital lending apps for 1.54 billion seconds

In 2024, people in the Philippines used non-bank digital lending apps for around 1.54 billion seconds, or 49 years, according to a new Digido report.

An analysis of 47 digital lending applications that are legally permitted to operate in the nation, including Digido, showed that platforms that specialize in personal loans continued to account for the majority of activity (76.4%), followed by “buy now, pay later” (BNPL) services (21.4%) and installment loans (2.2%).

Compared to 2023, the applications’ activity increased by sixteen percent.

On average, active users of digital lending apps spent approximately 12 minutes and 14 seconds per month in 2024 while the average duration of a user’s session was 58 seconds.

The personal loans segment was also the primary driver of the total number of application downloads, which increased by 42.4% year-on-year (YoY) from 89.66 to 127.69 million units. Unique users increased by 43% YoY from 47.46 to 67.84 million people, while the number of active users increased by 53% YoY from 7.7 to 11.78 million people.

Digido business development manager Rose Arreco issued the following comments: “Non-bank, digital-forward lenders maintain their current market growth rates despite the already high level of fintech penetration and saturation of offerings. Personal loans, in particular, remain a key driver of this industry due to its flexibility, ease of access, and competitive rates.

“The growth in downloads, active and unique users, as well as the increase in total time spent in applications indicate continued consumer interest and high demand for such financial instruments while illustrating the industry’s role in promoting financial inclusion and continuing towards increased access to formal credit.

“Non-bank, digital-forward lenders maintain their current market growth rates despite the already high level of fintech penetration and saturation of offerings,” said Rose Arreco, business development manager at Digido. Because of their affordable rates, ease of access, and flexibility, personal loans in particular continue to be a major force in this sector.

 

 

May 15, 2025 by
Beauty, Lifestyle

Cosmobeauté Philippines 2025: Strengthening Partnerships to Empower the Beauty Industry

Cosmobeauté Philippines, formerly known as PhilBeauty Expo, is being proudly presented by Informa Markets in the Philippines and will take place at the World Trade Center Metro Manila in Pasay City from June 4–6, 2025. With its strong brand positioning supported by Cosmoprof Asia, the top B2B event for the beauty industry in the Asia-Pacific area, Cosmobeauté Philippines, a renowned B2B beauty trade exhibition, is expected to grow and have a greater influence.

This partnership and initiative is truly a long-awaited and much-anticipated event—not just for women, but for anyone eager to take their business and knowledge to the next level in the ever-evolving world of beauty enhancements. It represents a powerful step forward for professionals, enthusiasts, and aspiring entrepreneurs who are passionate about making their mark in the beauty industry. Personally, I’m incredibly excited and inspired by this development. I can’t wait to see how this collaboration will push boundaries, spark innovation, and further elevate the standards of our beauty industry.

An estimated 7,000 trade buyers and business experts are expected to attend this year’s event, which will include over 250 exhibiting brands and firms from 20 countries. Cosmobeauté Philippines is a must-attend event for all industry experts and fans because it is exclusively intended for manufacturers, suppliers, distributors, and trade buyers.

The exhibition will highlight a diverse array of profiles, including beauty equipment, finished products for hair, beauty, and salons, locally made products, as well as laboratory and supply chain solutions for packaging, OEM/ODM, ingredient and lab technology, private label, and machinery.

Beauty for All: A Cosmobeauté Philippines Industry Vision

Cosmobeauté Philippines believes that beauty is inclusive and multifaceted and reflects diverse perspectives and aspirations. The commitment to this vision is strengthened through strong partnerships with industry associations that share dedication to advancing the beauty sector. Cosmobeauté Philippines serves not only as a platform for innovation but also as a hub for discovery, building growth within the industry. By collaborating with industry partners, each with unique visions and goals, the event showcases a wide spectrum of beauty innovations, trends, and practices.

“There’s so much to look forward to at Cosmobeauté Philippines this year. With the strong support of our industry partners dedicated to fostering growth, this edition promises to be even more exciting. It’s invigorating to forge meaningful connections and collaborations that will shape the future of our industry.” said Rungphech ‘Rose’ Chitanuwat, Country General Manager of Informa Markets Philippines.

The Department of Trade and Industry (DTI) has shown strong support for Cosmobeauté Philippines, featuring a dedicated DTI Pavilion that will showcase small to medium enterprises, aimed at empowering local entrepreneurs. Cosmobeauté Philippines collaborates with several esteemed industry partners, including the Chamber of Cosmetics Industry of the Philippines (CCIP), the Philippine Society for Cosmetic Science (PSCS), the United Makeup Artists of the Philippines (UMAP), the Professional Aestheticians Association of the Philippines (PAAP), Pinay Girl Boss, IBITA, Parlon, GS1 Philippines Inc., and the Association of Laguna Artisans Food and Other Producers of the Philippines (ALAFOP). These partnerships are vital in fostering growth and innovation within the industry.

