Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture.
As part of its weekly coastal cleanup operations, SM By the Bay rallied 272 staff members and volunteers to gather 1,147 kg of trash throughout the month of April, demonstrating its dedication to environmental care.
The company’s appeal for community-driven, communal action was reinforced by the weekly cleanliness drives along the Manila Bay shoreline, which were conducted by SM employees, customer relations staff, and custodial staff. In addition to bringing back the natural beauty of the shoreline, the project promoted environmental responsibility and ocean protection.
The campaign continues to support the United Nations Sustainable Development Goal #14: Life Below Water, which emphasizes the protection of marine life and coastal ecosystems from pollution and degradation. As plastic and debris continue to threaten ocean biodiversity, efforts like these demonstrate that consistent community engagement can create long-term impact.
SM volunteers in action during the April coastal cleanup at SM By the Bay, working together to remove marine debris and protect our shoreline—one bag at a time.
Over a ton of trash collected by SM volunteers during the April 2025 coastal cleanup at SM By the Bay—each bag a step closer to a cleaner, healthier marine environment.
Through a spirit of volunteerism and purpose, the initiative also promoted camaraderie among SM stakeholders, who worked together toward a #SMWasteFreeFuture.
Participants from SM Supermalls take part in the April cleanup at SM By the Bay, showing that teamwork and purpose go a long way in protecting coastal communities.
Step by step, bag by bag—SM employees move with purposealong the SM By the Bay, turning their mornings into a meaningful mission for the environment.
To sustain this momentum, SM Cares is inviting the public to join the upcoming Coastal Cleanup in celebration of World Oceans Day on June 7, 2025.
Participating malls include: SM City Manila, SM City San Lazaro, SM City Sta., SM By the Bay. Mesa, SM City CDO Downtown, SM City Tanza, SM City Lucena, SM City Lipa, SM City Bacolod, SM City Iloilo, SM City Davao, SM City Rosario, SM City Batangas, and SM Center Dagupan.
Because taking care of the Earth starts on our shores, let’s keep making every bag of trash collected matter.
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