Hendrick Gin – Midsummer Solistice with Cocktail
2020 is nearly ending and within it is a blissful yet exciting feeling we want to both treasure and keep. To catch up with nature’s blessings and blooms, to indulge the taste and magic of brightness and intoxicating aroma of summer even just before it goes away. Last September 15, well knowned Hendrick’s Gin launches a limited-edition Midsummer Solstice that will let you indulge the summer feels you won’t want to miss.
Following Hendrick’s authenticated and unique style, Midsummer Solstice composes itself with the infusion of deeply floral essences that emphasizes the liquid’s existing botanical bouquet and reveals the mystery of some of nature’s most effervescent blooms. This results to an enchantingly floral and exquisitely refreshing gin that blossoms on the palate while remaining the trademark of a true Hendrick’s. Midsummer Solstice’s fragrance include zesty juniper with an initial brightness that melts to reveal hidden undertones of orange blossom and exotic ripeness. This bright and floral take on Hendrick’s house style makes it as wonderfully perfect for drinking in the sun and can be highlighted in the perfect seasonal spritz. Its deep floral character makes the expression magically refreshing with the right and preferred choice of mixed drinks and cocktails.
All credits of this wonderfully-made liquid creation will to Hendrick’s Master Distiller Ms. Lesley Gracie, at the heart of the Hendrick’s Gin Palace in the Cabinet of Curiosities where she keeps her most experimental and treasured liquids under lock and key. “A deeply rooted respect for nature and its most beautiful creations excited me to capture the aromas and flavours of a midsummer day and I am truly enamored over this first release from the Cabinet of Curiosities” said Ms. Gracie. “Midsummer Solstice is the latest expression in what will be a long line of innovations from Hendrick’s and I’m very much looking forward to not to not only creating new and avant-garde expressions at the Gin Palace, but also sharing them with the world.”
On the other hand, Charmaine Thio, Regional Brand Ambassador for Hendrick’s Gin Southeast Asia, said: “We’re thrilled to share this enchantingly floral incarnation of Hendrick’s Gin with the region and we look forward to introducing more innovations in the near future. We hope to bring some summer cheer with Midsummer Solstice as we toast to new beginnings in the months ahead! Just like a holiday romance or the lifespan of the mayfly, Midsummer Solstice is a poetic expression of temporality; we hope you get to taste the beauty of summer’s blooms before it fades away!”
Explore a sip with your own choice and blendings
With the help of Laureen Uy(@laureen), Issa Pressman (@pressmanissa), and Mike and Nelly (@makingithappenvlog), everyone can indulge in delightfully floral cocktails at your social mixers at home with recipes, as they will share quick and easy to do tutorials on the best ways to enjoy Hendrick’s Midsummer Solstice on their respective social accounts this week! In partnership with Hendrick’s Gin, they will also be hosting giveaways of Hendrick’s Midsummer Solstice Twin Packs that consumers can win simply by commenting on the respective post with the day-casion they’d like to celebrate the most!
For more recipes, head over to the Hendrick’s Gin website and learn how to create your own delightfully floral cocktail creations with Hendrick’s Midsummer Solstice!
Take a Stroll in their Midsummer Floral Garden
As you go your way out to grab some much-needed essentials, head on over to your neighbourhood S&R* to stop and smell the roses – literally. Experience a slice of Hendrick’s Midsummer Solstice as we bring a dose of floral magic to you through a larger-than-life Midsummer Floral display within the aisles. Take home your very own Hendrick’s Gin Midsummer Solstice Twin Pack or take a stroll and forage for QR codes hidden within the displays to watch some Midsummer magic come to life!
Hendrick’s Gin and Midsummer Solstice Twin Pack
available for sale at S&R stores
Hendrick’s Midsummer Solstice is the first new expression to come from the Hendrick’s Gin Palace, an engine of innovation dedicated to the exploration and discovery of new tastes and flavours. The Palace is a centre of distilling excellence and a place where Hendrick’s expands the taste spectrum through the creations of new Hendrick’s variants. Over the past two decades, Ms. Gracie has amassed in her Cabinet of Curiosities an array of treasured botanicals, distillates and experimental liquids from around the world. Following Midsummer Solstice, additional new and unique gins will be released, replacing the previous expression and each variant will only be available exclusively during its launch year.
For more information on Midsummer Solstice, please visit www.hendricksgin.com
*Hendrick’s Midsummer Solstice is now available for purchase at selected S&R stores. The exclusive Hendrick’s Gin Midsummer Solstice Twin Pack will be offered for a limited time only at selected S&R stores starting next week (w/c 21 September 2020), until sold out.
Appendix: Hendrick’s Gin Midsummer Solstice List of participating S&R outlets
- Congressional: 30 Congressional Avenue, Ramon Magsaysay, BagoBantay, Quezon City
- Libis: Eulogio Rodriguez Jr. Avenue, Calle Industria, Bagumbayan, Quezon City, Metro Manila
- New Manila: 1978-F E Rodriguez Sr. Ave, Quezon City, Metro Manila
- Circuit Makati: Hippodromo, Makati, Metro Manila
- Shaw: 514 Shaw Boulevard, Mandaluyong City
- BGC: 32nd St., 5th Ave. Bonifacio Global City, 1634 Taguig City
- Alabang: West Gate Development, Filinvest Corporate City, Alabang-Zapote Rd, Alabang, Muntinlupa City
- Aseana: Bradco Avenue, Aseana Business Park, Blvd 2000, Baclaran, Paranaque
- Cebu: Ouano Avenue cor. E.O. Perez St., Subangdaku, Mandaue City, Cebu
- Dau: Barangay Duquit, Dau Access Road, Mabalacat, Pampanga
