There’s a new wine in town and it comes not just with a crisp feel and delightful aroma, but also with a launch that pushes some kind of advocacy.
In a press launch held at the Gourmet Gypsy Art Café last week, Barefoot Wines started a social media movement advocating kindness and positive change. In a campaign they called Barefoot ARK (ACTS OF RANDOM KINDNESS), the company aims to promote and motivate people to perform small acts of kindness wherever they are. And to inspire the whole nation, they encourage people to post and share any acts of kindness they happen to witness on Barefoot ARK’s Instagram and Facebook accounts.
It’s true indeed, in a time and space where we hear about crimes, watch calamities, experience indifferences, a little act of kindness is all we need to bring back our faith in humanity. And Barefoot Wines is reminding us all about it in their social media campaign.
The wine company believes that to make a difference, we should start by doing little deeds of kindness. Whenever there is a human in need, there is an opportunity to help and be kind. After all, we are made kind by being kind. And later, all these little generosities will add up and change the chaotic world we are currently living in.
To prompt people to share their experiences of kindness, Barefoot also started a monthly search for ARK of the Month winner where they’ll choose what they think is the most touching deed among the entries posted on their social media pages. Of course, there will prizes given to the selected heroes of the month.
Barefoot Wines is a specialty wine brand from California known for its distinctly fun personality, and for pioneering worthy-cause marketing. It uses its values and advocacies to create America’s Most Beloved No.1 wine brand. Brought to the Philippines by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping, Barefoot Wines brings its tradition of worthy causes to our country, starting the Barefoot ARK movement.
To find out more about Barefoot Wines, like and follow Barefoot Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.
