September 2022

DigiCon Logo

The flagship event for the Philippine marketing, advertising, and digital industries, DigiCon, organized by the Internet & Mobile Marketing Association of the Philippines (IMMAP), will return this year with the new theme: DigiCon Valley, and will be held from October 10 to 14, 2022.

An increase in investments for Philippine businesses in the next three years, much higher compared to what industries received over the past five years combined, will be a tipping point in the country’s start-up scene, according to DigiCon Valley, which celebrates innovation, problem-solving, and the entrepreneurial spirit. I’m so grateful as I attended their event, I acquired so much knowledge from it and was glad to be part of this important affair.

(L-R) DigiCon Ways and Means Head Janelle Barretto, After Hours Head Ritz Tan, IMMAP President Digs Dimagiba, DigiCon Co-Chairs Denise Haak and Trish Esteban.JPG

Four program tracks will set the digital agenda for brands, and, in turn, open doors for those in the digital space to connect with Philippine businesses.

1. Launchpad that will discuss the tools and techniques for digital excellence
2. Hypergrowth that will level-up digital skills and showcase stories of growth from the most successful start-ups
3. Breakthrough that will teach digital strategy and how to think like an innovator
4. Enterprise that will chart what it means to be a digital-first organization.

(L-R) Denise Haak, Trish Esteban, Janelle Barretto, Ritz Tan during the Q&A.JPG

To give a preview of the upcoming conference, the IMMAP DigiCon Committee was present at a press launch held at The Astbury in Poblacion, on August 31. IMMAP DigiCon Co-Chair, Denise Haak, officially unveiled the theme and program tracks to media guests and sponsors.

IMMAP DigiCon Co-Chair, Trish Elamparo-Esteban, also covered the Program Tracks and introduced this year’s Keynote Speakers, which include Huffington Post founder, Arianna Huffington; Rappler Founder and the first Filipino Nobel Peace Prize laureate, Maria Ressa; internationally acclaimed marketing expert and academic, Mark Ritson; Design Sprint inventor, Jake Knapp; and Award-winning Global CMO of Dole Sunshine Company, Rupen Desai.

Ritz Tan, who is heading one of IMMAP DigiCon’s programs, also discussed a new addition to this year’s event, After Hours. While the conference itself will be virtual, After-Hours will be night-set face-to-face networking sessions that will allow attendees to meet each other and make business connections.

Please visit our official website at  www.digicon.com.ph and follow their social media accounts on Facebook, Twitter, and Instagram.for additional details about IMMAP DigiCon Valley 2022.

IMMAP DigiCon Valley 2022 is co-presented by Angkas, and would like to thank the following:

Platinum Sponsors: Manulife Philippines, Share Treats, and TikTok;

Gold Sponsors: Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines; and

Silver Sponsors: Digital Turbine, Hepmil Philippines, and Metrobank.

 

IMMAP DigiCon would also like to thank its media partners:

Platinum Media Partners: Manila Broadcasting Company and Rappler;

Gold Media Partners: CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent;

Silver Media Partners: Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR; and

Event Partners: Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.

PHINMA Inc Director and Foundation President Mr. Roberto Laviña extended help and volunteered during the Brigada Eskwela activity in San Isidro National High School in Makati City.

PHINMA Corporation, a conglomerate with operations in education, building supplies, real estate development, and hospitality that is authentically Filipino, recently marked its 16th year of dedication and support to the Department of Education’s (DepEd) annual Brigada Eskwela. Before Brigada Eskwela was institutionalized in 2008, The PHINMA Group was encouraging its staff, scholars, and their families to take part in DepEd’s Adopt-A-School Program. Volunteers from all around the organization’s network have participated in a variety of projects, including restoring classrooms, constructing walkways and sheds, improving gardens, and providing school supplies. In the last ten years, PHINMA has supported at least 10,907 public school pupils, 247 teachers, and planted at least 280 native trees.

Each of PHINMA’s strategic business units (SBUs) individually launched its own yearly Brigada Eskwela activities. For instance, the education division of the PHINMA Group, PHINMA Education Holdings Inc., has been organizing all of its charitable activities under its Helping Hands program, including Brigada Eskwela, tree planting, and typhoon assistance. As part of the conglomerate’s “1PHINMA” initiative, PHINMA Hero, the organization’s employee engagement program, coordinated this year’s group-wide initiatives.

Roberto M. Laviña, PHINMA Foundation’s President and Director of PHINMA Inc., credits the PHINMA employees’ strong spirit and culture of volunteerism as reason for the group’s 16-year commitment to and noteworthy achievements during the annual Brigada Eskwela. “Brigada Eskwela is a hands-on experiential event that gives everyone a chance to be part of the solution. I have joined Brigada Eskwela many times and everyone I have worked with in this volunteer activity have confirmed that they are extremely satisfied with the experience. Volunteers will certainly get their hands dirty, literally, when they join Brigada Eskwela. But that’s okay, because you know that through this activity you’re making lives better for students and their families,” added Laviña.

PHINMA’s participation in the annual Brigada Eskwela encourages employees along with their families to volunteer. PHINMA Property Holdings Corporation’s Chief Executive Officer and President bonded with his daughter Martina as they helped repaint the halls of San Isidro National High School in Makati City.

This year alone, over 800 volunteers from the PHINMA Group participated in the Brigada Eskwela. The school improvement initiative this year involves repairing and cleaning 40 public schools across the country. PHINMA also donated masks, gloves, alcohol, cleaning materials and school supplies in preparation for the resumption of face-to-face classes.

“They say that it takes a village to raise a child. We are all here because we all believe that alone we can do so little, and together we can do so much. And with the theme ‘Tugon sa Hamon ng Ligtas na Balik-Aral,’ we are thankful that we have the PHINMA Group continuously supporting Brigada Eskwela. With our theme this year, we would like to highlight the country’s collective efforts from various partnership engagements in creating a conducive learning environment for the students, teachers, and non-teaching personnel,” said Dr. Medarlo De Leon, Principal of Dagupan City National High School, one of the Group’s Brigada Eskwela school beneficiaries this year.

PHINMA Property Holdings Corporation’s Chief Executive Officer Mr. Rafael Felix is joined by his daughter as they volunteer during the Brigada Eskwela activity in San Isidro National High School in Makati City.

We thank the employees, the volunteers, the scholars and their families, and the different communities who devoted their time wholeheartedly for our participation in the annual Brigada Eskwela. Peter Perfecto, PHINMA Corporation Vice President for Public Affairs and PHINMA Foundation Vice President, praised the volunteers across their different strategic business units. Their commitment to improving lives through our businesses and by collaborating with and working for the communities we serve is what drives the PHINMA family’s involvement. The same culture is what gave rise to “1PHINMA” and the generations of improvements it has brought about.