Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.
Cutting-edge technology company TECNO unveiled its new brand manifesto video, “Never Not Ready,” to commemorate the start of its “Don’t Stop Rising” campaign in the Philippines today. TECNO, which has a pulse on Filipino youth, emphasizes the remarkable determination of young Filipinos to carve out their own niche and seize their own opportunity. The campaign is a powerful call to action, encouraging youth nationwide to seize each moment, personalize it, and never give up on becoming the best versions of themselves.
https://drive.google.com/file/d/1QRLB6RG-ATI7WMpDCVuG-HcfwTiCW0-l/view?usp=sharing
With the catchy and imaginative song “Never Not Ready,” this campaign soars beyond conventional brand videos. The video captures the essence of the modern Filipino youth: they don’t wait for the ideal moment to take action, but rather, they seize the chance to succeed. For example, a fashionista can use light from a CD to find creative ways to express herself on social media; a game lover never passes up the chance to improve his gaming skills, even while waiting for coffee; a passerby can pick up a basketball that comes to him, shoot, and score; and a dancer can choreograph and produce engaging TikTok content on the fly, no matter where or when.
The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life.”
Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation’s development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.
The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte’s journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ’s story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, “In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter.”
The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own “Don’t Stop Rising” stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.
The ad “Don’t Stop Rising” is essentially a live representation of the brand’s overall philosophy, which is embodied by the unwavering will to “Stop at Nothing.” It also fits in perfectly with TECNO’s international initiatives, as seen by the company’s previous ad, “Don’t Stop Exploring Life’s New Angles,” which encouraged young people in India to discover their genuine passions. Taken as a whole, these programs embody the spirit of TECNO’s brand, going beyond words to become a driving force in regional operations. In addition to being a source of cutting-edge technology, TECNO is recognized as a major force behind significant advancements and a trailblazer in the development of tools that help young people throughout the world realize their full potential.
Please visit TECNO’s official site: www.tecno-mobile.com
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