From L to R: WTF Content Creators Sheanner Navarro, Josef Spartacus Farnacio, Jestoni Rubantes, Jan Ryan Azurin, and Rian Simon Magtaan
Hepmil Philippines, a technology-driven media firm that operates the popular digital entertainment platform PGAG, which engages and entertains over 24 million Millennials and Generation Z’s weekly, has inaugurated its latest production base in Makati City.
The 400-square-meter production hub offers a variety of creative zones, such as huge studios, different workstations, lounges, and a wardrobe department. The areas can be tailored to fulfill a variety of content production requirements, encouraging flexibility and agility in creative processes.
This new production hub addresses the increased demand for virtual production services. According to the 2024 Global Digital Report, 64.5% of consumers do online brand research and are becoming more selective about online content. With its enhanced capabilities, Hepmil Philippines intends to be a leader in innovative content development, guaranteeing that companies can effectively engage their consumers with fascinating and relevant content.
Hepmil Philippines also announced plans to integrate livestreaming capabilities into its new studio setup to enhance audience engagement and broaden the reach of its diverse content offerings.
New Content Lineup
Left to Right – Erwin Razon (General Manager of Hepmil Philippines), Karl Mak (Co Founder & Chief Executive Officer of HEPMIL Media Group), and Jel Directo (Country Manager of Hepmil Creators’ Network)
This hub expansion not only boosts the company’s ability to produce relatable and compelling content for brands but also empowers hundreds of creators within its network.
Adding to the PGAG, Hepmil Philippines launched ‘We The Future,’ a comedic documentary series that delves into the authentic stories and voices of various Filipino communities. The show also highlights the unique experiences and perspectives of its cast, which includes Jan Ryan “Zarckaroo” Azurin, Josef Spartacus “Spart” Farnacio, Jestoni “Guhit Jes” Rubantes, Sheanner Navarro, and Rian Simon “Rianismo” Magtaan.
“What’s unique about ‘We The Future’ is our hands-on approach. We go directly to the grassroots, engaging with real people and sharing authentic stories. We connect with communities and amplify the voices of those who might otherwise go unheard. Through ‘We The Future,’ we bring these stories to light,” said Erwin Razon, General Manager of Hepmil Philippines.
Razon also gave a sneak peek into their new content pieces, including ‘Si OA,’ which features a passive-aggressive individual who seeks validation from others who share her controversial views, often disrespecting others with her exaggerated reactions and opinions; ‘Pork Soju,’ follows a character in situations reminiscent of dramatic and twist-filled Korean dramas; and ‘Astrolo-tea,’ offers unserious horoscope readings that provide “tea” for each zodiac sign, meant to give reality checks based on zodiac sign personalities and traits.
These new shows, scheduled for release in the next half of 2024, will further solidify Hepmil Philippines’ commitment to innovative and diverse content, introducing fresh ideas that provide more opportunities for creators to showcase their talents and for audiences to connect with genuine, relatable stories.
“We are going to do reality-based shows where we showcase the characters and the cast and crews based on their personalities. So they actually will be a part of content pieces where they get to showcase their true selves,” said Razon.
Given its growing popularity and monetization prospects, Hepmil launched an incubation program in December to empower its talent and creator network with social commerce capabilities. Hepmil’s network now includes 500 content creators, solidifying the company’s position as a digital media and content development powerhouse in Southeast Asia.
Learn more about HCN and our creators at www.hepmil.com/creators.
Social Media References:
Sheanner Navarro FB
No Comments