Food, Lifestyle

The Jollibee Group Backs the Waste Recovery Campaign of LLDA

Partnership for the Planet. The Jollibee Group has pledged support to the LLDA’s waste recovery program to help mitigate the adverse effects of plastic waste on Laguna de Bay. Photo by LLDA.

By sponsoring environmentally conscious initiatives like the Laguna Lake Development Authority’s (LLDA) “Abot-Kamay Para sa Laguna de Bay: Mission in Action–Solid Waste Recovery,” the Jollibee Group is demonstrating its continued commitment to environmental stewardship.

In observance of Earth Day 2024, the LLDA carried out a solid waste collection operation in Barangay Sucat, Muntinlupa City, on April 30, 2024. This year’s Earth Day, with the theme “Planet vs. Plastics,” called for more worldwide awareness and initiatives to cut plastic manufacturing by 60%. The LLDA has continuously backed these kinds of environmental projects and concentrated on reducing the negative impacts that plastic waste has on Laguna de Bay and the ecosystems that surround it.

“The Abot-Kamay campaign not only exemplifies a localized response to a global crisis but also serves as a beacon of hope, illuminating the path towards a cleaner and healthier Laguna de Bay for future generations,” said LLDA Acting General Manager Atty. Senando Santiago.

The Jollibee Group sent employee-volunteers from select stores of Jollibee, Chowking, Greenwich, and Burger King to participate in the said waste recovery activity. In addition, the Company also provided meals to all 200 volunteers from different organizations.

Pepot Miñana Jr., Jollibee Group Chief Sustainability and Public Affairs Officer, underscored the importance of the Company’s active participation in these initiatives as a manifestation of its global sustainability agenda called Joy for Tomorrow: “As stewards of our environment, we recognize that our commitment to sustainability extends beyond the confines of our facilities, and requires collective action from all stakeholders. Participating in lake clean-up drives is a tangible expression of our dedication to preserving natural resources and safeguarding the communities we serve. This collaboration with local organizations and the government amplifies our impact and cultivates a shared sense of responsibility for our planet.”

Jollibee Group Employee Volunteers. Some 100 employee-volunteers from Jollibee, Chowking, Greenwich, and Burger King joined the clean-up of Laguna de Bay in Sucat, Muntinlupa City. The Jollibee Group also provided meals for all the 200 volunteers from different organizations.

Employee volunteers for the planet

Fostering a behavior of shared responsibility for the environment is an essential part of Jollibee Group’s commitment to environmental sustainability.

Since 2023, the Jollibee Group, through its corporate development arm the Jollibee Group Foundation, Inc., has implemented a mangrove reforestation program with a string of tree-planting activities held in several coastal provinces.

In Lemery, Batangas, and along the coastlines of Alaminos, Pangasinan, and Carmen, Cebu, more than 200 employee-volunteers from the company’s operations, manufacturing, and logistics divisions—which include the brands Jollibee, Greenwich, and Red Ribbon—planted 2,250 mangrove propagules and 1,700 mangrove seedlings.

Employees of the Jollibee Group and local JGF implementation partners planted about 1,400 mangrove propagules at the Bued Mangrove Ecopark in Alaminos, Pangasinan, on May 9, 2024.

Beyond Spreading Joy. Jollibee Group employee-volunteers signed their pledge of dedication in support of LLDA’s solid waste recovery program. Many employees of the Jollibee Group are active ambassadors of the planet, actively participating in various initiatives that help protect the environment.

The Jollibee Group will keep encouraging staff volunteerism to assist different environmental preservation and protection programs and activities in the future.

“We hope that through employee volunteerism and engagement, we can inspire more partners and customers worldwide to embrace environmental stewardship and create changes that will positively impact the people and the planet,” Miñana added.

To learn more about Jollibee Group, visit

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