March 2025

[From L to R:] Eastern Communications’ (EC) AVP and Head of Marketing & Customer Experience Jed Estanislao, EC Product Manager Edwin De Jesus, EC CAN Planning & Engineering Head Rachelle Roque, EC Brand Communications Head Hannah Lazatin, and Contributing Editor of Asian Business Review, Simon Hyatt.

The Philippines’ online economy grew at the quickest rate among six Southeast Asian countries in 2024, according to the most recent e-Conomy SEA report by Google, Temasek, and Bain & Company. The nation’s digital economy grew by 20%, with its gross merchandise value (GMV) increasing from $26 billion in 2023 to $31 billion in 2024, mostly due to the growing e-commerce industry.

Leading telecoms and managed ICT services provider Eastern Communications emphasizes its impressive performance over the past 12 months and is prepared to enable businesses with state-of-the-art ICT solutions and its strong, creative network architecture as the need for digitalization increases.

A Year of Growth and Recognition

[From L to R:] Eastern Communications’ (EC) Brand Communications Head Hannah Lazatin, EC Product Manager Edwin De Jesus, EC AVP and Head of Marketing & Customer Experience Jed Estanislao, and EC CAN Planning & Engineering Head Rachelle Roque

Eastern Communications has experienced remarkable business growth and resilience over the past decade. In 2024, Eastern increased its revenue by 8.4%, marking its competitive presence in the telco industry. The company has fueled its success by continuously striving for innovation, operational sustainability, and customer-centric solutions. 

With a growing B2B market share, Eastern Communications has been able to make its innovative ICT solutions more widely accessible. This expansion has significantly impacted offerings like Eastern Cloud, a customizable public cloud platform powered by CloudSigma. Designed for flexibility, Eastern Cloud allows businesses to purchase only the computing resources they need, without being locked into fixed server sizes, offering greater control, cost efficiency, and scalability. 

It was recently named the Cloud Initiative of the Year – Philippines at the Asian Telecom Awards 2025, highlighting Eastern’s effort in redefining cloud computing in the Philippines. More than just a business success story, Eastern Cloud has also helped drive digital transformation across industries in the Philippines by enabling businesses to reduce IT infrastructure costs by up to 30%.

Further demonstrating its infrastructure excellence, Eastern Communications also received the Infrastructure Initiative of the Year – Philippines award for its participation in the Philippine Domestic Submarine Cable Network (PDSCN),a joint venture between Eastern Communications, Globe Group, and InfiniVAN, designed to fortify the country’s communication infrastructure. 

Addressing the vulnerabilities of traditional networks, the PDSCN Express Route strategically ensures that at least 80% of cables are laid underwater, with less than 20% inland, significantly reducing the risks of network disruptions caused by cable cuts. Through this innovative approach, Eastern Communications delivers enhanced bandwidth and network resilience, empowering Filipinos—especially those in disaster-prone areas—with stronger, more reliable connectivity.

For Atty. Aileen Regio, Co-Coordinator of Eastern Communications, this recognition marks an exciting start to the year. “We are truly grateful for these global recognitions. They highlight our continuous mission to drive digital transformation across the Philippines. They fuel our passion to push boundaries, to empower businesses with resilient connectivity and future-ready solutions, and to champion ICT education and accessibility for all Filipinos,” she said 

Expanding Reach and Elevating its Heart of Service

Eastern Communications’ management committee leads the pack through strategic growth in 2025

Eastern Communications is committed to expanding its network to more business hubs across the country. In 2025, the company will extend its services to key cities including: Cotabato City, in BARMM, General Santos City in South Cotabato, and Dipolog City in Zamboanga del Norte.

“Our continuous expansion across the country is more than just growing our footprint, but pushing for a digital-ready Philippines and driving economic progress. With the rising demand for digital solutions, we aim to bring our world-class connectivity to rising business centers across the country, strategically improving our network to provide world-class connectivity to Filipinos,” said Jaeson Evangelista, Co-Coordinator of Eastern Communications.

Strengthening Security and Connectivity with DDoS-Protected Eastern IDS

Eastern Communications enhances nationwide infrastructure through its submarine cable laying project.

As cyberthreats become more sophisticated, Eastern Communications continues to invest in next-level security solutions. One of its latest offerings, DDoS-Protected Eastern IDS (Internet Direct Service), provides a premium, dedicated, high-speed internet solution designed to meet the demands of modern businesses.

DDoS-Protected Eastern IDS uses fiber-powered leased line technology, coupled with robust DDoS (Distributed denial of service) protection, ensuring reliable 24/7 connectivity with speeds of up to 10 GBPS, symmetrical upload and download speeds, and resilient access to global internet backbones. This cutting-edge solution enhances workforce productivity while safeguarding businesses against cyber disruptions.

As Eastern Communications looks ahead, it remains dedicated to being more than just a telco and ICT provider—it aims to be a trusted managed services partner of choice for businesses. Eastern continues to highlight its Heart of Service, delivering personalized solutions that drive business success. In 2024, the company’s Customer Satisfaction Score rose to an above-industry standard of 96.1%, demonstrating its dedication to customer experience excellence. 

