Food, Lifestyle

Jack Daniels Lights Christmas Tree Barrel for the 3rd Time in the Philippines

Gabe Fajardo, Senior Brand Manager Philippines & Indochina

The world’s no.1 whisky brand started a new Christmas in the Metro by lighting its iconic whisky barrel Christmas tree. The event took place in C1 Park, 5th Avenue, High Street Central Square, Bonifacio Global City (BGC) on November 13.

Jack Daniel’s recently had the residents of Metro Manila buzzing when they raised their 2019 Christmas tree made of over 100 oak whiskey barrels stacked high and decked out with holiday lights. Each barrel was hand selected and reused for this very special purpose after having stored the smoky brown liquid that makes many of our holidays bright in another way. The beautiful recycled tree does not actually contain any liquor itself, but don’t you think it’s intoxicating nonetheless?

Standing more than 20ft tall, the tree at the heart of the Bonifacio Global Center is made almost entirely of Jack Daniel’s barrels stacked atop one another in layers. The 2019 tree is the first one of its kind in the Metro.

This year’s lighting ceremony was JD’s third in the Philippines. The tradition first started in 2014 in two cities of Metro Manila: Fuente Circle in Eastwood City and at The Fort Plaza in Bonifacio Global City. The barrel tree was a gift from the whiskey purveyor to the town of Lynchberg but it’s also the center of the brand’s 2019 holiday advertising campaign.

The tree lighting celebration also marks the launch of first ever pop-up bar in the Philippines called Jack Daniel’s Bar No. 7.This special Holiday run will let BGC goers a festive experience through the pop-up bar which features special JD Holiday cocktails including the JD Holiday Highball.

Apart from the BGC Christmas tree barrels, Jack Daniels is also set to spread a “spirited” Christmas in the North including lighting another Holiday Barrel Tree at Mile Hi Center, Camp John Hay in Baguio Cityon November 29, Friday until January 5, 2020.

Other special JD promos will also be initiated during the Christmas season like the JD yakitori feast that will culminate from November 16, 2019 until the end of December at the Jack Daniel’s Bar No. 7 in Bonifacio Global City.

For a limited time, people can try the Nanbantei of Tokyo’s yakitori sampler with the special JD sauce, paired perfectly with four (4) or two (2) Jack Daniel’s Holiday Highball drinks in an irresistible value deal for both solo and group orders.

Jack Daniels is an award winning whisky brand which originated in Lynchburg, Tennessee, USA. The brand is famous for its Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Gold No. 27, and Jack Daniel’s Country Cocktails.

For 18+ y.o. Gather merrily. Drink Responsibly.

 

 

Previous Post Next Post

You Might Also Like