Jollibee Group employees from various functions planted 1,500 mangrove propagules during a reforestation activity in Brgy. Guinsay, Danao City, Cebu, on August 10, 2024. The activity was held in celebration of the International Day for Conservation of the Mangrove Ecosystem.
Through its social development arm, the Jollibee Group Foundation (JGF), the Jollibee Group maintains its commitment to help mitigate the effects of climate change through ongoing mangrove reforestation projects led by committed employees from across the nation, with nearly 7,000 mangrove propagules planted to date.
Mangroves are essential for protecting coastal areas, halting erosion, and mitigating the effects of hurricane storm surges. Their extensive root systems serve as nurseries for a wide variety of species, such as fish, prawns, and crabs, in addition to stabilizing and constructing soils. Additionally, the restoration of mangroves improves marine life and local ecosystems, which contributes to the preservation of food security and the livelihoods of local fishermen.
Rehabilitating mangrove ecosystems supports sustainable aquaculture practices by creating breeding grounds for fish and crustaceans. This can lead to improved yields in coastal fisheries, providing food and income.
The ongoing project forms part of the Jollibee Group’s global sustainability agenda dubbed “Joy for Tomorrow.” Under its Planet pillar, the company has set goals and initiatives aligned with the UN Sustainable Development Goals (SDGs) particularly SDG 2 Zero Hunger.
Mangroves protect coastal areas by reducing erosion and absorbing storm surges during hurricanes.
The Jollibee Group has supported the planting of close to 4,000 mangrove propagules in 2023, with the support of partners, such as the Department of Environment and Natural Resources (DENR) and local government units (LGUs). It remains committed to sustaining the project this year, planting 3,000 mangrove propagules thus far.
Employee engagement
Jollibee Group employees from different functions and business units together with JGF held a series of planting activities along the coastlines of Alaminos, Pangasinan, Carmen, Cebu, and Lemery, Batangas this year.
JGF’s mangrove reforestation project aims to help restore the country’s mangrove ecosystem and build a resilient future for Filipinos living in coastal communities.
In celebration of the International Day for Conservation of the Mangrove Ecosystem, 30 employee-volunteers from Jollibee Group’s commissary Zenith Foods have also planted 1,500 mangrove propagules during the reforestation activity held in Brgy. Guinsay, Danao City, Cebu last August 2024.
“Our employees have always played a big role in our environmental efforts, and it’s amazing to see them leading the charge in our mangrove reforestation project. Their leadership and participation reflect our vision of reaching out to communities and giving back to the environment,” said JGF President Gisela Tiongson. “We’re also grateful for the guidance from the DENR and the support of our LGU partners, which are key to ensuring the mangroves thrive. Moving forward, we’ll keep tapping into the power of employee volunteerism and working closely with our partners to inspire more people to be responsible stewards of the planet.”
JGF is committed to making this project a national success. The Foundation has already made plans to spearhead other mangrove tree planting events in Cavite and Bulacan during the last quarter of the year, thereby amplifying its influence on environmental preservation and community adaptability.
To learn more about Jollibee Group, visit www.jollibeegroup.com
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