In addition to a showcase of the latest innovations and trends in the beauty industry, Cosmobeauté Philippines will feature engaging programs, conferences, and seminars designed to share new knowledge and insights.

One of the highlights is the 17th Asian Societies of Cosmetic Scientists (ASCS) Conference, organized by the International Federation of Societies of Cosmetic Chemists (IFSCC) and the Philippine Society for Cosmetic Science (PSCS). Themed “Empowering Cosmetic Science,” this conference will emphasize the importance of traditional, cultural, and natural resources, alongside technological research and innovation in advancing the cosmetic industry.

The Unified Makeup Artists of the Philippines (UMAP) will present the ultimate Artistic Hair and Makeup Showdown and the Bridal Makeup Competition, bringing together both professional and amateur artists to showcase their exceptional skills and artistry. Additionally, the Professional Aestheticians Association of the Philippines (PAAP) will host the Beautelympics, featuring local and international competitions in microblading, lip tattooing, eyelash extensions, nail art, and extensions.

Beyond these exciting competitions, attendees can look forward to live makeup workshops and masterclasses hosted by UMAP, along with industry seminars that focus on beauty trends and market insights. These programs will unite leading professionals and experts, providing invaluable knowledge and inspiration for those pursuing careers in beauty, wellness, or personal care.

Furthermore, the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) will debut CCIP Connect, offering onsite consultations with industry experts on GMP audits, new regulations, and compliance strategies—services available to all visitors.

Philippines’ Growing Beauty, Personal Care, and Wellness Market

The beauty, personal care, and wellness market in the Philippines is poised for significant growth, driven by a combination of online and international influences, evolving consumer preferences, and demographic trends.

According to Statista, the beauty and personal care market is projected to generate approximately $6.79 billion in revenue by 2025, with a compound annual growth rate (CAGR) of 2.86% from 2025 to 2030. This growth reflects the increasing demand for innovative beauty products and services, as consumers become more discerning and seek out high-quality options.

Additionally, the wellness economy in the Philippines is thriving, with a recorded value of $3.28 billion in 2024 and a projected CAGR of 29.66% from 2025 to 2030, as reported by Grand View Research. This remarkable expansion is largely attributed to rising interest in personal wellness and self-care, alongside a growing demand for medical procedures, including cosmetic surgery. The affordability and high-quality standards of these services make them particularly appealing to both investors and consumers.

The aesthetic industry is experiencing substantial growth, driven by several key factors. The demand for non-surgical procedures is on the rise, fueled by advancements in technology that enable less invasive treatments with minimal downtime.

Changing beauty standards, increasingly influenced by social media, have reshaped consumer perceptions and preferences, leading to a greater acceptance of aesthetic enhancements. Additionally, the proliferation of aesthetic clinics across the country has made these services more accessible to a wider audience.

Additionally, as more people look for ways to maintain a young appearance and improve their general well-being, an aging population is driving up demand for cosmetic procedures. The Philippines’ aesthetic business is well-positioned for future growth because to the convergence of demographic trends, changing social norms, and technology innovation.

The World Trade Center Manila will host the Cosmobeauté Philippines 2025: The Philippines’ Premier Beauty Trade Show from June 4–6, 2025. Until May 15, 2025, register for free at https://ers-ph.informa-info.com/cbp25 and visit www.cosmobeautephilippines.com for additional information. From May 16, 2025, to the show dates, registration fees will be charged (PHP 200 for a one-day pass and PHP 500 for a three-day pass).

 

 

 

 

 

 

 

 

May 14, 2025 by
Lifestyle, News

The Livestock and Aquaculture Industries Will Present New Prospects and Opportunities at Upcoming Back-to-Back Trade Exhibitions

Photo shows from left: Dr. Claro N. Mingala, Department of Agriculture Program Director, NLP; Dr. Christian Daquigan, Department of Agriculture BAI-OIC Director; Asst. Secretary Michael J. Garcia, Department of Agriculture Assistant Secretary for Swine and Poultry; Ms. Rungphech Rose Chitanuwat, Informa Markets in the Philippines Country General Manager; Dr. Contante Palabrica, Department of Agriculture Undersecretary for Livestock; Asst. Sec. Benjamin C. Albarece, Department of Agriculture Assistant Secretary for Ruminant Livestock; Dr. Noverlee Calub, Department of Agriculture Deputy Director, NLP; Dr. Liza T. Battad, Department of Agriculture PCCExecutive Director and Atty. Marcus Antonius T. Andaya, Department of Agriculture NDA Administrator.

