September 2025

• Rural poverty in the Philippines affects 25.7% of the population, including many farmers and fisherfolk.
• Women-led social enterprises such as Caviteño Isabelino Multipurpose Cooperative and Lourdes Multipurpose Cooperative are creating sustainable livelihoods and driving values-based innovations in agriculture and cooperatives.
• Guided by the triple bottom line (3BL) framework of people, planet, and profit, the Foundation for a Sustainable Society, Inc. (FSSI), a social investment nonprofit, supports women-led enterprises in expanding services, scaling operations, and improving communities.

Maria Victoria Anahaw, Chief Executive Officer of Caviteño Isabelino Multi-Purpose Cooperative (CAISA-MPC), proudly received the award during the FSSI 30th Anniversary Dinner—recognized for their commitment to community enterprise and sustainable development. Photo from Foundation for a Sustainable Society, Inc. (FSSI).

A social investment nonprofit organization called the Foundation for a Sustainable Society, Inc. (FSSI) is assisting women-led social enterprises that are promoting inclusive and sustainable development in the Philippines, where rural poverty still poses a threat to agricultural communities. FSSI enables Filipina entrepreneurs to revolutionize rural economies through creative, community-based business models that strike a balance between profit and social and environmental impact by offering financial services and chances for capacity building.

During its 30th anniversary celebration last  September 5, 2025, in Quezon City, FSSI presented  the inaugural Triple Bottomline (3BL) Awards to honor social enterprises—many led by women—that drive inclusive growth, climate resilience, and community-based innovation. The awards underscore the need to support local leadership in rural areas, where poverty remains high at 25.7%, and many farmers and fisherfolk still live below the poverty line, according to the Philippine Statistics Authority.

For some of the women leaders from rural multipurpose cooperatives, this persistent poverty is potentially driven by low farmgate prices, high production costs, recurring natural disasters, and limited access to markets and institutional support—even in years of productive harvests.

To confront these systemic issues, women-led social enterprises are filling critical gaps—creating sustainable livelihoods and introducing values-driven innovations in agri-processing, retail, and cooperative development. With support from FSSI, guided by the3BLstrategy that measures success by profit, social impact, and environmental responsibility, these enterprises receive tailored financing, technical assistance, and capacity-building to grow and scale their operations.

The staff of CAISA-MPC gathered to mark Cooperative Month 2024, celebrating their collective commitment to cooperative values, mutual support, and community empowerment. Photo from Caviteño Isabelino Multipurpose Cooperative (CAISA-MPC).

In Echague, Isabela, Caviteño Isabelino Multipurpose Cooperative (CAISA-MPC) tackles issues like pest infestations, climate change, limited market access, poor infrastructure, and lack of capital by expanding its services. With FSSI’s support through training, seminars, and capital loan, the organization was able to strengthen its operations and pursue its vision of focusing on people, planet, and profit. This has helped them grow and sustain initiatives such as pineapple production and processing, a rice mill, agri-machinery rentals, and a processing center, enabling them to better serve their members.

Maria Victoria Anahaw of CAISA-MPC joined other women SE leaders at the recent Governance and Leadership Training co-facilitated by Investing In Women and FSSI. Photo from Foundation for a Sustainable Society, Inc. (FSSI).

“Through FSSI’s support, we’ve trained our members, provided them easy access to financing, and built a cooperative that uplifts the entire community, and not just farmers,” shared Maria Victoria Anahaw, Chief Executive Officer of CAISA-MPC. “From a credit co-op, we’ve grown into a multipurpose cooperative with 800 members, providing meaningful services beyond lending that truly benefit our members and help improve their quality of life.”

At Lourdes MPC Agri-Supply, farmers can access essential inputs that support both crop production and sustainable livelihoods. They can also redeem vouchers for fertilizers, making farming more accessible and affordable. Photo from Lourdes Multipurpose Cooperative.

Similarly, Lourdes MPC in Occidental Mindoro addresses challenges like low farmgate prices and high input costs through an FSSI-funded agri-supply store that provides affordable, quality products, along with agri-loans and small business loans to support farmer-members in diversifying their income and growing their livelihoods. “We prioritize products that truly help our members by ensuring quality and safety while listening to their specific needs,” said Jesrryl Maye Obispo Agnas, Officer-in-Charge Branch Manager of Lourdes MPC. “It’s more than a store, it also empowers farmers to take better control of their production.”

