Jollibee Group brands participate annually in the Earth Hour initiative that aims to raise awareness on the need for collective action to protect the environment.
This year’s Earth Hour, the world’s largest initiative promoting carbon footprint reduction to combat climate change, was observed in over 2,000 Jollibee Group stores around the country.
Participating stores of Jollibee, Mang Inasal, Red Ribbon, and Greenwich turned off the lights in their stores and signages for an hour. Billboards and other out-of-home ads of Jollibee Group brands were also switched off for an hour during this period.
“Participating annually in the Earth Hour is part of our efforts in the Jollibee Group to demonstrate the commitment to helping protect the planet as an organization. Efforts like Earth Hour are important in raising more awareness among our people, our customers, and the public on the realities of climate change and the need for individual and collective action to protect the environment,” said Pepot Miñana, Chief Sustainability and Public Affairs Officer of the Jollibee Group.
Earth Hour was founded by the World Wildlife Fund (WWF) in 2007 and has since developed into one of the world’s largest grassroots environmental campaigns. Every year on the final Saturday in March, the movement brings together about 190 countries and territories, all working to ensure the planet and its people have a sustainable future.
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