The world’s No. 1 bourbon, Jim Beam Highball is back on high gear on November 12-16 at Eastwood Central Plaza offering an even fresher experience served through the signature highball draft machines from Japan. Building up from its first introduction earlier this year, the second iteration of the Jim Beam Highball Pop-Up Bar will feature all-new highballs that were inspired by local flavors and designed specifically for the Filipino palate:
- Yuzu and Lemongrass Highball
- Calamansi and Pandan Highball
- Pineapple and Basil Highball
- Mango Spice Highball
You’ll also see the return of familiar flavors that were available during last year’s pop-up bar in BGC like the Lychee and of course, the Signature Classic Highball, a tall cocktail of Jim Beam Bourbon over ice, topped with soda, and finished with a squeeze of citrus! This concoction is the ultimate drink for our tropical climate – it is without equal as a noon-time tipple, an after-work refresher or a weekend party-starter!
The iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
During the Jim Beam Highball Pop-Up Bar at Eastwood City will also feature even more live musical performances by some of the country’s iconic OPM artists such as Ebe Dancel, The Juans, Clara Benin, Better Days and The Vowels they Orbit.
In between listening to these sweet tunes and drinking the freshest highballs, you can also enjoy new games with your friends like the Highball Pong or the Jim Beam Highball Claw Machine! The sought after Make Your Jim Beam Highball booth will be there to give you more reason to enjoy the signature highball. With each purchase of a Highball, you’ll be granted a free chip to play these games and a chance to win some awesome Jim Beam Highball merch and other prizes!
Rayern Goh, Senior Brand Manager of Jim Beam says:
“We’re so excited to bring back the Jim Beam Highball Pop-Up bar to the lively city that is Manila! Our new flavors are sure to tantalize your taste buds and leave you craving for more. Jim Beam Highball is an excellent drink that’s perfectly well-balanced, refreshing, and pairs superbly with so many dishes. We can’t wait to share this with you!”
Once again see you at the Jim Beam Highball Pop-Up Bar at Eastwood Central Plaza from Tuesday to Saturday, November 12-16! The bar will be open from 6pm to 12mn. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com