In line with FSSI’s commitment to the 3BL, both cooperatives demonstrate how economic growth can go hand-in-hand with environmental responsibility and community well-being. CAISA-MPC, for instance, has adopted sustainable farming practices such as tree and bamboo planting along waterways and eliminating open burning. Lourdes MPC promotes climate-responsive planning and continues to assist members affected by natural calamities through both agricultural support and personal outreach.

Lourdes MPC staff held outreach sessions to initiate conversations with cooperative members to strengthen collaboration and advance sustainable livelihood goals. Photo from Lourdes Multipurpose Cooperative.

Beyond growing sustainable businesses, these cooperatives are redefining gender roles in agriculture. In a sector long dominated by men, women like Anahaw and Agnas are leading with strength, empathy, and emotional intelligence. Supported by training, experience, and the trust of their communities, they are showing that women are fully capable of leading thriving, impactful enterprises.

“Filipina social entrepreneurs are proving that lasting rural transformation requires empowered leadership that cultivates communities towards sustainable growth,” said Sixto Donato C. Macasaet, Executive Director of FSSI. “To amplify their impact, we commit to invest in what truly sustains them—accessible capital, upgraded technologies, and continuous capacity-building that equips them to lead, innovate, and thrive.”

These FSSI-supported, women-led businesses offer a powerful example of inclusive, sustainable development based on local leadership and long-lasting solutions, particularly in rural areas where poverty and institutional impediments are prevalent.

For additional information on how FSSI supports rural livelihoods and empowers social entrepreneurs, visit fssi.com.ph or follow them on Facebook at www.facebook.com/FSSI.Philippines.

Rex Education proudly congratulates three of its distinguished authors—Atty. Hector M. De Leon Jr., Managing Partner of SyCip Salazar Hernandez & Gatmaitan; Atty. Nilo T. Divina, Managing Partner of Divina Law, and Atty. Tranquil A. Salvador, Partner at Romulo Mabanta Buenaventura Sayoc & De Los Angeles—for their recognition in the Asia Business Law Journal’s Philippines Top Lawyers 2025 A-List.

According to Asia Business Law Journal, A-List lawyers are “lawyers who are currently the star performers of the Philippines’ legal profession; the lawyers who are personally undertaking the country’s top legal work, crafting the most cutting-edge legal solutions to complex problems, and setting the highest standards in terms of quality, innovation and the ability to handle complex matters.”

The journal also defines Legal Icons as “lawyers who are the luminaries of the Philippines’ legal profession; the titans who command the respect of clients and juniors alike; the mentors who lead the Philippines’ most admired law firms and/or legal teams, and who are the country’s most prolific rainmakers.” Among those honored with this distinction are Atty. Hector M. De Leon Jr. and Atty. Nilo T. Divina, who, aside from being part of the prestigious list, are also recognized as Icons.

Champions of Legal Practice and Education

Atty. Hector M. De Leon Jr. is celebrated nationwide for his dual expertise as a leading practitioner and one of the country’s most prolific and trusted legal authors. His textbooks on Obligations and Contracts, Business Law, and Commercial Law remain indispensable in business programs and law schools. His works on the Philippine Constitution, Criminal Law, and related subjects continue to shape the legal literacy of countless law students and professionals.

Atty. Nilo T. Divina is equally admired as a premier corporate and litigation strategist and the transformative leader of Divina Law. His authoritative texts on Commercial and Corporation Law are essential references for law students, bar reviewees, and practitioners seeking clarity on complex commercial issues.

Atty. Tranquil A. Salvador, a recognized leader in litigation, arbitration, and alternative dispute resolution (ADR), is also an esteemed law professor and author whose works advance the study of Remedial Law. Beyond his practice areas—which include aviation, insurance, mining, and ADR—he has made a profound impact on legal education through his widely respected textbooks and bar reviewer materials such as Footnotes Vol. I: Civil Procedure and Criminal Procedure.

