A global brand with a heart for the community. The leadership team of Subway® Philippines and Mayani’s top management (top left to right: Kin Nonog, Chief Operating Officer; Lance Villanueva, Co-Founder/Chief of Fulfillment; bottom left to right: Jean Gagarino, Territory Manager; JT Solis, Co-Founder/Chief Executive Officer) signing their partnership agreement at Subway® J12 Anabu II-D in Imus Cavite.
In the Philippines, malnutrition is becoming increasingly challenging, especially among marginalized indigenous populations. Due to unequal access to nutritional food, 30% of Filipino children suffer from chronic malnutrition, which can cause cognitive impairments and long-term health effects.
In collaboration with Mayani, the Philippines’ fastest-growing farm-to-table platform, the multinational food chain Subway® began its #SubwayGivesPack initiative with the aim of reducing malnutrition.
In six regions of the archipelago, organized smallholder farmers and fisherfolk are the direct suppliers of food and catch to Mayani, which gives them access to a sustainable market with consumers such as leading grocery chains, international hotels, and restaurant groups. This collaboration will reinforce Subway®’s dedication to encouraging a healthy way of life and prevent hundreds of kids from going hungry.
The campaign aims to provide Mayani’s Aeta farmers community in Zambales with 200 nutrition packs containing healthy food items, such as fresh vegetables. These will give them better access to proper nutrition and improve their well-being, especially the undernourished children.
“We’re beyond excited to welcome Subway® into Mayani’s ecosystem of partners. It’s an important milestone for us to co-create change with a global brand and enable Subway® to localize and deepen its positive impact among communities,” said by JT Solis, the Co-Founder & Chief Executive Officer of Mayani, who led the structuring of the partnership deal.
Subway® recently celebrated its 26th year in the Philippines on the back of a strong reception by the Filipino market for fresher alternatives than the traditional fast-food offers. The campaign started to roll-out already across all Subway stores in the country.
“Subway® has come a long way since our first franchise, and it continues to expand to multiple areas in the country thanks to the efforts of our Franchisees, Sandwich Artists and our loyal guests,” Jean Gagarino, Subway®’s Territory Manager shared.
Subway®’s #BetterForYou initiative is not just about giving healthier foods to customers; it also focuses on fostering a better community for Filipinos. And together, we can make a big difference for those in need.
Children can smile and lives can be changed with every mouthful of Subway® Favorites Half and Half Footlong subs. Let’s continue to find joy in assisting others. Today, #BetterChoice for a cause!
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