The company’s 2025 campaign, “Exceeding Expectations,” was inspired by its Heart of Service and intends to use Eastern’s high-tech and high-touch solutions to assist businesses surpass their objectives and improve their own customer experience.

Please visit www.eastern.com.ph to find out more about Eastern Communications.

 Making saving easier, rewarding, and aligned with the Filipino consumers’ financial aspirations. Monj Del Rosario, Metrobank’s Consumer Business Head, reinforces the bank’s commitment to enabling Filipinos to unlock their life goals with offers that address their needs.

Let’s face it, with your daily bills stacking up, your concerns about unforeseen emergency expenses, and the general need for the proper savings habit, saving money can frequently feel overwhelming.

And you’re not the only one. According to data from the Bangko Sentral ng Pilipinas (BSP), family spending is increasing while saving rates are down. From 29% in the third quarter of 2024 to 25.6% in the final quarter, the percentage of households with savings decreased. In the meantime, household expenditure has been rising for the upcoming quarter, especially when it comes to costs for dining out, clothes, and food. Life throws you curveballs, your costs go up, and all of a sudden your savings objectives seem farther away than ever. This is a frequent struggle.

At a recent event, Metrobank talked about the difficulties that can arise when saving money and how you can have a chance to change this by making saving a conscious habit and utilizing valuable deals like its newly announced Triple Bonus promotion. As we often find ourselves easily swayed into purchasing various things, I must admit that I am guilty of this. That’s why I truly appreciate the valuable insights Metrobank provides on effectively managing finances. They not only share essential data on saving rates and financial trends but also equip us with deeper knowledge about financial management and exclusive offers.

According to the bank, one simple but effective way to start saving money intentionally is through goal-based saving which entails having separate accounts for specific financial goals – a modern take on the classic envelope method. By having dedicated savings accounts for your goals, you create a clear boundary between what’s meant for spending on your essentials and what’s meant for saving for your dreams.

Say no to #FOMO and yes to #SWOMO. Cris Concepcion, Institutional Brand Marketing Head, introduces the concept of “saving without missing out” (SWOMO) – reiterating that saving money shouldn’t feel like a sacrifice. Filipino savers should be able to set aside funds for their dreams, big and small, on top of working towards financial security.

The bank also highlighted that saving shouldn’t feel like a sacrifice. While it’s important to save money to prepare for emergencies or retirement, Metrobank encourages savers like you to Save Without Missing Out or to #SWOMO. This entails setting aside money to fund your dreams, whether that’s a solo backpacking trip to Japan, a dream destination wedding, or buying a comfortable home. This helps strike a balance between striving to be financially secure and living the life you’ve aways dreamed of.

 Reach your life goals with Metrobank. Ina Pilares, Head of Retail Deposits and Payments, discusses how Metrobank’s Triple Bonus Promo, which runs from today until April 30, 2025, provides meaningful offers that help empower Filipinos to reach their savings goals.

Saving for these goals is made even more rewarding with Metrobank’s Triple Bonus Promo, that offers meaningful perks to help you reach your financial goals. After all, building your savings is the best gift you can give to your future self. When you open your first Metrobank savings or checking account from now until April 30, 2025, you get a triple bonus that will help set you up on your savings journey:

1. PHP 1,500 Cash Gift: Consider this a head start, a boost to your savings, or a well-deserved reward for taking that first step in building your goals fund. Enjoy a cash gift equivalent to a 3% return on your savings, when you deposit and maintain PHP 50,000 in your account, for 6 consecutive months.

• Rebates on InstaPay Fees for a year: Make your everyday transactions lighter on your wallet with up to 10 waived InstaPay fees per month, for 12 months. Just maintain at least PHP50,000 in your account monthly for a year to enjoy this exclusive benefit. This will definitely put more money back into your pocket – because every peso counts, especially for your everyday expenses.

• AXA Personal Accident Insurance: Life happens, and unexpected expenses can derail your plans and deplete your savings. With this insurance coverage, you can focus on your goals, knowing that you have a safety net for unexpected events in your life. Keep at least PHP50,000 in your account every month for a year to enjoy this added protection.

Save for the future you dream of. Influencers and friends from the media pose with their creative vision-to-action boards– as they commit to saving more intentionally for their life goals with the help of Metrobank.
 

With these rewards, Metrobank aims to encourage more people to be able to save money, and ultimately, start building the financial habits that will allow you to reach your life goals. To enjoy these offers, head to your nearest Metrobank branch and open your first Metrobank account.

As you save for your life goals in 2025, give yourself a threefold bonus.

 Money-festing Friends from the media excitedly create colorful vision boards for their life goals, with Metrobank’s Triple Bonus promo being the enabler of their dreams.

Visit the Metrobank location that is closest to you or visit https://metrobank.com.ph to find out more.