Food

McDonald’s Celebrated 40th Happy Meal Toy Anniv With Throwback Toys

Childhood for many kids has been happier and that’s because of McDonald’s Happy Meal Toys. From the Retro Mcdo toys to cartoon-inspired treats, we’ve been seeing so many cute stuff from the fast food chain for 40 years now! Yes, 40 years and it seems just like yesterday when the first Happy Meal Toy was introduced to the world.

And just recently, McDonald’s revealed fourteen (14) Happy Meal toys that are making a comeback in its much awaited Surprise Happy Meal! Started last November 21, Pinoys were able to reunite with some of the most loved Happy Meal Toys form the past 4 decades that it’s been spreading happiness to the world.

Filipino kids and their parents were able to participate in the surprise of guessing which throwback Happy Meal toy they’d receive when purchasing a Surprise Happy Meal as each one is packed in a blind bag, building up excitement that comes with unboxing a Happy Meal.

Steve Easterbrook, McDonald’s CEO said in a statement about the anniversary:

“Since the Happy Meal was introduced on the menu, it quickly became synonymous with our brand.

Today, this iconic red box creates delicious, lasting memories for billions of families annually across the world.”

Here’s a fun fact…The first Happy Meal Toy was introduced in the U.S. in 1979. Today, McDonald’s has grown into one of the biggest fast food chains in the world with over 38,000 restaurants in more than 100 countries around the globe. Just imagine the volume of Happy Meal Toys produced for all those stores.

In the Philippines, the iconic toy debuted in 1997. Since then, it has been bringing happiness to Pinoy children and still serves as a symbol of surprise, playfulness, and fun up to this day. I remember the puzzle burger I got back in the 90s which was very interesting to play with even for adults. Although it wasn’t one of the comeback toys, the 14 toys they released are still thrilling.

The 40th Anniversary Happy Meal Toys included the 1988 McNugget buddies; the 1989 and 1991 McDonald’s Hamburger and Dino Happy Meal Box Changeables; 1993’s McDonald’s Hot Wheels Thunderbird;1995 McDonald land Toys Hamburglar; 1996 Space Jam Bugs Bunny; 1997 Patti the Platypus;  1998 Tamagotchi; 1999 Furby; and 2013 Hello Kitty!

Christina Lao, Marketing Director of McDonald’s Philippines, said about the McDonald’s 40th Anniversary toy collection:

“McDonald’s Happy Meal has been surprising kids and families with shared moments of happiness, and it promises to do so once again by bringing in a touch of nostalgia with the Surprise Happy Meal.”

There’s indeed a limited edition surprise in every box. The promo ran only from Nov. 21-24 in the participating branches in the Philippines.Hopefully, there’ll be another run of this promo to give chance to those who want to feel the excitement that comes with unboxing a surprise Happy Meal Toy box but weren’t able to.

Previous Post Next Post

You Might Also Like