The premier international trade shows for cutting-edge aquaculture, livestock, and poultry production and processing are once again being held by Informa Markets.On June 25–27, 2025, Livestock Philippines and Aquaculture Philippines will take place at the World Trade Center Manila in Pasay City. Over the course of the three days, these consecutive livestock and aquaculture events are anticipated to draw up to 10,000 people from over 30 nations, 250 exhibitors, and industry specialists.

I’m truly looking forward to the continued growth and success of our agriculture sector, especially with the promising initiatives and strategic plans currently being developed and implemented. Livestock Philippines and Aquaculture Philippines 2025 are set to be game-changing events that will drive innovation, foster global collaboration, and support the country’s agricultural growth and economic development.

“The Philippines under the Bagong Pilipinas government of President Ferdinand Marcos Jr has put the agriculture industry among its priorities, recognizing the potential to spur and support national economic growth in the near to long term. This is why Livestock Philippines 2025 and Aquaculture Philippines 2025 are very important events that Filipinos and local businesses should watch out for,” said Rungphech ‘Rose’ Chitanuwat, Country General Manager of Informa Markets in the Philippines.

The Department of Agriculture strongly supports and hosts this year’s event, with their guidance focusing on the theme of Empowering Agri-Fishery Through Modern Technology and Innovation. This theme aligns closely with the agency’s mandate to highlight the significance of innovation and modernization in enhancing productivity and efficiency in agricultural production.

Challenging times for the livestock sector

The Philippine livestock production grew 6.37 percent in 2024 to 2.17 million metric tons from 2.05 million metric tons in 2023, based on data from the Philippine Statistics Authority (PSA). As usual, poultry production contributed much to the growth, with the sector posting a 6.6 percent increase in production to 2.94 million metric tons from 2.76 million metric tons in 2023.

The sector was affected by the impact of La Nina weather phenomenon on livestock producers across the country in the first half of 2024. Much of the growth was accumulated during the second half. Hog production recorded decrements due to the spread of swine flu during the period, while carabao and cattle production slightly increased.

To date, the sector is looking forward to the impending enactment of the Animal Industry Development and Competitiveness Act, a legislation that is set to bolster the local livestock sector. The bill has passed third reading at the House of Representatives and is expected to be among those that will be prioritized after the midterm elections. Once approved and enacted, it will create an Animal Competitiveness Enhancement Fund (ANICEF) that would earmark a ₱20 billion fund for the next 10 years to rationalize and strengthen the Bureau of Animal Industry.

Promising aquaculture subsector

Aquaculture is among the brightest prospects in the country’s agriculture industry and fisheries sector. Its potential to contribute to the national economy and to the uplifting of people’s welfare could not be undermined. Data from the PSA indicate that aquaculture currently accounts for over half of the annual fisheries production in the country. Seaweed accounts for about 70 percent of the local aquaculture production.

The United Nations’ Food and Agriculture Organization (FAO) estimated the local aquaculture production at 804,000 metric tons in 2022, accounting for about 31 percent of the country’s total fisheries production. FAO projects the production to reach 965,000 metric tons by 2032, which would account for 34 percent of the overall fisheries production.

Livestock Philippines and Aquaculture Philippines 2025

Aside from the usual trade exhibitions and conferences focused on both sectors, the co-located events of the Livestock Philippines 2025 and Aquaculture Philippines 2025 will hold the Livestock Philippines Recognition 2025, which is designed to recognize companies, institutions, cooperatives, organizations, and even individuals that have demonstrated exceptional work to help boost the country’s agricultural industry. Nominations for the Recognition are now accepted through the website (www.livestockphilippines.com) until May 26, 2025.

The event will feature a variety of activities designed to foster knowledge-sharing and provide effective solutions for the industry. One key highlight is the Livestock Conference, which will showcase insights from invited industry experts spanning the livestock, poultry, dairy, and ruminant sectors. This conference aims to address current challenges and innovations, encouraging collaboration and the exchange of best practices among participants.

The events will mark their first Antimicrobial Resistance Forum that is set to spark important discussions surrounding animal health and the critical issue of antimicrobial resistance. By bringing together experts and stakeholders, the forum will explore strategies for addressing this growing concern, ultimately enhancing animal welfare and public health.

