The top local cosmetics company in the nation, Ever Bilena, is pleased to present its most recent campaign, which stars Choi Bomin, a rising star in Korea who is adored for his adaptability and young charm. Bomin is the ideal spokesperson for the Pillow Pop Multi Pot, a playful, lightweight, and easily blendable multi-use color pot made for Gen Z beauty enthusiasts. Bomin is well-known for his vibrant energy and friendly charisma.
The Pillow Pop Multi Pot’s airy, bouncy, and thrilling experience is symbolized by images of Bomin jumping in a bouncy castle in the promotion, which highlights his fun side. Similar to Bomin’s inherent charm, the product effortlessly elevates regular makeup by adding a subtle, seamless pop of color.
Lightweight Formula, Seamless Finish
The Pillow Pop Multi Pot is formulated with an ultra-lightweight, airy texture that glides smoothly on the skin and blends without effort. Perfect for eyes, lips, and cheeks, it gives users the freedom to create versatile looks with a natural finish.
Nine Shades, Endless Possibilities
The collection features nine universally flattering shades, each thoughtfully designed to complement a wide range of skin tones and moods. The lineup includes Glitzy Gold, a funky shimmery gold; Glitzy Champagne, a subtle frosted champagne; Dreamy Sakura, a shimmery nudish pink; Dreamy Dahlia, a milky rosy almond; Dreamy Coral, a toasted coral; Dreamy Punch, a deep berry; Dreamy Rose, a pure reddish pink; Toasted Pecan, a perfect cool brown; and Toasted Oak, a neutral deep brown.
A Playful Collaboration
“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for,” says Rafeea Custodio, Brand Manager of Ever Bilena. “This campaign is all about showing that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully.”
The Ever Bilena Pillow Pop Multi Pot with Choi Bomin is currently offered in physical locations such Watsons, SM Beatuy Dept locations, and Robinsons Dept, as well as online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, and Lazada. outlets in addition to other top department stores across the country.
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