SB19 and Apl.de.Ap are having a large house party in the music video for “Ready,” a dance-pop hit published by Sony Music Entertainment.
“The concept of the music video revolves around the guys being away for a while and returning home to mount a party of a lifetime,” Apl.de.Ap explains. “While shot in Manila, it’s designed to be purposely ambiguous in location, and the maximalist design is intentional. It represents the arrival of SB19 as an international act. It’s an honor to be celebrating with the next pride of the Philippines.”
Working with Ben Mor
Ben Mor, an American director who has directed visuals for some of the biggest worldwide pop icons in recent memory, including Katy Perry, Britney Spears, John Legend, NAS, and the Black Eyed Peas, directed the music video. Mor, a close friend and frequent collaborator of Apl.de.Ap, has long been interested in this country’s design language, which he has displayed in numerous videos.
Apl.de.Ap revealed, “We have worked together for years as he has shot many Black Eyed Peas’ videos. The shoot was a bit of logistical madness because immediately after this, he was off to Athens to shoot another cool music video.”
Despite some logistical challenges, the 2 Proud act expressed satisfaction with the final outcome. The Filipino-American rapper also revealed that he wanted to showcase a visually cool part of the Philippines that was different from what people usually see on postcards and in films.
“I believe the house has a real aesthetic and character. But I let the professionals take it from there.”
A fun shoot
SB19’s Pablo admitted that the creative process for the MV was different from anything they’ve done as a group. This time around, they’ve worked with a more Westernized approach, not completely relying on a storyboard.
“Apl.de.Ap was fun to work with and very chill,” he said. “His energy was infectious! Even the dancers and the talents gave their all. There’s never a dull moment in the shoot.”
Justin also raved about the experience of collaborating with Apl.de.Ap’s team. While they’re used to embracing story-driven concepts for an MV, the youngest member of the group shared in a statement that it felt great having fun on the shoot, as if it didn’t feel like work at all.
“Somehow it offered a refreshing reprieve,” he said.
“Ready” is a monumental collaboration between P-Pop royalty SB19 and international hip-hop sensation Apl.de.Ap. The joint song, written by the Black Eyed Peas resident rapper, Jean-Baptiste, Vince Nantes, and Denzel, is a sparkling club hit that effortlessly captures the sound of summer regardless of the season. SB19’s Pablo and Josue (Radkidz), on the other hand, helped produce the tune, providing finishing touches and minor sonic aspects.
SB19 and Apl.de.Ap’s “Ready” is now available on all digital music platforms worldwide through Sony Music Entertainment. Watch the music video here.
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