As the 45th-ranked Chinese global brand builder in the famous Kantar BrandZ rankings for 2023, Infinix has once again demonstrated its value in the global market. This outstanding accomplishment comes after Infinix was named a Kantar BrandZ Rising Star among Chinese Global Brand Builders in 2022. Such ongoing recognition demonstrates the brand’s constant efforts to win consumers’ confidence and loyalty by giving them an overwhelming impression of the value connected with the Infinix brand.
“We are deeply honored to receive this recognition from Kantar BrandZ, which acknowledges our ability to create captivating and meaningful brand narratives that resonate with our global customer base. We extend our heartfelt gratitude to our dedicated fan base worldwide, who appreciate our commitment to empowering young individuals with innovative technology while embracing style and positivity.“ said Lake Hu, CMO at Infinix.
Building the Infinix Brand
Building the Infinix Brand By providing top-notch products that blend outstanding performance and cutting-edge design, Infinix has effectively increased its market share in more than 70 international markets. By developing cutting-edge innovations, including the ground-breaking 180W Thunder Charge found in the ZERO ULTRA smartphone, the firm has experienced substantial growth. The “Sound by JBL” relationship between Infinix and renowned audio brand JBL allows for the delivery of superb sound quality in the Infinix NOTE 30 Series. These kinds of agreements, coupled with prominent ones like the one with the Tesla Science Center, have further enhanced Infinix’s standing among young people around the world.
By analyzing data from a comprehensive brand equity study involving millions of consumers and thousands of brands across various industries, Kantar BrandZ identifies and acknowledges the growth strategies of the most valuable brands worldwide. In 2022, Infinix received the distinction of a Rising Star among Chinese Global Brand Builders. This year’s rankings reaffirm Infinix’s remarkable progress, showcasing its evolution from a rising star to a globally influential brand, favored by young consumers worldwide.
Infinix is unwavering in its dedication to developing a powerful and distinctive brand identity that appeals to young people throughout the world. Additionally, the business equips young customers with cutting-edge technology that is inventive. This continuous commitment has led to the development of a fervent and extensive fan following on a global scale, solidifying Infinix’s status as a genuine household name. Infinix wants to develop into a high-tech, innovative brand with a big worldwide effect in the future by further growing its global presence.
For more information, please visit: https://www.infinixmobility.com/ph/
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