“Being recognized as part of the prestigious list and called icons of Philippine law underscores the enduring impact of Atty. De Leon, Atty. Divina, and Atty. Salvador—not only in their respective practice areas, but also in their invaluable contributions to Philippine legal education through their published works,” said Rex Education CEO, Don Timothy I. Buhain. “Their scholarship and leadership align with our aspirations: to nurture minds and transform communities through education.”

Rex Education takes immense pride in being the publishing partner of these exceptional legal minds and joins the legal and academic communities in celebrating their well-deserved recognition in Philippine Law and Legal Education.

Congratulations, Atty. Hector M. De Leon Jr., Atty. Nilo T. Divina, and Atty. Tranquil A. Salvador—whose work continues to shape the future of Philippine law.

offers guaranteed payouts and protection for affluent and high-net-worth clients

Pru Life UK has introduced PRUWealth 10, a life insurance plan that combines guaranteed payouts, long-term coverage, and flexible access to your plan’s cash value in one seamless solution, for wealthy and well-off Filipinos who want their money to work as hard as they do.

Designed for affluent and high-net-worth clientele aged 55 to 65 who are looking to fund their next journey or a business concept, PRUWealth 10 is available for a short time only.

The solution provides life insurance coverage up to 110% of the single premium paid, a 100% premium return at the end of the policy term, and a guaranteed 5% net yearly cash payout for ten years.

“PRUWealth 10 is designed for discerning individuals seeking the best of both worlds—guaranteed income and protection,” said Garen Dee, Chief Product Officer of Pru Life UK. “Our high-net-worth clients value certainty and flexibility, and this product delivers exactly that.”

The plan requires a minimum single premium of Php 500,000 for clients aged 59 and below, and Php 3 million for those aged 60 to 70. It also provides access to cash values for loans, offering liquidity for emergencies or major expenses.

“With PRUWealth 10, Pru Life UK aims to meet the dual objectives of wealth accumulation and preservation for this specific segment of the country, reinforcing our role as a trusted partner in securing financial futures,” Dee added.

Visit www.prulifeuk.com.ph or follow Pru Life UK on Facebook to find out more about PRUWealth 10. To make sure the product meets your needs, please review the terms and conditions or speak with a Pru Life UK agent who is licensed.

Notes:

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year 

All percentage figures are based on the single premium paid. The annual payout and full premium return are guaranteed if the policy is in force and the insured is alive on each policy anniversary and at maturity. Product terms and conditions apply.

Yabang Pinoy, the trailblazing movement that has promoted Filipino pride and identity for the past 20 years, marks its 20th anniversary with a series of impactful events, meaningful partnerships, and a renewed call for Filipinos to “Live Proudly.”

Established in 2005 by passionate young advocates, Yabang Pinoy has been at the forefront of a consumer movement grounded in the belief that national pride begins with everyday choices—sa isip, sa salita, at sa gawa (in thought, word, and deed). From hosting landmark bazaars that uplift local entrepreneurs to developing programs that nurture youth leadership and artistic expression, the movement continues to build spaces where Filipino talent, creativity, and innovation take center stage.

Reading about Yabang Pinoy’s 20th anniversary made me realize how important it is to show pride in being Filipino not just in big celebrations, but in the little choices we make every day. I admire how the movement has supported local entrepreneurs and empowered the youth, proving that our creativity and talent deserve the spotlight. It inspires me to live more consciously Filipino—sa isip, sa salita, at sa gawa.

Looking back at the two decades of Yabang Pinoy, Head of Projects & Partnerships JM Jose considers meeting their collaborators and partners as some of their biggest accomplishments so far. He explains, “Our greatest accomplishment is the leaders, advocates, and volunteers we have met & worked with along the way—individuals who found their passion and success with the help of YP’s training and experiences. They continue to embody and champion the ‘Filipino First’ mindset, which is the very heart of our movement.”

Spotlight on advocates of Filipino creativity

At its 20^th anniversary press conference, Yabang Pinoy also unveiled a special panel entitled “Filipino Brands in Focus,” which gathered trailblazing entrepreneurs who embody the essence of Filipino pride and innovation. Among the inspiring voices was Ann Poco, co-founder of local lifestyle brand, Gouache.

