WalterMart pushes a partnership with Mayan farmers to the regions and gives customers additional value

Provincial consumers can fill their shopping bags with as many fresh fruits and vegetables for only P399 while also helping our Filipino farmers

Community grocery giant WalterMart continues to improve its retail offering while the nation deals with post-pandemic difficulties including rising costs and inflation consequences by launching the UNLI FRESH program in major provinces like Cavite, Batangas, Pampanga, and Bulacan.

These provincial communities will receive a value-oriented shopping experience from UNFLI FRESH thanks to its partnership with core trade partner Mayani, the nation’s fastest-growing farm-to-table platform with a network of over 139,000 smallholder farmers and fisherfolks, beginning with Waltermart Bacoor this August 5–7.

“We see this as a pro-active shared step towards making fresh produce and agricultural products more accessible, value-driven, and perhaps most importantly in light of the growing provincial demand, more inclusive to the evolving consumer base beyond the metropolis,” said Lance Villanueva, the Co-Founder and Chief of Fulfillment of Mayani.

Villanueva also pointed out that this builds on the impact partnership momentum WalterMart and Mayani started after jointly activating their Palengke Fresh and Community Pantry network support projects in 2021.

“With the recent earthquake up in the north and the disruption in the agricultural sector, this undertaking could not have come at a more relevant time,” Villanueva adds.

WalterMart will elevate the shopping experience through a dedicated UNLI FRESH grocery pavilion while being compliant with its 5S safe shopping program: Screening, Shield, Sanitation, Social distancing, and Service Heart. The said spot will also be festive in terms of fresh options – a wide assortment that the consumers can fill their bags with for only P399.

“I believe there is no better time to let our provincial shoppes enjoy our UNLIFRESH than now. At WalterMart, it is our mission to elevate our customers’ shopping experience. Because of this we want to give all of our shoppers the chance to enjoy the UNLIFRESH activity that we have initially offered in select Manila stores. Not only does it give value, we believe it also adds fun to the whole shopping mission,” said Len Salita, Vice President for Merchandising and Head of the Fresh Department of WalterMart.

Salita adds that Mayani has been a long-time partner of WalterMart and the common values that they share simply defines the success of this endeavor. “We trust that given Mayani’s strong network, we will be able to deliver the real value of having directly sourced fresh fruits and vegetables within our customers’ reach, and the same time extend the much needed market linkage to our partner farmers.”

UNLI FRESH will arrive in a caravan from Friday to Sunday at various provincial WalterMart Malls: from August 12 to 14 in Tanauan, Batangas; from August 19 to 21 in San Fernando, Pampanga; and from August 26 to 28 in Sta Maria, Bulacan.


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