Marks Globe and Tiktok partnership for TikTok for Good campaign
Globe’s inaugural TikTok for Good campaign in the Philippines, #GoGIVEYourHeart Challenge, used digital generosity to transform social media engagement into tangible impact.
The contest highlights GoGIVE, Globe Prepaid’s digital advocacy tool available through the GlobeOne app, where users may choose to sign up and receive “hearts” only by providing their data.
To encourage participation, Globe created a branded filter on Tiktok that allows netizens to flash their best hand hearts as a digital act of giving.
Each post using the custom effect and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.
“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.
Vanessa Brown, Director of Business Development for APAC at TikTok added: “TikTok for Good harnesses the power of creativity, discovery, community and authentic expression to inspire communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”
The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.
Among the beneficiaries are:
- Philippine Eagle Foundation – supports wildlife conservation and protects the critically endangered Philippine eagle
- Project PEARLS – empowers women in Tondo through digitally-enabled livelihood
- Philippine Animal Welfare Society (PAWS) – provides shelter and medical treatment for stray animals
- Philippine General Hospital Foundation – boosts public healthcare services through digital tools and internet connectivity
- World Vision – promotes digital education access for underserved Filipino students
Once the target number of hearts is reached by each non-government organization (NGO), they will receive the support pledged by Globe.
“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.
TikTok’s worldwide social impact content initiative, TikTok for Good, unites and motivates a global community to unleash the creative potential to mobilize support, increase awareness, and promote positive change for causes that are most important to them.
Use the branded effect, flash your hand heart, publish your video, and open TikTok and search for #GoGIVEYourHeart to participate. Join in the #GoGIVEYourHeart Challenge to transform insignificant online routines into meaningful charitable deeds.
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