What began with one made-to-order camera bag has since become a social enterprise with a purpose. A Management Information Systems graduate turned lifestyle visionary, Ann’s serendipitous encounter with Marikina’s artisans led to the birth of Gouache—a proudly Filipino brand crafting functional and stylish camera bags, backpacks, and lifestyle carriers.

In celebration of Yabang Pinoy’s 20^th year, Gouache and Yabang Pinoy are joining forces to launch a special collaboration line of bags, with a portion of proceeds dedicated to planting 100,000 Bitaog hardwood trees along the Bacnotan Riverway in La Union. These trees, known to naturally shield communities against flooding and coastal erosion, underscore the collaboration’s greater purpose: sustainability and nation-building.

Another panelist featured in “Filipino Brands in Focus” is Ali Sangalang, a true creative force and one of the country’s most inspiring storytellers. A proud Filipino honors graduate who once served as a speechwriter for the late President Noynoy Aquino, Ali’s journey then took a bold turn into entrepreneurship, where he poured his wit, humor, and love for Filipino culture into Linya-Linya, the now-iconic 10-year-old brand of clever shirts and everyday essentials that celebrate our quirks and stories. But Ali’s creativity doesn’t stop there. He is also one of the minds behind Big Fuzz and Puddy Rock Studio—ventures that continue to showcase his passion for music, design, and building communities through creativity.

As part of Yabang Pinoy’s 20th year, Linya-Linya partners with the Filipino pride entity through its Live Proud shorts—a collection that proudly embodies Filipino identity and everyday pride. Today, Ali stands as an example of how Filipinos can live proudly by embracing their roots, telling stories, and turning ideas into movements.

Two Decades of Milestones

Yabang Pinoy continues to stand proud and keeps the advocacy alive, which is to make nation-building a daily habit and lifestyle. Its lifelong mission is to continue to spark the national pride in every single Filipino. Since its founding in 2005, Yabang Pinoy has produced several acclaimed flagship programs, including Global Pinoy Bazaar—a premier showcase of quality Filipino products that creates a bridge between entrepreneurs and consumers, expanding from modest gatherings to major curated events.

According to Yabang Pinoy Director Patrick Joson, Global Pinoy Bazaar started as a small community event showcasing Filipino entrepreneurs and their Philippine-made products in modest venues. “Over the years, it grew into a much larger community gathering in bigger locations, featuring more diverse and carefully curated brands and continuing to champion consumer revolution,” he shares. “It created a space where entrepreneurs and consumers can connect through shared pride in quality Filipino products and services.”

Other notable flagship programs include Philippine Cinema Sessions, which provide a platform for filmmakers, actors, and creatives to initiate dialogue on the state and future of Philippine cinema; Y.A.B.A.N.G Camp, a youth leadership program training young Filipinos to advocate for “Filipino First” values in their chosen field; and 7107, an exploration program designed to rediscover hidden Philippine destinations while supporting grassroots livelihoods.

For the last quarter of 2025, Yabang Pinoy announces its roster of events that provide invaluable support for homegrown brands, entrepreneurs, artists and communities. Celebrate the season by making every gift and purchase a reflection of one’s pride and identity.

27th Global Pinoy Bazaar

October 2–5, 2025

Palm Drive Activity Center, Glorietta, Makati City

6th PH Cinema Session

October 5 & 12, 2025 (Sundays)

Linya Linya HQ, Magnitude Building, Libis, Quezon City

Global Pinoy Alabang Fair

October 17–19, 2025

Activity Center, Alabang Town Center, Alabang

28th Global Pinoy Bazaar

November 20–23, 20205

Palm Drive Activity Center, Glorietta 2, Makati City

29th Global Pinoy Bazaar

November 27–30, 2025

Level 2, Grand Atrium, Shangri-La Plaza Mall, Mandaluyong City

Join the Yabang Pinoy movement

For two decades, Yabang Pinoy has upheld one clear yet powerful message: living proudly means embracing the Filipino identity. As it enters a new chapter, the movement urges Filipinos to see nation-building not only as an advocacy but as a way of life.

This Christmas season, Yabang Pinoy encourages everyone to support local—shop Filipino, live Filipino, and live proudly.