The official music video for KAIA’s latest single, “You Did It,” has been made available.
Under the direction of Raymond “Pabi” Fabian and Francis “Kiko” Magundayao, the five-piece band’s transition from their early years to their more assured and polished stage is shown in the pictures. It also tells the origin tale of the dragonfly, which serves as a symbolic representation of their journey as a Filipino female group attempting to succeed in the cutthroat world of the music industry.
According to the MV, KAIA is now traveling farther to investigate new areas with its wings expanded.
The P-Pop trio admits that they were more active in the music video’s concept, even going so far as to incorporate concepts drawn from their own experiences and embrace darker themes.
“We really like being involved because it helps us interpret our songs better and perform with more passion,” shares the Dalawa act in a press statement. “We made sure that everything, from outfits to the set design and even our facial expressions, aligned with the music’s theme. The goal was really to elevate the message of the song through visuals, so we put in extra effort for this MV.”
KAIA also credited their two MV directors, “Pabi” and “Kiko,” for bringing immense creativity to the project and being highly collaborative with the visual storytelling.
The acclaimed pop act explains, “They were able to translate what we envisioned, making the whole process smooth and enjoyable. Their direction made us feel comfortable and confident on the set. Because of this experience, we were able to focus on our performances while they take care of the bigger picture. Overall, it was a collaborative effort that we are very proud of.”
“You Did It” is a dance-pop track that brims with Persian-style instrumentation and modern pop sensibilities. The song was produced by Oh-won Lee, Michael James Down, Will Taylor, and Primoz Poglajen, with lyrics by Jonell “J.O” Sarmiento, a former Z2Z member. KAIA also contributed to the overall concept and narrative of the track.
With this song, KAIA hopes to represent those who lack the bravery to speak up for themselves and who are unable to speak for themselves. The fierce five-piece group continues, “so that when they listen to the song, they’ll feel more confident and empowered.”
The song “You Did It Here” by KAIA is currently available via Sony Music Entertainment on all digital music platforms worldwide. Go here to view the music video.
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