On the second day of the event, there will be an Aquaculture Conference devoted to the aquaculture industry. The purpose of this conference is to give fishermen and industry participants a forum to talk about the latest developments, difficulties, and prospects in the aquaculture sector. Additionally, exhibitors will highlight cutting-edge innovations that help boost productivity and efficiency during a Technical Seminar that will feature novel technology and solutions. The Sustainability Forum, which will feature material related to the Sustainable Development Goals (SDGs) of the UN, is another important element. This Sustainability Forum will highlight the value of ethical aquaculture for social justice and environmental preservation while offering insights into sustainable business methods.

Livestock Philippines and Aquaculture Philippines 2025 registration is free. To register and find out more about the back-to-back trade fair, go to www.livestockphilippines.com.

 

 

 

 

 

 

 

 

 

May 14, 2025 by
Lifestyle, Tech

You can now get Globe GFiber Prepaid load at your suking Tindahan

Good news for Filipino households: GFiber Prepaid load is now offered at local sari-sari stores, giving families across easier access to stable and fast prepaid fiber internet.

By utilizing a reliable and easily accessible retail network, loading at your suking tindahan not only increases convenience but also offers customers more options for where and how to load, whether digitally or on-ground.

The proven infrastructure and business strategies that underpin Globe’s mobile prepaid success serve as an inspiration for GFiber Prepaid. Prior to this expansion, the only ways to reload GFiber Prepaid were through direct GCash payments or digital wallets on the GlobeOne App, such as GCash, ShopeePay, and GrabPay.

“Since many of our mobile users are already familiar with using this channel to buy load, we wanted to provide that same level of convenience for GFiber Prepaid, making the experience as seamless and familiar as possible,” said Abigail Cardino, VP for Brand Management at Globe Broadband. “This move marks a significant step in our commitment to make GFiber Prepaid even more accessible to every Filipino. By leveraging the extensive network of sari-sari stores, we’re meeting our customers where they are, providing a convenient and familiar way for them to stay connected with fast and reliable internet.”

The addition of sari-sari stores gives customers more flexibility, offering both digital and face-to-face options that suit their everyday routines. It particularly answers the need of those who prefer in-person transactions or do not use e-wallets, especially in provinces and rural areas where over-the-counter loading continues to be the norm.

“We understand the vital role sari-sari stores play in our communities. Integrating GFiber Prepaid loading into this platform allows us to tap into this widespread network, effectively reaching the mass market who prefer and are accustomed to transacting in their local neighborhood stores. This is about bringing the power of GFiber to every Filipino,” said Cardino.

The customers are not the only ones who benefit from the expansion.  Sari-sari store owners can also boost their earnings as official GFiber Prepaid reloading stations while helping drive digital inclusion.

“Beyond just providing internet access, this initiative empowers local sari-sari store owners by offering them an additional revenue stream. By becoming GFiber Prepaid loading stations, they become key enablers in bridging the digital divide within their communities,” she pointed out.

GFiber Prepaid provides load options that suit different needs:

  • Php199: up to 50 Mbps for 7 days
  • Php399: up to 50 Mbps for 15 days or up to 100 Mbps for 7 days
  • Php699: up to 50 Mbps for 30 days

With no lock-in time, get the speed, value, and flexibility you deserve with GFiber Prepaid. Visit the suking tindahan that is closest to you right now.

To learn more, go to https://bit.ly/AMAXPR.

 

 

 

 

 

 

May 13, 2025 by
Food, Lifestyle

SM Supermalls promotes MSMEs at the Bangus Festival Food Fiesta in SM Dagupan

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

Dagupan sparkled with pride, flavor, and Filipino flair as SM Center Dagupan proudly supported local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs) while bringing the city’s famous Bangus Festival to life with its vibrant Bangus Festival Food Fiesta and up to 70% summer sale.

The yearly Bangus Festival in Dagupan, the Philippines’ Milkfish Capital, was more than simply a party; it was a sincere homage to the industrious citizens and vibrant culture that made the city stand out. And instead of merely attending the celebration this year, SM Center Dagupan made it much better.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls.

 

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the culinary extravaganza, mall patrons jumped right into the Bangus Festival Sale, where they could purchase summertime treasures at up to 70% off. It was the ideal combination of shopping, celebration, and savings.

A local vendor showcases their delicious bangus treats.

SM Supermalls’ campaign to support small businesses nationwide has remained anchored on the SM for MSMEs project. By sponsoring events like Bangus, SM demonstrated its dedication to promoting regional artists and customs and making sure that Filipino patriotism and business went hand in hand.

 

 

 

May 10, 2025 by